davis_pam_everyone's a referral source
TRANSCRIPT
QSOLLEMNES IN 2020
Relationship Building: Everyone is a Referral SourcePam Davis, RN, CBN, MBA, Program Director
Centennial Center for the Treatment of Obesity2016 Bariatric Summit
BariMD ConsultantEthicon ConsultantNovo Nordisk Patient Advisor
Identify Sources
Build Relationships
Increase Numbers
QSOLLEMNES IN 2020
Current Referral Sources
Existing Patients
Employers/Insurers
Primary Care Physicians
PAM DAVIS, RN, CAN, MBA
WHAT WHERE WHOis your current
referral situation?are you focusing your
outreach efforts?currently sends you referrals?
Referring Physicians-More than PCPsDevelop and Implement a Referring Specialist Strategy
ORTHOPEDICS1. Identity the top joint
replacement docs. 2. Go meet them. 3. Speak with them about the
new ORTHO insurance requirements for BMI criteria for approval of a joint replacement
4. Create a plan to FAST TRACK their patients!
5. The more ortho patients YOU treat, the more THEY treat.
ENDOCRINOLOGISTS OB-GYNS PULMONOLGISTS
1. Make these folks your new BFF.
2. Ask them to speak at a CME event or conference.
3. Send them current articles and ask them to do the same for you.
4. Promote their services. 5. Gasp. Make referrals to
them.
1. Don’t go straight for the infertility issue!
2. Treat them like a PCP. 3. Ease into the infertility
conversation. 4. Volunteer to speak at
their conferences. 5. Make referrals, keep
their brochures in your lobby.
1. Invite them to your office to do an in-service for your staff on sleep studies.
2. Go visit their sleep center.
3. Make referrals! 4. Communicate.
TRADITIONAL-PHONE CURRENT-FAX FUTURE-TEXT
TRADITIONAL-EMAIL CURRENT-LIVE CHAT
FUTURE-TELEMEDICINE
TRADITIONAL-PATIENT OL CURRENT-SOCIAL MEDIA
FUTURE-VIRTUAL GROUPSHow do you accept referrals?
QSOLLEMNES IN 2020
PATIENT REFERRALS
PATIENT ENGAGEMENT
Patient Referrals - Word of Mouth
Facebook: Pages, Groups, Live, Ads @Centennial Center for the Treatment of Obesity
Pinterest: Recipes, B&A, product reviews @CentennialBari
Twitter: 140 characters @CentennialBari
Google+: Collections, events, improve your SEO
+CMCWLS
Likes: bump up your visibility online
Facebook Page: events, groups, articles, reminders,
testimonials, videos, check in
• Leave brochures with their PCP • Share their journey • Tag you on social media • Write a guest blog for your site • Mentor/Angel program
• Bring someone to seminar • Bring someone to group • Support group leaders • Invite you to their employer • Evangelize for your program
NO! YES
How do I incentivize word of mouth?
QSOLLEMNES IN 2020
Befriend the Insurers! • CEU/CME Offerings • Interpret Articles • Offer to Serve as a Resource
Provide Services to Employers • Health Fair Participation • Ht/Wt/BMI Screenings • Open Enrollment Fairs • Free Weight Loss Programs
Someone
Anyone
Everyone
