dc streetcar emails 2

86
From: Dave Radford To: Amy Kennedy Subject: actor fee Date: Thursday, July 31, 2014 2:13:17 PM Attachments: image001.png DAVE RADFORD Digital Strategist 206.462.6395 | [email protected] View my profile PRR 1501 Fourth Avenue, Suite 550 Seattle, Washington 98101 www.prrbiz.com Experts in human-powered change

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Page 1: DC Streetcar Emails 2

From Dave RadfordTo Amy KennedySubject actor feeDate Thursday July 31 2014 21317 PMAttachments image001png

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave RadfordSubject Additional apartment locations for How to Ride VideoDate Monday August 11 2014 21600 PMAttachments Stubbed Attachmentshtm

This messages contents have been archived by the Barracuda Message ArchiverAK Apt 1jpg (21M)Ak Apt 2jpg (22M)Oksala House 1jpg (246K)Oksala House 2jpg (378K)

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Taylor - PopMotion PicturesTo Dave Radford Amy KennedySubject Casting for StreetcarDate Thursday August 07 2014 83025 AMAttachments Stubbed Attachmentshtm

This messages contents have been archived by the Barracuda Message ArchiverHeadshot 2012jpg (3373K)HS 2013jpeg (10M)

Hi Dave amp AmyI

thanks-Taylor

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics BriefDate Friday July 25 2014 61500 PMAttachments DC Streetcar How to Ride Video - Overview and Logistics Briefdocx

Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

DC Streetcar ldquoHow to Riderdquo Video

Background

PRR has been contracted to (among other deliverables) deliver a ldquohow to riderdquo themed video to be used on the program website social media educator toolkit and distribution to local media It will include safety messages which we will draw from our December safety video

Video Goals

middot To educate the public on how to safely ride the streetcar

middot Generate excitement about DC Streetcarrsquos return to the District

Creative Approach 80rsquos success montage

The ldquoHow to Riderdquo video will inform the audience of several steps and procedures that are unique to riding a streetcar In order to thoroughly communicate a list of otherwise mundane bits of information we propose a humorous approach incorporating a visual throwback to 80rsquos movie montages to create an engaging fun way to repeatedly touch on our key messages

The video will show a main character who will be lovable yet slightly clumsy Through a series of ldquotrainingrdquo or ldquolearningrdquo sequences we will illustrate the proper way to ride the DC Streetcar Fun inspirational music will carry the tone as the audience watches a montage of the main character attempting to board the streetcar load a bike pay the fare be courteous safe etc We will witness several failed attempts throughout his process only to watch him correct that behavior to eventually succeed

Examples of montage style videos that would inform the style of this video include

middot Groundhog Day alarm clock montage

middot Team America World Police montage scene

middot Rocky III training montage

Filming Dates and Logistics Requests

Tuesday August 19 General H Street and Benning Road corridor shots (no streetcar access needed)

middot Filming on this day will essentially be b-roll background footage and will be shot very informally We do not anticipate any special requests for the corridor

middot Crew will include one cameraman one producer and possibly one additional team member

Wednesday August 20 and Thursday August 21 Request to film with streetcar access

middot Requested shots will include

middot Streetcar in motion from filmed from in and outside the vehicle

middot Streetcar in motion with two main characters and others on board the streetcar Will want to show the protagonist stepping onto and off a train from a streetcar stop

middot We will also likely want to get shots of extras safely interacting with the streetcar at one of the stops in the middle of the corridor for b-roll (eg looking for streetcars because they are known to run quietly)

middot Filming of Union Station and Benning Road stops (preferably on a streetcar platform)

middot If possible we would like to incorporate a visual that helps communicate how passengers can purchase streetcar tickets

middot If the kiosks are not yet installed it would be helpful to know if there are images or b-roll footage them and whether we can use them

middot For both days we are anticipating a full 10-hour shoot day with an on-site mid-day break for food For shots that require access to the streetcar we will coordinate around the existing operations and maintenance testing schedule

middot Crew will include one cameraman one producer 2-3 people portraying the main characters and 2-3 people portraying extras on the streetcar (We would welcome the participation of DDOT employees and partners in these roles)

Script Outline

Opening scene

The camera pans up from a newspaper on a desk that reads

ldquo Streetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Region ldquo

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar He immediately grabs his phone slightly panicked and gets one of his friends on the line ldquoSteve itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

Montage scene

With an impossibly fast arrival time Steve enters the scene through the front door of Danrsquos apartment ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo ldquoBut what if I canrsquot do it Steverdquo asks Dan [Steve slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo kicks in and we see the training process begin with Steve as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Steve

Montage shots include

middot Pre-Streetcar footage

middot Show Dan dressed in 80rsquos style workout gear stretching doing pushups etc

middot Show Steve going over diagrams of the Streetcar line with a pointer showing Dan where the car travels Show Dan trying to give the lesson back to Steve but failing (Steve shakes his head)

middot Show Dan being grilled via a series of flash cards and Steve shaking his head as he gets answers wrong

middot On the Streetcar footage

middot Dan lines up in the wrong place to board the streetcar Steve guides him to the correct location

middot Also maybe Dan exits incorrectly or tries to catch the streetcar incorrectly by crossing near the tracks without looking (This is a safety message we want to capture but recognize that we will need to shoot it safely)

middot Dan putting his bike on top of a row of seats passengers nearby give him a disapproving look as does Steve as he puts the bike up correctly on its hook

middot Another safety message opportunity Dan exiting the Streetcar and getting his bike stuck in the track

middot Steve blocking ADA access on the train Steve corrects him

Shots of Dan showing Steve the girlrsquos picture as motivation

middot PaymentFare procedures (TBD)

middot Because revenue service is still being determined we would like to set up the shots this way show Dan riding for free during one period then needing to pay whenever the date for revenue service is

middot We see a variety of these scenes repeated with incrementally improved outcomes (Steve is starting to get it) and finally a successful dry run with Dan

Closing scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the Streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H Street Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

Resolve to the DC Streetcar logo and URL

Alternate ending could include the girl looking not quite as advertised in her profile or otherwise having lied about something shocking Dan

From Dave RadfordTo Amy KennedyCc Cherie GibsonSubject DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 12254 PMAttachments DC Streetcar How To Ride Video Script Outlinedocx

Hi Amy and Cherie

Dave

DC Streetcar ldquoHow to Riderdquo Video

Script Outline

Opening scene

The camera pans up from a newspaper on a desk that reads

ldquo Streetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Region ldquo

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar He immediately grabs his phone slightly panicked and gets one of his friends on the line ldquoSteve itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

Montage scene

With an impossibly fast arrival time Steve enters the scene through the front door of Danrsquos apartment ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo ldquoBut what if I canrsquot do it Danrdquo asks Steve [Dan slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo kicks in and we see the training process begin with Steve as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Steve

Montage shots include

middot Show Dan dressed in 80rsquos style workout gear stretching doing pushups etc

middot Show Steve going over diagrams of the Streetcar line with a pointer showing Dan where the car travels Show Dan trying to give the lesson back to Steve but failing (Steve shakes his head)

middot Show Dan being grilled via a series of flash cards and Steve shaking his head as he gets answers wrong

middot Dan lines up in the wrong place to board the streetcar Steve guides him to the correct location

middot Dan putting his bike on top of a row of seats passengers nearby give him a disapproving look as does Steve as he puts the bike up correctly on its hook

middot Shots of Dan showing Steve the girlrsquos picture as motivation

middot Steve blocking ADA access on the train Steve corrects him

middot PaymentFare procedures (TBD)

middot We see a variety of these scenes repeated with incrementally improved outcomes (Steve is starting to get it) and finally a successful dry run with Dan

Closing scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the Streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H Street Steve turns to the camera throws a wink and keeps walking as triumphant music kicks in

Resolve to the DC Streetcar logo and URL

Alternate ending could include the girl looking not quite as advertised in her profile or otherwise having lied about something shocking Dan

From Amy KennedyTo Cherie Gibson Christel GhattasSubject DC United outreach - draft email contactDate Monday June 09 2014 13300 PMAttachments Outreach to DC United - June 2014docx

Hi Cherie Cici

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

Outreach to DC United ndash Jamie Gustafson

Hello Jamie

Irsquom writing on behalf of DC Streetcar My colleague Amy Kennedy had previously had some preliminary conversation with Andrew Minucci about a potential partnership between DC Streetcar and DC United as we prepare to launch later this year

When we last spoke our team was going to come back to him with potential items that we could trade for the opportunity to communicate safety and ldquohow to riderdquo tips to DC United fans I understand he recently left your organization and Irsquom writing in hopes that we can continue the conversation with you

As we prepare for launch we are developing communications materials to get safety tips out to potential passengers and would like to see if you might be interested in working with us on one of the following materials to develop a partnership that helps communicate Streetcar information and enhances the DC United brand within the community

middot Advertisements featuring prominent businesses and restaurants affiliated with H Street (print online)

middot Branded give-away items at launch events (perhaps these might fit well with a promotion for game tickets)

middot An informative How to Ride video (shooting in mid-late July) that will be promoted on our own channels our marketing networkrsquos channels and local cable channels

middot As we are responsible for the Streetcarrsquos public relations we will also be promoting the video to broadcast media and news websites

middot

Based on our traction with local news media outreach thus far we anticipate the video could reach nearly 2 million people following DC-area news

middot Prior to launch we are also looking into an online contest to run Our office in Seattle recently did something similar with the Sounders and if itrsquos of interest we would work with you to craft a contest that fits the DC community

If therersquos one of these ideas that peaks your interest we would like to set up a call with you in which we can present discuss a specific role for DC United that fits with your marketing goals

Thank you for your time

NAME

From Amy KennedyTo jgustafsondcunitedcomSubject DC UnitedDC Streetcar opportunitiesDate Wednesday July 23 2014 93100 PM

Hello Jamie

Thank you for your time Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Alex SobieSubject Design request Newspaper prop for DC Streetcar videoDate Thursday August 07 2014 101200 PMAttachments PRRDesign_SchedForm_DC Streetcar video prop (newspaper)pdf

DC Streetcar How to Ride Video - Scriptdocx

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

Project Manager

Client amp Project

Deliverable

Billing Code

Design Budget

Part of a family

Standalone item

Project ExplanationNeeds

Attach creative brief if one exists or sample materials for new items in a similar family

Project Schedule List estimated design budget along with all milestones when you (project managerinternal PRR review) or the client will need to review the item along with final delivery date If you donrsquot have hard deadlines please indicate a rough week or day that would work for you

Design Job Scheduling Form

  1. Project Manager Amy Kennedy
  2. Billing Code 3786080104
  3. Design Budget 2-4hours
  4. Client-Project DC Streetcar
  5. Deliverable Prop newspaper for How to Ride video
  6. Project Explanation-Needs For the upcoming How to Ride video for DC Streetcar we want to create a mock newspaper with a frontpage headlinesubhead that reads Streetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Region Additional text can be filler (just as long as it looks like the layout of a newspaper) and it would make sense to have sections that reference H St or other DC news 1313See opening scene of attached script for additional context
  7. Project Schedule 13Friday 88 Request to design team1313Tuesday 812 1230pm ET930am PT First draft due back to Amy K and Dave Radford1313Tuesday 812 Recommendations to Amy K for getting the mock up printed I found this guide to making a fake news paper prop (httpdrawnonwardfilmswordpresscom20120801production-design-tricks-1-fake-newspaper) and I have a newsprint pad I can bring in for us to use but Id like to get input on whether theres a better way to go 1313Wednesday 813 1230pm PT930am Feedback or approval from Amy and Dave to designer1313Wednesday 813 - Friday 815 Time frame for additional feedbackedits as needed (additional hours negotiable if needed)1313Monday 818 Deadline to have mock up printed1313131313131313
  8. grouping standalone item
    1. DC Streetcar ldquoHow to Riderdquo Video Script

      Change in music

      3

      From Dave RadfordTo Amy KennedySubject FW DC Streetcar How To Ride schedule changeDate Wednesday June 25 2014 113137 AMAttachments ATT00001png

      4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

      FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

      Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Gibson Cherie S (DDOT)To Keri Shoemaker Amy KennedySubject FW How To Ride VideoDate Friday June 27 2014 25500 PM

      FYI

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PMTo Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

      Yes Hold everything Thanks

      -----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

      Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

      ThanksCherie

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

      June 27

      We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

      Sincerely

      Reggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

      With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

      From Cherie GibsonTo Amy Kennedy Dave RadfordSubject Fwd Safety Video Procedures and ProtocolDate Friday July 11 2014 91809 AM

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      Begin forwarded message

      From Adams Maggie ltMaggieAdamshdrinccomgtDate July 11 2014 at 91130 AM EDTTo Cherie Gibson ltcgibsonprrbizcomgtSubject Fwd Safety Video Procedures and Protocol

      Sent Remotely

      Begin forwarded message

      From Garraffa Ronald ltRonaldGarraffahdrinccomgtDate July 11 2014 at 90905 AM EDTTo Carroll Steven M ltStevenCarrollhdrinccomgt Adams Maggie ltMaggieAdamshdrinccomgt Brown James (DC)

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

      ltJamesDBrownhdrinccomgt Soronson Marc ltMarcSoronsonhdrinccomgtSubject Fwd Safety Video Procedures and Protocol

      Ron Garraffa CCMHDR ENGINEERINGSent from my iPhone

      Begin forwarded message

      From Perry Thomas (DDOT) ltthomasperrydcgovgtDate July 11 2014 at 84225 AM EDTTo Ellerbe Kelton (FEMS) ltkeltonellerbedcgovgtCc Sanders Reggie (DDOT) ltreggiesandersdcgovgt Williams Errol (DDOT) lterrolwilliamsdcgovgt ronaldgarraffahdrinccom ltronaldgarraffahdrinccomgt Ian Swain ltIanthecsmicomgt Thomas John (FEMS) ltjohnthomasdcgovgt Zike Steven (DDOT) ltStevenZikedcgovgtSubject Safety Video Procedures and Protocol

      Hello Captain Ellerbe Thank you for taking the time to meet with us earlier this week to discuss DDOTrsquos implementation plan for filming and content development for Streetcar safety videos As you are aware the safety video is a key element in our rail activation plan and commitment to the safety goals and requirements of DDOT the SSO and FTA Our team will provide you and the SSO the following materials

      lt--[if supportLists]--gt1 lt--[endif]--gtStory Board Mock Ups for Video (content will focus on how to safely ride streetcar)

      lt--[if supportLists]--gt2 lt--[endif]--gtFilm Schedule and location

      We will also adhere to the following restrictions

      lt--[if supportLists]--gt1 lt--[endif]--gtOnly DDOT and its agents (HDR PRR etc) will be on-board the vehicle during filming which is consistent with program testing procedures to-date

      For any questions feel free to contact me at the coordinates below Thank you and Best Regards Thomas

      Thomas Perry PEProgram Manager DC StreetcarDistrict Department of Transportation (DDOT)Infrastructure Project Management Administration (IPMA)55 M Street SE 4th FloorWashington DC 20003Tel 202-671-1493Cell Fax 202-671-4714e-mail ThomasPerrydcgov DC Public Schoolsrsquo Beautification Day is on Saturday August 23 Roll up your sleeves and help beautify our schools Sign up to volunteer

      From Dave RadfordTo Amy KennedySubject how to ride budget questionDate Tuesday July 29 2014 40530 PMAttachments image001png

      Hi Amy

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Dave RadfordSubject How to Ride video check inDate Monday July 14 2014 111600 PM

      Hi Dave As you saw in my last email we are full speed ahead for the How to Ride video

      Cheers Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Cherie Gibson Dave RadfordSubject How to Ride video updatesDate Monday August 11 2014 15300 PMAttachments Stubbed Attachmentshtm

      This messages contents have been archived by the Barracuda Message ArchiverDC Streetcar How to Ride Video - Scriptdocx (301K)DC Streetcar How to Ride Video Shot List_AK Notesxlsx (302K)Headshot 2012jpg (3373K)HS 2013jpeg (10M)

      Hello hello

      - Extras

      tras on the

      n block it as

      ph andor

      ions for us- profile we

      -

      of anything to

      d vests when

      - on it during

      rs Audio help) I think th Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Dave RadfordCc Cherie GibsonSubject One favor on the How to Ride video todayDate Thursday July 24 2014 104400 AM

      Hey Dave

      Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

      Sent Remotely

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

      On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie Cherie

      Thank you Amy --------- Hello Thomas I

      Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

      From Dave RadfordTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re ApptDate Monday August 04 2014 114651 AM

      Also Taylor had some cool ideas about outdoor locations for that an keeping things colorful Im open to that too

      Dave

      Sent from my iPhone

      On Aug 4 2014 at 824 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Sounds good Irsquoll be looking into other options this week

      From Dave Radford Sent Monday August 04 2014 1123 AMTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re Appt Lets use Cicis apt only if we cant find anything better (more natural light) Dave

      Sent from my iPhone

      On Aug 4 2014 at 812 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Taylor

      Thanks

      Amy

      From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt

      Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

      From Taylor - PopMotion PicturesTo Amy KennedySubject Re ApptDate Monday August 04 2014 112041 AMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

      Hi AmyFrom the pictures I saw it didnt look like it would work very well for the shoot Are there any other options

      On 842014 1112 AM Amy Kennedy wrote

      Hi Taylor

      Thanks

      Amy

      From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for StreetcarDate Thursday August 07 2014 93140 AM

      Theyre both great Lets book them ASAP

      Dave

      gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amygt

      gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

      From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

      Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

      BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

      AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

      On 872014 938 AM Amy Kennedy wrote

      Agreed

      -----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

      Theyre both great Lets book them ASAP

      Dave

      gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

      gt gtgt

      gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

      ________________________________

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

      Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

      Thanks

      Amy

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

      72014 938 AM Amy Kennedy wroteAgreed

      -----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

      Theyre both great Lets book them ASAP

      Dave

      gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

      gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

      ________________________________

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

      reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

      Best-Taylor

      On 6242014 220 PM Dave Radford wrote

      Hi Taylor

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

      Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

      Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

      KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

      From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

      Thank you

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      -----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

