days inn hotel & conference center meadville, pa · confidential investment offering mba hotel...

410.489.5900 .MBAHOTELS.

Washington D.C. • New York City • Boston Memphis • Birmingham • Cedar Rapids • MBA Capital Funding

DAYS INN HOTEL &

CONFERENCE CENTER

MEADVILLE, PA

Contact Listing Broker: Charlie Fritsch 410.489.5900 x14 C @MBAH .

New Corporate Contract for 300 to 400 Room Nights in 2016 !

Confidential Investment Offering MBA Hotel Brokers Inc.

Information is believed accurate but is not guaranteed by MBA Hotel Brokers . .

Table of Contents

Opportunity Property Description

Location Financial Analysis Competitive Set Demand Generators Area Information Quality Assurance Evaluation Report STAR Report Disclaimer



Offering Price: $3,300,000

Investment Highlights

Best Western has Approved Annex Building for Conversion HUGE UPSIDE OPPORTUNITY !

Convert 3 Story Building to Best Western (65 Keys) Maintain 30+ Long Term Unit Rentals @ $750 to $900 Mo. Rent Renovate 2 Story Days Inn Hotel and Restaurant & Bar (75 Keys) Potential Revenues Over $2,500,000

163 Keys, Interior Corridor, Only Full-Service Hotel in Area New Corporate Rooms Contract Started in Last Couple Months, to Add

300 to 400 Room Nights in 2016 2015 Room Revenue $1.1 Million and Total Gross Revenue $1.5 Million Offered at 2.2 X Total 2015 Revenue Owner States That He Only Pays Franchise Fees on Room

Revenue, Not on Apartments and Other Miscellaneous Revenue

Opportunity



Upside Opportunity Best Western has approved the annex building for conversion. The annex building is separate from the main hotel, has 3 stories, interior corridors, could have approximately 65 keys. Based on RevPAR of $45, the Best Western could achieve over $1,000,000 room revenue. There are currently 30 long term rental units, including 15 two room apart-ments located in the annex building which are 100% leased. These apart-ments could be relocated to the 2 story building, reducing the number of available rooms in the Days Inn from 120 to 75. The average monthly rent ranges from $750 to $900. Annual revenue is estimated at $200,000. By dual branding, and maintaining long term extended stay units, a new owner can drive higher rates when busy and run higher occupancy per-centages. Further renovations to the exterior of the hotel, the restaurant, and bar, along with adding another strong sales person at the hotel, can be leveraged to increase not only profitable food and beverage sales, but also increase room sales from corporate and groups. Total Revenues Could Exceed $2,500,000 !

Opportunity



LOCATION 18360 Conneaut Lake Rd., Meadville PA 16335 PROPERTY DESCRIPTION

163 Keys

15 2-room Apartments

2 Story, Interior & Exterior

3 Story, Interior Corridor

About 45 Years Old

Restaurant and Lounge On-Site

+/- 5 Acres

Flat Roof, Brick/Stucco Exterior and Sturdy Construction

GUEST AMENITIES

Hotel Services and Amenities:

Wireless High Speed Internet

Fitness Room and Sauna

Heated Indoor Pool and Hot Tub

12 Meeting Rooms

Coin-Operated Guest Laundry

Ice and Vending Machines

Deluxe Breakfast—Free Mon-Fri

Business Kiosk

Golf and Other Packages

Catering and Banquet Facilities

24-Hour Front Desk

Bell Staff / Porter

And More! Services/Amenities in All Rooms:

Wi-Fi High Speed Internet

Coffee Maker

Hairdryer

Microwave and Fridge in Some Rooms

Cable TV—27” TV’s

Free Local Calls and Newspaper

Property Description

RECENT PARTIAL RENOVATIONS Sealed Parking Lot

Replaced Pool Deck Carpet Replaced Mattresses in 20 Rooms

Power Washed Entire Building Painted Exterior, Five Guest Rooms & Canopy

Replaced Some Corridor & Banquet Carpet New Entrance Carpet

Deep Cleaned Remaining Carpet in Entire Hotel New In-Room Guest Services Directory

Replaced 20 PTAC Units Replaced Case Goods in 15 Rooms

Re-Landscaped Entire Property New HVAC in Bar

350 New Banquet Chairs



Property Description ROOM MAP



Property Description

A—Days Inn Lobby B—Banquet & Conference Rooms C—Neon Cactus Bar and Grill D—Indoor Pool E—Days Inn Guest Rooms (2 Story, 120 Guest Rooms) F—Annex Building (43 Guest Rooms and 15 2-room Apartments)



Property Photographs

East wing of Days Inn Room Towers

Annex Building—3 Stories. Contains 43 hotel rooms and 15 Apartments



Property Photographs



Location

LOCATED IN MEADVILLE, THE COUNTY SEAT OF CRAWFORD COUNTY. THE HOTEL AND CONFERENCE CENTER IS A 1/2 MILE OFF OF BUSY I-79 INTERSTATE AT EXIT 147A. THIS HIGHWAY IS THE PRIMARY THOROFARE THROUGH WESTERN PA AND WV. I-79 HAS AN ANNUAL AVERAGE DAILY TRAFFIC COUNT OF 18,000 NEAR THIS EXIT. IT IS ALSO AN IMPORTANT CORRIDOR TO BUFFALO, NY AND THE CANADIAN BORDER. ONLY FULL-SERVICE HOTEL IN THE AREA. EXCELLENT HIGHWAY VISIBILITY AND EASY ACCESSIBILITY. NUMEROUS RESTAURANTS, TOURIST ATTRACTIONS AND RECREA-TIONAL ACTIVITIES ARE WITHIN MINUTES FROM THIS HOTEL.



Financial Analysis Upside Opportunity There are multiple options to re-purpose some or all of the existing rooms to yield higher occupancy, ADR, RevPAR and gross revenues. Option 1: Convert Annex Building to Best Western, Renovate Days Inn Hotel Rooms, Maintain 30 Extended Stay Units, Focus and Sales & Marketing

65 Best Western hotel rooms, estimated $45.36 RevPAR 75 Days Inn hotel rooms, estimated $36.75 RevPAR after renovations 30 Extended Stay units, $750—$900 average rent Continue to operate food & beverage, with 10% increase after renovations

Additional Options with Upside Opportunity: 2. Convert a Portion of Hotel Rooms to Extended Stay

20 Extended Stay Suites, Renovated 80 Hotel Rooms, Renovated 36 Apartments, Whole of Annex Building Operate or Lease F&B

3. Convert to All Extended Stay and Apartments 60 Extended Stay Suites 36 Apartments, Whole of Annex Building Operate or Lease F&B

4. Convert to All Extended Stay/ Apartments and Limited Service Hotel 60 Extended Stay Suites and/or apartments 58 Key Limited Service Hotel Lease Out Restaurant, Bar, and Banquet

Rooms Occupancy ADR/ Mo. Rent RevPAR Annual Revenue

Days Inn Hotel Rooms 75 49% $75 $36.75 $1,006,031.25

Days - Extended Stay 30 69% $800 $200,000.00

Best Western Rooms 65 54% $84 $45.36 $1,076,166.00 F&B + Misc. (10% Increase Over 2015) $280,697.00

