david wilson portfolio
DESCRIPTION
My visual Portfolio 2011TRANSCRIPT
VISUAL PORTFOLIO
Year 12 HSC Art Work:Appeared in the Art Express Exhibition
Art Express 2008
FASHION VICTIMCollection of works
Artist Statement:
Our contemporary society is dominated by images created by the mass media for hte general public. The media holds immense power which it uses to distort the
social landscape to its own design. My work seeks to explore the power of the media and the efect of this imagery on the masses who consume it. I have
examined societies perception of identity and fashion stereotypes through the postmodern mediums of digital media nad sculpture; my artmaking is a critical investigation of the gen Y’s obsession with fashion, consumerism and identity.
Despite what you think, we are all Fashion Victims!
University Assessment:Personal Branding “Graphiker”Logo, Letter Head, Invoice, Business Card, With Compliments card
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lease be at the b
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AP
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THR
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:
WE
BS
ITE WESTPACA PASSPORT
FOR LIFE
WESTPACA PASSPORT FOR LIFE
Vertigo
V$
SHORT TERM
LONG TERM
GOALSNATHAN’S
Vertigo
V
$4,500$10,000
$4,500 of $20,000
THIS WEEK
WEEKLY MONTHLY YEARLY
$20THIS MONTH
$100THIS YEAR
$4,600
$20TARGET / MTH
$100 $5,000TARGET / YR TARGET / WK
$15AVERAGE / MTH
$100 $4,600AVERAGE / YR AVERAGE / WK
NATHAN’S NEW CAR
http://www.westpac.com.au/apastportforlife
A Passport For Life
MOCK WEBSITE
WESTPACA PASSPORT FOR LIFE Nathan Jones
password
Sav Plan To Do Group MailHome
PROFILE
http://www.westpac.com.au/apastportforlife
A Passport For Life
MOCK WEBSITEMOCK WEBSITE
WESTPACA PASSPORT FOR LIFE
NATHAN JONES
$1,750
$3,000
Travel: Thailand
Deposit $100
Saving Plan
Spending Plan
Accomidation
Flights
Currency Exchange
Friends Profiles
Thai Trip (GROUP)
Calander
Mail: 2Account
Gallery
Edit Profile
TRANSFER NOW
our gallery check it out! So pumped!!” - Stew “How you guys all doing with the saving? I just put in $400 cause I got paid!” - Jack Boys, I was thinking th
THAILAND 2012: SAVING PLAN
SAVING PLAN:
ACCOMODATION
EXTRA CASH
FLIGHTS
EXPENSES
PLAN: GOALS: TARGETS: EDIT:
Current:Graph
$1,750
$0
$0
$0
$1,750 100
00
00
00
$500
$500
$250
%Target:
TOTAL SAVINGS
RATING
$3,000$1,750
$1,750 $1,750
58
100
University AssessmentClient: WestpacHad to develop a solution to the future of BankingIdea: School campaign (passport), Iphone Application and Personalised Website
THE SPRINTERTHE SPRINTER
SHORTSHORTTERM SAVINGTERM SAVING
INTRODUCINGINTRO
DUCINGTHE
UNDERDOGTHE
UNDERDOG
WESTPAC A PASSPORT FOR LIFE
TRAVEL CAR RENT CLOTHES UNIversity
THE WORLDTRAVELOF PEOPLE ARE
48%CURRENTLY SAVING TO
THE WORLDTRAVELOF PEOPLE ARECURRENTLY SAVING TO
TRAVELI SAVE THEN
TRAVELSAVE THEN
“
“
TRAVELI SAVE THEN
TRAVELSAVE THEN
“
“
ENJOYINGYOURSELF.BEING
FREEAS LONGAS YOU CAN
“
“
ENJOYINGYOURSELF.BEING
FREEAS LONGAS YOU CAN
“
“
TARGET THE PEOPLE THINKING OF CURRENT LIFE
TERM SAVINGTERM SAVINGINTRO
DUCINGINTRO
DUCING
THE MARATHON RUNNERTHE MARATHON RUNNER
HEAVYWEIGHT
CHAMPION
HEAVYWEIGHT
CHAMPIONLONGLONG
WESTPAC A PASSPORT FOR LIFE
HOUSE MORTGAGE FAMILY HOLIDAYS
FOR A HOUSELONG TERM GOALSAVE FOR A
79%SECURITYFOR MY DESIREDFUTURE
“
“
SECURITYFOR MY DESIREDFUTURE
“
“
78%
FINANCIALINDEPENDENCE
TARGET THE PEOPLE THINKING OF THE FUTURE
“my shout”
“my shout” “my shout” “my shout”
laughter
laughter laughter laughter
the beach
the beach the beach the beach
Timing: 3 Seconds. Action: Camera cuts to imagery seen above. The character moves over the 4 seconds time frame closer and closer to the beach. Birds �y around the screen as well.
