dbl apres-todos
TRANSCRIPT
![Page 1: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/1.jpg)
![Page 2: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/2.jpg)
![Page 3: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/3.jpg)
CONCEITO DA MARCA
![Page 4: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/4.jpg)
MERCADO DE CERVEJA
BRASIL
NORTE ENORDESTE
•7%emvendas•18%emvolume•400militrosnocarnaval•aumentodosimpostos
•entradadenovosplayers•aumentodoinvestimento•consumodiferenciado
![Page 5: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/5.jpg)
concoRRENTES
GERAIS
DIRETOSE INDIRETOS{REGIONAIS
![Page 6: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/6.jpg)
TArGET
PERFIL DO CONSUMIDOR
BRASIL NORTE ENORDESTE
h&m cLASSES AB18 A 35 ANOS
![Page 7: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/7.jpg)
ESTRATEGIA
![Page 8: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/8.jpg)
![Page 9: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/9.jpg)
![Page 10: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/10.jpg)
MÍDIA-tv
TEASER15”
REvELAçãO SuSTENTAçãO45” 30”
AgregA vAlorAmplA coberturA geográficAAdequAção Ao públicoAnálise de rentAbilidAde
![Page 11: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/11.jpg)
MÍDIA-rEvIstaFormatos diFerenciadosdurabilidadeQualidade de impressão
ANúNcIOS cOm ScRATch Off
PROjETO ESPEcIAL:TODAS AS PáGINAS
cOm DEvASSAS
![Page 12: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/12.jpg)
MÍDIA-rádIO
TEASER + REvELAçãO
30”
AlcAnce rápidoAmplA coberturA geográficA
![Page 13: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/13.jpg)
MÍDIA-EXtErIor
OuTDOOR E PAINEL
TEASER + REvELAçãO
AmplA coberturAmuito impActo
![Page 14: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/14.jpg)
MÍDIA-nao rEcoMEndados
jORNALPúblico mais velhoNão Permite muitos formatos difereNciados
Alto investimento x bAixo retorno Público muito jovem < 18 AnoscINEmA
![Page 15: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/15.jpg)
PrOMOCAO
INTERAçãO míDIA ExPONTâNEA AfINIDADE
víDEO cOm mAIS vOTOS GANhA umA fESTA
![Page 16: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/16.jpg)
EvEntos
10 DE mARçOcAmAROTE: R$300
PISTA: R$ 150cLAuDIA LEITE
BANDA EvAmARAcATu
cARNAvASSA
![Page 17: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/17.jpg)
TRADEAçãO DE
PRé-LANçAmENTO
fASE 1conviteteaser
fASE 3açãodepdv
fASE 2evento
![Page 18: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/18.jpg)
RPmONITORAmENTO
cARNAvALfamosos
nocamarote
PRESS RELEASEteaser
comunicação
![Page 19: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/19.jpg)
BElloWtHE LInE
![Page 20: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/20.jpg)
![Page 21: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/21.jpg)
![Page 22: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/22.jpg)
![Page 23: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/23.jpg)
![Page 24: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/24.jpg)
![Page 25: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/25.jpg)
![Page 26: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/26.jpg)
![Page 27: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/27.jpg)
![Page 28: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/28.jpg)
![Page 29: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/29.jpg)
![Page 30: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/30.jpg)
![Page 31: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/31.jpg)
![Page 32: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/32.jpg)
![Page 33: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/33.jpg)
![Page 34: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/34.jpg)
OrcAMEnto
![Page 35: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/35.jpg)
r$ 8,1 MIlHoEs8,1 MIlHoEsr$ 8,1 MIlHoEs
PrOdUcAOPrOdUcAOBELloWTHE LInEBELloWTHE LInE
PrOMOcAOPrOMOcAO
trAdEtrAdE
EvEntOsEvEntOsrPrP
r$ 1,5 Mi
r$ 3,27 Mir$ 2,70 Mi
r$ 170 MIl
r$ 10 MIl r$ 250 MIl
r$ 200 MIl
o
c
ToTal de invesTimenTo em Bellow The line: R$2.534.368,50
![Page 36: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/36.jpg)
rEsUltAdos EsPErAdos
![Page 37: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/37.jpg)
Mídias online
invasõesdevassa
GooGle AnAlyticssociAl mentionKlouttweet reAch
clipagem das mídias com as notícias sobre o assunto
{{
![Page 38: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/38.jpg)
ToTal de impacTados
mais de
milhões1,5{
![Page 39: Dbl apres-todos](https://reader034.vdocuments.net/reader034/viewer/2022042607/558e186a1a28ab87788b47ce/html5/thumbnails/39.jpg)
conclusao