Total Revenue $2,562,894.25



Financial Analysis

Days Inn & Best Western & Apartments Option 1 Projection

Purchase Price $3,300,000

Days Inn Room Revenue 75 Keys 1,006,031

Days Inn Extended Stay Rev. 30 Keys 200,000

Best Western Room Revenue 65 Keys 1,076,166

F&B and Other Revenue 280,697

Total Revenue 2,562,894

Net Opera ng Income Est. 36% 922,642

USES OF FUNDS

Purchase price 3,300,000

Renova on Cost (Es mated) 1,200,000

Se lement costs (Es mated) 3.00% 99,000

Total Project Cost 4,599,000

SOURCES OF FUNDS

Down payment 20.00% 919,800

Bank Loan 3,679,200

MORTGAGE PAYMENTS

Bank Loan 3,679,200

Rate to be determined 5.50%

Term to be determined 25

Monthly payment 22,594

Annual Payment 271,122

CASH FLOW

Net Opera ng Income 922,642

Annual mortgage payment (271,122)

NET CASH FLOW 661,520

Debt coverage ra o 3.4 (NOI / Annual payment)

Loan to value 80.0% (Loan amount / total project cost)

Capitaliza on rate 28.0% (NOI / purchase price)

Cash on cash return 70.8% (Buyer cash flow / down pmt)

Room rev mul plier 3.28 (Price / room revenue)

Gross rev mul plier 1.29 (Price / total revenue)

Price per room 19,412 (Price / 170 Total Keys)

Revenue per room 15,076 Total Revenue / 170 Total Keys)

NOTE: All financing and closing costs estimates are subject to change and are not guaranteed by MBA Hotel Brokers Inc. These are an estimate of current market conditions only and will vary.



Days Inn Meadville

Profit and Loss 2013 ‐ 2015

Income 2013 2014 2015

Room Revenue 1,212,684 1,094,977 1,094,810

Food and Beverage Revenue 264,700 225,400 197,871

Telephone Revenue 1,305 308 17

Apartment Rent * 98,362 120,277 161,261

Miscellaneous Revenue 95,338 75,914 57,291

TOTAL INCOME 1,672,389 1,516,876 1,511,250

Opera ng Expenses

Cost of Goods Sold 79,997 71,406 62,485

Payroll Expense 442,515 460,119 434,240

Rooms Expense 142,371 130,946 134,109

Restaurant Expense 16,650 14,514 15,296

Beverage Expense 7,054 6,035 4,836

U li es Expense 203,986 230,220 221,493

Admin Expense * 145,836 97,880 75,200

Adver sing/Promo on Expense * 184,324 165,166 168,573

Maintenance Expense * 88,134 76,247 81,349

Fixed Expenses:

Real Property Taxes 29,327 55,179 57,574

Property Insurance 47,876 46,009 41,978

Leased Equipment 5,647 4,925 5,291

Amor zed Expense 291 0 0

TOTAL OPERATING EXPENSES 1,394,009 1,358,644 1,302,424

NET OPERATING INCOME 278,380 158,232 208,826

* Add Backs

Accountant (Professional Fees) 5,000 0 0

Capex (Maintenance) 40,000 18,000 0

Owner Travel (Admin) 5,329 3,168 5,735

Owner Compensa on (Admin) 20,000 13,000 0

Owner Phone Expense (Admin) 2,058 1,501 0

Breakfast Promo on (Adver sing) 15,000 8,700 0

Apartment Rental (Lost Revenue Due To Renova ons) 20,000 0 0

TOTAL ADD BACKS 107,387 44,369 5,735

ADJUSTED NET OPERATING INCOME $385,767 $202,601 $214,561

Financial Analysis

* Add Backs are: 1)Personal or partner-ship expenses 2)One time expenses that will not repeat 3) Capital expenses that were expensed fully in one year on the P&L 4)Expenses adjusted between departments; which, in the owner’s accounting system, cause the food and bev-erage expense to be counted twice.



Hotel Name HOLIDAY INN EXPRESS Address 18240 CONNEAUT LAKE ROAD

MEADVILLE, PA 16335

Rooms: 68

Floors: 3, INTERIOR Built in: JANUARY 1995

Meeting Space: NONE

Amenities:

STANDARD INTERNET, WIFI AVAILABLE, POOL, CABLE TV, COFFEEMAKER, MICRO-WAVE & FRIDGE, BUFFET BREAKFAST, NON-SMOKING, BUS. & FITNESS CENTERS

Distance from property: 1 MILE

Competitive Set

Hotel Name HAMPTON INN

Address 11446 DAWN DRIVE

Rooms: 73

Floors: 3, INTERIOR

Built in: MAY 2010

Meeting Space: YES

Amenities:

BUS. & FITNESS CENTERS, ELEVA-TORS, COIN LAUNDRY, COMPLIMEN-TARY BREAKFAST. CABLE TV. SPA TUB, POOL, ALL NON-SMOKING, HAND-ICAP ACCESS

Distance from property: 2.5 MILES

Hotel Name ECONO LODGE

Address 11237 SHAW AVENUE

Rooms: 63

Floors: 3 Built in: JUNE 1998

Meeting Space: NO

Amenities:

BRAILLE ELEVATORS, CONT. BREAKFAST, COFFEE, GUEST LAUNDRY, POPFORN MACHINE, FREE LOCAL CALLS, CABLE TV, FREE WIFI, COFFEEMAKER, SOME: MCRO-WAVE & FRIDGE, NON-SMOKING AND HANDICAP ACCESSIBILE




Competitive Set Hotel Name QUALITY INN

Address 17259 CONNEAUT LAKE ROAD MEADVILLE, PA 16335

Rooms: 61

Floors: 3, INTERIOR AND EXTERIOR Built in: MAY 1990

Meeting Space: NO

Amenities:

ELEVATORS, EXERCISE ROOM, FREE PAPER, FREE LOCAL CALLS, HAIRDRY-ER, FREE WIFI, NON-SMOKING AVAILA-BLE, PETS, HANDICAP ACCESS, COPIER AND FAX, CONT. BREAKFAST


Hotel Name COMFORT INN Address 511 WEST CENTRAL AVENUE

TITUSVILLE, PA 16354

Rooms: 48

Floors: 2, INTERIOR Built in: AUG 2004

Meeting Space: NO

Amenities:

ELEVATOR, FREE WIFI, PAPER, COFFEE-MAKER, POOL, FREE HOT BREAKFAST, COPIER, CABLE TV, PTAC, HAIRDRYER, IRON & BOARD, SOME: MICROWAVE & FRIDGE, N/S, HANDICAP ACCESS

Distance from property: 29 MILES

Notes on Comp Set and the Days Inn: As the only full service hotel in Meadville, the Days Inn must take greater advantage of its meeting space and food and beverage facilities. A new operator could do that after strategic renovations to the restaurant, bar, meeting rooms, and exterior. These renovations would attract more meet-ings, banquets, weddings, and other groups and corporate business, which also brings more guest room patronage. Alternatively, the food and beverage business could possibly be leased out to a strong local caterer or restaurant operator.