      FYI Ill noodle our actor situation and send my ideas as soon as I can today

      Dave

      Sent from my iPhone

      gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

      gt sect

      gt middot

      gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

      gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

      From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

      middot

      Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

      middot

      Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

      PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

      Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

      I had some names mixed up in that last version Please review this one instead Dave

      From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

      Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

      From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

      well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

      From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

      Hello Jamie

      f

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

      ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

      PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

      Experts in human-powered change

      From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

      Hi Alex

      Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

      2026849258 | C 2024450735| akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

      Nope that still works Maggie AdamsD 2025943273 M 2

      From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

      Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

      DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

      HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

      hdrinccomfollow-us

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

      On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

      Hi Amy

      RADFORD

      Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

      PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

      Yep Those are the dates

      Dave

      Sent from my iPhone

      On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

      Thanks all

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

      From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

      Thanks all

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

      Thanks Id make that change and then its great to send out

      Sent Remotely

      On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie

      Thank you

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

      Sent Remotely

      On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie Cherie

      Thank you Amy ---------

      Hello Thomas

      t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

      Hi Maggie

      Thank you

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

      Sent Remotely

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

      On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie Cherie

      ) Thank you Amy --------- Hello Thomas

      When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

      From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

      Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

      Sweet Script here I come

      Dave

      Sent from my iPhone

      On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

      Hey all--we are a go to move forward with this Just got word from Reggie

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

      From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

      Hey all--we are a go to move forward with this Just got word from Reggie

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

      From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

      Sweet Script here I come

      Dave

      Sent from my iPhone

      On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

      Hey all--we are a go to move forward with this Just got word from Reggie

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

      From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

      In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

      Dave

      Sent from my iPhone

      On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video

      Schedule_DR_AK_052114xlsgt

      From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

      Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

      From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

      Casting

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

      Roger that Yeah we can always move ahead with script in the meantime

      DAVE RADFORDDigital Strategist2064626395

      -----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

      Sorry

      Amy

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      -----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

      FYI

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

      To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

      Yes Hold everything Thanks

      -----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

      Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

      ThanksCherie

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

      June 27

      We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

      SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

      With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

      From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

      DAVE RADFORDDigital Strategist2064626395

      From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

      l Maggie AdamsD 2025943273 M

      From Cherie Gibson [mailtocgibsonprrbizcom]

      Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

      Maggie AdamsD 2025943273 M

      From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

      Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

      hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

      Sent from my iPhone

      On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

      -----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

      Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

      gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

      gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

      Hi Dave

      -

      Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

      DC Streetcar How to Ride Video Shot Listxlsx

      Hi TaylorI

      ce

      DAVE RADFORDDigital Strategist2064626395

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

      DC Streetcar ldquoHow to Riderdquo Video Script

      Change in music

      3

      Shot List

      image1jpeg

      On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

      Dave

      ________________________________

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      • actor fee
      • Additional apartment locations for How to Ride
      • Casting for Streetcar
      • DC Streetcar How to Ride Video - Overview and L
      • DC Streetcar How To Ride Video Script Outline
      • DC United outreach - draft email contact
      • DC United_DC Streetcar opportunities
      • Design request_ Newspaper prop for DC Streetcar
      • FW_ DC Streetcar How To Ride schedule change
      • FW_ How To Ride Video
      • Fwd_ Safety Video Procedures and Protocol
      • how to ride budget question
      • How to Ride video check in
      • How to Ride video updates
      • One favor on the How to Ride video today
      • Re_ Appt
      • Re_ Appt
      • Re_ Casting for Streetcar
      • Re_ Casting for Streetcar
      • RE_ Casting for Streetcar
      • RE_ DC Streetcar How To Ride schedule change
      • RE_ DC Streetcar How to Ride Video - Overview a
      • RE_ DC Streetcar How To Ride Video Script Outline
      • RE_ DC Streetcar How To Ride Video Script Outline
      • RE_ DC Streetcar How To Ride Video Script Outline
      • RE_ DC United_DC Streetcar opportunities
      • Re_ Design request_ Newspaper prop for DC Stree
      • RE_ Fare flashcards - How to Ride
      • RE_ how to ride budget question
      • Re_ How to Ride video - travel for Dave
      • RE_ How to Ride video - travel for Dave
      • Re_ How to Ride Video brief for Thomas_safety o
      • RE_ How to Ride Video brief for Thomas_safety o
      • Re_ How to Ride video schedule
      • Re_ How to Ride video schedule
      • Re_ How to Ride video schedule
      • RE_ How to Ride video schedule
      • RE_ How to Ride video updates
      • RE_ How To Ride Video
      • RE_ Permission to video
      • RE_ WAFF video update_
      • RE_ We can hire actors
      DC Streetcar
      How to Ride Video
      Shot List
      Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
      1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
      2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
      2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
      2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
      3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
      3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
      4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
      4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
      5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
      6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
      6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
      7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
      8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
      9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
      10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
      10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
      10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
      10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
      11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
      11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
      11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
      11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
      11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
      11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
      11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
      11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
      11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
      12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
      12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
      12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
      12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
      12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

      VISUALS

      AUDIO

      Opening Scene

      The camera pans up from a newspaper on a desk that reads

      ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

      1

      Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

      2

      He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

      3

      He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

      4

      He immediately grabs his phone slightly panicked and gets one of his friends on the line

      5

      ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

      With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

      6

      Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

      Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

      Montage Begins

      We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

      7

      [ kicks in driving the montage]

      Pre-Streetcar Montage Scenes

      Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

      8

      Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

      9

      Flashcards

      Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

      middot When does revenue service begin (correct date on back)

      middot How not to get towed Park between the white lines

      middot Biking Donrsquot get your tire stuck cross tracks at a right angle

      middot Wait for itNever cross or un in front of a streetcar

      10

      Riding the Streetcar

      Dan attempting (failure and success) to ride the Streetcar Actions include

      middot Standing in the wrong place to board

      middot Exiting the streetcar incorrectly

      middot Crossing near tracks wout looking

      middot Incorrect bike storage

      middot Blocking ADA access on train

      middot Getting bike stuck on tracks

      See Kim showing Dan the girlrsquos picture as motivation

      The montage closes with Dan completing his training successfully and celebrating with Kim

      11

      Closing Scene

      Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

      Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

      12

      Resolve to DC Streetcar Logo and URL

      dcstreetcarcom

      13

      This messages contents have been archived by the Barracuda Message Archiver
      (301K)
      (302K)
      (3373K)
      (10M)

      VISUALS

      AUDIO

      Opening Scene

      The camera pans up from a newspaper on a desk that reads

      ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

      1

      Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

      2

      He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

      3

      He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

      4

      He immediately grabs his phone slightly panicked and gets one of his friends on the line

      5

      ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

      With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

      6

      Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

      Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

      Montage Begins

      We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

      7

      [ kicks in driving the montage]

      Pre-Streetcar Montage Scenes

      Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

      8

      Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

      9

      Flashcards

      Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

      middot When does revenue service begin (correct date on back)

      middot How not to get towed Park between the white lines

      middot Biking Donrsquot get your tire stuck cross tracks at a right angle

      middot Wait for itNever cross or un in front of a streetcar

      10

      Riding the Streetcar

      Dan attempting (failure and success) to ride the Streetcar Actions include

      middot Standing in the wrong place to board

      middot Exiting the streetcar incorrectly

      middot Crossing near tracks wout looking

      middot Incorrect bike storage

      middot Blocking ADA access on train

      middot Getting bike stuck on tracks

      See Kim showing Dan the girlrsquos picture as motivation

      The montage closes with Dan completing his training successfully and celebrating with Kim

      11

      Closing Scene

      Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

      Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

      12

      Resolve to DC Streetcar Logo and URL

      dcstreetcarcom

      13

This messages contents have been archived by the Barracuda Message Archiver
(3373K)
(10M)
This messages contents have been archived by the Barracuda Message Archiver
(21M)
(22M)
(246K)
(378K)
Page 2: DC Streetcar Emails 2

From Amy KennedyTo Dave RadfordSubject Additional apartment locations for How to Ride VideoDate Monday August 11 2014 21600 PMAttachments Stubbed Attachmentshtm

This messages contents have been archived by the Barracuda Message ArchiverAK Apt 1jpg (21M)Ak Apt 2jpg (22M)Oksala House 1jpg (246K)Oksala House 2jpg (378K)

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Taylor - PopMotion PicturesTo Dave Radford Amy KennedySubject Casting for StreetcarDate Thursday August 07 2014 83025 AMAttachments Stubbed Attachmentshtm

This messages contents have been archived by the Barracuda Message ArchiverHeadshot 2012jpg (3373K)HS 2013jpeg (10M)

Hi Dave amp AmyI

thanks-Taylor

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics BriefDate Friday July 25 2014 61500 PMAttachments DC Streetcar How to Ride Video - Overview and Logistics Briefdocx

Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

DC Streetcar ldquoHow to Riderdquo Video

Background

PRR has been contracted to (among other deliverables) deliver a ldquohow to riderdquo themed video to be used on the program website social media educator toolkit and distribution to local media It will include safety messages which we will draw from our December safety video

Video Goals

middot To educate the public on how to safely ride the streetcar

middot Generate excitement about DC Streetcarrsquos return to the District

Creative Approach 80rsquos success montage

The ldquoHow to Riderdquo video will inform the audience of several steps and procedures that are unique to riding a streetcar In order to thoroughly communicate a list of otherwise mundane bits of information we propose a humorous approach incorporating a visual throwback to 80rsquos movie montages to create an engaging fun way to repeatedly touch on our key messages

The video will show a main character who will be lovable yet slightly clumsy Through a series of ldquotrainingrdquo or ldquolearningrdquo sequences we will illustrate the proper way to ride the DC Streetcar Fun inspirational music will carry the tone as the audience watches a montage of the main character attempting to board the streetcar load a bike pay the fare be courteous safe etc We will witness several failed attempts throughout his process only to watch him correct that behavior to eventually succeed

Examples of montage style videos that would inform the style of this video include

middot Groundhog Day alarm clock montage

middot Team America World Police montage scene

middot Rocky III training montage

Filming Dates and Logistics Requests

Tuesday August 19 General H Street and Benning Road corridor shots (no streetcar access needed)

middot Filming on this day will essentially be b-roll background footage and will be shot very informally We do not anticipate any special requests for the corridor

middot Crew will include one cameraman one producer and possibly one additional team member

Wednesday August 20 and Thursday August 21 Request to film with streetcar access

middot Requested shots will include

middot Streetcar in motion from filmed from in and outside the vehicle

middot Streetcar in motion with two main characters and others on board the streetcar Will want to show the protagonist stepping onto and off a train from a streetcar stop

middot We will also likely want to get shots of extras safely interacting with the streetcar at one of the stops in the middle of the corridor for b-roll (eg looking for streetcars because they are known to run quietly)

middot Filming of Union Station and Benning Road stops (preferably on a streetcar platform)

middot If possible we would like to incorporate a visual that helps communicate how passengers can purchase streetcar tickets

middot If the kiosks are not yet installed it would be helpful to know if there are images or b-roll footage them and whether we can use them

middot For both days we are anticipating a full 10-hour shoot day with an on-site mid-day break for food For shots that require access to the streetcar we will coordinate around the existing operations and maintenance testing schedule

middot Crew will include one cameraman one producer 2-3 people portraying the main characters and 2-3 people portraying extras on the streetcar (We would welcome the participation of DDOT employees and partners in these roles)

Script Outline

Opening scene

The camera pans up from a newspaper on a desk that reads

ldquo Streetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Region ldquo

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar He immediately grabs his phone slightly panicked and gets one of his friends on the line ldquoSteve itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

Montage scene

With an impossibly fast arrival time Steve enters the scene through the front door of Danrsquos apartment ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo ldquoBut what if I canrsquot do it Steverdquo asks Dan [Steve slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo kicks in and we see the training process begin with Steve as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Steve

Montage shots include

middot Pre-Streetcar footage

middot Show Dan dressed in 80rsquos style workout gear stretching doing pushups etc

middot Show Steve going over diagrams of the Streetcar line with a pointer showing Dan where the car travels Show Dan trying to give the lesson back to Steve but failing (Steve shakes his head)

middot Show Dan being grilled via a series of flash cards and Steve shaking his head as he gets answers wrong

middot On the Streetcar footage

middot Dan lines up in the wrong place to board the streetcar Steve guides him to the correct location

middot Also maybe Dan exits incorrectly or tries to catch the streetcar incorrectly by crossing near the tracks without looking (This is a safety message we want to capture but recognize that we will need to shoot it safely)

middot Dan putting his bike on top of a row of seats passengers nearby give him a disapproving look as does Steve as he puts the bike up correctly on its hook

middot Another safety message opportunity Dan exiting the Streetcar and getting his bike stuck in the track

middot Steve blocking ADA access on the train Steve corrects him

Shots of Dan showing Steve the girlrsquos picture as motivation

middot PaymentFare procedures (TBD)

middot Because revenue service is still being determined we would like to set up the shots this way show Dan riding for free during one period then needing to pay whenever the date for revenue service is

middot We see a variety of these scenes repeated with incrementally improved outcomes (Steve is starting to get it) and finally a successful dry run with Dan

Closing scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the Streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H Street Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

Resolve to the DC Streetcar logo and URL

Alternate ending could include the girl looking not quite as advertised in her profile or otherwise having lied about something shocking Dan

From Dave RadfordTo Amy KennedyCc Cherie GibsonSubject DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 12254 PMAttachments DC Streetcar How To Ride Video Script Outlinedocx

Hi Amy and Cherie

Dave

DC Streetcar ldquoHow to Riderdquo Video

Script Outline

Opening scene

The camera pans up from a newspaper on a desk that reads

ldquo Streetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Region ldquo

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar He immediately grabs his phone slightly panicked and gets one of his friends on the line ldquoSteve itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

Montage scene

With an impossibly fast arrival time Steve enters the scene through the front door of Danrsquos apartment ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo ldquoBut what if I canrsquot do it Danrdquo asks Steve [Dan slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo kicks in and we see the training process begin with Steve as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Steve

Montage shots include

middot Show Dan dressed in 80rsquos style workout gear stretching doing pushups etc

middot Show Steve going over diagrams of the Streetcar line with a pointer showing Dan where the car travels Show Dan trying to give the lesson back to Steve but failing (Steve shakes his head)

middot Show Dan being grilled via a series of flash cards and Steve shaking his head as he gets answers wrong

middot Dan lines up in the wrong place to board the streetcar Steve guides him to the correct location

middot Dan putting his bike on top of a row of seats passengers nearby give him a disapproving look as does Steve as he puts the bike up correctly on its hook

middot Shots of Dan showing Steve the girlrsquos picture as motivation

middot Steve blocking ADA access on the train Steve corrects him

middot PaymentFare procedures (TBD)

middot We see a variety of these scenes repeated with incrementally improved outcomes (Steve is starting to get it) and finally a successful dry run with Dan

Closing scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the Streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H Street Steve turns to the camera throws a wink and keeps walking as triumphant music kicks in

Resolve to the DC Streetcar logo and URL

Alternate ending could include the girl looking not quite as advertised in her profile or otherwise having lied about something shocking Dan

From Amy KennedyTo Cherie Gibson Christel GhattasSubject DC United outreach - draft email contactDate Monday June 09 2014 13300 PMAttachments Outreach to DC United - June 2014docx

Hi Cherie Cici

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

Outreach to DC United ndash Jamie Gustafson

Hello Jamie

Irsquom writing on behalf of DC Streetcar My colleague Amy Kennedy had previously had some preliminary conversation with Andrew Minucci about a potential partnership between DC Streetcar and DC United as we prepare to launch later this year

When we last spoke our team was going to come back to him with potential items that we could trade for the opportunity to communicate safety and ldquohow to riderdquo tips to DC United fans I understand he recently left your organization and Irsquom writing in hopes that we can continue the conversation with you

As we prepare for launch we are developing communications materials to get safety tips out to potential passengers and would like to see if you might be interested in working with us on one of the following materials to develop a partnership that helps communicate Streetcar information and enhances the DC United brand within the community

middot Advertisements featuring prominent businesses and restaurants affiliated with H Street (print online)

middot Branded give-away items at launch events (perhaps these might fit well with a promotion for game tickets)

middot An informative How to Ride video (shooting in mid-late July) that will be promoted on our own channels our marketing networkrsquos channels and local cable channels

middot As we are responsible for the Streetcarrsquos public relations we will also be promoting the video to broadcast media and news websites

middot

Based on our traction with local news media outreach thus far we anticipate the video could reach nearly 2 million people following DC-area news

middot Prior to launch we are also looking into an online contest to run Our office in Seattle recently did something similar with the Sounders and if itrsquos of interest we would work with you to craft a contest that fits the DC community

If therersquos one of these ideas that peaks your interest we would like to set up a call with you in which we can present discuss a specific role for DC United that fits with your marketing goals

Thank you for your time

NAME

From Amy KennedyTo jgustafsondcunitedcomSubject DC UnitedDC Streetcar opportunitiesDate Wednesday July 23 2014 93100 PM

Hello Jamie

Thank you for your time Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Alex SobieSubject Design request Newspaper prop for DC Streetcar videoDate Thursday August 07 2014 101200 PMAttachments PRRDesign_SchedForm_DC Streetcar video prop (newspaper)pdf

DC Streetcar How to Ride Video - Scriptdocx

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

Project Manager

Client amp Project

Deliverable

Billing Code

Design Budget

Part of a family

Standalone item

Project ExplanationNeeds

Attach creative brief if one exists or sample materials for new items in a similar family

Project Schedule List estimated design budget along with all milestones when you (project managerinternal PRR review) or the client will need to review the item along with final delivery date If you donrsquot have hard deadlines please indicate a rough week or day that would work for you

