Positioning Product differenciationMarketing Strategies for SMEs in Bahrain

cost leadership brand legacy

BrandingA name, logo or anything associated with the brand which has a better customer recall brand image arise from customer experience.

Pricingconsider :- cost competitors price value to end user

Distributionselecting channels which best support the operation.

NamingMarketing Tools for SMEs

uniqueness recallable relevance to business

Messaging short & precise catchy

Corporate identity

Websites helps enhance customer experience initiate campaigns wider reach

Sales tools & techniques

Recruiting finding the right talent enhances operational efficiency

C.R.M integrates marketing ,sales &customer service results are evident

Customer Acquisition

Planning Process

Sales Process from prospecting to after sales consulting

Campaign Planning selecting the theme selecting suitable media

Marketing Plan a concrete marketing plan helps implement the marketing ideas & strategies within budget constrains.

Traditional media

Direct Mail effective for targeted campaigns measurable results

Publicity PR activities raising awareness both on internet & print medias.

Eventsa well planned event could help reach out higher prospects.

Digital Media

SEO & SEM search engines are the free source of information for customers. average customers uses search engine for their purchase decision making process. can gain upper hand through SEO & SEM.

Online advertising campaigns over online media are inexpensive and liberal in testing innovative ideas.

Social Media effective medium to contact ,connect and communicate with customers. EmailManagement

Customer retention customer loyalty programmes helps cross selling/upselling

biz devcan leverage from each others efficiency.

Sales Management