Demand Generators

Natural Gas Exploration—Local business owners in Meadville, PA and Grove City, PA have reason to expect the exploration and extraction of the Utica Shale gas and oil resources to accelerate in 2016, bringing a powerful boost to the local economy and to hotel occupancy in the region. A new corporate rooms contract has just been signed by an oil and gas company to add 300—400 room nights in 2016. What is the Utica Shale? The Utica Shale is a black calcareous, organic-rich shale that underlies portions of Ohio, Pennsylvania, West Virginia, New York Quebec and other parts of eastern North America (see Figure 1). In the sub-stance, the Utica Shale is located a few thousand feet below the Marcellus Shale, which has become widely known as a source of natural gas. The Utica Shale is currently receiving a lot of attention be-cause it is yielding large amounts of natural gas, natural gas liquids and crude oil to wells drilled in eastern Ohio and western

Pennsylvania. The US Geological Survey’s mean estimates of undiscovered, technically recov-erable unconventional resources indicate that the Utica Shale contains about 38 trillion cubic feet of natural gas, 940 million barrels of oil, and 208 million barrels of natural gas liquids. Geologists have long considered the Utica Shale to be an oil and natural gas source rock. Natu-ral gas and oil generated in the Utica Shale have migrated upwards and are produced from res-ervoirs in overlying rock units. An even greater quantity of oil and natural gas is still trapped in the Utica Shale. The Utica Shale has not been extensively developed for two reasons: 1) its great depth over much of its geographical extent, and 2) its limited ability to yield gas and oil to a well because of its low permeability. This is starting to change as horizontal drilling and hydraulic fracturing are used to stimulate production. These methods were not extensively used in the Utica Shale prior to 2010. Read the full article at http://geology.com/articles/utica-shale/.



Demand Generators The Marcellus Shale was the Opening Act The Marcellus Shale is another organic-rich rock unit that historically attracted limited commercial interest because of its low permeability. However, that changed in 2003 when Range Resources began drilling productive wells into the Marcel-lus using horizontal drilling and hydraulic fracturing technologies. These methods solved the low permeability problem and produced fractures that allowed fluids to flow through the rock unit and into a well. Now, just a few years later, the Marcellus Shale has become one of the world’s largest natural gas fields, and the Utica Shale—located a few thousand feet below the Marcellus—has become a new drilling target. The oil and natural gas potential of the Utica Shale is not fully understood. However, it is already becoming a significant oil, natural gas, and natural gas liquids producer. It is more geographically extensive and thicker than Marcellus, and it has already proven its ability to yield commercial quantities of natural gas, natural gas liquids and crude oil.

* Meadville * Meadville

Future Development of the Utica Shale in Pennsylvania Most of the shale drilling activity in Pennsylvania has targeted the Marcellus Shale, which is above the Utica Shale. In areas where the Marcellus Shale is present, the Utica Shale is probably going to be a resource of the future. The Marcellus Shale is less expensive to develop and companies will focus on it before setting their sights on a deeper target. However, in areas where the Marcellus Shale has been developed, as in Meadville, the Utica Shale will have an infrastructure ad-vantage. Drilling pads, roadways, pipelines, gathering systems, surveying work, permit preparation data and landowner relationships might still be useful for developing the Utica Shale.



Demand Generators The Impact Meadville Project is designed to restore vibrancy to the downtown district– replacing blighted buildings with a mix of new retail, commercial and residen-tial space, as well as more green space. The Impact Meadville initiative is being imple-mented in stages. Once complete, Impact Meadville will include the renovated historic Kepler Hotel and adjacent buildings, 50,000 square feet of new retail and commercial space, 48 townhouse units, and landscaping and greenway development, with the Mead-ville Market House (see next page) as the project’s cultural and business hub. The Impact Meadville project has redeveloped three square blocks within a critical section of downtown Meadville. This Project has garnered approximately $3,000,000 from various funding sources from the Commonwealth of Pennsylvania and its Depart-ment of Community and Economic Development. While Impact Meadville is a project of several components including housing, retail, commercial and parking, the thrust of the initiative is singular and clear: it will bring people to Meadville — not just to shop, but to live and to work.



Demand Generators



DISCLAIMER The confidential information, analyses, and projections contained herein are provided solely for the information of prospective purchasers and no warranty or representation as to accuracy or completeness is made by the Seller or MBA Hotel Brokers, their subsidiaries or affiliates, and no legal liability is assumed or implied with respect thereto. The property is being sold “as is” without any warranties whatsoever, expressed or implied. Prospective purchasers must, therefore, rely exclusively on their own investiga-tions, interpretations and analyses in connection with this offering and not on any information provided by Seller or MBA Hotel Brokers. This sale offering is made subject to errors, omissions, prior sale, change of price or terms, or withdrawal from the market without notice. Information is for guidance only and does not constitute all or any part of a contract. The materials contained herein are confidential, furnished solely for the purpose of considering the purchase of the property described herein and is not to be used for any other purpose or made available to any other person without the prior written consent of the owner. This confidential memorandum is the property of MBA Hotel Brokers, and is intended to be used only by such parties to whom Broker has delivered the memorandum or to whom Broker has approved such delivery. If you do not wish to pursue negotiations leading to this acquisition, or if in the future you discontinue such negotiations, you agree to return this confidential memorandum to MBA Hotel Brokers. The firm MBA Hotel Brokers is marketing the property. All Purchasers recognize that the Broker represents the Seller in this transaction. The fact that the Broker provides guidance to the Buyer / prospective purchaser and /or makes recommendations regarding financing does not create an agency relationship between Purchaser and Broker. The Seller is responsible for paying all brokerage fees associated with the sale of the aforementioned property. The Seller and Broker specifically make no representation whatsoever about any environmental conditions on the property, including but not limited to issues such as asbestos, hazardous waste, petroleum leaks or spills. Without limiting the generality of the foregoing, any environmental reports, any structural reports, or any other type or kind or report prepared by a third party, if any, included in the confidential memorandum have not been prepared by Seller and neither Seller nor MBA Hotel Brokers makes any representations as to the truth, accuracy, or completeness of same and neither prospec-tive purchaser, nor its representatives nor any other person shall be entitled to rely on such reports or any information contained therein. Without limiting the foregoing, information contained in this confidential memorandum may vary from the date of publishing. In some instances, more complete or up to date information may have become available following the creation of this memorandum.

United Kingdom United States

Blue Fin Building 735 East Main Street

110 Southwark Street Hendersonville

London SE1 0TA TN 37075

Phone: +44 (0)20 7922 1930 Phone: +1 (615) 824 8664

Fax: +44 (0)20 7922 1931 Fax: +1 (615) 824 3848

www.strglobal.com www.str.com

Days Inn Meadville Conference Center Monthly STAR Report

STR #: 6051 Date Created: January 15, 2016

TabTable of Contents 1

Monthly Performance at a Glance 2

STAR Summary 3

Competitive Set Report 4

Response Report 5

Day of Week & Weekday/Weekend 6

Daily Data for the Month 7

Help 8

For the Month of: December 2015

Tab 2 - Monthly Performance at a Glance - My Property vs. Competitive Set

My Prop Comp Set Index (MPI) My Prop Comp Set Index (ARI) My Prop Comp Set Index (RGI)

Current Month 11.7 39.6 29.5 60.03 90.69 66.2 7.02 35.92 19.5

Year To Date 26.6 60.9 43.7 68.89 96.09 71.7 18.35 58.55 31.3

Running 3 Month 20.8 51.0 40.7 63.46 95.22 66.6 13.18 48.58 27.1

Running 12 Month 26.6 60.9 43.7 68.89 96.09 71.7 18.35 58.55 31.3

My Prop Comp Set Index (MPI) My Prop Comp Set Index (ARI) My Prop Comp Set Index (RGI)

Current Month -18.0 -8.2 -10.7 2.2 5.6 -3.1 -16.2 -3.1 -13.5

Year To Date -0.8 -3.3 2.6 0.5 4.3 -3.7 -0.3 0.9 -1.2

Running 3 Month 4.7 -10.4 16.9 0.1 5.0 -4.6 4.9 -6.0 11.5

Running 12 Month -0.8 -3.3 2.6 0.5 4.3 -3.7 -0.3 0.9 -1.2

STR, Inc.

