the graphic design portfolio of davida pitts

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01 logos | Various

Top Row, l to R: perfect pitch Media group, The Bridge Networking group and University of Toledo Black

Alumni Weekend. Bottom Row, l to R: Best Marriage Keys Marriage and pre-Marital Counseling services,

omega Biomechanical Institute physical Therapy Clinic and IMpACT strategies political Consulting services.

02 CoNgRessIoNAl BlACK CAUCUs | Monthly Newsletter

The Congressional Black Caucus is an organization representing the black members of the United states

Congress. The Caucus wanted to re-design their monthly newsletter to have a newspaper like feel. They

also wanted their online version to contain interactive links that makes page navigation easier for their readers.

03 CoWABUNgA ICe CReAM | logo + Media Kit

Cowabunga Ice Cream is a luxury, designer ice cream

company that recently entered the market. The logo

and media kit were focused on creating a clean,

minimal design to accompany the brand. In designing

the logo, an ease for future packaging design was a

consideration. The media kit needed to be something

that high end retailers could identify with while fitting

their brand.

04 NATIoNAl BAR AssoCIATIoN | 2010 Annual Report

Founded in 1925, the National Bar Association (NBA)

is the nation’s oldest and largest association of Afri-

can American lawyers and judges. Annual reports are

intended to give shareholders and other interested

people information about the company’s activities and

financial performance. In doing so the designer must

take a large amount of information and create a com-

pelling visual presentation that is easy to read and di-

gest.

05 pRITI desIgN Co. | Trunk show postcard Announcement

priti design Co. is a high-end jewelry design company

specializing in the mystical world of diamonds and pre-

cious stones while focusing on exquisite craftmanship.

The goal was to create a postcard announcement that

made the jewelry the main focis while providing all the

necessary details in a clean and elegnat fashion repre-

sentative of both priti design Co. and Bloomingdale’s.

06 dR. jACqUelINe del RosARIo | Media Kit

dr. jacqueline del Rosario is a top empowerment

speaker, marriage coach & counselor focused on teach-

ing people to have better marriages, live life better, and

recapture lost visions. Her media kit was designed to

cater to both men & women while maintaining a mod-

ern/contemporary feel.

07 polITICAl FlyeRs | Various

l to R: Congresswoman laura Richardson (CA) two-sided handout/informational for her constituents,

Congressional Black Caucus National Black leadership summit flyer, and Attorney edward “Ted” james political

fundraiser flyer for his campaign for louisiana state Representative district 101

08 jeFF joHNsoN INsTITUTe | logo + T-shirt + party Flyer

For any event, presentation and branding is everything.

When The jeff johnson Institute decided to coordinate

the first ever, black alumni weekend at the University

of Toledo this was at the forefront of their minds. They

knew their branding materials would need to persuade

alumni to participate through a sleek and modern pre-

sentation with an air of professionalism.

09 BUsINess CARds | Various

Top Row: good design is good business. For com-panies and individuals, one of the most important representatives of their brand is their business card. For this reason I spent quite a bit of time creating

my personal business card. I wanted it to be cre-ative, clean and present interesting information about myself and how I think. Bottom Row: Impact is a d.C. based non-profit focused on connecting

young professionals in order to make an impact in the political arena. Their business card needed to be simple, clean, professional and patriotic.

10 eVeNT posTeRs + FlyeRs | Various

to R: (1) party poster for gl productions recurring event, Klub Kids. They wanted something colorful and fun with

a childlike nostalgia. (2) event flyer for Bethune Cookman University’s Roc the Mic speaker series. (3) Concert flyer

for singer, Res’ live acoustic performance at Best Buy in Union square .

11 posTCARd FlyeR | Various

Column 1: postcard mailer for Cowabunga designer

Ice Cream created to attract those planning a wedding

to purchase the ice cream for the event. The focus of

the design was to be feminine and elegant. Column 2:

postcard mailer for corporate and collegiate speaker,

Fenorris pearson. The postcard was designed to intro-

duce his new speaking topic and acquire speaking en-

gagements through an eye catching design.

12 Cd ARTWoRK | Various

Top Row, l to R: Recording artist, Res, mixtape single cover, Independent recording artist, da liberal soul,

debut album seasons Vol. 1 Cd artwork. Bottom Row: Hip Hop group, Amp, Cd artwork for their self-titled

debut album.

13 ReTRACTABle BANNeRs | Various

l to R: (1) The “Marriage doctor”, dr. jacqueline del Rosario’s banner to highlight her website and book focused on pre-marital and marriage coaching. she has such a regal and authoratative look that I chose to

make her the focus of the banner while tying everything else together. (2) Former NBA star, eric snow requested a banner highlighting his new book and professional speaking services. (3) Impact hosts several annual events

a year for young professionals and needed a banner to display who they are, their mission and where to find them on the web.

www.davidapitts.com

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