Day OneDO something!

Day One strives to build vibrant,

healthy cities by advancing public health, empowering youth and igniting change.

InitiativesEnvironmental Prevention Strategies (EPS)

Social Host Ordinance (SHO), Pasadena

Rose Bowl Tailgating Policy, Pasadena

Marijuana- Smoke-free Parks, Pomona

Marijuana- Smoke-free Events, Duarte

Community Prevention Strategies (CPS)

Social Host Ordinance (SHO), South Pasadena SKILLZ Summer School, Pasadena Ongoing SKILLZ student support services Student Outreach & Education Youth Advocate Meetings

Tobacco Control & Prevention Programs (TCPP)

Reducing Youth Access to Tobacco Products, Pomona

Nutrition Education & Obesity Prevention (NEOP)

H2O on the go! , Pasadena

Healthy Vending Machines, Pomona

Complete Streets Policy, El Monte

EMpower Program, El Monte

Nutrition Education (All)

Promote active communities (All)

Rethink your drink (All)

Youth advocate meetings (All)

PASADENA(EPS,CPS,NEOP)

EL MONTE

(NEOP)

POMONA(EPS,CPS,NEOP)

Social Host Ordinance

Social Host Ordinance

Safe & Healthy Tailgating/ events at the Rose Bowl Policy

Smoke-free Parks Policy

• Complete Streets Policy• School Wellness Policy• Nutrition & Fitness

SKILLZ

SOUTH

PASADENA(CPS)

Tobacco Retail License Policy

DUARTE(EPS)

Smoke-free Parks Policy

• Refillable water stations• School Wellness Policy• Nutrition & Fitness

• Vending Machine Policy• School Wellness Policy• Nutrition & Fitness

PHASE MODEL:

1. Community Assessment

2. Strategy

3. Coalition Building

4. Campaign Implementation

5. Campaign Evaluation

ASSESSMENT

“A community assessment process is not just a matter of surveying what people need, but it is a community organizing strategy. By rigorously and creatively assessing community needs, the process gives real ‘voice’ to individuals in the community… voices that can significantly influence program design.”

Source: Chang, H. Drawing Strength from Diversity: Effective Services for Children, Youth, and Families. Los Angeles: California Tomorrow; 1994.

DATA ASSESSMENT

- Analyzed - Prioritized - Action plan created - Monitored

BENEFITS OF COMMUNITY ENGAGEMENT• Gain community voice and engagement • Provide input to decision-makers about community needs • Establish baseline or starting point for projects • Inform prioritization for plan development • Use annually for multiple observations to monitor and track progress

UNDERSTANDING OF COMMUNITY HISTORY • Awareness of important social, political, and economic changes that have occurred both recently or more distally • Awareness of the types of organizations, community groups, and community sectors that are present • Awareness of community standing relative to other communities

Goodman, et al (1998)

Coalition

COALITION DEVELOPMENT

STRATEGY CHART

CAMPAIGN MODE:We recommend creating four action teams to efficiently implement the strategy chart:

1. Drafting the ordinance 2. Media (to write letters or articles)3. Action (to collect organizational support, or letters of support, conduct

surveys of youth or adults), and 4. Speakers bureau (to give many presentations to community groups to get

their support).

AFTER PASSING THE POLICY:

1.Research how the policy should be implemented in order to be effective.

2.Renew relationships with elected officials and staff developed during the campaign to pass the policy and develop new relationships with staff involved in implementing the policy.

3.Enlist the public as an ally in the implementation and enforcement effort by increasing public awareness of the policy.

4.Evaluate the effectiveness of the implementation and enforcement effort. KNOW HOW THE POLICY

Rose Bowl Safe Community Events

Day One Environmental Scans

• Tailgating Areas broken into three sectors

• Surveyors arrived when tailgating areas open (6 hrsprior) and broke into small teams (2-3).

• Each observer completed form independently of the others. 2-3 cameras/team.

• Each team revisited same areas multiple times over course of the day

12:00pm Kickoff Time

Parking lots opened at 6:00am

Alcohol consumption prohibited after 12:00pm

Violation times highlighted in orangeand red (post kickoff)

Day One Environmental Scan UCLA-USC Game

November 17, 2012

Alcohol Paraphernalia – “Beer Bongs”

12:09pm – Lot 28:40am - 6 person “Beer Bong” or “Bongzilla” (Lot 1A)

Drinking Games - “Beer Pong”

10:22am – official “Beer Pong” table (Lot 3)

9:53am – Brookside Park

10:12am – Brookside Park

Drinking Games – “Keg Stands”

11:17am – Brookside Park12:07pm – Lot 2

Drinking Games – “Keg Stands”

12:23pm – Lot 2

11:52am – Brookside Park (RV area)

Box Truck (U-haul)

Alcohol-Related Violence

2:13pm – Inebriated fan is held back, post-fight (Lot 6)

2:15pm – Fight almost resumes (Lot 6)

2:51pm – Tailgating continues in Lot 1A

UCLA-USC Game Key Findings

• Thousands of fans remained outside stadium during game, continued tailgating

• Alcohol consumption post-kickoff was the norm, regardless of policy

• Enforcement of tailgating policies limited

UCLA-USC Key Findings (cont.)