Timing: 3 Seconds. Action: Camera straight cuts to image of the smiling face. The smile changes and turns into a larger smile in the second frame. Finally the lips turn into the laughing face seen above in the last frame.
Timing: 3 Seconds.
Action: Straight cut to image or two beer mugs. In the second frame the mugs start to move closer together, where �nally in the third frame the mugs hit together.-
Frame: 1 Frame: 2 Frame: 3 Frame: 1 Frame: 2 Frame: 3 Frame: 1 Frame: 2 Frame: 3
elapsed time: 00.06 elapsed time: 00.09 elapsed time: 00.12
blood
blood blood
flowers
flowers
social networking
social networking social networking social networking
f s
f f f s
A
O Bflowers flowers
Timing: 3 Seconds. Action: Camera straight cuts to new concept. In frame one you the face book logo is already set in place, then the rest of the logos slide from right to left one at a time.
Timing: 3 Seconds. Action: Camera straight cuts to imagery of �owers in frame one. The �owers have no stems. In frame 2 the stems start to appear until fully revealed in the last frame.
Timing: 5 Seconds.
Frame: 1 Frame: 2 Frame: 3 Frame: 1 Frame: 2 Frame: 3 Frame: 1 Frame: 2 Frame: 3
Song: ‘Money’ by the Flying Lizards Volume of song drops to allow for voice over Action: Frame 1 is a continuation of frame 3 from the previous imagery. The camera follows the tubes down, and zooms out forming into the Second frame. In frame 2 the blood bag starts to be �lled up. In the �nal frame the bag is nearly �lled up, and for the �nal shot is eventually full Voice over: “ The best things in life are free. That's why we need you to give Something that money cant buy. “1/3 Australians need blood. Sadly only 1/20 donate there blood. ”
elapsed time: 00.15 elapsed time: 00.18 elapsed time: 00.23
Red CrossAustralian
Red CrossAustralian
Red CrossAustralian
you can make it red
Timing: 4 Seconds.
Frame: 1 Frame: 2 Frame: 3
Action: Frame 1 is a continuation of frame 3 from the previous imagery. The camera follows thetubes down, and zooms out forming into the second frame. In frame 2 the blood bag starts to be �lled up. In the �nal frame the cross is nearly �lled up, and for the �nal shot is eventually fullVoice over: “By donating your blood you know that within 48hrs it will be used to help save some ones life.”
Song: ‘Money’ by the Flying Lizards Volume of song drops to allow for voice over
elapsed time: 00.27
elapsed time: 00.30
The best things in life are free
Timing: 3 Seconds. Song: Edited version of ‘Money’ by the Flying LizardsAction: Straight cut to this screen. No fade in or fades out. Simple and gets a strong message across to start with, which is relevant to campaign.
elapsed time: 00.03
Australian Red CrossTV Commercial Storyboard
Australian Red CrossTV Commercial Storyboard
Advertising Assessment:Create an Advertising Campaign for the Australian Red Cross.I was the creative director for my group and I created theTVC Story Board and Posters
phone 13 14 95visit: www.donateblood.com.au
phone 13 14 95visit: www.donateblood.com.au
help make it red the best things in life are free
do the maths.
