daxue consulting – beijing, shanghai, guangzhou, shenzhen, chengdu – e-mail :...

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Daxue Consulting Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu – E-mail : [email protected] Tel : +86 4000 628 688 Effective Cost-efficient Result-oriented

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Page 1: Daxue Consulting – Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu – E-mail : daxue@daxueconsulting.com Tel : +86 4000 628 688 EffectiveCost-efficientResult-oriented

Daxue Consulting – Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu – E-mail : [email protected] Tel : +86 4000 628 688

Effective

Cost-efficient

Result-oriented

Page 2: Daxue Consulting – Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu – E-mail : daxue@daxueconsulting.com Tel : +86 4000 628 688 EffectiveCost-efficientResult-oriented

ContactPresentation

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Report

Daxue Consulting – Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu – E-mail : [email protected] Tel : +86 4000 628 688

CONTACT

PRESENTATION

REPORT

Page 3: Daxue Consulting – Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu – E-mail : daxue@daxueconsulting.com Tel : +86 4000 628 688 EffectiveCost-efficientResult-oriented

ContactPresentation

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Daxue Consulting – Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu – E-mail : [email protected] Tel : +86 4000 628 688

Daxue, the most cost effective market research firm in China

Talented people: the excellence of top universities to perform the projects. We gather the brightest of the brightest to collect and process information, analyze markets and write synthesis as well as recommendations.

Effective methodologies: our methodologies are well-known and effective. They have been applied several times in different contexts and adapted to each situation of our clients. Among  them, we count quantitative and qualitative research, market  research, store-check, pre-introduction study  in China, audit of processes, distribution analysis.

Reactivity and flexibility:  reactivity and  flexibility are  the core principles of Daxue Consulting. We aim at being  the closest  it  could be conceivable  to  the needs of our clients.

The most cost efficient market research: because we  gather  students  from  top  universities,we  can  ensure  prices well  below  the market  price  and  top quality.

Our clients: MNC and SME. Our clients are both large multinational firms and medium-sized companies. See below

Page 4: Daxue Consulting – Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu – E-mail : daxue@daxueconsulting.com Tel : +86 4000 628 688 EffectiveCost-efficientResult-oriented

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Daxue Consulting – Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu – E-mail : [email protected] Tel : +86 4000 628 688

Market research in China

Market Research in China Daxue  Consulting regularly  conducts  studies  on  marketing  strategy  in  China,  including  image  analysis,  habits  of  consumption  based  on  our  data  and 

information. The market research can be realized either in first-tear cities such as Beijing, Shanghai, Guangzhou, Tianjin, Shenzen or second-tier cities such as Dalian, Harbin, Xiamen, Xian, etc.

These studies aim to enable our customers to have as exhaustive vision as possible to know how to sell, and to provide access to distribution networks in China. Project managers provide recommendations as operational as possible.

MethodologiesTo conduct a market research, Daxue Consulting may use various methodologies: Information  Collection  through  the  Internet  (Baidu,  google,  specific  platforms)  and magazines  (specific  fields,  analysis  of  competitors,  competing media 

plans), Qualitative interviews with market experts: consultants, professors, experts, Store-checks, focus groups, benchmarks, sentiment analysis, Interviews with competitors through various approaches, Qualitative interviews with prospects, clients and competitors, Synthesis of internal documents, etc.Delivery for a marketing research The recommendations resulting from a market research go along with a certain number of documents, in particular: The figures that highlight industry trends, the buzz, the elements of a successful marketing plan, A benchmark of the players in the market with their marketing strategies, The Marketing Mix adopted: price, localization, POS, etc. Summary sheets that detail the strategy of competitors, studies of marketing campaigns carried out previously, Recommendations on the selection of providers.

Page 5: Daxue Consulting – Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu – E-mail : daxue@daxueconsulting.com Tel : +86 4000 628 688 EffectiveCost-efficientResult-oriented

ContactPresentation

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Report

Daxue Consulting – Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu – E-mail : [email protected] Tel : +86 4000 628 688

CONTACT

PRESENTATION

REPORT

Page 6: Daxue Consulting – Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu – E-mail : daxue@daxueconsulting.com Tel : +86 4000 628 688 EffectiveCost-efficientResult-oriented

ContactPresentation

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Report

Daxue Consulting – Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu – E-mail : [email protected] Tel : +86 4000 628 688

Page 7: Daxue Consulting – Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu – E-mail : daxue@daxueconsulting.com Tel : +86 4000 628 688 EffectiveCost-efficientResult-oriented

ContactPresentation

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Report

Daxue Consulting – Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu – E-mail : [email protected] Tel : +86 4000 628 688

CONTACT

PRESENTATION

REPORT

Page 8: Daxue Consulting – Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu – E-mail : daxue@daxueconsulting.com Tel : +86 4000 628 688 EffectiveCost-efficientResult-oriented

ContactPresentation

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Report

Daxue Consulting – Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu – E-mail : [email protected] Tel : +86 4000 628 688

We are very flexible and reactive.E-mail : [email protected] Tel : +86 (10) 4000 628 688

Daxue Consulting is assisting you in your projects in China

Effective

Cost-efficient

Result-oriented