Design Job Scheduling Form

  1. Project Manager Amy Kennedy
  2. Billing Code 3786080104
  3. Design Budget 2-4hours
  4. Client-Project DC Streetcar
  5. Deliverable Prop newspaper for How to Ride video
  6. Project Explanation-Needs For the upcoming How to Ride video for DC Streetcar we want to create a mock newspaper with a frontpage headlinesubhead that reads Streetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Region Additional text can be filler (just as long as it looks like the layout of a newspaper) and it would make sense to have sections that reference H St or other DC news 1313See opening scene of attached script for additional context
  7. Project Schedule 13Friday 88 Request to design team1313Tuesday 812 1230pm ET930am PT First draft due back to Amy K and Dave Radford1313Tuesday 812 Recommendations to Amy K for getting the mock up printed I found this guide to making a fake news paper prop (httpdrawnonwardfilmswordpresscom20120801production-design-tricks-1-fake-newspaper) and I have a newsprint pad I can bring in for us to use but Id like to get input on whether theres a better way to go 1313Wednesday 813 1230pm PT930am Feedback or approval from Amy and Dave to designer1313Wednesday 813 - Friday 815 Time frame for additional feedbackedits as needed (additional hours negotiable if needed)1313Monday 818 Deadline to have mock up printed1313131313131313
  8. grouping standalone item
    1. DC Streetcar ldquoHow to Riderdquo Video Script

      Change in music

      3

      From Dave RadfordTo Amy KennedySubject FW DC Streetcar How To Ride schedule changeDate Wednesday June 25 2014 113137 AMAttachments ATT00001png

      4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

      FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

      Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Gibson Cherie S (DDOT)To Keri Shoemaker Amy KennedySubject FW How To Ride VideoDate Friday June 27 2014 25500 PM

      FYI

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PMTo Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

      Yes Hold everything Thanks

      -----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

      Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

      ThanksCherie

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

      June 27

      We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

      Sincerely

      Reggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

      With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

      From Cherie GibsonTo Amy Kennedy Dave RadfordSubject Fwd Safety Video Procedures and ProtocolDate Friday July 11 2014 91809 AM

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      Begin forwarded message

      From Adams Maggie ltMaggieAdamshdrinccomgtDate July 11 2014 at 91130 AM EDTTo Cherie Gibson ltcgibsonprrbizcomgtSubject Fwd Safety Video Procedures and Protocol

      Sent Remotely

      Begin forwarded message

      From Garraffa Ronald ltRonaldGarraffahdrinccomgtDate July 11 2014 at 90905 AM EDTTo Carroll Steven M ltStevenCarrollhdrinccomgt Adams Maggie ltMaggieAdamshdrinccomgt Brown James (DC)

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

      ltJamesDBrownhdrinccomgt Soronson Marc ltMarcSoronsonhdrinccomgtSubject Fwd Safety Video Procedures and Protocol

      Ron Garraffa CCMHDR ENGINEERINGSent from my iPhone

      Begin forwarded message

      From Perry Thomas (DDOT) ltthomasperrydcgovgtDate July 11 2014 at 84225 AM EDTTo Ellerbe Kelton (FEMS) ltkeltonellerbedcgovgtCc Sanders Reggie (DDOT) ltreggiesandersdcgovgt Williams Errol (DDOT) lterrolwilliamsdcgovgt ronaldgarraffahdrinccom ltronaldgarraffahdrinccomgt Ian Swain ltIanthecsmicomgt Thomas John (FEMS) ltjohnthomasdcgovgt Zike Steven (DDOT) ltStevenZikedcgovgtSubject Safety Video Procedures and Protocol

      Hello Captain Ellerbe Thank you for taking the time to meet with us earlier this week to discuss DDOTrsquos implementation plan for filming and content development for Streetcar safety videos As you are aware the safety video is a key element in our rail activation plan and commitment to the safety goals and requirements of DDOT the SSO and FTA Our team will provide you and the SSO the following materials

      lt--[if supportLists]--gt1 lt--[endif]--gtStory Board Mock Ups for Video (content will focus on how to safely ride streetcar)

      lt--[if supportLists]--gt2 lt--[endif]--gtFilm Schedule and location

      We will also adhere to the following restrictions

      lt--[if supportLists]--gt1 lt--[endif]--gtOnly DDOT and its agents (HDR PRR etc) will be on-board the vehicle during filming which is consistent with program testing procedures to-date

      For any questions feel free to contact me at the coordinates below Thank you and Best Regards Thomas

      Thomas Perry PEProgram Manager DC StreetcarDistrict Department of Transportation (DDOT)Infrastructure Project Management Administration (IPMA)55 M Street SE 4th FloorWashington DC 20003Tel 202-671-1493Cell Fax 202-671-4714e-mail ThomasPerrydcgov DC Public Schoolsrsquo Beautification Day is on Saturday August 23 Roll up your sleeves and help beautify our schools Sign up to volunteer

      From Dave RadfordTo Amy KennedySubject how to ride budget questionDate Tuesday July 29 2014 40530 PMAttachments image001png

      Hi Amy

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Dave RadfordSubject How to Ride video check inDate Monday July 14 2014 111600 PM

      Hi Dave As you saw in my last email we are full speed ahead for the How to Ride video

      Cheers Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Cherie Gibson Dave RadfordSubject How to Ride video updatesDate Monday August 11 2014 15300 PMAttachments Stubbed Attachmentshtm

      This messages contents have been archived by the Barracuda Message ArchiverDC Streetcar How to Ride Video - Scriptdocx (301K)DC Streetcar How to Ride Video Shot List_AK Notesxlsx (302K)Headshot 2012jpg (3373K)HS 2013jpeg (10M)

      Hello hello

      - Extras

      tras on the

      n block it as

      ph andor

      ions for us- profile we

      -

      of anything to

      d vests when

      - on it during

      rs Audio help) I think th Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Dave RadfordCc Cherie GibsonSubject One favor on the How to Ride video todayDate Thursday July 24 2014 104400 AM

      Hey Dave

      Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

      Sent Remotely

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

      On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie Cherie

      Thank you Amy --------- Hello Thomas I

      Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

      From Dave RadfordTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re ApptDate Monday August 04 2014 114651 AM

      Also Taylor had some cool ideas about outdoor locations for that an keeping things colorful Im open to that too

      Dave

      Sent from my iPhone

      On Aug 4 2014 at 824 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Sounds good Irsquoll be looking into other options this week

      From Dave Radford Sent Monday August 04 2014 1123 AMTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re Appt Lets use Cicis apt only if we cant find anything better (more natural light) Dave

      Sent from my iPhone

      On Aug 4 2014 at 812 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Taylor

      Thanks

      Amy

      From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt

      Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

      From Taylor - PopMotion PicturesTo Amy KennedySubject Re ApptDate Monday August 04 2014 112041 AMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

      Hi AmyFrom the pictures I saw it didnt look like it would work very well for the shoot Are there any other options

      On 842014 1112 AM Amy Kennedy wrote

      Hi Taylor

      Thanks

      Amy

      From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for StreetcarDate Thursday August 07 2014 93140 AM

      Theyre both great Lets book them ASAP

      Dave

      gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amygt

      gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

      From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

      Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

      BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

      AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

      On 872014 938 AM Amy Kennedy wrote

      Agreed

      -----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

      Theyre both great Lets book them ASAP

      Dave

      gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

      gt gtgt

      gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

      ________________________________

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

      Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

      Thanks

      Amy

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

      72014 938 AM Amy Kennedy wroteAgreed

      -----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

      Theyre both great Lets book them ASAP

      Dave

      gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

      gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

      ________________________________

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

      reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

      Best-Taylor

      On 6242014 220 PM Dave Radford wrote

      Hi Taylor

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

      Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

      Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

      KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

      From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

      Thank you

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      -----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

      FYI Ill noodle our actor situation and send my ideas as soon as I can today

      Dave

      Sent from my iPhone

      gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

      gt sect

      gt middot

      gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

      gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

      From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

      middot

      Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

      middot

      Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

      PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

      Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

      I had some names mixed up in that last version Please review this one instead Dave

      From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

      Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

      From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

      well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

      From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

      Hello Jamie

      f

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

      ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

      PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

      Experts in human-powered change

      From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

      Hi Alex

      Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

      2026849258 | C 2024450735| akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

      Nope that still works Maggie AdamsD 2025943273 M 2

      From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

      Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

      DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

      HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

      hdrinccomfollow-us

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

      On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

      Hi Amy

      RADFORD

      Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

      PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

      Yep Those are the dates

      Dave

      Sent from my iPhone

      On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

      Thanks all

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

      From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

      Thanks all

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

      Thanks Id make that change and then its great to send out

      Sent Remotely

      On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie

      Thank you

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

      Sent Remotely

      On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie Cherie

      Thank you Amy ---------

      Hello Thomas

      t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

      Hi Maggie

      Thank you

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

      Sent Remotely

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

      On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie Cherie

      ) Thank you Amy --------- Hello Thomas

      When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

      From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

      Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

      Sweet Script here I come

      Dave

      Sent from my iPhone

      On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

      Hey all--we are a go to move forward with this Just got word from Reggie

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

      From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

      Hey all--we are a go to move forward with this Just got word from Reggie

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

      From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

      Sweet Script here I come

      Dave

      Sent from my iPhone

      On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

      Hey all--we are a go to move forward with this Just got word from Reggie

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

      From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

      In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

      Dave

      Sent from my iPhone

      On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video

      Schedule_DR_AK_052114xlsgt

      From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

      Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

      From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

      Casting

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

      Roger that Yeah we can always move ahead with script in the meantime

      DAVE RADFORDDigital Strategist2064626395

      -----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

      Sorry

      Amy

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      -----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

      FYI

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

      To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

      Yes Hold everything Thanks

      -----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

      Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

      ThanksCherie

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

      June 27

      We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

      SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

      With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

      From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

      DAVE RADFORDDigital Strategist2064626395

      From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

      l Maggie AdamsD 2025943273 M

      From Cherie Gibson [mailtocgibsonprrbizcom]

      Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

      Maggie AdamsD 2025943273 M

      From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

      Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

      hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

      Sent from my iPhone

      On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

      -----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

      Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

      gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

      gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

      Hi Dave

      -

      Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

      DC Streetcar How to Ride Video Shot Listxlsx

      Hi TaylorI

      ce

      DAVE RADFORDDigital Strategist2064626395

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

      DC Streetcar ldquoHow to Riderdquo Video Script

      Change in music

      3

      Shot List

      image1jpeg

      On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

      Dave

      ________________________________

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      • actor fee
      • Additional apartment locations for How to Ride
      • Casting for Streetcar
      • DC Streetcar How to Ride Video - Overview and L
      • DC Streetcar How To Ride Video Script Outline
      • DC United outreach - draft email contact
      • DC United_DC Streetcar opportunities
      • Design request_ Newspaper prop for DC Streetcar
      • FW_ DC Streetcar How To Ride schedule change
      • FW_ How To Ride Video
      • Fwd_ Safety Video Procedures and Protocol
      • how to ride budget question
      • How to Ride video check in
      • How to Ride video updates
      • One favor on the How to Ride video today
      • Re_ Appt
      • Re_ Appt
      • Re_ Casting for Streetcar
      • Re_ Casting for Streetcar
      • RE_ Casting for Streetcar
      • RE_ DC Streetcar How To Ride schedule change
      • RE_ DC Streetcar How to Ride Video - Overview a
      • RE_ DC Streetcar How To Ride Video Script Outline
      • RE_ DC Streetcar How To Ride Video Script Outline
      • RE_ DC Streetcar How To Ride Video Script Outline
      • RE_ DC United_DC Streetcar opportunities
      • Re_ Design request_ Newspaper prop for DC Stree
      • RE_ Fare flashcards - How to Ride
      • RE_ how to ride budget question
      • Re_ How to Ride video - travel for Dave
      • RE_ How to Ride video - travel for Dave
      • Re_ How to Ride Video brief for Thomas_safety o
      • RE_ How to Ride Video brief for Thomas_safety o
      • Re_ How to Ride video schedule
      • Re_ How to Ride video schedule
      • Re_ How to Ride video schedule
      • RE_ How to Ride video schedule
      • RE_ How to Ride video updates
      • RE_ How To Ride Video
      • RE_ Permission to video
      • RE_ WAFF video update_
      • RE_ We can hire actors
      DC Streetcar
      How to Ride Video
      Shot List
      Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
      1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
      2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
      2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
      2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
      3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
      3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
      4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
      4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
      5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
      6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
      6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
      7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
      8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
      9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
      10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
      10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
      10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
      10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
      11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
      11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
      11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
      11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
      11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
      11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
      11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
      11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
      11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
      12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
      12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
      12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
      12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
      12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

      VISUALS

      AUDIO

      Opening Scene

      The camera pans up from a newspaper on a desk that reads

      ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

      1

      Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

      2

      He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

      3

      He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

      4

      He immediately grabs his phone slightly panicked and gets one of his friends on the line

      5

      ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

      With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

      6

      Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

      Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

      Montage Begins

      We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

      7

      [ kicks in driving the montage]

      Pre-Streetcar Montage Scenes

      Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

      8

      Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

      9

      Flashcards

      Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

      middot When does revenue service begin (correct date on back)

      middot How not to get towed Park between the white lines

      middot Biking Donrsquot get your tire stuck cross tracks at a right angle

      middot Wait for itNever cross or un in front of a streetcar

      10

      Riding the Streetcar

      Dan attempting (failure and success) to ride the Streetcar Actions include

      middot Standing in the wrong place to board

      middot Exiting the streetcar incorrectly

      middot Crossing near tracks wout looking

      middot Incorrect bike storage

      middot Blocking ADA access on train

      middot Getting bike stuck on tracks

      See Kim showing Dan the girlrsquos picture as motivation

      The montage closes with Dan completing his training successfully and celebrating with Kim

      11

      Closing Scene

      Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

      Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

      12

      Resolve to DC Streetcar Logo and URL

      dcstreetcarcom

      13

      This messages contents have been archived by the Barracuda Message Archiver
      (301K)
      (302K)
      (3373K)
      (10M)

      VISUALS

      AUDIO

      Opening Scene

      The camera pans up from a newspaper on a desk that reads

      ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

      1

      Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

      2

      He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

      3

      He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

      4

      He immediately grabs his phone slightly panicked and gets one of his friends on the line

      5

      ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

      With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

      6

      Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

      Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

      Montage Begins

      We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

      7

      [ kicks in driving the montage]

      Pre-Streetcar Montage Scenes

      Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

      8

      Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

      9

      Flashcards

      Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

      middot When does revenue service begin (correct date on back)

      middot How not to get towed Park between the white lines

      middot Biking Donrsquot get your tire stuck cross tracks at a right angle

      middot Wait for itNever cross or un in front of a streetcar

      10

      Riding the Streetcar

      Dan attempting (failure and success) to ride the Streetcar Actions include

      middot Standing in the wrong place to board

      middot Exiting the streetcar incorrectly

      middot Crossing near tracks wout looking

      middot Incorrect bike storage

      middot Blocking ADA access on train

      middot Getting bike stuck on tracks

      See Kim showing Dan the girlrsquos picture as motivation

      The montage closes with Dan completing his training successfully and celebrating with Kim

      11

      Closing Scene

      Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

      Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

      12

      Resolve to DC Streetcar Logo and URL

      dcstreetcarcom

      13

This messages contents have been archived by the Barracuda Message Archiver
(3373K)
(10M)
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Page 3: DC Streetcar Emails 2

From Taylor - PopMotion PicturesTo Dave Radford Amy KennedySubject Casting for StreetcarDate Thursday August 07 2014 83025 AMAttachments Stubbed Attachmentshtm

This messages contents have been archived by the Barracuda Message ArchiverHeadshot 2012jpg (3373K)HS 2013jpeg (10M)

Hi Dave amp AmyI

thanks-Taylor

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics BriefDate Friday July 25 2014 61500 PMAttachments DC Streetcar How to Ride Video - Overview and Logistics Briefdocx

Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

DC Streetcar ldquoHow to Riderdquo Video

Background

PRR has been contracted to (among other deliverables) deliver a ldquohow to riderdquo themed video to be used on the program website social media educator toolkit and distribution to local media It will include safety messages which we will draw from our December safety video

Video Goals

middot To educate the public on how to safely ride the streetcar

middot Generate excitement about DC Streetcarrsquos return to the District

Creative Approach 80rsquos success montage

The ldquoHow to Riderdquo video will inform the audience of several steps and procedures that are unique to riding a streetcar In order to thoroughly communicate a list of otherwise mundane bits of information we propose a humorous approach incorporating a visual throwback to 80rsquos movie montages to create an engaging fun way to repeatedly touch on our key messages

The video will show a main character who will be lovable yet slightly clumsy Through a series of ldquotrainingrdquo or ldquolearningrdquo sequences we will illustrate the proper way to ride the DC Streetcar Fun inspirational music will carry the tone as the audience watches a montage of the main character attempting to board the streetcar load a bike pay the fare be courteous safe etc We will witness several failed attempts throughout his process only to watch him correct that behavior to eventually succeed

Examples of montage style videos that would inform the style of this video include

middot Groundhog Day alarm clock montage

middot Team America World Police montage scene

middot Rocky III training montage

Filming Dates and Logistics Requests

Tuesday August 19 General H Street and Benning Road corridor shots (no streetcar access needed)

middot Filming on this day will essentially be b-roll background footage and will be shot very informally We do not anticipate any special requests for the corridor

middot Crew will include one cameraman one producer and possibly one additional team member