• Security Guards intimidated by large groups– Enforcement focused more on

individuals, such as women carrying glass bottles

– Surveyors witnessed PD arrest one fan post fight and break up a large Greek party in Brookside Park RV area.

• 17 year old female surveyor was offered alcohol by tailgaters during scan 5:08pm – PPD arrest drunken fan in Lot 6

Universities that Ban Kegs and/or “Common Source” of Alcohol

• Penn State• Princeton• San Diego State• Slippery Rock• Texas Christian• Utah• Washington• Washington State• West Georgia• Williams• Yale

• Howard• Hawai’i• Indiana• Iowa • Kansas• LaFayette• Michigan State• Minnesota• New Mexico State• Northwestern• North Carolina Central• North Carolina State• North Dakota State• Notre Dame• Ole Miss• Oregon State

• Arizona• Arkansas• Boise State• BYU• Brown• UC Berkeley• UC Davis• Cal Poly SLO• Central Florida• Central Michigan• Colgate• Cornell• Delaware State• Duke• Florida• Harvard

43 of 58 universities surveyed do not permit kegs in tailgate areas

Other Collegiate Policies Limits on how early tailgating starts– E.g., lots open 5 hours prior to kickoff, but

no earlier than 8am

More stringent policies for higher risk events– E.g., fewer hours of tailgating

Limits on Quantity/Types of Alcohol Permissible– HANDLES of hard alcohol prohibited in

main tailgating lot (Indiana)

– “Vehicles and/or fans carrying beer kegs and/or excessive quantities of alcohol (wine, spirits and/or beer) will not be allowed into parking lots” (Iowa, Brown)

– 12 pack per person max (Colgate); 6-pack (Duke)

Other Collegiate Policies (cont)

Clearing Lots after kickoff– E.g., “Tailgaters who do Not

enter Delaware Stadium at or before game time will be required to leave UD property“

Requirement that fans who consume alcohol must carry ID showing they are 21+

E.g., “All persons consuming alcohol in the parking lots shall carry a picture ID that also shows the person’s birth date. (North Carolina State, Central Florida)

Restricting Use of Box Trucks E.g., Box trucks like U-hauls may only be used by permitted caterers (Harvard, Yale)

Source: Nhregister.com

NFL “Best Practices”

Commence tailgating 3.5 hours before kickoff

Set aside designated “family-friendly” lots (i.e. alcohol free)

Fan incident texting service (all teams)

Education – Fan Behavior Codes– Designated Driver campaigns

(all teams)

Rose Bowl Community Prevention Council

(RBCPC)Representatives of the following groups subsequently began meeting on a monthly basis at the Flintridge Center to discuss manners of reducing alcohol-related harm and improving public health and safety at large events at the Rose Bowl:

• Day One

• East Arroyo Neighborhood Association

• Linda Vista-Annandale Neighborhood Association

• Pasadena Police Department

• Pasadena Public Health Department

• Rose Bowl Stadium

• San Rafael Neighborhood Association

• West Pasadena Residents Association

Tailgating Guidelines (before)

Tailgating Guidelines (after)

Policy Recomendations

Social Host Ordinance (SHO)

Pasadena

32 states and over 1/3 of Californian

cities have adopted the Social Host

Liability Insurance

Minors report accessing alcohol at 3 locations

All 3 access points are considered social access points where youth get them from a residence or somewhere that is NOT a store.

70 Parents, Youth, and

Stakeholders in attendance

Support from School Board members and

city staff

Social Host Ordinance South Pasadena

REALITY PARTYDay One and local community partners, Healthy South Pasadena, Straight Up

and Moms for Community will be hosted a FREE Reality Party on Saturday, September 27th, 2014.

Participants were taken on a 30 minute tour through a "hour party" in a local residence and participated in a 30 minute discussion and resource fair. Youth actors along with local teens will illustrated drug and alcohol use

among youth, as well as dangerous behavior typically present at a local party.

The event gave participants an eye-opening opportunity to learn about the current realities of underage drinking at teen parties in our community.

Participants had the opportunity to learn about how they can get involved to help change the dangerous social norms of

underage drinking, binge drinking, and drug culture.