Red CrossAustralian
Red CrossAustralian
Red CrossAustralian
social networking
one in three australians need blood
but only one in thirty donate.
fs
CO
NTAC
T
DETACH AND FILE FOR RECORDS
Graphic DesignerDavid Wilson
mea
[email protected] Roseville Avenue Rosevile
0401 211 331
PR
INTS
DETACH AND FILE FOR RECORDS
THUMB INDEX FINGER MIDDLE FINGER RING FINGER LITTLE FINGER
THUMB INDEX FINGER MIDDLE FINGER RING FINGER LITTLE FINGER
RIG
HT
LEFT
University AssessmentThemend CV and Letter. Style: Police FIles
mission statement
NAME
FIRST MIDDLE LAST
education
experience
career goals
skills methods
interests
attributes
references
PHOTOSHOP
ILLUSTRATOR
INDESIGN
XHTML
CSS
CO
NTAC
TSUSP
EC
T IN
FO
RM
ATIO
N
DETACH AND FILE FOR RECORDS
GRAPHIC
KNOX GRAMMAR SCHOOL, SYDNEY School Prefect, 2000 - 2008
WALTER HAYS ELEMENTARY SCHOOLCalifornia, United States of America,1997-2000
UNIVERSITY OF TECHNOLOGY, SYDNEY
FREELANCE DESIGN WORK
303 ADVERTISING FIRM
GENERAL PANTS
INNOVATIVE SIMON CORAH
MATTHEW QUINNCREATIVE
SUCCESSFUL
Bach of Design In Visual CommunicationsINVENTIVE THINKING
SURFING
FASHION
MUSIC
COFFEE
CREATIVE THINKING
BRAND STRATEGY
INTUITIVE CONCEPTS
COLLABORATION
USER EXPERIENCE
MOTIVATED
LEADERSHIP
HONESTY
ORGANISED
RESPECT
COMPASSIONATE
2009 - Present
CEO Growth Mantra
Sales assistant. 2008 - Present
I spent a day at 303 advertising firm doing work experience
I have completed a variety of work as a freelance designer. Clients include: Knox United FC, Macquarie Uni Law Society, A&D Fashion Consulting, Geisker womens business shirts, In process of developing Dirty Luca Personal Fashion Brand), Graphiker (personal branding)
CEO Stockland 9489 7365
9445 6270
DESIGNER
Graphic DesignerDavid Wilson
mea
[email protected] Roseville Avenue Rosevile
0401 211 331
The role of a graphic designer it to solve visual communication problems
through the assembly of a combination of photography, typography,
illustrations, as well as other mediums. However, I feel my purpose, as a
graphic designer is to do more. I want to entertain, engage, inform, spark
discovery and unlock ones imagination. I strongly believe that the tools
and techniques I have learnt throughout my course have enabled me to
create interesting and innovative designs.
SUBJECT
SUP
PLEM
EN
TVIC
TIM
DETACH AND FILE FOR RECORDS
DATE
attention
INTEREGATION REPORT
NAME
DETAILS
case no: AGENCY
please type or print clearly
PERMISSION TO RELEASE DISCLOSED INFORMATION: APPROVED
NAME SIGNATURE DATE
Hartas & Craig
Studio 304 / 4-14
Buckingham Street, Surry Hils
047326 / 6 / 2011
Corinna Hartas & Annabel Craig
APPLICATION FOR CREATIVE DIRECTOR
Hartis and Craig, as seen on www.seek.com.au.My name is David Wilson and I wish to apply for the position of Creative Director at
I am currently studying a Bachelor of Design in Visual Communication’s at the University of Technology, Sydney. As part of my degree I have selected to major in Advertising and Web Design.
I would welcome the opportunity to meet with you to discuss the role of Creative
I have a wide range of skills to offer including Illustrator, Photoshop and XHTML.
Director with you.
I believe I am well suited to the position of Creative Director because of my passion for
David Wilson
The course emphasizes creativity, innovation and communication in the analysis and visualization of ideas and information throughprint, screen and interactive multimedia technologies.
advertising and my natural ability to think creativily. As you will see from my resume I am
a highly motivated and organised person with a strong desire to succeed.I am also an
effective team member, and create some of my best work when I interact with others. I
Overload’s
High
Medium
Personal
External
Low
Hours in week
High
Medium
Low
Home Walking Train Uni Other
Key: Place
Overload LevelGroup Time
0000
2400
Personal External
49
1
1
3
3
17
31
63
0000
2400
49
1
1
3
3
17
31
63
38% 12% 50% 38% 38% 24%
3 4
Breakdown:Logos have been broken into two groups “Personal”: They have a personal connection with me i.e. physically interacting with the logo. “External”: No personal connection with, simply logos seen in the background. Inorder to work out the ‘overload levels’ the palces where the logos were seen were documented, and then for each logo seen its “personal” or “external” ‘Overload levels’ were noted, and the dominant level represented that place. Time was also looked at, the more time spent at a place in regards to “personal” logos meant the higher the overload. Whilst the shorter time spent at a place in regards to “external” logos meant a higher overload.