ADR RevPAROccupancy

December 2015

December 2015 vs. 2014 Percent Change (%)

Occupancy (%) ADR RevPAR

Days Inn Meadville Conference Center 18360 Conneaut Lake Rd Meadville, PA 16335-3740 Phone: (814) 337-4264

STR # 6051 ChainID: 08249 MgtCo: Savish Hospitality Inc Owner: None

For the Month of: December 2015 Date Created: January 15, 2016 Monthly Competitive Set Data Excludes Subject Property

Tab 3 - STAR Summary - My Property vs. Comp Set and Industry Segments

11.7 -18.0 26.6 -0.8 20.8 4.7 26.6 -0.8 0.0 0.0 0.0 0.0

36.7 -4.9 54.3 -1.3 48.3 -3.8 54.3 -1.3 0.6 0.8 0.1 0.8

28.3 -4.3 44.5 -0.6 38.5 -4.1 44.5 -0.6 0.9 0.4 0.9 0.4

38.0 -5.6 56.3 0.0 48.5 -2.4 56.3 0.0 1.3 1.2 0.4 1.2

27.8 7.7 42.7 -2.6 35.8 3.7 42.7 -2.6 -7.6 0.5 -4.3 0.5

39.6 -8.2 60.9 -3.3 51.0 -10.4 60.9 -3.3 0.0 0.0 0.0 0.0

60.03 2.2 68.89 0.5 63.46 0.1 68.89 0.5 -18.0 -0.8 4.7 -0.8

86.20 -1.3 96.78 1.1 96.54 0.5 96.78 1.1 -4.3 -0.6 -3.6 -0.6

63.71 -2.0 72.10 1.5 70.72 -1.0 72.10 1.5 -3.5 -0.1 -3.2 -0.1

82.62 1.4 93.42 2.3 88.25 0.2 93.42 2.3 -4.4 1.2 -2.0 1.2

58.92 3.5 69.21 2.7 63.48 -0.5 69.21 2.7 -0.5 -2.1 -0.8 -2.1

90.69 5.6 96.09 4.3 95.22 5.0 96.09 4.3 -8.2 -3.3 -10.4 -3.3

7.02 -16.2 18.35 -0.3 13.18 4.9 18.35 -0.3 -16.2 -0.3 4.9 -0.3

31.63 -6.1 52.54 -0.3 46.63 -3.3 52.54 -0.3 -5.5 0.5 -3.2 0.5

18.05 -6.3 32.12 0.9 27.25 -5.1 32.12 0.9 -5.4 1.4 -4.2 1.4

31.37 -4.2 52.55 2.3 42.80 -2.2 52.55 2.3 -3.0 3.5 -1.8 3.5

16.37 11.5 29.54 0.1 22.75 3.2 29.54 0.1 3.0 0.5 -1.2 0.5

35.92 -3.1 58.55 0.9 48.58 -6.0 58.55 0.9 -3.1 0.9 -6.0 0.9

Rooms Rooms

23579 18713 Properties

7998 4346 15

6381 4790

1274 1240

313 313

STR, Inc.

% ChgRunning 12

Month

RevPAR

Current

Month% Chg Year to Date % Chg

Running 3

Month

209

75.1

79.4

Running 3

Month% Chg

Running 12

Month% Chg

Census/Sample - Properties & Rooms

% Chg

Census

Days Inn Meadville Conference Center

Occupancy (%)


Year to Date % Chg

% Chg Year to Date

See Help page for pipeline definitions.

Under ConstructionProperties

5

15

Planning

54.3

Rooms

53

57

100.0

97.3

Sample %

5

323

82

16

Properties

Sample

147

Current

Month

% ChgCurrent

Month% Chg

% Chg

Average Daily Rate

Running 3

Month% Chg

Running 12

Month

Supply

Demand

Month %

Chg

Month %

ChgYTD % Chg

Run 3 Mon %

Chg

Run 12 Mon

% Chg

Market: Pennsylvania Area

Revenue

Pipeline

Month %

ChgYTD % Chg

Run 3 Mon %

Chg

Run 12 Mon

% Chg

1497181410

Rooms Properties Rooms

Competitive Set: Competitors

Tract Scale: Economy Chains

Tract: Erie/Pennsylvania Northwest Area

Market Class: Economy Class





















YTD % ChgRun 12 Mon

% Chg

Run 3 Mon %

Chg

Tab 4 - Competitive Set Report

Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2013 2014 2015 2013 2014 2015 2013 2014 2015

My Property 38.4 43.0 26.3 24.1 21.2 14.3 20.2 17.2 17.5 22.5 27.8 37.9 39.7 44.5 29.3 32.1 18.4 11.7 31.3 26.8 26.6 25.1 19.8 20.8 31.3 26.8 26.6

Competitive Set 75.3 82.0 65.5 69.1 58.7 43.1 45.5 46.7 56.4 60.5 63.5 76.7 81.6 79.6 66.5 61.9 51.5 39.6 63.5 63.0 60.9 58.3 57.0 51.0 63.5 63.0 60.9

Index (MPI) 51.1 52.4 40.1 34.8 36.1 33.1 44.3 36.9 31.1 37.2 43.8 49.4 48.6 55.9 44.0 51.9 35.8 29.5 49.3 42.6 43.7 43.0 34.8 40.7 49.3 42.6 43.7

Rank 6 of 6 6 of 6 6 of 6 6 of 6 6 of 6 6 of 6 6 of 6 6 of 6 6 of 6 6 of 6 6 of 6 6 of 6 6 of 6 6 of 6 6 of 6 6 of 6 6 of 6 6 of 6 6 of 6 6 of 6 6 of 6 6 of 6 6 of 6 6 of 6 6 of 6 6 of 6 6 of 6

% Chg

My Property -11.5 -10.6 -20.3 0.5 -33.7 -26.7 -12.4 -3.9 -16.9 -2.0 -10.5 -0.4 3.2 3.4 11.4 33.5 -13.1 -18.0 -8.4 -14.3 -0.8 -18.3 -20.9 4.7 -8.4 -14.3 -0.8

Competitive Set -0.6 0.8 -0.3 5.2 -7.0 -7.0 1.9 -8.3 -9.3 -4.9 -6.8 6.7 8.4 -3.0 1.5 -10.4 -12.2 -8.2 0.3 -0.8 -3.3 -1.9 -2.4 -10.4 0.3 -0.8 -3.3

