dbs-b2c-content-marketing-programmes
DESCRIPTION
Case studies of B2C Content Marketing Programmes for Dublin Business School's Diploma in Online Marketing and SalesTRANSCRIPT
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B2C Content Marketing Programmes
Keith Feighery
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B2C Content Programmes
• Provide valuable information, content, entertainment to your prospects and customers
• Create an ongoing conversation with them where possibe• Address wider customer needs – beyond what your
product/service does• Give them what they want i.e. deals/discounts/extended service,
engagement etc..• Create awareness of products, services, organisation, people• Be transparent in terms of customer service, company
information etc..• Actively seek network effects and customer validations
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Business to Consumer
Case Studies
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Content Marketing using Facebook
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Charities & Not for Profit
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Irish Political Parties
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Bars - Facebook
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Business Pages
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Multi-Channel Case Studies
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Dazzledust
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The Good Mood Food Blog
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American Red Cross
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Kogi BBQ
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BlendTec
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Earned Media - Gillette
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Greater Manchester Police
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Charmin “Go” Campaign
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Superquinn
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Pat The Baker
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Diet Coke and Mentos
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C-Mon & Kypksi
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WestCoast Cooler
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HostelWorld
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Mayo Clinic
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Red Bull
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DC Shoes
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Zappos
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Best Buy
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Kanchi