dazhi client introduction (updated)[1]
TRANSCRIPT
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Company IntroductionJune 1, 2010
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Objectives
Open new channels to reach passive seekers- increase candidate pool
Significantly reduce unqualified applicant numbers-increase ad spend ROI
Build an opt-in database for future outbound distributions on mobile channel – candidate pipelining
Establish (client) as a progressive, forward thinking employer – Employer Branding
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Mobile Phone MarketMid-
Aged Educate
d
Spending Power
> 10,0
008,000 -10,0005,000 -10,0003,000 -
5,0001,000 -
3,000< 1,000
5%
9%
29%
42%
12%
3%
Mobile Internet Users
(Millions)
2007
2008
2009
2010
2011
2012
4799
149194
245
245
“China has over 230 million people who use their cellular phones to surf the internet and it’s growing at 12 million per month. 50 per cent of the total number of netizens in the country!”
CNNIC (China Internet Network Information Center)
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Mobile Internet UsersMid-Aged Educate
d
Spending Power
> 10,0
008,000 -10,0005,000 -10,0003,000 -
5,0001,000 -
3,000< 1,000
5%
9%
29%
42%
12%
3%
Mobile Internet Users
(Millions)
2007
2008
2009
2010
2011
2012
4799
149250
345
425
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5
Brands Using Mobile
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Mobile Promotion Plan
Mobile PhoneDatabase
SMS
Click-Thru To Mobile Career Website
Click-Thru ToMobile Career Website
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Mobile Promotion Plan
Banner Ads
Text Ads
China Mobile Publisher Portals Mobile Search
Text Ads
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Dazhi Mobile SiteJob Description ApplicationHomepage
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Screening Process
Hires
Career WebsiteVisitors Online
ApplicantsReceivedResumes
Screened byDazhi
Screened byClient
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Screening Metrics
884619
111
50,000
222371
complete the online (pre-screening) questions using their mobile phone.
1.8%asked to submit their resume and decide to do so. 70%of the applicants are perceived as qualified candidates for client 60%of those candidates pass the telephone interview conducted by Dazhi. 60%of those candidates pass the interview and are hired by Client 50%
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Company: Hewitt AssociatesObjective: To maximise the candidate pool from attendees at NBMBAA conference.Solution: Job seekers who saw recruitment advertisements were encouraged to text HEWITT2 to 88000 from their mobile devices. They were then sent a text message with a link to a mobile optimized page with a list of Hewitt job openings
Company: AT&TObjective: Hiring Sales StaffSolution: Passive opt in , followed by SMS response.Measurement: 30% increase in response vs email/Job Board. Over 80% click-through to job listings and application.
Case Studies
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DAZHI “大志“ means “high aims, big ambitions” and leads mobile based recruitment in China by providing:− Highly targeted advertising− A far superior user experience &− A more targeted response than any other offering in the
market The Service offers:
− A revolutionary approach and unique combination of mobile based recruitment advertising and online/offline candidate processing
− A robust technical mobile platform to facilitate recruitment− A proven international team of industry experts Dazhi Mobile has developed the first mobile based recruitment platform for the China (PRC) market.
Dazhi Summary
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www.dazhi.mobi