Personal?What’sBy: David Wilson
Connection No Connection
Weekly Overview
Breakdown:
Weekly Overview
Connection
No Connection
Logo Height’s GroupPlace
Building
6ft plus
6ft minus
On the ground
Home
Travel
Uni
Other
Key:
Height
Ve
ry Stron
g
Average heights for each place visited
Height vs Personal Connection
Sca
le o
f ho
w p
erso
na
l the
log
os a
re
Stron
gW
ea
kV
ery W
ea
k
5 6
The logo’s have been broken up into two groups, logos o�ering a “connection” and “no connection” . The logo’s height from the ground was noted, and was then used to look at the relationship with the logos on a personal scale. The logos that o�ered a
“connection” were closer to the ground having a “very strong” personal connection. Whilst logos that had“no connection” were further away form the ground reulsting in a “very weak” personal relationship.
74% Transportable 26% Static
13%
27%
6%
54%
Place Personal Scale
Transportability
45% 35% 16% 4%
59% 22% 8% 11%
21% 45% 29% 5%
33% 27% 9% 31% 8%
47%
26%
19%
Place
Averages
Personal Scale
46% 30% 10% 14%
9% 16% 33% 42%
7% 14% 26% 53%
4% 17% 32% 47%
17% 19% 39%25%
Averages
40% 32% 13%16%
7 8
Transportable
Static
Home
Travel
Uni
Other
Key:
Very Strong
Strong
Weak
Very Weak
PlaceGroup Level of Personal ConnectionBreakdown:The logo’s are divided into two groups regarding transportability; “transportable” and “static”. Percentages were worked out in regards to four key place’s where all the “transportable” and
“static” logos were found. For each of the four places, a percentage of the “Level of Personal Connection” was worked out. From these percentages, the average of each individual ‘level of personal connection’ was worked out.
University Assessment“Whats Personal?”Using Infographics to convey personal information
Dirty Luca Personal Fashion BrandI am starting up myself.Street FashionMy own illustrations
Tokyo
intostarethesun
I stare into her eyes. But i can’t see anything.
geiskerGGeisker Womens Fashion Brand Designed the Logo
KNOX UNITED FC
EST 1995
Knox United Football Club Designed the New logo for all the Jeresy’s
Personal PhotographyNossa 2009
Year 12 HSC Design and Technology I made the “C2” Which works as two chairs in one. However when the need arisesa second chair can be removed to be used. And when not in use easily stored away.The chair was made out of 100% out of recycled materials.
Personal PhotographyNossa 2009
University AssessmentA manifesto on “Intuitive Design”
As designers we must realise that design is primarily a communication tool. Through the use of art and technology
we must develop and communicate effective ideas and messages. Success in design is simply based on audience
comprehension. To create successful design designers must aim to convey effective ideas and messages through creating
an intuitive aesthetic within their work. The aesthetic and layout of the design should feel as though they are the users own. The feelings, moods and emotions one would associate
with the key message or idea have been developed by a designer to create a succinct form of communication. When
a designer does this successfully it enables the consumer to focus entirely on the message or idea being sent. Thus
developing a very powerful piece of communication. Resulting in intuitive and successful design.
Designers are like architects, constructing visual environments to communicate ideas and messages to consumers. Through the planned construction of the page we must create a window in which the audience connects with the visual aesthetics on such a level that they dont need to interupt or digest anything. They simply have to read the designs message. The feeling of the design becomes like second nature, its intuitive. So much so that the key message of the design becomes stronger and more relevant to the auidence.
When a designer creates a peice of intuitive design, it is the most powerful form of communication.
Designers must harness the ability of creating intuitive design. In order to do so designers must develop visual layouts that create strong emotional connections with any audience. When this is achieved we see the craftsmanship of a great designer. Designers must creat a simple and powerful emotional connections with the auidence through the designs visual aesthetic.
discover and create successful design:The key to
the intuitive.
