dawn csr

Corporate Social Responsibility-an assemblage

By Ayesha KhatibStd_11702Principles of Management Class 2010

Dawn is Pakistan's oldest and most widely read English-language newspaper. One of the country's two largest English-language dailies, it is the flagship of the Dawn Group of Newspapers, published by Pakistan Herald Publications. Pakistan's newspaper of record, it is considered to be something of a national institution.

The Group traces its history back to 1947, when Mr Mohammad Ali Jinnah founded DAWN newspaper in Karachi

It was founded in 1941 by Quaid-e-Azam Mohammad Ali Jinnah in Delhi, India. The newspaper has offices in Karachi, Lahore, and Islamabad, as well as representatives abroad.

It has a daily circulation of over 30,000 copies. The CEO of Dawn group is Mr. Hameed Haroon, his daughter, Ms. Amber Haroon Saigol is the Chairperson and the current editor of Dawn is Mr. Zafar Abbas.

Dawn Newspaper- A Brief History

1941 - Founded by Mohammad Ali Jinnah, as a mouthpiece for the Muslim League. Dawn was originally a weekly publication in New Delhi, India.

1942 -Dawn became a daily newspaper under the leadership of its first editor, Pothan Joseph.

1947- Staff led by the Editor, Mr. Altaf Hussain set off for Karachi to start a local edition from 15 August 1947 facilitated by Mr. Yusuf Haroon, a close confidant of Mr. Mohammad Ali Jinnah .

1953- The Star, evening English newspaper was initiated by the group.

1969- Dawn Media Group stated its political Magazine, the Herald.

1998- Dawn group launched the first IT magazine of Pakistan, the Spider.

1998- Dawn group initiated AURORA . Pakistan's leading advertising, marketing and media magazine.

2004- CityFM89 was established in 2004 asa subsidiary company of the The DAWN Media Group.

2007- Dawn News test transmission was launched. Dawn News was Pakistan's first 24-hour English news channel.

2010-Dawn News converted into an Urdu news channel . The conversion is mainly due to its financial crisis and thin viewership in the country.

Dawn Media Group- Chronology of Expansion

Mr. Hameed Haroon, CEO Dawn Group

Ms. Amber Haroon Saigol ,Chairperson

Editors

Mr. Zaffar Abbas, Editor

Email: [email protected]

Ms. Afshan Subohi, Editor Economic and Business Review (EBR)


Mr. Behzad Alam Khan, Editor City

Email: [email protected], [email protected]

DAWN Classified

Mr. Kamran Ali Shah, Senior Manager, Marketing (Advertiser) Email:[email protected]

Dawn Newspaper- Personnel

Circulation

Niloufer Patel, Director Circulation


Marketing:

Masood Hamid, Director Marketing


Mr. Ali Hasan Naqvi, Senior Assistant General Manager, Marketing

Email:[email protected]

Mr. Hasan Akber, Senior Manager, Marketing Email:[email protected]

Dawn Newspaper umbrellas 500- 535 employees in Karachi, Lahore and Islamabad. Details of some senior positions are as under.

mailto:[email protected]


DAWN In-paper magazines

Books & Authors

Editorial: Saima Shakil Hussain, In-charge

Email: [email protected], [email protected]

IMAGES on SUNDAY

Editorial: Faisal Qureshi

In-charge Email: [email protected]

YOUNG WORLD

Editorial: Ambreen Arshad, In-charge



Magazines

AURORA

Editorial: Mariam Ali Baig, Editor


HERALD

Editorial: Mr. Badar Alam, Editor Herald


SPIDER

Editorial: Reba Shahid, Editor


Dawn Newspaper- Personnel



“Dawn Newspaper targets the upper class and the better-educated segment of Pakistani society and consequently practice a liberal editorial policy. Its objective is to report things fairly without getting things spiced up.”

-Asma Inayat- Asst Manager Circulation, Promotion & Development

Dawn Newspaper- Target Market

According to the National Readership Survey 2008 conducted by Pak Mediacom Pvt. Ltd. Dawn’s readership in the age bracket of 51 + is the highest with 11%.