Wednesday August 20 and Thursday August 21 Request to film with streetcar access

middot Requested shots will include

middot Streetcar in motion from filmed from in and outside the vehicle

middot Streetcar in motion with two main characters and others on board the streetcar Will want to show the protagonist stepping onto and off a train from a streetcar stop

middot We will also likely want to get shots of extras safely interacting with the streetcar at one of the stops in the middle of the corridor for b-roll (eg looking for streetcars because they are known to run quietly)

middot Filming of Union Station and Benning Road stops (preferably on a streetcar platform)

middot If possible we would like to incorporate a visual that helps communicate how passengers can purchase streetcar tickets

middot If the kiosks are not yet installed it would be helpful to know if there are images or b-roll footage them and whether we can use them

middot For both days we are anticipating a full 10-hour shoot day with an on-site mid-day break for food For shots that require access to the streetcar we will coordinate around the existing operations and maintenance testing schedule

middot Crew will include one cameraman one producer 2-3 people portraying the main characters and 2-3 people portraying extras on the streetcar (We would welcome the participation of DDOT employees and partners in these roles)

Script Outline

Opening scene

The camera pans up from a newspaper on a desk that reads

ldquo Streetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Region ldquo

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar He immediately grabs his phone slightly panicked and gets one of his friends on the line ldquoSteve itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

Montage scene

With an impossibly fast arrival time Steve enters the scene through the front door of Danrsquos apartment ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo ldquoBut what if I canrsquot do it Steverdquo asks Dan [Steve slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo kicks in and we see the training process begin with Steve as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Steve

Montage shots include

middot Pre-Streetcar footage

middot Show Dan dressed in 80rsquos style workout gear stretching doing pushups etc

middot Show Steve going over diagrams of the Streetcar line with a pointer showing Dan where the car travels Show Dan trying to give the lesson back to Steve but failing (Steve shakes his head)

middot Show Dan being grilled via a series of flash cards and Steve shaking his head as he gets answers wrong

middot On the Streetcar footage

middot Dan lines up in the wrong place to board the streetcar Steve guides him to the correct location

middot Also maybe Dan exits incorrectly or tries to catch the streetcar incorrectly by crossing near the tracks without looking (This is a safety message we want to capture but recognize that we will need to shoot it safely)

middot Dan putting his bike on top of a row of seats passengers nearby give him a disapproving look as does Steve as he puts the bike up correctly on its hook

middot Another safety message opportunity Dan exiting the Streetcar and getting his bike stuck in the track

middot Steve blocking ADA access on the train Steve corrects him

Shots of Dan showing Steve the girlrsquos picture as motivation

middot PaymentFare procedures (TBD)

middot Because revenue service is still being determined we would like to set up the shots this way show Dan riding for free during one period then needing to pay whenever the date for revenue service is

middot We see a variety of these scenes repeated with incrementally improved outcomes (Steve is starting to get it) and finally a successful dry run with Dan

Closing scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the Streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H Street Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

Resolve to the DC Streetcar logo and URL

Alternate ending could include the girl looking not quite as advertised in her profile or otherwise having lied about something shocking Dan

From Dave RadfordTo Amy KennedyCc Cherie GibsonSubject DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 12254 PMAttachments DC Streetcar How To Ride Video Script Outlinedocx

Hi Amy and Cherie

Dave

DC Streetcar ldquoHow to Riderdquo Video

Script Outline

Opening scene

The camera pans up from a newspaper on a desk that reads

ldquo Streetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Region ldquo

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar He immediately grabs his phone slightly panicked and gets one of his friends on the line ldquoSteve itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

Montage scene

With an impossibly fast arrival time Steve enters the scene through the front door of Danrsquos apartment ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo ldquoBut what if I canrsquot do it Danrdquo asks Steve [Dan slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo kicks in and we see the training process begin with Steve as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Steve

Montage shots include

middot Show Dan dressed in 80rsquos style workout gear stretching doing pushups etc

middot Show Steve going over diagrams of the Streetcar line with a pointer showing Dan where the car travels Show Dan trying to give the lesson back to Steve but failing (Steve shakes his head)

middot Show Dan being grilled via a series of flash cards and Steve shaking his head as he gets answers wrong

middot Dan lines up in the wrong place to board the streetcar Steve guides him to the correct location

middot Dan putting his bike on top of a row of seats passengers nearby give him a disapproving look as does Steve as he puts the bike up correctly on its hook

middot Shots of Dan showing Steve the girlrsquos picture as motivation

middot Steve blocking ADA access on the train Steve corrects him

middot PaymentFare procedures (TBD)

middot We see a variety of these scenes repeated with incrementally improved outcomes (Steve is starting to get it) and finally a successful dry run with Dan

Closing scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the Streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H Street Steve turns to the camera throws a wink and keeps walking as triumphant music kicks in

Resolve to the DC Streetcar logo and URL

Alternate ending could include the girl looking not quite as advertised in her profile or otherwise having lied about something shocking Dan

From Amy KennedyTo Cherie Gibson Christel GhattasSubject DC United outreach - draft email contactDate Monday June 09 2014 13300 PMAttachments Outreach to DC United - June 2014docx

Hi Cherie Cici

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

Outreach to DC United ndash Jamie Gustafson

Hello Jamie

Irsquom writing on behalf of DC Streetcar My colleague Amy Kennedy had previously had some preliminary conversation with Andrew Minucci about a potential partnership between DC Streetcar and DC United as we prepare to launch later this year

When we last spoke our team was going to come back to him with potential items that we could trade for the opportunity to communicate safety and ldquohow to riderdquo tips to DC United fans I understand he recently left your organization and Irsquom writing in hopes that we can continue the conversation with you

As we prepare for launch we are developing communications materials to get safety tips out to potential passengers and would like to see if you might be interested in working with us on one of the following materials to develop a partnership that helps communicate Streetcar information and enhances the DC United brand within the community

middot Advertisements featuring prominent businesses and restaurants affiliated with H Street (print online)

middot Branded give-away items at launch events (perhaps these might fit well with a promotion for game tickets)

middot An informative How to Ride video (shooting in mid-late July) that will be promoted on our own channels our marketing networkrsquos channels and local cable channels

middot As we are responsible for the Streetcarrsquos public relations we will also be promoting the video to broadcast media and news websites

middot

Based on our traction with local news media outreach thus far we anticipate the video could reach nearly 2 million people following DC-area news

middot Prior to launch we are also looking into an online contest to run Our office in Seattle recently did something similar with the Sounders and if itrsquos of interest we would work with you to craft a contest that fits the DC community

If therersquos one of these ideas that peaks your interest we would like to set up a call with you in which we can present discuss a specific role for DC United that fits with your marketing goals

Thank you for your time

NAME

From Amy KennedyTo jgustafsondcunitedcomSubject DC UnitedDC Streetcar opportunitiesDate Wednesday July 23 2014 93100 PM

Hello Jamie

Thank you for your time Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Alex SobieSubject Design request Newspaper prop for DC Streetcar videoDate Thursday August 07 2014 101200 PMAttachments PRRDesign_SchedForm_DC Streetcar video prop (newspaper)pdf

DC Streetcar How to Ride Video - Scriptdocx

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

Project Manager

Client amp Project

Deliverable

Billing Code

Design Budget

Part of a family

Standalone item

Project ExplanationNeeds

Attach creative brief if one exists or sample materials for new items in a similar family

Project Schedule List estimated design budget along with all milestones when you (project managerinternal PRR review) or the client will need to review the item along with final delivery date If you donrsquot have hard deadlines please indicate a rough week or day that would work for you

Design Job Scheduling Form

  1. Project Manager Amy Kennedy
  2. Billing Code 3786080104
  3. Design Budget 2-4hours
  4. Client-Project DC Streetcar
  5. Deliverable Prop newspaper for How to Ride video
  6. Project Explanation-Needs For the upcoming How to Ride video for DC Streetcar we want to create a mock newspaper with a frontpage headlinesubhead that reads Streetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Region Additional text can be filler (just as long as it looks like the layout of a newspaper) and it would make sense to have sections that reference H St or other DC news 1313See opening scene of attached script for additional context
  7. Project Schedule 13Friday 88 Request to design team1313Tuesday 812 1230pm ET930am PT First draft due back to Amy K and Dave Radford1313Tuesday 812 Recommendations to Amy K for getting the mock up printed I found this guide to making a fake news paper prop (httpdrawnonwardfilmswordpresscom20120801production-design-tricks-1-fake-newspaper) and I have a newsprint pad I can bring in for us to use but Id like to get input on whether theres a better way to go 1313Wednesday 813 1230pm PT930am Feedback or approval from Amy and Dave to designer1313Wednesday 813 - Friday 815 Time frame for additional feedbackedits as needed (additional hours negotiable if needed)1313Monday 818 Deadline to have mock up printed1313131313131313
  8. grouping standalone item
    1. DC Streetcar ldquoHow to Riderdquo Video Script

      Change in music

      3

      From Dave RadfordTo Amy KennedySubject FW DC Streetcar How To Ride schedule changeDate Wednesday June 25 2014 113137 AMAttachments ATT00001png

      4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

      FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

      Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Gibson Cherie S (DDOT)To Keri Shoemaker Amy KennedySubject FW How To Ride VideoDate Friday June 27 2014 25500 PM

      FYI

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PMTo Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

      Yes Hold everything Thanks

      -----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

      Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

      ThanksCherie

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

      June 27

      We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

      Sincerely

      Reggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

      With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

      From Cherie GibsonTo Amy Kennedy Dave RadfordSubject Fwd Safety Video Procedures and ProtocolDate Friday July 11 2014 91809 AM

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      Begin forwarded message

      From Adams Maggie ltMaggieAdamshdrinccomgtDate July 11 2014 at 91130 AM EDTTo Cherie Gibson ltcgibsonprrbizcomgtSubject Fwd Safety Video Procedures and Protocol

      Sent Remotely

      Begin forwarded message

      From Garraffa Ronald ltRonaldGarraffahdrinccomgtDate July 11 2014 at 90905 AM EDTTo Carroll Steven M ltStevenCarrollhdrinccomgt Adams Maggie ltMaggieAdamshdrinccomgt Brown James (DC)

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

      ltJamesDBrownhdrinccomgt Soronson Marc ltMarcSoronsonhdrinccomgtSubject Fwd Safety Video Procedures and Protocol

      Ron Garraffa CCMHDR ENGINEERINGSent from my iPhone

      Begin forwarded message

      From Perry Thomas (DDOT) ltthomasperrydcgovgtDate July 11 2014 at 84225 AM EDTTo Ellerbe Kelton (FEMS) ltkeltonellerbedcgovgtCc Sanders Reggie (DDOT) ltreggiesandersdcgovgt Williams Errol (DDOT) lterrolwilliamsdcgovgt ronaldgarraffahdrinccom ltronaldgarraffahdrinccomgt Ian Swain ltIanthecsmicomgt Thomas John (FEMS) ltjohnthomasdcgovgt Zike Steven (DDOT) ltStevenZikedcgovgtSubject Safety Video Procedures and Protocol

      Hello Captain Ellerbe Thank you for taking the time to meet with us earlier this week to discuss DDOTrsquos implementation plan for filming and content development for Streetcar safety videos As you are aware the safety video is a key element in our rail activation plan and commitment to the safety goals and requirements of DDOT the SSO and FTA Our team will provide you and the SSO the following materials

      lt--[if supportLists]--gt1 lt--[endif]--gtStory Board Mock Ups for Video (content will focus on how to safely ride streetcar)

      lt--[if supportLists]--gt2 lt--[endif]--gtFilm Schedule and location

      We will also adhere to the following restrictions

      lt--[if supportLists]--gt1 lt--[endif]--gtOnly DDOT and its agents (HDR PRR etc) will be on-board the vehicle during filming which is consistent with program testing procedures to-date

      For any questions feel free to contact me at the coordinates below Thank you and Best Regards Thomas

      Thomas Perry PEProgram Manager DC StreetcarDistrict Department of Transportation (DDOT)Infrastructure Project Management Administration (IPMA)55 M Street SE 4th FloorWashington DC 20003Tel 202-671-1493Cell Fax 202-671-4714e-mail ThomasPerrydcgov DC Public Schoolsrsquo Beautification Day is on Saturday August 23 Roll up your sleeves and help beautify our schools Sign up to volunteer

      From Dave RadfordTo Amy KennedySubject how to ride budget questionDate Tuesday July 29 2014 40530 PMAttachments image001png

      Hi Amy

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Dave RadfordSubject How to Ride video check inDate Monday July 14 2014 111600 PM

      Hi Dave As you saw in my last email we are full speed ahead for the How to Ride video

      Cheers Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Cherie Gibson Dave RadfordSubject How to Ride video updatesDate Monday August 11 2014 15300 PMAttachments Stubbed Attachmentshtm

      This messages contents have been archived by the Barracuda Message ArchiverDC Streetcar How to Ride Video - Scriptdocx (301K)DC Streetcar How to Ride Video Shot List_AK Notesxlsx (302K)Headshot 2012jpg (3373K)HS 2013jpeg (10M)

      Hello hello

      - Extras

      tras on the

      n block it as

      ph andor

      ions for us- profile we

      -

      of anything to

      d vests when

      - on it during

      rs Audio help) I think th Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Dave RadfordCc Cherie GibsonSubject One favor on the How to Ride video todayDate Thursday July 24 2014 104400 AM

      Hey Dave

      Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

      Sent Remotely

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

      On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie Cherie

      Thank you Amy --------- Hello Thomas I

      Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

      From Dave RadfordTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re ApptDate Monday August 04 2014 114651 AM

      Also Taylor had some cool ideas about outdoor locations for that an keeping things colorful Im open to that too

      Dave

      Sent from my iPhone

      On Aug 4 2014 at 824 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Sounds good Irsquoll be looking into other options this week

      From Dave Radford Sent Monday August 04 2014 1123 AMTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re Appt Lets use Cicis apt only if we cant find anything better (more natural light) Dave

      Sent from my iPhone

      On Aug 4 2014 at 812 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Taylor

      Thanks

      Amy

      From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt

      Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

      From Taylor - PopMotion PicturesTo Amy KennedySubject Re ApptDate Monday August 04 2014 112041 AMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

      Hi AmyFrom the pictures I saw it didnt look like it would work very well for the shoot Are there any other options

      On 842014 1112 AM Amy Kennedy wrote

      Hi Taylor

      Thanks

      Amy

      From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for StreetcarDate Thursday August 07 2014 93140 AM

      Theyre both great Lets book them ASAP

      Dave

      gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amygt

      gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

      From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

      Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

      BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

      AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

      On 872014 938 AM Amy Kennedy wrote

      Agreed

      -----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

      Theyre both great Lets book them ASAP

      Dave

      gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

      gt gtgt

      gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

      ________________________________

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

      Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

      Thanks

      Amy

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

      72014 938 AM Amy Kennedy wroteAgreed

      -----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

      Theyre both great Lets book them ASAP

      Dave

      gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

      gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

      ________________________________

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

      reply email and destroy all copies of the original message Thank you

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      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

      Best-Taylor

      On 6242014 220 PM Dave Radford wrote

      Hi Taylor

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

      Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

      Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

      KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

      From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

      Thank you

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      -----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

      FYI Ill noodle our actor situation and send my ideas as soon as I can today

      Dave

      Sent from my iPhone

      gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

      gt sect

      gt middot

      gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

      gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

      From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

      middot

      Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

      middot

      Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

      PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

      Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

      I had some names mixed up in that last version Please review this one instead Dave

      From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

      Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

      From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

      well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

      From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

      Hello Jamie

      f

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

      ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

      PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

      Experts in human-powered change

      From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

      Hi Alex

      Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

      2026849258 | C 2024450735| akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

      Nope that still works Maggie AdamsD 2025943273 M 2

      From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

      Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

      DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

      HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

      hdrinccomfollow-us

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

      On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

      Hi Amy

      RADFORD

      Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

      PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

      Yep Those are the dates

      Dave

      Sent from my iPhone

      On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

      Thanks all

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

      From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

      Thanks all

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

      Thanks Id make that change and then its great to send out

      Sent Remotely

      On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie

      Thank you

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

      Sent Remotely

      On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie Cherie

      Thank you Amy ---------

      Hello Thomas

      t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

      Hi Maggie

      Thank you

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

      Sent Remotely

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

      On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie Cherie

      ) Thank you Amy --------- Hello Thomas

      When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

      From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

      Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

      Sweet Script here I come

      Dave

      Sent from my iPhone

      On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

      Hey all--we are a go to move forward with this Just got word from Reggie

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

      From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

      Hey all--we are a go to move forward with this Just got word from Reggie

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

      From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

      Sweet Script here I come

      Dave

      Sent from my iPhone

      On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

      Hey all--we are a go to move forward with this Just got word from Reggie

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

      From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

      In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

      Dave

      Sent from my iPhone

      On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video

      Schedule_DR_AK_052114xlsgt

      From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

      Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

      From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

      Casting

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

      Roger that Yeah we can always move ahead with script in the meantime

      DAVE RADFORDDigital Strategist2064626395

      -----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

      Sorry

      Amy

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      -----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

      FYI

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

      To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

      Yes Hold everything Thanks

      -----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

      Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

      ThanksCherie

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

      June 27

      We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

      SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

      With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

      From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

      DAVE RADFORDDigital Strategist2064626395

      From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

      l Maggie AdamsD 2025943273 M

      From Cherie Gibson [mailtocgibsonprrbizcom]

      Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

      Maggie AdamsD 2025943273 M

      From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

      Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

      hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

      Sent from my iPhone

      On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

      -----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

      Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

      gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

      gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

      Hi Dave

      -

      Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

      DC Streetcar How to Ride Video Shot Listxlsx

      Hi TaylorI

      ce

      DAVE RADFORDDigital Strategist2064626395

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

      DC Streetcar ldquoHow to Riderdquo Video Script

      Change in music

      3

      Shot List

      image1jpeg

      On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

      Dave

      ________________________________

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      • actor fee
      • Additional apartment locations for How to Ride
      • Casting for Streetcar
      • DC Streetcar How to Ride Video - Overview and L
      • DC Streetcar How To Ride Video Script Outline
      • DC United outreach - draft email contact
      • DC United_DC Streetcar opportunities
      • Design request_ Newspaper prop for DC Streetcar
      • FW_ DC Streetcar How To Ride schedule change
      • FW_ How To Ride Video
      • Fwd_ Safety Video Procedures and Protocol
      • how to ride budget question
      • How to Ride video check in
      • How to Ride video updates
      • One favor on the How to Ride video today
      • Re_ Appt
      • Re_ Appt
      • Re_ Casting for Streetcar
      • Re_ Casting for Streetcar
      • RE_ Casting for Streetcar
      • RE_ DC Streetcar How To Ride schedule change
      • RE_ DC Streetcar How to Ride Video - Overview a
      • RE_ DC Streetcar How To Ride Video Script Outline
      • RE_ DC Streetcar How To Ride Video Script Outline
      • RE_ DC Streetcar How To Ride Video Script Outline
      • RE_ DC United_DC Streetcar opportunities
      • Re_ Design request_ Newspaper prop for DC Stree
      • RE_ Fare flashcards - How to Ride
      • RE_ how to ride budget question
      • Re_ How to Ride video - travel for Dave
      • RE_ How to Ride video - travel for Dave
      • Re_ How to Ride Video brief for Thomas_safety o
      • RE_ How to Ride Video brief for Thomas_safety o
      • Re_ How to Ride video schedule
      • Re_ How to Ride video schedule
      • Re_ How to Ride video schedule
      • RE_ How to Ride video schedule
      • RE_ How to Ride video updates
      • RE_ How To Ride Video
      • RE_ Permission to video
      • RE_ WAFF video update_
      • RE_ We can hire actors
      DC Streetcar
      How to Ride Video
      Shot List
      Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
      1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
      2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
      2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
      2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
      3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
      3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
      4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
      4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
      5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
      6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
      6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
      7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
      8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
      9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
      10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
      10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
      10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
      10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
      11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
      11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
      11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
      11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
      11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
      11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
      11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
      11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
      11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
      12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
      12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
      12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
      12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
      12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

      VISUALS

      AUDIO

      Opening Scene

      The camera pans up from a newspaper on a desk that reads

      ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

      1

      Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

      2

      He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

      3

      He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

      4

      He immediately grabs his phone slightly panicked and gets one of his friends on the line

      5

      ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

      With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

      6

      Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

      Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

      Montage Begins

      We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

      7

      [ kicks in driving the montage]

      Pre-Streetcar Montage Scenes

      Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

      8

      Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

      9

      Flashcards

      Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

      middot When does revenue service begin (correct date on back)

      middot How not to get towed Park between the white lines

      middot Biking Donrsquot get your tire stuck cross tracks at a right angle

      middot Wait for itNever cross or un in front of a streetcar

      10

      Riding the Streetcar

      Dan attempting (failure and success) to ride the Streetcar Actions include

      middot Standing in the wrong place to board

      middot Exiting the streetcar incorrectly

      middot Crossing near tracks wout looking

      middot Incorrect bike storage

      middot Blocking ADA access on train

      middot Getting bike stuck on tracks

      See Kim showing Dan the girlrsquos picture as motivation

      The montage closes with Dan completing his training successfully and celebrating with Kim

      11

      Closing Scene

      Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

      Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

      12

      Resolve to DC Streetcar Logo and URL

      dcstreetcarcom

      13

      This messages contents have been archived by the Barracuda Message Archiver
      (301K)
      (302K)
      (3373K)
      (10M)

      VISUALS

      AUDIO

      Opening Scene

      The camera pans up from a newspaper on a desk that reads

      ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

      1

      Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

      2

      He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

      3

      He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

      4

      He immediately grabs his phone slightly panicked and gets one of his friends on the line

      5

      ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

      With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

      6

      Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

      Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

      Montage Begins

      We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

      7

      [ kicks in driving the montage]

      Pre-Streetcar Montage Scenes

      Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

      8

      Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

      9

      Flashcards

      Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

      middot When does revenue service begin (correct date on back)

      middot How not to get towed Park between the white lines

      middot Biking Donrsquot get your tire stuck cross tracks at a right angle

      middot Wait for itNever cross or un in front of a streetcar

      10

      Riding the Streetcar

      Dan attempting (failure and success) to ride the Streetcar Actions include

      middot Standing in the wrong place to board

      middot Exiting the streetcar incorrectly

      middot Crossing near tracks wout looking

      middot Incorrect bike storage

      middot Blocking ADA access on train

      middot Getting bike stuck on tracks

      See Kim showing Dan the girlrsquos picture as motivation

      The montage closes with Dan completing his training successfully and celebrating with Kim

      11

      Closing Scene

      Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

      Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

      12

      Resolve to DC Streetcar Logo and URL

      dcstreetcarcom

      13

This messages contents have been archived by the Barracuda Message Archiver
(3373K)
(10M)
Page 4: DC Streetcar Emails 2

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics BriefDate Friday July 25 2014 61500 PMAttachments DC Streetcar How to Ride Video - Overview and Logistics Briefdocx

Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

DC Streetcar ldquoHow to Riderdquo Video

Background

PRR has been contracted to (among other deliverables) deliver a ldquohow to riderdquo themed video to be used on the program website social media educator toolkit and distribution to local media It will include safety messages which we will draw from our December safety video

Video Goals

middot To educate the public on how to safely ride the streetcar

middot Generate excitement about DC Streetcarrsquos return to the District

Creative Approach 80rsquos success montage

The ldquoHow to Riderdquo video will inform the audience of several steps and procedures that are unique to riding a streetcar In order to thoroughly communicate a list of otherwise mundane bits of information we propose a humorous approach incorporating a visual throwback to 80rsquos movie montages to create an engaging fun way to repeatedly touch on our key messages

The video will show a main character who will be lovable yet slightly clumsy Through a series of ldquotrainingrdquo or ldquolearningrdquo sequences we will illustrate the proper way to ride the DC Streetcar Fun inspirational music will carry the tone as the audience watches a montage of the main character attempting to board the streetcar load a bike pay the fare be courteous safe etc We will witness several failed attempts throughout his process only to watch him correct that behavior to eventually succeed

Examples of montage style videos that would inform the style of this video include

middot Groundhog Day alarm clock montage

middot Team America World Police montage scene

middot Rocky III training montage

Filming Dates and Logistics Requests

Tuesday August 19 General H Street and Benning Road corridor shots (no streetcar access needed)

middot Filming on this day will essentially be b-roll background footage and will be shot very informally We do not anticipate any special requests for the corridor

middot Crew will include one cameraman one producer and possibly one additional team member

Wednesday August 20 and Thursday August 21 Request to film with streetcar access

middot Requested shots will include

middot Streetcar in motion from filmed from in and outside the vehicle

middot Streetcar in motion with two main characters and others on board the streetcar Will want to show the protagonist stepping onto and off a train from a streetcar stop

middot We will also likely want to get shots of extras safely interacting with the streetcar at one of the stops in the middle of the corridor for b-roll (eg looking for streetcars because they are known to run quietly)

middot Filming of Union Station and Benning Road stops (preferably on a streetcar platform)

middot If possible we would like to incorporate a visual that helps communicate how passengers can purchase streetcar tickets

middot If the kiosks are not yet installed it would be helpful to know if there are images or b-roll footage them and whether we can use them

middot For both days we are anticipating a full 10-hour shoot day with an on-site mid-day break for food For shots that require access to the streetcar we will coordinate around the existing operations and maintenance testing schedule

middot Crew will include one cameraman one producer 2-3 people portraying the main characters and 2-3 people portraying extras on the streetcar (We would welcome the participation of DDOT employees and partners in these roles)

Script Outline

Opening scene

The camera pans up from a newspaper on a desk that reads

ldquo Streetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Region ldquo

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar He immediately grabs his phone slightly panicked and gets one of his friends on the line ldquoSteve itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

Montage scene

With an impossibly fast arrival time Steve enters the scene through the front door of Danrsquos apartment ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo ldquoBut what if I canrsquot do it Steverdquo asks Dan [Steve slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo kicks in and we see the training process begin with Steve as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Steve

Montage shots include

middot Pre-Streetcar footage

middot Show Dan dressed in 80rsquos style workout gear stretching doing pushups etc

middot Show Steve going over diagrams of the Streetcar line with a pointer showing Dan where the car travels Show Dan trying to give the lesson back to Steve but failing (Steve shakes his head)

middot Show Dan being grilled via a series of flash cards and Steve shaking his head as he gets answers wrong

middot On the Streetcar footage

middot Dan lines up in the wrong place to board the streetcar Steve guides him to the correct location

middot Also maybe Dan exits incorrectly or tries to catch the streetcar incorrectly by crossing near the tracks without looking (This is a safety message we want to capture but recognize that we will need to shoot it safely)

middot Dan putting his bike on top of a row of seats passengers nearby give him a disapproving look as does Steve as he puts the bike up correctly on its hook

middot Another safety message opportunity Dan exiting the Streetcar and getting his bike stuck in the track

middot Steve blocking ADA access on the train Steve corrects him

Shots of Dan showing Steve the girlrsquos picture as motivation

middot PaymentFare procedures (TBD)

middot Because revenue service is still being determined we would like to set up the shots this way show Dan riding for free during one period then needing to pay whenever the date for revenue service is

middot We see a variety of these scenes repeated with incrementally improved outcomes (Steve is starting to get it) and finally a successful dry run with Dan

Closing scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the Streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H Street Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

Resolve to the DC Streetcar logo and URL

Alternate ending could include the girl looking not quite as advertised in her profile or otherwise having lied about something shocking Dan

From Dave RadfordTo Amy KennedyCc Cherie GibsonSubject DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 12254 PMAttachments DC Streetcar How To Ride Video Script Outlinedocx

Hi Amy and Cherie

Dave

DC Streetcar ldquoHow to Riderdquo Video

Script Outline

Opening scene

The camera pans up from a newspaper on a desk that reads

ldquo Streetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Region ldquo

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar He immediately grabs his phone slightly panicked and gets one of his friends on the line ldquoSteve itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

Montage scene

With an impossibly fast arrival time Steve enters the scene through the front door of Danrsquos apartment ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo ldquoBut what if I canrsquot do it Danrdquo asks Steve [Dan slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo kicks in and we see the training process begin with Steve as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Steve

Montage shots include

middot Show Dan dressed in 80rsquos style workout gear stretching doing pushups etc

middot Show Steve going over diagrams of the Streetcar line with a pointer showing Dan where the car travels Show Dan trying to give the lesson back to Steve but failing (Steve shakes his head)

middot Show Dan being grilled via a series of flash cards and Steve shaking his head as he gets answers wrong

middot Dan lines up in the wrong place to board the streetcar Steve guides him to the correct location

middot Dan putting his bike on top of a row of seats passengers nearby give him a disapproving look as does Steve as he puts the bike up correctly on its hook

middot Shots of Dan showing Steve the girlrsquos picture as motivation

middot Steve blocking ADA access on the train Steve corrects him

middot PaymentFare procedures (TBD)

middot We see a variety of these scenes repeated with incrementally improved outcomes (Steve is starting to get it) and finally a successful dry run with Dan

Closing scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the Streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H Street Steve turns to the camera throws a wink and keeps walking as triumphant music kicks in

Resolve to the DC Streetcar logo and URL

Alternate ending could include the girl looking not quite as advertised in her profile or otherwise having lied about something shocking Dan

From Amy KennedyTo Cherie Gibson Christel GhattasSubject DC United outreach - draft email contactDate Monday June 09 2014 13300 PMAttachments Outreach to DC United - June 2014docx

Hi Cherie Cici

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

Outreach to DC United ndash Jamie Gustafson

Hello Jamie

Irsquom writing on behalf of DC Streetcar My colleague Amy Kennedy had previously had some preliminary conversation with Andrew Minucci about a potential partnership between DC Streetcar and DC United as we prepare to launch later this year

When we last spoke our team was going to come back to him with potential items that we could trade for the opportunity to communicate safety and ldquohow to riderdquo tips to DC United fans I understand he recently left your organization and Irsquom writing in hopes that we can continue the conversation with you

As we prepare for launch we are developing communications materials to get safety tips out to potential passengers and would like to see if you might be interested in working with us on one of the following materials to develop a partnership that helps communicate Streetcar information and enhances the DC United brand within the community

middot Advertisements featuring prominent businesses and restaurants affiliated with H Street (print online)

middot Branded give-away items at launch events (perhaps these might fit well with a promotion for game tickets)

middot An informative How to Ride video (shooting in mid-late July) that will be promoted on our own channels our marketing networkrsquos channels and local cable channels

middot As we are responsible for the Streetcarrsquos public relations we will also be promoting the video to broadcast media and news websites

middot

Based on our traction with local news media outreach thus far we anticipate the video could reach nearly 2 million people following DC-area news

middot Prior to launch we are also looking into an online contest to run Our office in Seattle recently did something similar with the Sounders and if itrsquos of interest we would work with you to craft a contest that fits the DC community

If therersquos one of these ideas that peaks your interest we would like to set up a call with you in which we can present discuss a specific role for DC United that fits with your marketing goals

Thank you for your time

NAME

From Amy KennedyTo jgustafsondcunitedcomSubject DC UnitedDC Streetcar opportunitiesDate Wednesday July 23 2014 93100 PM

Hello Jamie

Thank you for your time Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Alex SobieSubject Design request Newspaper prop for DC Streetcar videoDate Thursday August 07 2014 101200 PMAttachments PRRDesign_SchedForm_DC Streetcar video prop (newspaper)pdf

DC Streetcar How to Ride Video - Scriptdocx

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

Project Manager

Client amp Project

Deliverable

Billing Code

Design Budget

Part of a family

Standalone item

Project ExplanationNeeds

Attach creative brief if one exists or sample materials for new items in a similar family

Project Schedule List estimated design budget along with all milestones when you (project managerinternal PRR review) or the client will need to review the item along with final delivery date If you donrsquot have hard deadlines please indicate a rough week or day that would work for you

Design Job Scheduling Form

  1. Project Manager Amy Kennedy
  2. Billing Code 3786080104
  3. Design Budget 2-4hours
  4. Client-Project DC Streetcar
  5. Deliverable Prop newspaper for How to Ride video
  6. Project Explanation-Needs For the upcoming How to Ride video for DC Streetcar we want to create a mock newspaper with a frontpage headlinesubhead that reads Streetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Region Additional text can be filler (just as long as it looks like the layout of a newspaper) and it would make sense to have sections that reference H St or other DC news 1313See opening scene of attached script for additional context
  7. Project Schedule 13Friday 88 Request to design team1313Tuesday 812 1230pm ET930am PT First draft due back to Amy K and Dave Radford1313Tuesday 812 Recommendations to Amy K for getting the mock up printed I found this guide to making a fake news paper prop (httpdrawnonwardfilmswordpresscom20120801production-design-tricks-1-fake-newspaper) and I have a newsprint pad I can bring in for us to use but Id like to get input on whether theres a better way to go 1313Wednesday 813 1230pm PT930am Feedback or approval from Amy and Dave to designer1313Wednesday 813 - Friday 815 Time frame for additional feedbackedits as needed (additional hours negotiable if needed)1313Monday 818 Deadline to have mock up printed1313131313131313
  8. grouping standalone item
    1. DC Streetcar ldquoHow to Riderdquo Video Script

      Change in music

      3

      From Dave RadfordTo Amy KennedySubject FW DC Streetcar How To Ride schedule changeDate Wednesday June 25 2014 113137 AMAttachments ATT00001png

      4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

      FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

      Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Gibson Cherie S (DDOT)To Keri Shoemaker Amy KennedySubject FW How To Ride VideoDate Friday June 27 2014 25500 PM

      FYI

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PMTo Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

      Yes Hold everything Thanks

      -----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

      Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

      ThanksCherie

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

      June 27

      We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

      Sincerely

      Reggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

      With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

      From Cherie GibsonTo Amy Kennedy Dave RadfordSubject Fwd Safety Video Procedures and ProtocolDate Friday July 11 2014 91809 AM

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      Begin forwarded message

      From Adams Maggie ltMaggieAdamshdrinccomgtDate July 11 2014 at 91130 AM EDTTo Cherie Gibson ltcgibsonprrbizcomgtSubject Fwd Safety Video Procedures and Protocol

      Sent Remotely

      Begin forwarded message

      From Garraffa Ronald ltRonaldGarraffahdrinccomgtDate July 11 2014 at 90905 AM EDTTo Carroll Steven M ltStevenCarrollhdrinccomgt Adams Maggie ltMaggieAdamshdrinccomgt Brown James (DC)

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

      ltJamesDBrownhdrinccomgt Soronson Marc ltMarcSoronsonhdrinccomgtSubject Fwd Safety Video Procedures and Protocol

      Ron Garraffa CCMHDR ENGINEERINGSent from my iPhone

      Begin forwarded message

      From Perry Thomas (DDOT) ltthomasperrydcgovgtDate July 11 2014 at 84225 AM EDTTo Ellerbe Kelton (FEMS) ltkeltonellerbedcgovgtCc Sanders Reggie (DDOT) ltreggiesandersdcgovgt Williams Errol (DDOT) lterrolwilliamsdcgovgt ronaldgarraffahdrinccom ltronaldgarraffahdrinccomgt Ian Swain ltIanthecsmicomgt Thomas John (FEMS) ltjohnthomasdcgovgt Zike Steven (DDOT) ltStevenZikedcgovgtSubject Safety Video Procedures and Protocol

      Hello Captain Ellerbe Thank you for taking the time to meet with us earlier this week to discuss DDOTrsquos implementation plan for filming and content development for Streetcar safety videos As you are aware the safety video is a key element in our rail activation plan and commitment to the safety goals and requirements of DDOT the SSO and FTA Our team will provide you and the SSO the following materials

      lt--[if supportLists]--gt1 lt--[endif]--gtStory Board Mock Ups for Video (content will focus on how to safely ride streetcar)

      lt--[if supportLists]--gt2 lt--[endif]--gtFilm Schedule and location

      We will also adhere to the following restrictions

      lt--[if supportLists]--gt1 lt--[endif]--gtOnly DDOT and its agents (HDR PRR etc) will be on-board the vehicle during filming which is consistent with program testing procedures to-date

