day in the life of a marketing savvy contractor
TRANSCRIPT
![Page 1: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/1.jpg)
A Day In The Life Of Marketing Savvy Contractor
Presented by: Suresh ParmachandStratovate Group
![Page 2: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/2.jpg)
The trick is in what one emphasizes. We either make ourselves miserable, or we make ourselves strong. The amount of work is the same.
– Carlos Castaneda
![Page 3: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/3.jpg)
@JimCaruk_RCMag
#RCRT15
#Reno_Contractor
![Page 4: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/4.jpg)
Go Jays!
![Page 5: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/5.jpg)
What is Marketing?
![Page 6: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/6.jpg)
![Page 7: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/7.jpg)
Marketing Definition?
The management process through which goods and services move from concept to the customer.
Source: business dictionary
![Page 8: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/8.jpg)
The American Marketing Association states:'Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large' (July 2013)
Marketing author and academic Philip Kotler defines marketing as:'Satisfying needs and wants through an exchange process'
![Page 9: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/9.jpg)
![Page 10: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/10.jpg)
My definition:
Marketing provides tools so that the practitioner can effectively tell their story of how they deliver real-value to the world. This value is something that someone is willing to pay for.'
![Page 11: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/11.jpg)
Secret to a Successful Story?
It’s a very simple formula, made up of two important elements…
![Page 12: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/12.jpg)
![Page 13: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/13.jpg)
83% of Customers recommend a trusted
company, 82% will use that brand frequently .
“Takes a long time to build and a moment to
weaken.”
Source: walking in customer success
Customers look for these traits:• High Service Levels• Transparency • Perception of similarity• Reliability• Competency
• Reliability• Competency• Sincerity• Recovery
![Page 14: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/14.jpg)
What keeps you up a night...
![Page 15: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/15.jpg)
![Page 16: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/16.jpg)
Reputation comes down to management:
• Build
• Monitor
• Correct
• Reinforce
Impact:Sales, hiring ability, press coverage
![Page 17: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/17.jpg)
![Page 18: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/18.jpg)
Search my name
![Page 19: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/19.jpg)
https://www.google.com/alerts#
![Page 20: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/20.jpg)
Consistency Is
![Page 21: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/21.jpg)
To create CONSISTENCY an organization needs to review:
EMPLOYEES – Service levels
PRODUCTIVITY TOOLS – Brand experience
PRODUCT/SERVICE – Remain consistent
MEASUREMENTS – Response time
![Page 22: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/22.jpg)
“It all begins and ends with process.”
![Page 23: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/23.jpg)
Project Routine
Sleep A
B
C Engagement Tools
Productivity Tools
Relationship Tools Wakeup
• Flipbook• Feedly• DIGG• Quip• Link Diagnosis• Advertising
• Lawn Signs• Vehicle wraps• Magazine Ads• Direct Mail
• Digital Marketing• Website• Content Curation
• Asana• Docusign• Office Team• IFTTT• Freshbooks
• Social Media• Facebook• Twitter• Instagram• Pinterest• YouTube
• Customer scripts
• Canva• Pixlr
Morning Routine
Office Routine
A
B
B
C
C
B
C
A
A
![Page 24: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/24.jpg)
Day In The Life Of Marketing Savvy Contractor
Suresh Parmachand
Stratovate GroupTried &True
Meet
![Page 25: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/25.jpg)
New
![Page 26: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/26.jpg)
Mobile
Advertising
Apps
Content
SocialMedia
eCommerce
Mobile
Business
Digital Marketing is the promotion of products or brands through the various forms of electronic media. Digital marketing allows real-time engagement of brands to the various members of their value-chain.
Digital Marketing
![Page 27: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/27.jpg)
The Social Experiment
![Page 28: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/28.jpg)
![Page 29: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/29.jpg)
Understand your target audienceWhere are they having conversationsEngage them and integrate wherever
possible
![Page 30: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/30.jpg)
![Page 31: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/31.jpg)
![Page 32: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/32.jpg)
![Page 33: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/33.jpg)
Sales Optimization is the streamlining of sales processes by integrating tools, processes and tactics that deliver improved conversion of lead pipeline.
Sales Optimization
![Page 34: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/34.jpg)
![Page 35: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/35.jpg)
Intuitive easy to use time trackerImprove your productivity by knowing where your time goesEasy, intuitive, flexible.
![Page 36: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/36.jpg)
If This Then ThatSet-up recipes to improve productivity
![Page 37: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/37.jpg)
![Page 38: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/38.jpg)
![Page 39: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/39.jpg)
Manage Projects, tasks and team conversations in one environment Integrates with many other apps and solutions like mailchimp, Evernote and dropbox
![Page 40: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/40.jpg)
Experience Matters
![Page 41: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/41.jpg)
Journey Mapping
Journey Mapping is understanding how consumers experience a brand.
![Page 42: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/42.jpg)
Best project tool, allows you to:• Create work chats• Set reminders• Use text or handwriting option
• Create location based message• Create voice note or picture• Add video, photo or audio files• Integrate with other apps like Asana
![Page 43: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/43.jpg)
![Page 44: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/44.jpg)
![Page 45: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/45.jpg)
![Page 46: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/46.jpg)
![Page 47: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/47.jpg)
What makes a good website for Contractors?• Appealing design
• 1 step navigation
• Personal branded
• Unique story (value-differentiation)
• Built for content curation
• Responsive Design
• Simple contact form
![Page 48: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/48.jpg)
![Page 49: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/49.jpg)
Manage documents and signature process electronicallyMobile app brings the ease of document signatures into your daily business routines
![Page 50: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/50.jpg)
![Page 51: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/51.jpg)
What makes an advertisement compelling?
Evocative Imagery
Simple Messaging
Deliver value proposition
Strong Call to Action
![Page 52: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/52.jpg)
![Page 53: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/53.jpg)
![Page 54: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/54.jpg)
How do you create a strong brand image with uniforms?
Conducive to work routines
Aligns with your brand
Conveys professionalism
Keep it consistent
![Page 55: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/55.jpg)
![Page 56: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/56.jpg)
Leverage your preferred manufacturers?
Create a unique warranty package
Provide peace of mind to homeowners
Creates unique offering
Offer home warranty through third party?i.e. Home seller warranty
![Page 57: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/57.jpg)
![Page 58: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/58.jpg)
Don’t Be Shy….
![Page 59: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/59.jpg)
![Page 60: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/60.jpg)
![Page 61: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/61.jpg)
![Page 62: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/62.jpg)
Guidelines are the same as advertising, with one difference
Simplicity and clarity are more important.
![Page 63: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/63.jpg)
homestars.comtrustedpros.ca
contracting.caratetrades.cacontractorcheck.ca
yelp.ca
![Page 64: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/64.jpg)
![Page 65: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/65.jpg)
![Page 66: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/66.jpg)
What do we do first?
1) Understand who are your Customers2) Manage leads to Conversion3) Improve Trust and Reputation through
Consistency4) Leverage old and new Tools5) Localize efforts 6) Ask for the Rating
![Page 67: Day In The Life Of A Marketing Savvy Contractor](https://reader031.vdocuments.net/reader031/viewer/2022030314/58870d551a28abf2228b56cf/html5/thumbnails/67.jpg)
@mktngjnky
Linkedin.com/marketingjunky
marketingjunky.wordpress.com
Suresh Parmachand
A Day In The Life Of Marketing Savvy Contractor
www.stratovategroup.com