For 12-24 its readership is 6%



National Readership Survey, Red Book 2008.Pg 15

Top Ten Publications by Revenue

According to the National Readership Survey 2007 conducted by Pak Mediacom Pvt. Ltd. Dawn stands at Rs. 1.570 million by revenue just after Jang in Urdu.

National Readership Survey, Red Book 2008.Pg 8

Readership Share of Dawn

The readership share of Dawn is the highest in English Dailies.

According to the Readership Survey 2008 Dawn has 6% of the total readership share which is the highest.

It is followed by The News at 3%.

National Readership Survey, Red Book 2008.Pgs 13 & 14

Mr. Jinnah, in 1941 summed up the purpose of the paper when he said:

"The Dawn will mirror faithfully the views of Hindustan's Muslims and the All Hindustan Muslim League in all its activities….while its policy will be, no doubt, mainly to

advocate and champion the cause of the Muslims….. it will not neglect the cause and welfare of the people of this sub-

continent generally".

Referring to this excerpt Ms. Asma Inayat, Asst Manager Circulation & Promotion said that Dawn has always been in the forefront of championing the cause of Pakistan.

oThough we don’t have a specified team or department which is responsible for CSR but we formulated work teams according to tasks at hand.

oDawn over the years has worked a lot in the field of Art, Culture and Education and these are generally the areas Dawn identifies with.

oThough, Dawn group sponsors and arranges national interest conferences and seminars like Fuelling Pakistan, Power Generation Expo and Conference but they are more of a business ventures.

oBut DawnRelief, Dawn in Education & Jewel in the Crown are the prime CSR initiatives of the Dawn group.

Dawn’s Initiatives in CSR


Press Ad, Power Generation Expo held on October 12, 2010

Press Ad, Fuelling Pakistan Conference held on October 11, 2010

Dawn Relief, officially known as the Dawn Relief Earthquake Welfare Organization, was established in October 2005 by The Dawn Media Group.

DawnRelief is registered under the Voluntary Social Welfare Agencies (Registration and Control) Ordinance 1961 as a non-political, non-sectarian, voluntary social welfare organization.

The objectives of DawnRelief are:

“to provide relief and rehabilitation to people affected by natural and man-made disasters in Pakistan and Azad Kashmir.”

The vision is:

“to encourage affected communities to participate in a process of renewal conducive to establishing a sustainable leap in their quality of life.”

Dawn’s Initiatives in CSR- Dawn Relief

DawnRelief- a quick look

DawnRelief has extended relief and support to:

o2005-the people affected by the earthquakes in Azad Kashmir

Since 2005, DawnRelief has been implementing an extensive reconstruction programme in Hattian Bala Tehsil in District Muzaffarabad, one of the areas most severely affected by the 2005 earthquake.

In keeping with the vision, DawnRelief’s engagement has been three-fold:

1)Dealing with the earthquake

2)Rebuilding homes and schools

o166 prefabricated earthquake-compliant houses were set up consisting of two rooms with a kitchen and bathroom. .

oThey have been built with metal sandwiched panels and UPVC glass windows.

oHouses were allocated on a priority basis to families who had lost their main income earners.

3) Creating new economic opportunities


Schools built by DawnRelief in Muzaffarabad District:

Haroonabad:

The Government Haji Sir Abdullah Haroon Middle School (481 pupils)

Kucha-E- Sayedan

Government Girls Primary School (95 pupils)

Government Boys Primary School (112 pupils)

Lamnian

Government Boys High School (420 pupils)


Rebuilt with the support of the Nishat Group, Reiter and Uster Technologies.

Ponnya


Rebuilt with the support of the Freie Waldorfschule Schopfheim School in Germany.

Reshian

Government Boys Middle School (157 pupils)

School under construction: Government Girls Middle School, Lamnian (255 pupils)

New project:

Upgrading The Haji Sir Abdullah Haroon Government Middle School to a High School.

