Wordpress Session

Keith Feighery

Agenda

• Overview of Content Management Systems and Blogging Platforms

• Wordpress Case Studies and Examples

• Registering a Domain & Setting up Wordpress self-hosted system

• Walk through of Wordpress Features

– Administration, Themes, Plugins, Post & Pages, SEO etc..

– Class Exercise: Download and CustomiseWordpress.org

• Walk through of Using Wordpress Bought Themes

– Examples using Woo Canvas Theme

Content Management Systems &BloggingPlatforms

Wordpress.org& .com

JOOMLA

Drupal

Tumblr

Blogging Overview

Introduction to Blogging

• Common Blogging Platforms

– WordPress, TypePad, Blogger

• Excellent low barrier to entry publishing platform

• Easy to use CMS system to produce and distribute all forms of digital media –text, audio, video, RSS

• Very effective way of building engaged community and improving SEO

• Provides a channel for businesses to use a more informal style to communicate

• Provides a hub for business to participate in wider conversations and discussion

– Leave comments, interact, generate interest, etc..

• Search Engines

– Love regularly well formatted updated content

– Blogs are designed to be part of a connected eco-system which is at the heart of good SEO

Blogging Tips

• Connect to your most important keywords.

– Important for Search Engine Optimisation

• Grow the number of influential referral sites.

– Critical to get authoritative inbound links to your site

• Create outbound links using relevant anchor text

– Be generous with links to other blogs and websites and others will return the favor and build your traffic for you.

• Understand the location of your audience.

– Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople.

• Measure endurance.

– Measure return visitor and length of time spent on site

Blogging Tips cont.

• Find and nurture your most important readers and constituents

– Make sure you respond to key people – thos who subsribe and comment

• Use Twitter and Facebook to promote blog

– If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly.

– Monitor conversations on both Facebook and Twitter

• Use URL shorteners to gauge subject interest.

– UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets (Use Vanity Urls)

• Build cross-referencing across social media tools.

– No social media tool is an island. Tools should cross-reference each other – But don’t necessarily re-publish the same content on each platform

• Embed and measure calls to action. If we can get people to a landing page, we should.

Blogs

Digital Marketing Blogs

Some Irish Blogs

Irish Blogs

Irish Blogs

Wordpress Case Studies – CMS &Blogs

Smart Insights

Notary on Call

Sabrina Dent

McGarr Solicitors

Bloom

Web Kitchen

Wordpress.com Sites

Wordpress.com

Dashboard

Add Post

Add New Page

Front End

Process of Registering and Deploying Wordpress.org CMS on hosted server

GoDaddy

GoDaddyRegisteration

Domain Information

Set Name Servers

Blacknight Hosting Plans

Domain Management

Point at Domain Root Folder

Add New Database

Database Details

Wordpress.org Download

Wordpress 5-minute Install Doc

Wordpress Files

Change the WP-Config File

Download FTP Client

FTP Details

FTP Site Login

Upload Wordpress to Web Server

WP-Content Folder

WP-Themes

WP-Themes Folder

Theme Files

WP-Plugins Folder

Run Script: http://www.website.com/wordpress-

folder.com/wp-install

This Installs Wordpress Database and Configures Deployment

Initial Wordpress Screen

Wordpress Backend Administration

Login to Backend – www.website.com/wp-admin

Wordpress Dashboard

General Settings

Writing Sessions

Reading

Permalink Settings

Permalink Tags

Add New Post

Add Page

Create Categories

WordpressPlugins

All in One SEO Pack

All in One Settings

Add To FacebookPlugin

BlubrryPodcastPlugin

Blubrry Settings

Blubrry Audio Player

Podcast Channels

PostiePlugin

Google Analyticator

Google Analyticator Settings

GD LinkedInPlugin

Google XML Sitemaps

ShareThis Settings

WP-Touch Plugin

WP Mobile Settings

ShareThisPlugin

TweetMemePlugin

Google Analytics Plugin

Vipers Video Plugin

Database Backup Plugin

Related Posts Plugin

Security Scan Plugin

Super Edit Plugin

SEO Friendly Images

Appearance

Manage Themes

Manually Editing Themes

Edit Themes – Style.css

Edit Themes – Index.php

Deploying Wordpress Locally using Webserver

XAMPP -http://www.apachefriends.org/en/xampp.html

WAMP - http://www.wampserver.com/en/

MAMP -http://www.mamp.info/en/index.html

Filezila - http://filezilla-project.org/

Deploying WP Locally

Wordpress.org – Download it

WP Folder (the software)

Make Sure WebServerRunnnig

Create Database

DMI-WordPress DB Created

Add Wordpress folder to htdocs or www folder

Edit Config File

Run Install Script – http: localhost:8888/BlogFolderName

Login to Wordpress

Default Wordpress Theme

Wordpress Back-End

Wordpress Bought Themes and Frameworks

Bought Themes

• Different Licensing and Usage Terms

– Single Use, Developer, Enterprise Editions

– Pricing reflects flexibility of usage and provided functionality

• Provide Out of the Box Design and Functionality

• Enable easy cutomisation of Themes without having to handcraft CSS code

• Provide in-built plugin functionality for SEO, Backups, No-follows, Google Analytics, JQuerySliders, Security etc..

• Provide multiple theme templates to facilitate creation of Content Management Systems

WP Remix Themes

Woo Themes

Woo - Canvas Theme

Woo - Biznizz

Theme Forest

SmallFolio

CMS Theme

DIY Themes

Studio Press

Building WP CMS System from Theme Framework

CANVAS Theme – Woo Themes

Woo Canvas – General Settings

Canvas Layout Plugin

Woo General Styling Plugin

Post Styling

Sliders

SEO Plugin

Other Examples of WOO Themes

Bizznet

Inspire

Thank You