      For any questions feel free to contact me at the coordinates below Thank you and Best Regards Thomas

      Thomas Perry PEProgram Manager DC StreetcarDistrict Department of Transportation (DDOT)Infrastructure Project Management Administration (IPMA)55 M Street SE 4th FloorWashington DC 20003Tel 202-671-1493Cell Fax 202-671-4714e-mail ThomasPerrydcgov DC Public Schoolsrsquo Beautification Day is on Saturday August 23 Roll up your sleeves and help beautify our schools Sign up to volunteer

      From Dave RadfordTo Amy KennedySubject how to ride budget questionDate Tuesday July 29 2014 40530 PMAttachments image001png

      Hi Amy

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Dave RadfordSubject How to Ride video check inDate Monday July 14 2014 111600 PM

      Hi Dave As you saw in my last email we are full speed ahead for the How to Ride video

      Cheers Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Cherie Gibson Dave RadfordSubject How to Ride video updatesDate Monday August 11 2014 15300 PMAttachments Stubbed Attachmentshtm

      This messages contents have been archived by the Barracuda Message ArchiverDC Streetcar How to Ride Video - Scriptdocx (301K)DC Streetcar How to Ride Video Shot List_AK Notesxlsx (302K)Headshot 2012jpg (3373K)HS 2013jpeg (10M)

      Hello hello

      - Extras

      tras on the

      n block it as

      ph andor

      ions for us- profile we

      -

      of anything to

      d vests when

      - on it during

      rs Audio help) I think th Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Dave RadfordCc Cherie GibsonSubject One favor on the How to Ride video todayDate Thursday July 24 2014 104400 AM

      Hey Dave

      Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

      Sent Remotely

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

      On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie Cherie

      Thank you Amy --------- Hello Thomas I

      Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

      From Dave RadfordTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re ApptDate Monday August 04 2014 114651 AM

      Also Taylor had some cool ideas about outdoor locations for that an keeping things colorful Im open to that too

      Dave

      Sent from my iPhone

      On Aug 4 2014 at 824 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Sounds good Irsquoll be looking into other options this week

      From Dave Radford Sent Monday August 04 2014 1123 AMTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re Appt Lets use Cicis apt only if we cant find anything better (more natural light) Dave

      Sent from my iPhone

      On Aug 4 2014 at 812 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Taylor

      Thanks

      Amy

      From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt

      Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

      From Taylor - PopMotion PicturesTo Amy KennedySubject Re ApptDate Monday August 04 2014 112041 AMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

      Hi AmyFrom the pictures I saw it didnt look like it would work very well for the shoot Are there any other options

      On 842014 1112 AM Amy Kennedy wrote

      Hi Taylor

      Thanks

      Amy

      From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for StreetcarDate Thursday August 07 2014 93140 AM

      Theyre both great Lets book them ASAP

      Dave

      gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amygt

      gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

      From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

      Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

      BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

      AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

      On 872014 938 AM Amy Kennedy wrote

      Agreed

      -----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

      Theyre both great Lets book them ASAP

      Dave

      gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

      gt gtgt

      gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

      ________________________________

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

      Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

      Thanks

      Amy

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

      72014 938 AM Amy Kennedy wroteAgreed

      -----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

      Theyre both great Lets book them ASAP

      Dave

      gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

      gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

      ________________________________

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

      reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

      Best-Taylor

      On 6242014 220 PM Dave Radford wrote

      Hi Taylor

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

      Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

      Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

      KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

      From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

      Thank you

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      -----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

      FYI Ill noodle our actor situation and send my ideas as soon as I can today

      Dave

      Sent from my iPhone

      gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

      gt sect

      gt middot

      gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

      gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

      From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

      middot

      Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

      middot

      Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

      PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

      Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

      I had some names mixed up in that last version Please review this one instead Dave

      From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

      Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

      From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

      well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

      From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

      Hello Jamie

      f

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

      ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

      PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

      Experts in human-powered change

      From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

      Hi Alex

      Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

      2026849258 | C 2024450735| akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

      Nope that still works Maggie AdamsD 2025943273 M 2

      From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

      Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

      DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

      HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

      hdrinccomfollow-us

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

      On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

      Hi Amy

      RADFORD

      Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

      PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

      Yep Those are the dates

      Dave

      Sent from my iPhone

      On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

      Thanks all

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

      From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

      Thanks all

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

      Thanks Id make that change and then its great to send out

      Sent Remotely

      On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie

      Thank you

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

      Sent Remotely

      On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie Cherie

      Thank you Amy ---------

      Hello Thomas

      t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

      Hi Maggie

      Thank you

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

      Sent Remotely

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

      On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie Cherie

      ) Thank you Amy --------- Hello Thomas

      When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

      From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

      Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

      Sweet Script here I come

      Dave

      Sent from my iPhone

      On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

      Hey all--we are a go to move forward with this Just got word from Reggie

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

      From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

      Hey all--we are a go to move forward with this Just got word from Reggie

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

      From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

      Sweet Script here I come

      Dave

      Sent from my iPhone

      On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

      Hey all--we are a go to move forward with this Just got word from Reggie

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

      From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

      In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

      Dave

      Sent from my iPhone

      On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video

      Schedule_DR_AK_052114xlsgt

      From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

      Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

      From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

      Casting

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

      Roger that Yeah we can always move ahead with script in the meantime

      DAVE RADFORDDigital Strategist2064626395

      -----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

      Sorry

      Amy

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      -----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

      FYI

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

      To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

      Yes Hold everything Thanks

      -----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

      Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

      ThanksCherie

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

      June 27

      We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

      SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

      With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

      From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

      DAVE RADFORDDigital Strategist2064626395

      From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

      l Maggie AdamsD 2025943273 M

      From Cherie Gibson [mailtocgibsonprrbizcom]

      Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

      Maggie AdamsD 2025943273 M

      From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

      Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

      hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

      Sent from my iPhone

      On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

      -----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

      Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

      gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

      gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

      Hi Dave

      -

      Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

      DC Streetcar How to Ride Video Shot Listxlsx

      Hi TaylorI

      ce

      DAVE RADFORDDigital Strategist2064626395

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

      DC Streetcar ldquoHow to Riderdquo Video Script

      Change in music

      3

      Shot List

      image1jpeg

      On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

      Dave

      ________________________________

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      • actor fee
      • Additional apartment locations for How to Ride
      • Casting for Streetcar
      • DC Streetcar How to Ride Video - Overview and L
      • DC Streetcar How To Ride Video Script Outline
      • DC United outreach - draft email contact
      • DC United_DC Streetcar opportunities
      • Design request_ Newspaper prop for DC Streetcar
      • FW_ DC Streetcar How To Ride schedule change
      • FW_ How To Ride Video
      • Fwd_ Safety Video Procedures and Protocol
      • how to ride budget question
      • How to Ride video check in
      • How to Ride video updates
      • One favor on the How to Ride video today
      • Re_ Appt
      • Re_ Appt
      • Re_ Casting for Streetcar
      • Re_ Casting for Streetcar
      • RE_ Casting for Streetcar
      • RE_ DC Streetcar How To Ride schedule change
      • RE_ DC Streetcar How to Ride Video - Overview a
      • RE_ DC Streetcar How To Ride Video Script Outline
      • RE_ DC Streetcar How To Ride Video Script Outline
      • RE_ DC Streetcar How To Ride Video Script Outline
      • RE_ DC United_DC Streetcar opportunities
      • Re_ Design request_ Newspaper prop for DC Stree
      • RE_ Fare flashcards - How to Ride
      • RE_ how to ride budget question
      • Re_ How to Ride video - travel for Dave
      • RE_ How to Ride video - travel for Dave
      • Re_ How to Ride Video brief for Thomas_safety o
      • RE_ How to Ride Video brief for Thomas_safety o
      • Re_ How to Ride video schedule
      • Re_ How to Ride video schedule
      • Re_ How to Ride video schedule
      • RE_ How to Ride video schedule
      • RE_ How to Ride video updates
      • RE_ How To Ride Video
      • RE_ Permission to video
      • RE_ WAFF video update_
      • RE_ We can hire actors
      DC Streetcar
      How to Ride Video
      Shot List
      Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
      1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
      2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
      2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
      2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
      3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
      3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
      4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
      4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
      5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
      6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
      6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
      7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
      8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
      9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
      10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
      10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
      10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
      10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
      11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
      11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
      11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
      11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
      11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
      11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
      11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
      11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
      11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
      12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
      12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
      12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
      12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
      12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

      VISUALS

      AUDIO

      Opening Scene

      The camera pans up from a newspaper on a desk that reads

      ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

      1

      Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

      2

      He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

      3

      He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

      4

      He immediately grabs his phone slightly panicked and gets one of his friends on the line

      5

      ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

      With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

      6

      Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

      Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

      Montage Begins

      We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

      7

      [ kicks in driving the montage]

      Pre-Streetcar Montage Scenes

      Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

      8

      Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

      9

      Flashcards

      Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

      middot When does revenue service begin (correct date on back)

      middot How not to get towed Park between the white lines

      middot Biking Donrsquot get your tire stuck cross tracks at a right angle

      middot Wait for itNever cross or un in front of a streetcar

      10

      Riding the Streetcar

      Dan attempting (failure and success) to ride the Streetcar Actions include

      middot Standing in the wrong place to board

      middot Exiting the streetcar incorrectly

      middot Crossing near tracks wout looking

      middot Incorrect bike storage

      middot Blocking ADA access on train

      middot Getting bike stuck on tracks

      See Kim showing Dan the girlrsquos picture as motivation

      The montage closes with Dan completing his training successfully and celebrating with Kim

      11

      Closing Scene

      Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

      Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

      12

      Resolve to DC Streetcar Logo and URL

      dcstreetcarcom

      13

      This messages contents have been archived by the Barracuda Message Archiver
      (301K)
      (302K)
      (3373K)
      (10M)

      VISUALS

      AUDIO

      Opening Scene

      The camera pans up from a newspaper on a desk that reads

      ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

      1

      Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

      2

      He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

      3

      He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

      4

      He immediately grabs his phone slightly panicked and gets one of his friends on the line

      5

      ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

      With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

      6

      Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

      Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

      Montage Begins

      We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

      7

      [ kicks in driving the montage]

      Pre-Streetcar Montage Scenes

      Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

      8

      Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

      9

      Flashcards

      Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

      middot When does revenue service begin (correct date on back)

      middot How not to get towed Park between the white lines

      middot Biking Donrsquot get your tire stuck cross tracks at a right angle

      middot Wait for itNever cross or un in front of a streetcar

      10

      Riding the Streetcar

      Dan attempting (failure and success) to ride the Streetcar Actions include

      middot Standing in the wrong place to board

      middot Exiting the streetcar incorrectly

      middot Crossing near tracks wout looking

      middot Incorrect bike storage

      middot Blocking ADA access on train

      middot Getting bike stuck on tracks

      See Kim showing Dan the girlrsquos picture as motivation

      The montage closes with Dan completing his training successfully and celebrating with Kim

      11

      Closing Scene

      Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

      Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

      12

      Resolve to DC Streetcar Logo and URL

      dcstreetcarcom

      13

Page 5: DC Streetcar Emails 2

From Dave RadfordTo Amy KennedyCc Cherie GibsonSubject DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 12254 PMAttachments DC Streetcar How To Ride Video Script Outlinedocx

Hi Amy and Cherie

Dave

DC Streetcar ldquoHow to Riderdquo Video

Script Outline

Opening scene

The camera pans up from a newspaper on a desk that reads

ldquo Streetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Region ldquo

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar He immediately grabs his phone slightly panicked and gets one of his friends on the line ldquoSteve itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

Montage scene

With an impossibly fast arrival time Steve enters the scene through the front door of Danrsquos apartment ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo ldquoBut what if I canrsquot do it Danrdquo asks Steve [Dan slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo kicks in and we see the training process begin with Steve as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Steve

Montage shots include

middot Show Dan dressed in 80rsquos style workout gear stretching doing pushups etc

middot Show Steve going over diagrams of the Streetcar line with a pointer showing Dan where the car travels Show Dan trying to give the lesson back to Steve but failing (Steve shakes his head)

middot Show Dan being grilled via a series of flash cards and Steve shaking his head as he gets answers wrong

middot Dan lines up in the wrong place to board the streetcar Steve guides him to the correct location

middot Dan putting his bike on top of a row of seats passengers nearby give him a disapproving look as does Steve as he puts the bike up correctly on its hook

middot Shots of Dan showing Steve the girlrsquos picture as motivation

middot Steve blocking ADA access on the train Steve corrects him

middot PaymentFare procedures (TBD)

middot We see a variety of these scenes repeated with incrementally improved outcomes (Steve is starting to get it) and finally a successful dry run with Dan

Closing scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the Streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H Street Steve turns to the camera throws a wink and keeps walking as triumphant music kicks in

Resolve to the DC Streetcar logo and URL

Alternate ending could include the girl looking not quite as advertised in her profile or otherwise having lied about something shocking Dan

From Amy KennedyTo Cherie Gibson Christel GhattasSubject DC United outreach - draft email contactDate Monday June 09 2014 13300 PMAttachments Outreach to DC United - June 2014docx

Hi Cherie Cici

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

Outreach to DC United ndash Jamie Gustafson

Hello Jamie

Irsquom writing on behalf of DC Streetcar My colleague Amy Kennedy had previously had some preliminary conversation with Andrew Minucci about a potential partnership between DC Streetcar and DC United as we prepare to launch later this year

When we last spoke our team was going to come back to him with potential items that we could trade for the opportunity to communicate safety and ldquohow to riderdquo tips to DC United fans I understand he recently left your organization and Irsquom writing in hopes that we can continue the conversation with you

As we prepare for launch we are developing communications materials to get safety tips out to potential passengers and would like to see if you might be interested in working with us on one of the following materials to develop a partnership that helps communicate Streetcar information and enhances the DC United brand within the community

middot Advertisements featuring prominent businesses and restaurants affiliated with H Street (print online)

middot Branded give-away items at launch events (perhaps these might fit well with a promotion for game tickets)

middot An informative How to Ride video (shooting in mid-late July) that will be promoted on our own channels our marketing networkrsquos channels and local cable channels

middot As we are responsible for the Streetcarrsquos public relations we will also be promoting the video to broadcast media and news websites

middot

Based on our traction with local news media outreach thus far we anticipate the video could reach nearly 2 million people following DC-area news

middot Prior to launch we are also looking into an online contest to run Our office in Seattle recently did something similar with the Sounders and if itrsquos of interest we would work with you to craft a contest that fits the DC community

If therersquos one of these ideas that peaks your interest we would like to set up a call with you in which we can present discuss a specific role for DC United that fits with your marketing goals

Thank you for your time

NAME

From Amy KennedyTo jgustafsondcunitedcomSubject DC UnitedDC Streetcar opportunitiesDate Wednesday July 23 2014 93100 PM

Hello Jamie

Thank you for your time Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Alex SobieSubject Design request Newspaper prop for DC Streetcar videoDate Thursday August 07 2014 101200 PMAttachments PRRDesign_SchedForm_DC Streetcar video prop (newspaper)pdf

DC Streetcar How to Ride Video - Scriptdocx

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

Project Manager

Client amp Project

Deliverable

Billing Code

Design Budget

Part of a family

Standalone item

Project ExplanationNeeds

Attach creative brief if one exists or sample materials for new items in a similar family

Project Schedule List estimated design budget along with all milestones when you (project managerinternal PRR review) or the client will need to review the item along with final delivery date If you donrsquot have hard deadlines please indicate a rough week or day that would work for you

Design Job Scheduling Form

  1. Project Manager Amy Kennedy
  2. Billing Code 3786080104
  3. Design Budget 2-4hours
  4. Client-Project DC Streetcar
  5. Deliverable Prop newspaper for How to Ride video
  6. Project Explanation-Needs For the upcoming How to Ride video for DC Streetcar we want to create a mock newspaper with a frontpage headlinesubhead that reads Streetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Region Additional text can be filler (just as long as it looks like the layout of a newspaper) and it would make sense to have sections that reference H St or other DC news 1313See opening scene of attached script for additional context
  7. Project Schedule 13Friday 88 Request to design team1313Tuesday 812 1230pm ET930am PT First draft due back to Amy K and Dave Radford1313Tuesday 812 Recommendations to Amy K for getting the mock up printed I found this guide to making a fake news paper prop (httpdrawnonwardfilmswordpresscom20120801production-design-tricks-1-fake-newspaper) and I have a newsprint pad I can bring in for us to use but Id like to get input on whether theres a better way to go 1313Wednesday 813 1230pm PT930am Feedback or approval from Amy and Dave to designer1313Wednesday 813 - Friday 815 Time frame for additional feedbackedits as needed (additional hours negotiable if needed)1313Monday 818 Deadline to have mock up printed1313131313131313
  8. grouping standalone item
    1. DC Streetcar ldquoHow to Riderdquo Video Script

      Change in music

      3

      From Dave RadfordTo Amy KennedySubject FW DC Streetcar How To Ride schedule changeDate Wednesday June 25 2014 113137 AMAttachments ATT00001png

      4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

      FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

      Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Gibson Cherie S (DDOT)To Keri Shoemaker Amy KennedySubject FW How To Ride VideoDate Friday June 27 2014 25500 PM

      FYI

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PMTo Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

      Yes Hold everything Thanks

      -----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

      Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

      ThanksCherie

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

      June 27

      We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

      Sincerely

      Reggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

      With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

      From Cherie GibsonTo Amy Kennedy Dave RadfordSubject Fwd Safety Video Procedures and ProtocolDate Friday July 11 2014 91809 AM

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      Begin forwarded message

      From Adams Maggie ltMaggieAdamshdrinccomgtDate July 11 2014 at 91130 AM EDTTo Cherie Gibson ltcgibsonprrbizcomgtSubject Fwd Safety Video Procedures and Protocol