Index (MPI) -11.0 -11.3 -20.1 -4.4 -28.7 -21.2 -14.0 4.8 -8.4 3.1 -3.9 -6.6 -4.8 6.6 9.7 49.0 -1.1 -10.7 -8.6 -13.6 2.6 -16.8 -18.9 16.9 -8.6 -13.6 2.6



My Property 75.06 79.53 68.27 68.48 60.67 58.70 59.37 58.41 60.52 62.86 78.72 74.60 76.29 74.29 67.20 65.78 61.55 60.03 65.08 68.56 68.89 60.18 63.39 63.46 65.08 68.56 68.89

Competitive Set 96.72 99.14 94.96 94.63 89.63 85.90 89.30 90.63 89.91 92.97 102.23 98.15 99.15 100.65 96.87 100.25 92.58 90.69 88.66 92.10 96.09 87.74 90.72 95.22 88.66 92.10 96.09

Index (ARI) 77.6 80.2 71.9 72.4 67.7 68.3 66.5 64.4 67.3 67.6 77.0 76.0 76.9 73.8 69.4 65.6 66.5 66.2 73.4 74.4 71.7 68.6 69.9 66.6 73.4 74.4 71.7


% Chg

My Property 5.6 5.3 7.0 9.7 -1.1 5.7 6.6 7.3 8.2 2.6 2.9 -2.7 1.6 -6.6 -1.6 -4.0 1.4 2.2 2.9 5.3 0.5 0.4 5.3 0.1 2.9 5.3 0.5

Competitive Set 4.1 5.4 7.9 6.1 0.6 2.5 5.3 6.3 7.5 5.7 6.9 1.6 2.5 1.5 2.0 5.9 3.3 5.6 1.8 3.9 4.3 3.1 3.4 5.0 1.8 3.9 4.3

Index (ARI) 1.4 -0.1 -0.9 3.4 -1.7 3.1 1.2 0.9 0.7 -2.9 -3.7 -4.2 -0.8 -8.0 -3.5 -9.3 -1.8 -3.1 1.1 1.4 -3.7 -2.6 1.9 -4.6 1.1 1.4 -3.7



My Property 28.85 34.20 17.95 16.48 12.87 8.38 11.97 10.07 10.61 14.13 21.87 28.24 30.26 33.04 19.68 21.13 11.34 7.02 20.38 18.40 18.35 15.08 12.57 13.18 20.38 18.40 18.35

Competitive Set 72.81 81.34 62.22 65.40 52.60 37.06 40.65 42.35 50.74 56.22 64.91 75.26 80.91 80.12 64.42 62.09 47.71 35.92 56.34 58.04 58.55 51.18 51.68 48.58 56.34 58.04 58.55

Index (RGI) 39.6 42.0 28.9 25.2 24.5 22.6 29.5 23.8 20.9 25.1 33.7 37.5 37.4 41.2 30.6 34.0 23.8 19.5 36.2 31.7 31.3 29.5 24.3 27.1 36.2 31.7 31.3


% Chg

My Property -6.5 -5.8 -14.7 10.3 -34.4 -22.6 -6.6 3.1 -10.1 0.6 -7.9 -3.0 4.9 -3.4 9.6 28.2 -11.9 -16.2 -5.7 -9.7 -0.3 -18.0 -16.6 4.9 -5.7 -9.7 -0.3

Competitive Set 3.5 6.2 7.7 11.6 -6.5 -4.7 7.3 -2.5 -2.5 0.5 -0.4 8.4 11.1 -1.5 3.5 -5.1 -9.3 -3.1 2.1 3.0 0.9 1.2 1.0 -6.0 2.1 3.0 0.9

Index (RGI) -9.7 -11.3 -20.8 -1.2 -29.9 -18.8 -13.0 5.7 -7.8 0.1 -7.5 -10.6 -5.6 -1.9 5.9 35.0 -2.8 -13.5 -7.6 -12.4 -1.2 -19.0 -17.4 11.5 -7.6 -12.4 -1.2


Exchange Rate STR, Inc.

2014

2014

2015

2015

2015 Running 12 Month

Running 12 Month

RevPAR

Running 3 Month

Running 3 Month

Year To DateADR

Year To Date




Occupancy (%)Running 3 MonthYear To Date Running 12 Month2014

Monthly Indexes

15

25

35

45

55

65

75

85

Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

RevPAR Percent Change

-11

-6

-1

4

9

Year to Date Running 3 Month Running 12 Month

My Property Competitive Set

Tab 5 - Response Report

This Year

Dec 7th - First Day of Hanukkah

Dec 24th - Christmas Eve

Dec 25th - Christmas

Dec 26th - First Day of Kwanzaa

Dec 31st - New Year's Eve

Last Year

Dec 17th - First Day of Hanukkah

Dec 24th - Christmas Eve

Dec 25th - Christmas

Dec 26th - First Day of Kwanzaa

Dec 31st - New Year's Eve

STR# Name City, State Zip Phone Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

6051 Days Inn Meadville Conference Center Meadville, PA 16335-3740 (814) 337-4264 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

28073 Quality Inn Meadville Meadville, PA 16335-3753 (814) 333-8883 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

31038 Holiday Inn Express Meadville I 79 Exit 147A Meadville, PA 16335-3758 (814) 724-6012 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

33394 Econo Lodge Meadville Meadville, PA 16335-3711 (814) 724-6366 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

52940 Quality Inn & Suites Titusville Titusville, PA 16354-2109 (814) 827-0041 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

60576 Hampton Inn Meadville Meadville, PA 16335-3715 (814) 807-1446 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Data received:

○ = Monthly Only

● = Monthly & Daily

STR, Inc.

2014 2015

For the Month of: December 2015 Date Created: January 15, 2016



61

199501

17

21

29

163 196506

Rooms

68

199005

26

19

24

17

28

3029 31

25

December 2015 (This Year)

54321

SatMon

6

23

161513 14 18

27

Sun ThuWedTue

2

9 10 11 912

20

87

21 22

31

2724

14

8

20

28

7 10 11 12 13

18

Fri

1

December 2014 (Last Year)Sun Mon Tue Wed Thu Fri Sat

15 16

30

22 23

3 4 5 6

201005

476

48 200408

73

Open Date

19

25 26

63 199806

Tab 6 - Day of Week and Weekday/Weekend ReportDays Inn Meadville Conference Center 18360 Conneaut Lake Rd Meadville, PA 16335-3740 Phone: (814) 337-4264



Day of Week Time Period % Chg % Chg % Chg % Chg % Chg % Chg % Chg % Chg % Chg

Sunday Current Month 9.9 -18.4 27.0 -1.2 36.6 -17.5 55.53 0.0 91.10 5.5 61.0 -5.2 5.49 -18.4 24.60 4.2 22.3 -21.8

Year To Date 16.6 -2.4 40.6 3.7 40.9 -5.9 61.44 -1.4 90.48 3.5 67.9 -4.8 10.21 -3.8 36.72 7.4 27.8 -10.4

Running 3 Month 15.5 4.3 34.8 -4.5 44.5 9.2 58.63 -2.0 90.53 6.3 64.8 -7.8 9.07 2.2 31.48 1.5 28.8 0.7