For this purpose, the Government of Azad Jammu & Kashmir has granted 27,000 square feet of land.

http://dawnrelief.dawn.com/schools-built-by-dawnrelief


o 2008- The victims of Baluchistan earthquake

Relief goods consisting of tents, bedding, blankets, dry food and

warm clothes were trucked to the affected areas of Kachch,

Kachch Fateh Khan, Momezam Killi and Killi Kala Chaua of

Ziarat District.

o 2009- The refugees from Swat, Malakand and their adjoining areas

From May-September 2009 DawnRelief provided 3,953 displaced

people consisting of 630 families (978 men, 1,320 women and

1,655 children), with shelter, food and basic living amenities.

The camp was disbanded once the people living there were

able to return to their homes safely.

o 2010- The people affected by the floods that have devastated Pakistan



2010-Flood Relief Efforts

Since August, DawnRelief has extended its support to over 22,000 people in Nowshera (Pir Sabaq), Hyderabad (Bhitai Nagar), Kot Addu and the Thatta-Makli areas.

DawnRelief is now entering the first phase of a Reconstruction Programme aimed at building 1,000 houses in the flood affected areas. Construction will begin in Sujawal subdivision in Sindh, and progressively move to other flood affected areas in Balochistan, Punjab and Khyber Pakhtunkhwa.

To raise funds for our Reconstruction Programme from international donors and Pakistanis residing in the UK and elsewhere, DawnRelief organised a travelling exhibition, PhotoEncounter Pakistan which opened at the Rag Factory, London, on December 4, 2010.






Flyer of the Photography Exhibition organized by DawnRelief




Webpage of DawnRelief



DawnRelief Efforts published in Aurora


Reconstruction Programme

Location1,000 houses will be built in the following flood affected areas:

oLower Sindh: Thatta District, Sujawal Subdivision

oUpper Sindh: Districts Jacobabad, Kashmore and Shahdad Kot

oNorth East Balochistan: Districts Dera Allahyar, Dera Murad Jamali, Jaffarabad and Nasirabad

oSouthern Punjab: Districts Muzaffargarh and Rajanpur

oKhyber Pakhtunkhwa: Districts Charsadda, Mardan and Nowshera

In this phase 200 houses will be built in each of these areas and will be allocated to 200 families on a need-for basis.




Reconstruction Programme

The MaterialEvery house will consist of two rooms, two windows, a door and a concrete floor. These houses will be able to accommodate up to seven people. The houses will be constructed using cement fibre board for the walls and roofs, and angle iron for the frames. These will be transported from facilities in nearby cities in a Semi Knocked Form (SKF) to the affected areas, where they will be assembled on an area of 250 square feet.

The CostA completed house will cost Rs 100,000, (£1,164/$1,180)*, inclusive of construction material, transportation and assembling costs.

*According to prevailing exchange rates


Dawn’s Initiatives in CSR- Dawn in EducationDAWN in Education Programme was initiated in 1998 by DAWN Media Group, as the first ever “Newspaper in Education Programme” in Pakistan.It was a step towards creating awareness of current and global affairs amongst children along with polishing their language and literary skills.

Successful projects include:

oDAWN in Education Teacher’s Manual

Aimed at assisting teachers formulate lessons using DAWN as the key information resource. The manual was developed in collaboration with the Teacher’s Resource Centre (TRC).

oDAWN in Education School Trips

Allow schools to visit DAWN offices across Pakistan and learn how a newspaper is put together every day.

oDAWN in Education Quality Cultural Events

Provide students an opportunity to attend esteemed cultural events in Karachi, Lahore and Islamabad.

oKarachi - City of Our Future

Contest was held in 2003 under the umbrella of YOUNG WORLD - DAWN in-paper magazine. It aimed at finding solutions for the city’s urban problems by Karachi’s school-going children.

oDAWN Education Expo

Is organized in Karachi, Lahore and Islamabad, annually. It facilitates the entry of Pakistani students into the best local and foreign colleges and universities.

oDAWN Symposiums and Seminars

Bring global iconic figures within the reach of educational and decision making institutes. Prominent activists like Noam Chomsky and Ghada Karmi have spoken under the DAWN banner.

oDAWN Spelling Bee

DAWN conducted the first ever National Spelling Championship in Pakistan in Jan-Feb 2005. The school participation in this event has been ever increasing, starting out with only 220 schools in the 1st Spelling Bee, coming from the three main metros; the number has augmented to 650 schools for the 5th DAWN Spelling Bee to be held in 2010.