      Sent Remotely

      Begin forwarded message

      From Garraffa Ronald ltRonaldGarraffahdrinccomgtDate July 11 2014 at 90905 AM EDTTo Carroll Steven M ltStevenCarrollhdrinccomgt Adams Maggie ltMaggieAdamshdrinccomgt Brown James (DC)

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

      ltJamesDBrownhdrinccomgt Soronson Marc ltMarcSoronsonhdrinccomgtSubject Fwd Safety Video Procedures and Protocol

      Ron Garraffa CCMHDR ENGINEERINGSent from my iPhone

      Begin forwarded message

      From Perry Thomas (DDOT) ltthomasperrydcgovgtDate July 11 2014 at 84225 AM EDTTo Ellerbe Kelton (FEMS) ltkeltonellerbedcgovgtCc Sanders Reggie (DDOT) ltreggiesandersdcgovgt Williams Errol (DDOT) lterrolwilliamsdcgovgt ronaldgarraffahdrinccom ltronaldgarraffahdrinccomgt Ian Swain ltIanthecsmicomgt Thomas John (FEMS) ltjohnthomasdcgovgt Zike Steven (DDOT) ltStevenZikedcgovgtSubject Safety Video Procedures and Protocol

      Hello Captain Ellerbe Thank you for taking the time to meet with us earlier this week to discuss DDOTrsquos implementation plan for filming and content development for Streetcar safety videos As you are aware the safety video is a key element in our rail activation plan and commitment to the safety goals and requirements of DDOT the SSO and FTA Our team will provide you and the SSO the following materials

      lt--[if supportLists]--gt1 lt--[endif]--gtStory Board Mock Ups for Video (content will focus on how to safely ride streetcar)

      lt--[if supportLists]--gt2 lt--[endif]--gtFilm Schedule and location

      We will also adhere to the following restrictions

      lt--[if supportLists]--gt1 lt--[endif]--gtOnly DDOT and its agents (HDR PRR etc) will be on-board the vehicle during filming which is consistent with program testing procedures to-date

      For any questions feel free to contact me at the coordinates below Thank you and Best Regards Thomas

      Thomas Perry PEProgram Manager DC StreetcarDistrict Department of Transportation (DDOT)Infrastructure Project Management Administration (IPMA)55 M Street SE 4th FloorWashington DC 20003Tel 202-671-1493Cell Fax 202-671-4714e-mail ThomasPerrydcgov DC Public Schoolsrsquo Beautification Day is on Saturday August 23 Roll up your sleeves and help beautify our schools Sign up to volunteer

      From Dave RadfordTo Amy KennedySubject how to ride budget questionDate Tuesday July 29 2014 40530 PMAttachments image001png

      Hi Amy

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Dave RadfordSubject How to Ride video check inDate Monday July 14 2014 111600 PM

      Hi Dave As you saw in my last email we are full speed ahead for the How to Ride video

      Cheers Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Cherie Gibson Dave RadfordSubject How to Ride video updatesDate Monday August 11 2014 15300 PMAttachments Stubbed Attachmentshtm

      This messages contents have been archived by the Barracuda Message ArchiverDC Streetcar How to Ride Video - Scriptdocx (301K)DC Streetcar How to Ride Video Shot List_AK Notesxlsx (302K)Headshot 2012jpg (3373K)HS 2013jpeg (10M)

      Hello hello

      - Extras

      tras on the

      n block it as

      ph andor

      ions for us- profile we

      -

      of anything to

      d vests when

      - on it during

      rs Audio help) I think th Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Dave RadfordCc Cherie GibsonSubject One favor on the How to Ride video todayDate Thursday July 24 2014 104400 AM

      Hey Dave

      Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

      Sent Remotely

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

      On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie Cherie

      Thank you Amy --------- Hello Thomas I

      Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

      From Dave RadfordTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re ApptDate Monday August 04 2014 114651 AM

      Also Taylor had some cool ideas about outdoor locations for that an keeping things colorful Im open to that too

      Dave

      Sent from my iPhone

      On Aug 4 2014 at 824 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Sounds good Irsquoll be looking into other options this week

      From Dave Radford Sent Monday August 04 2014 1123 AMTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re Appt Lets use Cicis apt only if we cant find anything better (more natural light) Dave

      Sent from my iPhone

      On Aug 4 2014 at 812 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Taylor

      Thanks

      Amy

      From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt

      Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

      From Taylor - PopMotion PicturesTo Amy KennedySubject Re ApptDate Monday August 04 2014 112041 AMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

      Hi AmyFrom the pictures I saw it didnt look like it would work very well for the shoot Are there any other options

      On 842014 1112 AM Amy Kennedy wrote

      Hi Taylor

      Thanks

      Amy

      From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for StreetcarDate Thursday August 07 2014 93140 AM

      Theyre both great Lets book them ASAP

      Dave

      gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amygt

      gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

      From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

      Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

      BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

      AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

      On 872014 938 AM Amy Kennedy wrote

      Agreed

      -----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

      Theyre both great Lets book them ASAP

      Dave

      gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

      gt gtgt

      gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

      ________________________________

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

      Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

      Thanks

      Amy

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

      72014 938 AM Amy Kennedy wroteAgreed

      -----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

      Theyre both great Lets book them ASAP

      Dave

      gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

      gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

      ________________________________

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

      reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

      Best-Taylor

      On 6242014 220 PM Dave Radford wrote

      Hi Taylor

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

      Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

      Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

      KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

      From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

      Thank you

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      -----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

      FYI Ill noodle our actor situation and send my ideas as soon as I can today

      Dave

      Sent from my iPhone

      gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

      gt sect

      gt middot

      gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

      gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

      From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

      middot

      Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

      middot

      Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

      PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

      Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

      I had some names mixed up in that last version Please review this one instead Dave

      From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

      Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

      From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

      well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

      From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

      Hello Jamie

      f

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

      ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

      PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

      Experts in human-powered change

      From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

      Hi Alex

      Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

      2026849258 | C 2024450735| akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

      Nope that still works Maggie AdamsD 2025943273 M 2

      From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

      Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

      DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

      HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

      hdrinccomfollow-us

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

      On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

      Hi Amy

      RADFORD

      Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

      PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

      Yep Those are the dates

      Dave

      Sent from my iPhone

      On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

      Thanks all

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

      From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

      Thanks all

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

      Thanks Id make that change and then its great to send out

      Sent Remotely

      On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie

      Thank you

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

      Sent Remotely

      On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie Cherie

      Thank you Amy ---------

      Hello Thomas

      t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

      Hi Maggie

      Thank you

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

      Sent Remotely

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

      On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie Cherie

      ) Thank you Amy --------- Hello Thomas

      When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

      From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

      Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

      Sweet Script here I come

      Dave

      Sent from my iPhone

      On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

      Hey all--we are a go to move forward with this Just got word from Reggie

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

      From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

      Hey all--we are a go to move forward with this Just got word from Reggie

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

      From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

      Sweet Script here I come

      Dave

      Sent from my iPhone

      On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

      Hey all--we are a go to move forward with this Just got word from Reggie

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

      From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

      In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

      Dave

      Sent from my iPhone

      On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video

      Schedule_DR_AK_052114xlsgt

      From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

      Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

      From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

      Casting

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

      Roger that Yeah we can always move ahead with script in the meantime

      DAVE RADFORDDigital Strategist2064626395

      -----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

      Sorry

      Amy

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      -----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

      FYI

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

      To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

      Yes Hold everything Thanks

      -----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

      Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

      ThanksCherie

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

      June 27

      We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

      SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

      With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

      From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

      DAVE RADFORDDigital Strategist2064626395

      From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

      l Maggie AdamsD 2025943273 M

      From Cherie Gibson [mailtocgibsonprrbizcom]

      Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

      Maggie AdamsD 2025943273 M

      From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

      Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

      hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

      Sent from my iPhone

      On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

      -----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

      Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

      gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

      gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

      Hi Dave

      -

      Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

      DC Streetcar How to Ride Video Shot Listxlsx

      Hi TaylorI

      ce

      DAVE RADFORDDigital Strategist2064626395

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

      DC Streetcar ldquoHow to Riderdquo Video Script

      Change in music

      3

      Shot List

      image1jpeg

      On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

      Dave

      ________________________________

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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      • actor fee
      • Additional apartment locations for How to Ride
      • Casting for Streetcar
      • DC Streetcar How to Ride Video - Overview and L
      • DC Streetcar How To Ride Video Script Outline
      • DC United outreach - draft email contact
      • DC United_DC Streetcar opportunities
      • Design request_ Newspaper prop for DC Streetcar
      • FW_ DC Streetcar How To Ride schedule change
      • FW_ How To Ride Video
      • Fwd_ Safety Video Procedures and Protocol
      • how to ride budget question
      • How to Ride video check in
      • How to Ride video updates
      • One favor on the How to Ride video today
      • Re_ Appt
      • Re_ Appt
      • Re_ Casting for Streetcar
      • Re_ Casting for Streetcar
      • RE_ Casting for Streetcar
      • RE_ DC Streetcar How To Ride schedule change
      • RE_ DC Streetcar How to Ride Video - Overview a
      • RE_ DC Streetcar How To Ride Video Script Outline
      • RE_ DC Streetcar How To Ride Video Script Outline
      • RE_ DC Streetcar How To Ride Video Script Outline
      • RE_ DC United_DC Streetcar opportunities
      • Re_ Design request_ Newspaper prop for DC Stree
      • RE_ Fare flashcards - How to Ride
      • RE_ how to ride budget question
      • Re_ How to Ride video - travel for Dave
      • RE_ How to Ride video - travel for Dave
      • Re_ How to Ride Video brief for Thomas_safety o
      • RE_ How to Ride Video brief for Thomas_safety o
      • Re_ How to Ride video schedule
      • Re_ How to Ride video schedule
      • Re_ How to Ride video schedule
      • RE_ How to Ride video schedule
      • RE_ How to Ride video updates
      • RE_ How To Ride Video
      • RE_ Permission to video
      • RE_ WAFF video update_
      • RE_ We can hire actors
      DC Streetcar
      How to Ride Video
      Shot List
      Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
      1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
      2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
      2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
      2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
      3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
      3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
      4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
      4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
      5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
      6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
      6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
      7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
      8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
      9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
      10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
      10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
      10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
      10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
      11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
      11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
      11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
      11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
      11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
      11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
      11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
      11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
      11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
      12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
      12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
      12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
      12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
      12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

      VISUALS

      AUDIO

      Opening Scene

      The camera pans up from a newspaper on a desk that reads

      ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

      1

      Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

      2

      He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

      3

      He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

      4

      He immediately grabs his phone slightly panicked and gets one of his friends on the line

      5

      ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

      With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

      6

      Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

      Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

      Montage Begins

      We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

      7

      [ kicks in driving the montage]

      Pre-Streetcar Montage Scenes

      Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

      8

      Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

      9

      Flashcards

      Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

      middot When does revenue service begin (correct date on back)

      middot How not to get towed Park between the white lines

      middot Biking Donrsquot get your tire stuck cross tracks at a right angle

      middot Wait for itNever cross or un in front of a streetcar

      10

      Riding the Streetcar

      Dan attempting (failure and success) to ride the Streetcar Actions include

      middot Standing in the wrong place to board

      middot Exiting the streetcar incorrectly

      middot Crossing near tracks wout looking

      middot Incorrect bike storage

      middot Blocking ADA access on train

      middot Getting bike stuck on tracks

      See Kim showing Dan the girlrsquos picture as motivation

      The montage closes with Dan completing his training successfully and celebrating with Kim

      11

      Closing Scene

      Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

      Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

      12

      Resolve to DC Streetcar Logo and URL

      dcstreetcarcom

      13

      This messages contents have been archived by the Barracuda Message Archiver
      (301K)
      (302K)
      (3373K)
      (10M)

      VISUALS

      AUDIO

      Opening Scene

      The camera pans up from a newspaper on a desk that reads

      ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

      1

      Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

      2

      He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

      3

      He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

      4

      He immediately grabs his phone slightly panicked and gets one of his friends on the line

      5

      ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

      With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

      6

      Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

      Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

      Montage Begins

      We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

      7

      [ kicks in driving the montage]

      Pre-Streetcar Montage Scenes

      Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

      8

      Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

      9

      Flashcards

      Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

      middot When does revenue service begin (correct date on back)

      middot How not to get towed Park between the white lines

      middot Biking Donrsquot get your tire stuck cross tracks at a right angle

      middot Wait for itNever cross or un in front of a streetcar

      10

      Riding the Streetcar

      Dan attempting (failure and success) to ride the Streetcar Actions include

      middot Standing in the wrong place to board

      middot Exiting the streetcar incorrectly

      middot Crossing near tracks wout looking

      middot Incorrect bike storage

      middot Blocking ADA access on train

      middot Getting bike stuck on tracks

      See Kim showing Dan the girlrsquos picture as motivation

      The montage closes with Dan completing his training successfully and celebrating with Kim

      11

      Closing Scene

      Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

      Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

      12

      Resolve to DC Streetcar Logo and URL

      dcstreetcarcom

      13

Page 6: DC Streetcar Emails 2

From Amy KennedyTo Cherie Gibson Christel GhattasSubject DC United outreach - draft email contactDate Monday June 09 2014 13300 PMAttachments Outreach to DC United - June 2014docx

Hi Cherie Cici

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

Outreach to DC United ndash Jamie Gustafson

Hello Jamie

Irsquom writing on behalf of DC Streetcar My colleague Amy Kennedy had previously had some preliminary conversation with Andrew Minucci about a potential partnership between DC Streetcar and DC United as we prepare to launch later this year

When we last spoke our team was going to come back to him with potential items that we could trade for the opportunity to communicate safety and ldquohow to riderdquo tips to DC United fans I understand he recently left your organization and Irsquom writing in hopes that we can continue the conversation with you

As we prepare for launch we are developing communications materials to get safety tips out to potential passengers and would like to see if you might be interested in working with us on one of the following materials to develop a partnership that helps communicate Streetcar information and enhances the DC United brand within the community

middot Advertisements featuring prominent businesses and restaurants affiliated with H Street (print online)

middot Branded give-away items at launch events (perhaps these might fit well with a promotion for game tickets)

middot An informative How to Ride video (shooting in mid-late July) that will be promoted on our own channels our marketing networkrsquos channels and local cable channels

middot As we are responsible for the Streetcarrsquos public relations we will also be promoting the video to broadcast media and news websites

middot

Based on our traction with local news media outreach thus far we anticipate the video could reach nearly 2 million people following DC-area news

middot Prior to launch we are also looking into an online contest to run Our office in Seattle recently did something similar with the Sounders and if itrsquos of interest we would work with you to craft a contest that fits the DC community

If therersquos one of these ideas that peaks your interest we would like to set up a call with you in which we can present discuss a specific role for DC United that fits with your marketing goals

Thank you for your time

NAME

From Amy KennedyTo jgustafsondcunitedcomSubject DC UnitedDC Streetcar opportunitiesDate Wednesday July 23 2014 93100 PM

Hello Jamie

Thank you for your time Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Alex SobieSubject Design request Newspaper prop for DC Streetcar videoDate Thursday August 07 2014 101200 PMAttachments PRRDesign_SchedForm_DC Streetcar video prop (newspaper)pdf

DC Streetcar How to Ride Video - Scriptdocx

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

Project Manager

Client amp Project

Deliverable

Billing Code

Design Budget

Part of a family

Standalone item

Project ExplanationNeeds

Attach creative brief if one exists or sample materials for new items in a similar family

Project Schedule List estimated design budget along with all milestones when you (project managerinternal PRR review) or the client will need to review the item along with final delivery date If you donrsquot have hard deadlines please indicate a rough week or day that would work for you

Design Job Scheduling Form

  1. Project Manager Amy Kennedy
  2. Billing Code 3786080104
  3. Design Budget 2-4hours
  4. Client-Project DC Streetcar
  5. Deliverable Prop newspaper for How to Ride video
  6. Project Explanation-Needs For the upcoming How to Ride video for DC Streetcar we want to create a mock newspaper with a frontpage headlinesubhead that reads Streetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Region Additional text can be filler (just as long as it looks like the layout of a newspaper) and it would make sense to have sections that reference H St or other DC news 1313See opening scene of attached script for additional context
  7. Project Schedule 13Friday 88 Request to design team1313Tuesday 812 1230pm ET930am PT First draft due back to Amy K and Dave Radford1313Tuesday 812 Recommendations to Amy K for getting the mock up printed I found this guide to making a fake news paper prop (httpdrawnonwardfilmswordpresscom20120801production-design-tricks-1-fake-newspaper) and I have a newsprint pad I can bring in for us to use but Id like to get input on whether theres a better way to go 1313Wednesday 813 1230pm PT930am Feedback or approval from Amy and Dave to designer1313Wednesday 813 - Friday 815 Time frame for additional feedbackedits as needed (additional hours negotiable if needed)1313Monday 818 Deadline to have mock up printed1313131313131313
  8. grouping standalone item
    1. DC Streetcar ldquoHow to Riderdquo Video Script

      Change in music

      3

      From Dave RadfordTo Amy KennedySubject FW DC Streetcar How To Ride schedule changeDate Wednesday June 25 2014 113137 AMAttachments ATT00001png

      4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

      FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

      Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Gibson Cherie S (DDOT)To Keri Shoemaker Amy KennedySubject FW How To Ride VideoDate Friday June 27 2014 25500 PM

      FYI

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PMTo Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

      Yes Hold everything Thanks

      -----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

      Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

      ThanksCherie

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

      June 27

      We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

      Sincerely

      Reggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

      With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

      From Cherie GibsonTo Amy Kennedy Dave RadfordSubject Fwd Safety Video Procedures and ProtocolDate Friday July 11 2014 91809 AM

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      Begin forwarded message

      From Adams Maggie ltMaggieAdamshdrinccomgtDate July 11 2014 at 91130 AM EDTTo Cherie Gibson ltcgibsonprrbizcomgtSubject Fwd Safety Video Procedures and Protocol