Running 12 Month 16.6 -2.4 40.6 3.7 40.9 -5.9 61.44 -1.4 90.48 3.5 67.9 -4.8 10.21 -3.8 36.72 7.4 27.8 -10.4

Monday Current Month 12.3 -11.4 42.7 -10.5 28.7 -1.0 58.77 -2.9 90.56 8.5 64.9 -10.5 7.22 -14.0 38.70 -2.8 18.7 -11.5

Year To Date 19.9 0.8 58.9 -6.4 33.7 7.7 61.31 -0.1 92.24 4.8 66.5 -4.7 12.18 0.7 54.36 -1.9 22.4 2.6

Running 3 Month 18.5 16.4 50.7 -13.5 36.4 34.5 57.49 -4.1 93.26 7.6 61.6 -10.8 10.62 11.7 47.31 -6.9 22.5 20.0

Running 12 Month 19.9 0.8 58.9 -6.4 33.7 7.7 61.31 -0.1 92.24 4.8 66.5 -4.7 12.18 0.7 54.36 -1.9 22.4 2.6

Tuesday Current Month 11.1 -26.7 48.5 -5.6 22.8 -22.3 57.79 -1.8 91.31 6.2 63.3 -7.5 6.40 -27.9 44.28 0.2 14.4 -28.1

Year To Date 22.4 4.7 67.5 -5.4 33.3 10.6 60.13 -0.9 92.73 4.5 64.8 -5.2 13.49 3.7 62.55 -1.1 21.6 4.9

Running 3 Month 18.2 6.4 56.8 -10.3 32.1 18.7 56.92 -4.1 93.58 6.2 60.8 -9.7 10.38 2.1 53.15 -4.7 19.5 7.1

Running 12 Month 22.4 4.7 67.5 -5.4 33.3 10.6 60.13 -0.9 92.73 4.5 64.8 -5.2 13.49 3.7 62.55 -1.1 21.6 4.9

Wednesday Current Month 9.0 -52.8 42.7 -11.9 21.1 -46.4 59.28 2.4 91.02 4.4 65.1 -1.9 5.36 -51.7 38.91 -8.0 13.8 -47.5

Year To Date 22.7 -0.3 64.7 -4.7 35.0 4.7 64.04 4.6 93.26 4.0 68.7 0.5 14.51 4.3 60.37 -0.9 24.0 5.2

Running 3 Month 17.3 -3.7 52.9 -12.4 32.7 10.0 60.13 1.1 93.70 3.2 64.2 -2.1 10.41 -2.6 49.56 -9.6 21.0 7.7

Running 12 Month 22.7 -0.3 64.7 -4.7 35.0 4.7 64.04 4.6 93.26 4.0 68.7 0.5 14.51 4.3 60.37 -0.9 24.0 5.2

Thursday Current Month 16.3 86.1 37.4 -11.4 43.4 109.9 57.20 -0.2 87.85 4.8 65.1 -4.8 9.30 85.7 32.90 -7.1 28.3 99.9

Year To Date 22.9 5.3 57.7 -1.2 39.7 6.6 63.83 2.4 92.44 3.7 69.0 -1.2 14.61 7.9 53.30 2.4 27.4 5.3

Running 3 Month 20.9 35.1 47.6 -6.7 43.8 44.7 58.39 -4.9 92.39 4.4 63.2 -8.9 12.18 28.4 44.02 -2.6 27.7 31.8

Running 12 Month 22.9 5.3 57.7 -1.2 39.7 6.6 63.83 2.4 92.44 3.7 69.0 -1.2 14.61 7.9 53.30 2.4 27.4 5.3

Friday Current Month 10.2 -28.7 38.7 -4.2 26.3 -25.6 67.79 14.2 92.56 6.2 73.2 7.6 6.89 -18.6 35.78 1.8 19.3 -20.0

Year To Date 38.1 -2.1 66.9 -1.3 56.9 -0.8 75.58 0.2 103.10 4.9 73.3 -4.5 28.79 -1.9 68.99 3.6 41.7 -5.2

Running 3 Month 26.2 -5.5 58.0 -7.3 45.1 1.9 70.70 4.3 99.87 5.0 70.8 -0.6 18.51 -1.4 57.97 -2.6 31.9 1.2

Running 12 Month 38.1 -2.1 66.9 -1.3 56.9 -0.8 75.58 0.2 103.10 4.9 73.3 -4.5 28.79 -1.9 68.99 3.6 41.7 -5.2

Saturday Current Month 12.8 -16.2 37.7 -5.6 34.1 -11.3 66.08 9.3 90.64 2.9 72.9 6.2 8.49 -8.4 34.17 -2.8 24.8 -5.8

Year To Date 44.3 -4.7 70.3 -4.5 63.0 -0.3 79.13 1.0 104.80 4.5 75.5 -3.3 35.04 -3.8 73.64 -0.2 47.6 -3.6

Running 3 Month 28.9 -3.8 56.5 -14.5 51.1 12.6 73.39 6.7 100.74 3.5 72.8 3.1 21.18 2.7 56.92 -11.5 37.2 16.1

Running 12 Month 44.3 -4.7 70.3 -4.5 63.0 -0.3 79.13 1.0 104.80 4.5 75.5 -3.3 35.04 -3.8 73.64 -0.2 47.6 -3.6

Weekday Current Month 11.8 -16.5 40.1 -9.2 29.3 -8.0 57.71 -0.9 90.38 5.9 63.9 -6.4 6.79 -17.3 36.24 -3.9 18.7 -13.9

(Sun-Thu) Year To Date 20.9 1.8 57.9 -3.5 36.1 5.5 62.23 1.1 92.37 4.1 67.4 -2.9 13.01 2.9 53.46 0.5 24.3 2.4

Running 3 Month 18.1 11.3 48.6 -10.2 37.3 23.9 58.29 -2.8 92.86 5.4 62.8 -7.8 10.56 8.2 45.09 -5.3 23.4 14.3

Running 12 Month 20.9 1.8 57.9 -3.5 36.1 5.5 62.23 1.1 92.37 4.1 67.4 -2.9 13.01 2.9 53.46 0.5 24.3 2.4

Weekend Current Month 11.5 -22.3 38.2 -4.9 30.1 -18.3 66.83 11.5 91.61 4.6 73.0 6.7 7.69 -13.3 34.98 -0.5 22.0 -12.8

(Fri-Sat) Year To Date 41.2 -3.6 68.6 -2.9 60.0 -0.7 77.47 0.6 103.97 4.7 74.5 -3.9 31.88 -3.0 71.32 1.6 44.7 -4.5

Running 3 Month 27.5 -4.6 57.3 -11.0 48.0 7.1 72.11 5.6 100.30 4.2 71.9 1.4 19.84 0.7 57.45 -7.3 34.5 8.6

Running 12 Month 41.2 -3.6 68.6 -2.9 60.0 -0.7 77.47 0.6 103.97 4.7 74.5 -3.9 31.88 -3.0 71.32 1.6 44.7 -4.5

Total Current Month 11.7 -18.0 39.6 -8.2 29.5 -10.7 60.03 2.2 90.69 5.6 66.2 -3.1 7.02 -16.2 35.92 -3.1 19.5 -13.5

Year To Date 26.6 -0.8 60.9 -3.3 43.7 2.6 68.89 0.5 96.09 4.3 71.7 -3.7 18.35 -0.3 58.55 0.9 31.3 -1.2

Running 3 Month 20.8 4.7 51.0 -10.4 40.7 16.9 63.46 0.1 95.22 5.0 66.6 -4.6 13.18 4.9 48.58 -6.0 27.1 11.5

Running 12 Month 26.6 -0.8 60.9 -3.3 43.7 2.6 68.89 0.5 96.09 4.3 71.7 -3.7 18.35 -0.3 58.55 0.9 31.3 -1.2

STR, Inc.