Dawn’s Initiatives in CSR- Dawn in Education

Dawn’s Initiatives in CSR- Dawn in Education

Promotional Flyer of Education Expo 2011

The DAWN in Education Spelling Bee aims to expand children's horizons beyond the classroom and enhance their process of learning. The contest is designed to help students improve in their spellings, increase their vocabulary, learn new concepts and develop the correct usage of the English language.

Dawn’s Initiatives in CSR- Dawn Spelling Bee

Past Contests2005- 1st DAWN in Education Spelling Bee

In January 2005, DAWN in Education organized Pakistan's 1st National Spelling Bee Championship. It attracted 1,569 students from over 250 schools of Pakistan.

2005- 2nd DAWN in Education Spelling Bee

National Spelling Bee Championship was held for the 2nd time on October 2, 2005.Over 298 schools and 1,787 students demonstrate their vocabulary prowess.

2006- 3rd DAWN in Education Spelling Bee

Over 400 schools contested to become National Spelling Bee Champions.

2008- 4th DAWN in Education Spelling Bee

This event brought together 550 educational institutes from the public and private sectors of Pakistan. Students were given the opportunity to contest their spelling ability on a level of diversity that no educational event here has seen before.



630 schools from the metropolitan as well as the remote cities of Pakistan took part in this event.This year, 5 participants qualified from each of the regions for the National Championship in Karachi, as opposed to 3 participants in previous years, adding new thrill to the competition.


The 6th DAWN in Education National Spelling Bee in Partnership with Departmenet of State American Embassy, Pakistan kicked off in Karachi on the 21st of September, 2010.


Webpage of Dawn Spelling Bee

Dawn’s Initiatives in CSR- Jewel in the Crown

oIn 2004, the group opened one of the most spectacular exhibitions on Karachi city, titled, Jewel in the Crown – Karachi Under the Raj (1843-1947), this exhibition was organized in collaboration with the Trustees of the Mohatta Palace Museum.

oThe exhibition brought together over 200 photographs, portraits and artefacts providing rare insights into Karachi from another era.

oDAWN Group has launched The Raj Library. Ten books and six CDs, constituting information about Karachi, its growth and development over the years are there in the collection. The collection traces the remarkable transformation Karachi has undergone from a small fishing village to a thriving, sprawling urban metropolis and financial capital.

oThe publication list for The Raj Library is growing. Its purpose is to document the history of Karachi under British Raj and the history of Pakistan in general .

Dawn Group of Newspapers has played a major role in the promotion of culture, art and in the conservation of archaeological heritage.

Dawn’s Initiatives in CSR- Jewel in the Crown

Dawn publishes annals from the books that are part of the Raj Library for general public on Sundays and in other publications like Herald and Aurora

Dawn Newspaper-Feedback

Interview taken was of Ms. Asma Inayat, Asst. Manager Circulation Promotion & Development.

oSince it is a family business, Dawn official were reluctant to disclose the organization’s total rupee turnover. So data from National Readership Survey 2007 is included in the report.

oAccording to approximate figures provided by Ms. Asma , Dawn has a daily circulation of 30-35,000 copies and its readership base is calculated by multiplying the circulation figure by 2. Assuming that at least 2 readers read 1 copy.

oSo, according to that formula , Dawn has around 70,000 to 90,000 readers across Pakistan which is the highest for any English daily.

oNo budgetary allocation is done for CSR projects specially but CSR is an integral part of Dawn’s spending. Along with that Dawn runs fund raising campaigns as well to support its CSR initiatives. Like the recent photo exhibition which opened in London for rehabilitation of the flood victims.

dawn csr

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