Sharing Your Story Via Video and

YouTube

Nina Simon

Social Media and Nonprofits: Two-Day Intensive Workshop

videosharing for non-profits: big picture

explore audience goals and platform options

find and produce stories that translate well on video

set up your YouTube channel or videosharing presence

connect your video efforts to other online initiatives

find ways to cultivate community strategically

videosharing for non-profits: big picture

explore audience goals and platform options

find and produce stories that translate well on video

set up your YouTube channel or videosharing presence

connect your video efforts to other online initiatives

find ways to cultivate community strategically

Who will you reach?

What connections and partnerships will you make?

What existing content will you use?

What new content will you produce?

What’s your capacity for maintenance and continued

growth?

Determining Videosharing Goals: We Can’t All Go Viral

Blip.TV - for vodcasts and shows

Viddler - for video tagging

Vimeo - clean and simple for embeds

Internet Archive - nonprofit, hosting only

Current.TV - a cable TV network

12seconds - the video version of Twitter

YouTube is one of many options...

do you need a community or a hosting service?

how much control do you want?

how many people are you hoping to reach?

videosharing for non-profits: big picture

explore audience goals and platform options

find and produce stories that translate well on video

set up your YouTube channel or videosharing presence

connect your video efforts to other online initiatives

find ways to cultivate community strategically

Which of your stories are best told in video?

Low-hanging fruit: videos you already have

What captivated live audiences?

How can you energize partners and users to tell

their own stories?

contests

interviews

quickcapture at events

What promotes controversy? (And how will you

handle that?)

Advanced Tips for Storytelling on YouTube

Use playlists and roll-out to update content

Create videos that encourage responses (comments

and videos)

Create/offer video responses to related content

videosharing for non-profits: big picture

explore audience goals and platform options

find and produce stories that translate well on video

set up your YouTube channel or videosharing presence

connect your video efforts to other online initiatives

find ways to cultivate community strategically

Building Your YouTube Channel (live demo)

Remember!

Title your videos and add descriptive tags

Use playlists to group content

Use a clear call to action (if appropriate)

Determine your user personality, posting schedule,

and comment response strategy

videosharing for non-profits: big picture

explore audience goals and platform options

find and produce stories that translate well on video

set up your YouTube channel or videosharing presence

connect your video efforts to other online initiatives

find ways to cultivate community strategically

Connecting to Other Web Efforts

Send people to your

videos

Send people from your

videos to you

videosharing for non-profits: big picture

explore audience goals and platform options

find and produce stories that translate well on video

set up your YouTube channel or videosharing presence

connect your video efforts to other online initiatives

find ways to cultivate community strategically

Cultivating Community

Connect with your existing partners

Find new friends and subscribe

Remember your audience goals!

Deep Engagement with the YouTube Community

But is this your target audience?

more resources on this...

http://www.wearemedia.org/Tactical+Track+Module+3

projects referenced in these slides:

http://www.youtube.com/user/AutismTakeFlight, http://www.youtube.com/user/dahalcon

http://blip.tv/, http://www.viddler.com/, http://www.vimeo.com/, http://www.archive.org/, http://current.com/, http://12seconds.tv/

http://www.youtube.com/user/GreenpeaceVideo, http://www.youtube.com/user/ProjectLifesize

http://www.youtube.com/user/surfriderfoundation, http://www.youtube.com/user/aspca

http://chezsez.wordpress.com/2008/12/12/can-i-still-talk/

http://www.youtube.com/user/hsus

http://www.youtube.com/user/videochick770, http://www.youtube.com/user/888torontomeetup, http://www.youtube.com/user/OntarioScienceCentre