Weekday/Weekend

My Property Competitive Set

Occupancy (%) Average Daily Rate RevPAR

My Property Competitive Set Index (MPI) My Property Index (RGI)Competitive Set Index (ARI)

Current Month Occupancy

4

14

24

34

44

Sunday Monday Tuesday Wednesday Thursday Friday Saturday Weekday Weekend

My Property

Competitive Set

Current Month ADR

51

61

71

81

91

Sunday Monday Tuesday Wednesday Thursday Friday Saturday Weekday Weekend

Tab 7 - Daily Data for the Month

Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th

December

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

My Property 13.5 11.0 9.2 19.0 14.1 6.7 14.1 9.2 7.4 6.7 6.7 16.0 9.2 17.2 19.0 13.5 10.4 11.0 12.9 12.9 11.0 6.1 9.2 11.7 7.4 12.9 14.1 11.0 12.3 8.0 50.3

Competitive Set 58.5 59.4 46.0 43.8 34.2 25.2 50.8 64.5 51.1 38.7 29.4 36.7 30.0 52.1 57.2 55.0 39.6 42.8 38.7 21.1 30.7 29.4 22.7 27.5 38.7 41.2 31.6 37.4 32.9 25.6 35.5

Index (MPI) 23.1 18.6 20.0 43.5 41.3 26.7 27.8 14.3 14.4 17.5 23.0 43.4 30.6 33.0 33.3 24.6 26.3 25.8 33.3 61.1 36.0 20.9 40.6 42.4 19.0 31.3 44.6 29.5 37.3 31.2 141.9

% Chg

My Property 0.0 -10.0 7.1 63.2 -4.2 22.2 -11.5 -51.6 -57.1 -45.0 -45.0 8.3 0.0 27.3 29.2 -15.4 112.5 38.5 16.7 31.3 50.0 -23.1 66.7 26.7 -70.7 -38.2 -41.0 -37.9 -39.4 -82.2 228.0

Competitive Set -12.0 3.3 -2.0 -3.5 -7.8 -2.5 -13.1 -13.7 -19.6 -19.3 -37.4 -7.3 -9.6 -13.8 -14.4 -4.4 -6.8 42.6 9.0 34.7 18.5 43.8 -13.4 -13.1 -0.8 -13.4 -8.3 -0.8 15.7 -32.2 94.7

Index (MPI) 13.7 -12.9 9.4 69.1 3.9 25.3 1.8 -43.9 -46.7 -31.8 -12.1 16.8 10.6 47.6 50.8 -11.4 127.9 -2.9 7.0 -2.6 26.6 -46.5 92.5 45.8 -70.5 -28.7 -35.7 -37.4 -47.6 -73.7 68.4

December

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

My Property 55.59 61.26 60.00 66.67 69.71 40.56 62.51 57.35 60.22 61.11 63.06 58.82 62.90 55.18 58.34 60.18 64.27 74.04 74.25 60.18 59.99 61.32 60.68 62.63 73.33 68.31 56.84 63.70 63.24 59.40 55.34

Competitive Set 95.67 92.59 90.23 96.05 91.33 92.62 90.30 92.81 93.18 89.01 91.45 93.12 95.94 89.46 94.19 90.02 86.78 91.12 92.55 90.22 88.76 83.83 90.11 87.20 91.06 86.07 85.89 93.92 82.31 86.03 85.22

Index (ARI) 58.1 66.2 66.5 69.4 76.3 43.8 69.2 61.8 64.6 68.7 69.0 63.2 65.6 61.7 61.9 66.9 74.1 81.3 80.2 66.7 67.6 73.1 67.3 71.8 80.5 79.4 66.2 67.8 76.8 69.0 64.9

% Chg

My Property -0.5 1.4 11.1 21.6 27.1 -25.3 2.3 -4.4 -0.4 1.6 3.9 -4.9 2.8 -8.6 -3.4 5.0 4.1 33.1 18.8 34.1 0.9 4.3 5.0 9.4 14.8 5.4 -4.6 2.4 2.7 2.1 -11.8

Competitive Set 14.4 3.8 4.8 18.9 3.8 3.0 2.6 3.7 3.2 2.6 0.6 10.3 13.8 3.2 5.5 3.0 3.2 3.3 -0.8 9.7 5.1 9.5 10.4 15.3 1.8 -1.4 -1.9 27.7 0.9 4.4 0.4

Index (ARI) -13.1 -2.3 6.0 2.2 22.4 -27.5 -0.3 -7.8 -3.5 -1.0 3.3 -13.8 -9.7 -11.4 -8.4 2.0 0.9 28.8 19.7 22.2 -4.0 -4.8 -4.9 -5.2 12.8 6.9 -2.8 -19.8 1.8 -2.2 -12.1

December

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

My Property 7.50 6.77 5.52 12.68 9.84 2.74 8.82 5.28 4.43 4.12 4.26 9.38 5.79 9.48 11.10 8.12 6.70 8.18 9.57 7.75 6.62 3.76 5.58 7.30 5.40 8.80 8.02 7.03 7.76 4.74 27.84

Competitive Set 55.93 55.02 41.51 42.04 31.22 23.38 45.87 59.90 47.63 34.41 26.88 34.21 28.81 46.59 53.86 49.47 34.38 39.01 35.78 19.02 27.22 24.64 20.44 23.96 35.20 35.47 27.17 35.11 27.09 21.99 30.22

Index (RGI) 13.4 12.3 13.3 30.2 31.5 11.7 19.2 8.8 9.3 12.0 15.8 27.4 20.1 20.3 20.6 16.4 19.5 21.0 26.7 40.8 24.3 15.3 27.3 30.5 15.3 24.8 29.5 20.0 28.6 21.5 92.1

% Chg

My Property -0.5 -8.8 19.0 98.4 21.8 -8.7 -9.5 -53.7 -57.3 -44.1 -42.8 3.0 2.8 16.3 24.8 -11.1 121.2 84.3 38.5 76.0 51.4 -19.8 75.0 38.6 -66.4 -34.9 -43.8 -36.4 -37.8 -81.8 189.4

Competitive Set 0.7 7.2 2.7 14.7 -4.2 0.4 -10.8 -10.5 -17.0 -17.2 -37.0 2.3 2.9 -11.0 -9.7 -1.6 -3.8 47.3 8.2 47.8 24.6 57.4 -4.4 0.2 1.0 -14.6 -10.1 26.6 16.7 -29.2 95.5

Index (RGI) -1.2 -14.9 15.9 72.9 27.2 -9.1 1.5 -48.3 -48.6 -32.5 -9.2 0.7 -0.1 30.7 38.2 -9.7 129.9 25.1 28.1 19.1 21.5 -49.0 83.0 38.3 -66.7 -23.8 -37.4 -49.8 -46.7 -74.3 48.0

STR, Inc.