Report Card Grading System

RAD Coalition

ACCESS TO MARIJUANA- Pomona

DUARTE

As of April 2nd, 2015, all Pomona parks and city facilities are now smoke-free!

SKILLZ

26% of 13-14 year olds reported smoking marijuana daily

Nutrition Education and Obesity Prevention Program

• Staff has been working in three communities across the San Gabriel Valley community including the cities of Pasadena, Pomona & El Monte.

– 10-20 students per team, meeting weekly to learn about nutrition, physical activity and to choose a Policy Systems & Environmental change project to work on.

Pasadena: Hydration Stations

• Staff worked with students from Pasadena, Marshall, Muir, and Blair High Schools.

• Students drafted and administered a survey to over 200 peers to gather opinions regarding

• access to water at school. • The results found that 46% of surveyed

students did not use the water fountains at school

PSE: Installation of hydration stations in PUSD schools, public parks and/or recreation facilities in the qualifying census tracts within the City of Pasadena

Pasadena: Hydration Stations

• Students presented to stakeholders, Pasadena Youth Council, peers, community members

• Received Youth Engagement Grant to help fund efforts• First hydration station to be installed at the new Muir softball field

through Pasadena Public Works department• Capital Improvement Project proposal with the City of Pasadena

approved to install new hydration and bike repair stations in 13 city parks, with the pilot model to be installed in 2016

PSE: Installation of hydration stations in PUSD schools, public parks and/or recreation facilities in the qualifying census tracts within the City of Pasadena

Pasadena: School Wellness

• Students drafted and administered a survey to over 200 peers to gather opinions regarding food options at school

• Staff met with Nutrition Services Director of PUSD to discuss the project and share data results regarding the school lunches in Pasadena.

• Harvest of the Month classes at John Muir High School held monthly during Spring 2015 semester, to educate on healthy eating and encourage participation in school meals

PSE: Improve access to healthy food and beverages offered through Pasadena Unified School District by building community support in qualifying neighborhoods.

Pasadena: School WellnessPSE: Improve access to healthy food and beverages offered through Pasadena

Unified School District by building community support in qualifying neighborhoods.

• Completed Alliance for Healthier Generation School Wellness assessment

• Shared results with PUSD Food and Nutrition Services

• Collaborated with Muir staff, administration, PUSD staff, students and parents to establish a site-based School Wellness Committee

El Monte: Complete Streets PolicyPSE: Increase physical activity in the City of El Monte by building community support in qualifying communities to implement a Complete Streets Policy.

• Complete Streets Policy creates a safer environment that enables active transportation, provides sustainability for bicycle and pedestrian use and encourages active lifestyles.

• Through building tremendous community support through youth advocacy, the Complete Streets Policy was adopted in El Monte in November 2014

El Monte: Complete Streets PolicyPSE: Increase physical activity in the City of El Monte by building community support in qualifying communities to implement a Complete Streets Policy.

• EMPOWER program: In effort to increase physical activity in the City of El Monte, staff and students meet weekly to host free PA classes at Mountain View HS

Pomona: Healthy Vending and Food Procurement

PSE: Increase access to healthy food and beverages by building community support in qualifying communities to implement a healthy food procurement & vending

machine policy in the City of Pomona..

• Youth advocate team made presentations, promoting their project at numerous community and school events, provided Rethink Your Drink and food demonstrations to peers.

• Staff and students also joined Pomona Health Conveners committee to address health issues in the City of Pomona

• Through Day One youth team and staff advisory efforts, Pomona will now adopt a healthy vending policy

BLOCK9one block, nine days, activating communities

Day OneSPARC

Side Street ProjectsCity of Pasadena

Bike SGVYWCA

Light Bringer ProjectHabitat for Humanity

Flintridge Center

Pasadena NOWBoys and Girls Club

Pasadena Learning GardensArt Center College of DesignArmory Center for the Arts

Pasadena Teen CenterPeace Over Violence

Neighborhood Connections

Community Partners

Build it...and they will come (18 tons of sand)

Public and Private school students coming together to make BIG things happen.

Sand + Props + Sports + People = URBAN BEACH

AQUA

Pachanga Pasadena

Gospel Brunch

Service Tuesday

Bike-In Movie & Bonfire

Artful Monday

BEFORE After

BLOCK9 served 1500+ people in 9 days. Provided the community with a new perspective of what is possible in their neighborhoods, empowered teens to take charge

of their communities by creating change, and brought people together.

Contact Us

Day One175 N. Euclid Ave.

Pasadena, 91101

626-229-9750

www.goDayOne.org

christy@goDayOne.org

claudia@goDayOne.org