ADR


RevPAR

For the Month of: December 2015 Date Created: January 15, 2016 Daily Competitive Set Data Excludes Subject Property


Occupancy (%)

Daily Indexes for the Month of December

4

24

44

64

84

104

124

144

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Tab 8 - Help

Definitions

ADR (Average Daily Rate) - Room revenue divided by rooms sold, displayed as the average rental rate for a single room.

Competitive (Comp) Set - A peer group of competitive hotels selected by hotel management to benchmark the subject property’s performance.

Contract - Rooms sold/revenue from bookings sold at rates stipulated by contracts including airline crews and permanent guests.

Exchange Rate - The factor used to convert revenue from US Dollars to the local currency. Reports display the monthly exchange rates (the rate on the last day of the month) and the daily exchange rates on the Daily by Month pages.

STR obtains exchange rate data from Oanda.com. Any aggregated number in the report (YTD, Running 3 month, Running 12 month) uses the exchange rate of each relative month when calculating the data.

Fiscal Year To Date (YTD) - Custom fiscal year as specified by individual hotel or hotel group, if a non-calendar Fiscal Year to Date calculation is more applicable (e.g. July – June) to coincide with hotel/hotel groups operations and financial reporting.

Food & Beverage Revenue (F&B) - Revenue derived from food and beverage sales.

Group - Rooms sold/revenue from bookings sold simultaneously in blocks of ten (10) or more.

Index (Occupancy, ADR, RevPar) - Property performance divided by competitive set performance multiplied by 100. Internationally, indexes are also referred to as MPI – Market Penetration Index (Occupancy Index),

ARI – Average Rate Index (ADR Index), and RGI – Revenue/RevPAR Generation Index (RevPAR Index).

Market Class - Class is an industry categorization which includes chain-affiliated and independent hotels. The class for a chain-affiliated hotel is the same as its chain scale. An independent hotel is assigned a class based on its ADR,

relative to that of the chain hotels in their geographic proximity. There are six (6) class groups: Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale and Economy.

Market Class Combined (or Collapsed) – If a single class segment is insufficient for reporting, classes are combined. There are three combined class segments: Luxury and Upper Upscale, Upscale and Upper Midscale,

and Midscale and Economy.

Market Scale - Hotels located in the subject property’s market and classified in the subject property’s STR chain scale segment. There are seven (7) scale groups; Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, Economy and Independent.

Market Scale (Collapsed) – Hotels located in the subject property’s market and classified in the subject property’s STR chain scale segment. There are two (2) market scale (collapsed) groups; Upscale (includes Luxury, Upper Upscale, Upscale, Independent) and

Midscale/Economy (includes Upper Midscale, Midscale and Economy).

MTD (Month to Date) - If a month ends during the current week, the MTD number would represent the month that ended.

Occupancy - Rooms sold divided by rooms available multiplied by 100. Occupancy is always displayed as a percentage of rooms occupied.

Other Revenue - All hotel revenue other than room and food and beverage revenue.

Percent Change (% Chg) - Amount of growth – up, down or flat – this period versus same period last year (day, week, running 28 days, running month-to-date). Calculated as ((TY-LY)/LY)*100.

Percent Change Rank (Occupancy, ADR, RevPar) - The percent change for the property is compared to the percent change of each hotel in the comp set.

Rank (Occupancy, ADR, RevPar) - Property performance ranked versus hotels in the competitive set (e.g. a “3 of 6” ADR ranking means the subject hotel’s absolute ADR is third highest of the six competitors).

RevPAR (Revenue per Available Room) - Room revenue divided by rooms available

Room Revenue - Revenue derived from guestroom rental.

Segmented Data - Rooms sold and revenue data broken down by Transient, Group, and Contract.

Tract Scale – Hotels located in the subject property’s tract and classified in the subject property’s STR chain scale segment. There are four (4) tract scale groups; Upscale (includes Luxury, Upper Upscale, Upscale), Midscale (includes Upper Midscale and

Midscale), Economy and Independent.

Transient - Rooms sold/revenue from guests with reservations at Rack, Corporate, Corporate Negotiated, Package, Government or foreign traveler rates.

Planning - The project will go out for bids, construction will start within 4 months, or an architect/engineer has been selected for the project and plans are underway.

Under Construction - Ground has been broken or the owner is finalizing bids on the prime (general) contract.

FAQ

How is my hotel performing versus competition?

The monthly STAR report provides timely occupancy, average room rate, revenue per available room benchmarking of your hotel’s performance versus your own selected competitors and an STR defined industry segment.

Is my hotel’s data included in the competitive numbers?

It depends on your preference. Check the summary page to see if your hotel’s data is included or excluded in the competitive set numbers.

How does STR determine currency and exchange rates?

Currency is user-defined and is displayed at the top of the report. STR obtains exchange rate data from Oanda.com.

How are percentage changes computed?

Hotel and competitive performance changes are measured against same period prior year.

Why do my percentage change numbers have such a large range?

The data for this year vs. the same period last year may vary greatly. Consider if you sold 2294 rooms this year vs. 743 last year, the percent change would be 208.7% ((2294-743)/743)*100.

What is an index?

An index is an easy way to compare your hotel’s performance versus competition. An index of 100 or higher means your hotel’s absolute performance is the same or better than competition.

What does the “Rank” information mean?

Your hotel’s performance is ranked against the other properties in your competitive set. If your hotel’s RevPAR rank is “2 of 6”, that means your hotel’s RevPAR was second highest of the six hotels in your competitive set.

What does “running 28 days” mean?

The most recent 28 days historical performance. The running 28 day numbers are based on the most current 28-day period, ending with the last day included in the weekly report.

What does “run MTD” mean?

Running month-to-date. The MTD numbers are based on a calendar month and include all days of the same month, through the most recent calendar day included in the report. If the most recent week’s reporting includes data in

two calendar months, the MTD numbers only include data from the recently ended month.

What if there are blanks in my competitive set numbers?

Your competitive set did not include sufficient data for reporting. A minimum of three (3) hotels excluding the subject property must report data in order for STR to provide competitive set performance.

What if there are blanks in my competitive set percentage change?

Your competitive set did not include sufficient data for reporting prior year data.

What is "Pipeline" on the Summary Tab?

Pipeline data is generated based on the STR/McGraw-Hill Construction Dodge Supply Pipeline database and details hotels that are being planned but not yet open. Every month STR receives data feeds from its hotel clients and Dodge Construction to create

the definitive database for hotels in planning, pre-planning or under construction. The data is widely used by investment banks, development groups and hotel owners to estimate future nationwide supply growth and track supply changes in the market.

Who can I contact if I have more questions?

Check out the glossary and FAQ at www.str.com or e-mail [email protected]

If I'm an all-inclusive hotel, how can I benchmark my package rate?

In order to benchmark your package rate, you'll need to participate in the Segmentation program which will break out your revenues by Rooms, F&B, & Other.

This will provide you with a TrevPAR which is the total revenue per available room and is the same as an all-inclusive package rate. STR, Inc.

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