      Sent Remotely

      Begin forwarded message

      From Garraffa Ronald ltRonaldGarraffahdrinccomgtDate July 11 2014 at 90905 AM EDTTo Carroll Steven M ltStevenCarrollhdrinccomgt Adams Maggie ltMaggieAdamshdrinccomgt Brown James (DC)

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

      ltJamesDBrownhdrinccomgt Soronson Marc ltMarcSoronsonhdrinccomgtSubject Fwd Safety Video Procedures and Protocol

      Ron Garraffa CCMHDR ENGINEERINGSent from my iPhone

      Begin forwarded message

      From Perry Thomas (DDOT) ltthomasperrydcgovgtDate July 11 2014 at 84225 AM EDTTo Ellerbe Kelton (FEMS) ltkeltonellerbedcgovgtCc Sanders Reggie (DDOT) ltreggiesandersdcgovgt Williams Errol (DDOT) lterrolwilliamsdcgovgt ronaldgarraffahdrinccom ltronaldgarraffahdrinccomgt Ian Swain ltIanthecsmicomgt Thomas John (FEMS) ltjohnthomasdcgovgt Zike Steven (DDOT) ltStevenZikedcgovgtSubject Safety Video Procedures and Protocol

      Hello Captain Ellerbe Thank you for taking the time to meet with us earlier this week to discuss DDOTrsquos implementation plan for filming and content development for Streetcar safety videos As you are aware the safety video is a key element in our rail activation plan and commitment to the safety goals and requirements of DDOT the SSO and FTA Our team will provide you and the SSO the following materials

      lt--[if supportLists]--gt1 lt--[endif]--gtStory Board Mock Ups for Video (content will focus on how to safely ride streetcar)

      lt--[if supportLists]--gt2 lt--[endif]--gtFilm Schedule and location

      We will also adhere to the following restrictions

      lt--[if supportLists]--gt1 lt--[endif]--gtOnly DDOT and its agents (HDR PRR etc) will be on-board the vehicle during filming which is consistent with program testing procedures to-date

      For any questions feel free to contact me at the coordinates below Thank you and Best Regards Thomas

      Thomas Perry PEProgram Manager DC StreetcarDistrict Department of Transportation (DDOT)Infrastructure Project Management Administration (IPMA)55 M Street SE 4th FloorWashington DC 20003Tel 202-671-1493Cell Fax 202-671-4714e-mail ThomasPerrydcgov DC Public Schoolsrsquo Beautification Day is on Saturday August 23 Roll up your sleeves and help beautify our schools Sign up to volunteer

      From Dave RadfordTo Amy KennedySubject how to ride budget questionDate Tuesday July 29 2014 40530 PMAttachments image001png

      Hi Amy

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Dave RadfordSubject How to Ride video check inDate Monday July 14 2014 111600 PM

      Hi Dave As you saw in my last email we are full speed ahead for the How to Ride video

      Cheers Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Cherie Gibson Dave RadfordSubject How to Ride video updatesDate Monday August 11 2014 15300 PMAttachments Stubbed Attachmentshtm

      This messages contents have been archived by the Barracuda Message ArchiverDC Streetcar How to Ride Video - Scriptdocx (301K)DC Streetcar How to Ride Video Shot List_AK Notesxlsx (302K)Headshot 2012jpg (3373K)HS 2013jpeg (10M)

      Hello hello

      - Extras

      tras on the

      n block it as

      ph andor

      ions for us- profile we

      -

      of anything to

      d vests when

      - on it during

      rs Audio help) I think th Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Dave RadfordCc Cherie GibsonSubject One favor on the How to Ride video todayDate Thursday July 24 2014 104400 AM

      Hey Dave

      Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

      Sent Remotely

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

      On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie Cherie

      Thank you Amy --------- Hello Thomas I

      Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

      From Dave RadfordTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re ApptDate Monday August 04 2014 114651 AM

      Also Taylor had some cool ideas about outdoor locations for that an keeping things colorful Im open to that too

      Dave

      Sent from my iPhone

      On Aug 4 2014 at 824 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Sounds good Irsquoll be looking into other options this week

      From Dave Radford Sent Monday August 04 2014 1123 AMTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re Appt Lets use Cicis apt only if we cant find anything better (more natural light) Dave

      Sent from my iPhone

      On Aug 4 2014 at 812 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Taylor

      Thanks

      Amy

      From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt

      Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

      From Taylor - PopMotion PicturesTo Amy KennedySubject Re ApptDate Monday August 04 2014 112041 AMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

      Hi AmyFrom the pictures I saw it didnt look like it would work very well for the shoot Are there any other options

      On 842014 1112 AM Amy Kennedy wrote

      Hi Taylor

      Thanks

      Amy

      From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for StreetcarDate Thursday August 07 2014 93140 AM

      Theyre both great Lets book them ASAP

      Dave

      gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amygt

      gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

      From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

      Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

      BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

      AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

      On 872014 938 AM Amy Kennedy wrote

      Agreed

      -----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

      Theyre both great Lets book them ASAP

      Dave

      gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

      gt gtgt

      gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

      ________________________________

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

      Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

      Thanks

      Amy

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

      72014 938 AM Amy Kennedy wroteAgreed

      -----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

      Theyre both great Lets book them ASAP

      Dave

      gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

      gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

      ________________________________

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

      reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

      Best-Taylor

      On 6242014 220 PM Dave Radford wrote

      Hi Taylor

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

      Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

      Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

      KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

      From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

      Thank you

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      -----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

      FYI Ill noodle our actor situation and send my ideas as soon as I can today

      Dave

      Sent from my iPhone

      gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

      gt sect

      gt middot

      gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

      gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

      From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

      middot

      Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

      middot

      Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

      PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

      Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

      I had some names mixed up in that last version Please review this one instead Dave

      From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

      Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

      From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

      well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

      From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

      Hello Jamie

      f

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

      ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

      PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

      Experts in human-powered change

      From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

      Hi Alex

      Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

      2026849258 | C 2024450735| akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

      Nope that still works Maggie AdamsD 2025943273 M 2

      From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

      Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

      DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

      HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

      hdrinccomfollow-us

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

      On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

      Hi Amy

      RADFORD

      Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

      PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

      Yep Those are the dates

      Dave

      Sent from my iPhone

      On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

      Thanks all

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

      From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

      Thanks all

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

      Thanks Id make that change and then its great to send out

      Sent Remotely

      On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie

      Thank you

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

      Sent Remotely

      On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie Cherie

      Thank you Amy ---------

      Hello Thomas

      t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

      Hi Maggie

      Thank you

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

      Sent Remotely

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

      On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie Cherie

      ) Thank you Amy --------- Hello Thomas

      When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

      From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

      Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

      Sweet Script here I come

      Dave

      Sent from my iPhone

      On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

      Hey all--we are a go to move forward with this Just got word from Reggie

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

      From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

      Hey all--we are a go to move forward with this Just got word from Reggie

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

      From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

      Sweet Script here I come

      Dave

      Sent from my iPhone

      On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

      Hey all--we are a go to move forward with this Just got word from Reggie

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

      From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

      In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

      Dave

      Sent from my iPhone

      On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video

      Schedule_DR_AK_052114xlsgt

      From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

      Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

      From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

      Casting

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

      Roger that Yeah we can always move ahead with script in the meantime

      DAVE RADFORDDigital Strategist2064626395

      -----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

      Sorry

      Amy

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      -----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

      FYI

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

      To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

      Yes Hold everything Thanks

      -----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

      Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

      ThanksCherie

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

      June 27

      We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

      SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

      With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

      From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

      DAVE RADFORDDigital Strategist2064626395

      From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

      l Maggie AdamsD 2025943273 M

      From Cherie Gibson [mailtocgibsonprrbizcom]

      Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

      Maggie AdamsD 2025943273 M

      From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

      Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

      hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

      Sent from my iPhone

      On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

      -----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

      Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

      gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

      gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

      Hi Dave

      -

      Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

      DC Streetcar How to Ride Video Shot Listxlsx

      Hi TaylorI

      ce

      DAVE RADFORDDigital Strategist2064626395

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

      DC Streetcar ldquoHow to Riderdquo Video Script

      Change in music

      3

      Shot List

      image1jpeg

      On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

      Dave

      ________________________________

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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      • actor fee
      • Additional apartment locations for How to Ride
      • Casting for Streetcar
      • DC Streetcar How to Ride Video - Overview and L
      • DC Streetcar How To Ride Video Script Outline
      • DC United outreach - draft email contact
      • DC United_DC Streetcar opportunities
      • Design request_ Newspaper prop for DC Streetcar
      • FW_ DC Streetcar How To Ride schedule change
      • FW_ How To Ride Video
      • Fwd_ Safety Video Procedures and Protocol
      • how to ride budget question
      • How to Ride video check in
      • How to Ride video updates
      • One favor on the How to Ride video today
      • Re_ Appt
      • Re_ Appt
      • Re_ Casting for Streetcar
      • Re_ Casting for Streetcar
      • RE_ Casting for Streetcar
      • RE_ DC Streetcar How To Ride schedule change
      • RE_ DC Streetcar How to Ride Video - Overview a
      • RE_ DC Streetcar How To Ride Video Script Outline
      • RE_ DC Streetcar How To Ride Video Script Outline
      • RE_ DC Streetcar How To Ride Video Script Outline
      • RE_ DC United_DC Streetcar opportunities
      • Re_ Design request_ Newspaper prop for DC Stree
      • RE_ Fare flashcards - How to Ride
      • RE_ how to ride budget question
      • Re_ How to Ride video - travel for Dave
      • RE_ How to Ride video - travel for Dave
      • Re_ How to Ride Video brief for Thomas_safety o
      • RE_ How to Ride Video brief for Thomas_safety o
      • Re_ How to Ride video schedule
      • Re_ How to Ride video schedule
      • Re_ How to Ride video schedule
      • RE_ How to Ride video schedule
      • RE_ How to Ride video updates
      • RE_ How To Ride Video
      • RE_ Permission to video
      • RE_ WAFF video update_
      • RE_ We can hire actors
      DC Streetcar
      How to Ride Video
      Shot List
      Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
      1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
      2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
      2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
      2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
      3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
      3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
      4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
      4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
      5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
      6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
      6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
      7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
      8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
      9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
      10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
      10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
      10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
      10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
      11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
      11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
      11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
      11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
      11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
      11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
      11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
      11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
      11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
      12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
      12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
      12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
      12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
      12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

      VISUALS

      AUDIO

      Opening Scene

      The camera pans up from a newspaper on a desk that reads

      ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

      1

      Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

      2

      He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

      3

      He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

      4

      He immediately grabs his phone slightly panicked and gets one of his friends on the line

      5

      ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

      With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

      6

      Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

      Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

      Montage Begins

      We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

      7

      [ kicks in driving the montage]

      Pre-Streetcar Montage Scenes

      Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

      8

      Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

      9

      Flashcards

      Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

      middot When does revenue service begin (correct date on back)

      middot How not to get towed Park between the white lines

      middot Biking Donrsquot get your tire stuck cross tracks at a right angle

      middot Wait for itNever cross or un in front of a streetcar

      10

      Riding the Streetcar

      Dan attempting (failure and success) to ride the Streetcar Actions include

      middot Standing in the wrong place to board

      middot Exiting the streetcar incorrectly

      middot Crossing near tracks wout looking

      middot Incorrect bike storage

      middot Blocking ADA access on train

      middot Getting bike stuck on tracks

      See Kim showing Dan the girlrsquos picture as motivation

      The montage closes with Dan completing his training successfully and celebrating with Kim

      11

      Closing Scene

      Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

      Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

      12

      Resolve to DC Streetcar Logo and URL

      dcstreetcarcom

      13

      This messages contents have been archived by the Barracuda Message Archiver
      (301K)
      (302K)
      (3373K)
      (10M)

      VISUALS

      AUDIO

      Opening Scene

      The camera pans up from a newspaper on a desk that reads

      ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

      1

      Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

      2

      He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

      3

      He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

      4

      He immediately grabs his phone slightly panicked and gets one of his friends on the line

      5

      ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

      With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

      6

      Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

      Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

      Montage Begins

      We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

      7

      [ kicks in driving the montage]

      Pre-Streetcar Montage Scenes

      Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

      8

      Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

      9

      Flashcards

      Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

      middot When does revenue service begin (correct date on back)

      middot How not to get towed Park between the white lines

      middot Biking Donrsquot get your tire stuck cross tracks at a right angle

      middot Wait for itNever cross or un in front of a streetcar

      10

      Riding the Streetcar

      Dan attempting (failure and success) to ride the Streetcar Actions include

      middot Standing in the wrong place to board

      middot Exiting the streetcar incorrectly

      middot Crossing near tracks wout looking

      middot Incorrect bike storage

      middot Blocking ADA access on train

      middot Getting bike stuck on tracks

      See Kim showing Dan the girlrsquos picture as motivation

      The montage closes with Dan completing his training successfully and celebrating with Kim

      11

      Closing Scene

      Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

      Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

      12

      Resolve to DC Streetcar Logo and URL

      dcstreetcarcom

      13

Page 7: DC Streetcar Emails 2

From Amy KennedyTo jgustafsondcunitedcomSubject DC UnitedDC Streetcar opportunitiesDate Wednesday July 23 2014 93100 PM

Hello Jamie

Thank you for your time Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Alex SobieSubject Design request Newspaper prop for DC Streetcar videoDate Thursday August 07 2014 101200 PMAttachments PRRDesign_SchedForm_DC Streetcar video prop (newspaper)pdf

DC Streetcar How to Ride Video - Scriptdocx

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

Project Manager

Client amp Project

Deliverable

Billing Code

Design Budget

Part of a family

Standalone item

Project ExplanationNeeds

Attach creative brief if one exists or sample materials for new items in a similar family

Project Schedule List estimated design budget along with all milestones when you (project managerinternal PRR review) or the client will need to review the item along with final delivery date If you donrsquot have hard deadlines please indicate a rough week or day that would work for you

Design Job Scheduling Form

  1. Project Manager Amy Kennedy
  2. Billing Code 3786080104
  3. Design Budget 2-4hours
  4. Client-Project DC Streetcar
  5. Deliverable Prop newspaper for How to Ride video
  6. Project Explanation-Needs For the upcoming How to Ride video for DC Streetcar we want to create a mock newspaper with a frontpage headlinesubhead that reads Streetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Region Additional text can be filler (just as long as it looks like the layout of a newspaper) and it would make sense to have sections that reference H St or other DC news 1313See opening scene of attached script for additional context
  7. Project Schedule 13Friday 88 Request to design team1313Tuesday 812 1230pm ET930am PT First draft due back to Amy K and Dave Radford1313Tuesday 812 Recommendations to Amy K for getting the mock up printed I found this guide to making a fake news paper prop (httpdrawnonwardfilmswordpresscom20120801production-design-tricks-1-fake-newspaper) and I have a newsprint pad I can bring in for us to use but Id like to get input on whether theres a better way to go 1313Wednesday 813 1230pm PT930am Feedback or approval from Amy and Dave to designer1313Wednesday 813 - Friday 815 Time frame for additional feedbackedits as needed (additional hours negotiable if needed)1313Monday 818 Deadline to have mock up printed1313131313131313
  8. grouping standalone item
    1. DC Streetcar ldquoHow to Riderdquo Video Script

      Change in music

      3

      From Dave RadfordTo Amy KennedySubject FW DC Streetcar How To Ride schedule changeDate Wednesday June 25 2014 113137 AMAttachments ATT00001png

      4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

      FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

      Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Gibson Cherie S (DDOT)To Keri Shoemaker Amy KennedySubject FW How To Ride VideoDate Friday June 27 2014 25500 PM

      FYI

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PMTo Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

      Yes Hold everything Thanks

      -----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

      Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

      ThanksCherie

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

      June 27

      We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

      Sincerely

      Reggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

      With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

      From Cherie GibsonTo Amy Kennedy Dave RadfordSubject Fwd Safety Video Procedures and ProtocolDate Friday July 11 2014 91809 AM

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      Begin forwarded message

      From Adams Maggie ltMaggieAdamshdrinccomgtDate July 11 2014 at 91130 AM EDTTo Cherie Gibson ltcgibsonprrbizcomgtSubject Fwd Safety Video Procedures and Protocol

      Sent Remotely

      Begin forwarded message

      From Garraffa Ronald ltRonaldGarraffahdrinccomgtDate July 11 2014 at 90905 AM EDTTo Carroll Steven M ltStevenCarrollhdrinccomgt Adams Maggie ltMaggieAdamshdrinccomgt Brown James (DC)

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

      ltJamesDBrownhdrinccomgt Soronson Marc ltMarcSoronsonhdrinccomgtSubject Fwd Safety Video Procedures and Protocol

      Ron Garraffa CCMHDR ENGINEERINGSent from my iPhone

      Begin forwarded message

      From Perry Thomas (DDOT) ltthomasperrydcgovgtDate July 11 2014 at 84225 AM EDTTo Ellerbe Kelton (FEMS) ltkeltonellerbedcgovgtCc Sanders Reggie (DDOT) ltreggiesandersdcgovgt Williams Errol (DDOT) lterrolwilliamsdcgovgt ronaldgarraffahdrinccom ltronaldgarraffahdrinccomgt Ian Swain ltIanthecsmicomgt Thomas John (FEMS) ltjohnthomasdcgovgt Zike Steven (DDOT) ltStevenZikedcgovgtSubject Safety Video Procedures and Protocol

      Hello Captain Ellerbe Thank you for taking the time to meet with us earlier this week to discuss DDOTrsquos implementation plan for filming and content development for Streetcar safety videos As you are aware the safety video is a key element in our rail activation plan and commitment to the safety goals and requirements of DDOT the SSO and FTA Our team will provide you and the SSO the following materials

      lt--[if supportLists]--gt1 lt--[endif]--gtStory Board Mock Ups for Video (content will focus on how to safely ride streetcar)

      lt--[if supportLists]--gt2 lt--[endif]--gtFilm Schedule and location

      We will also adhere to the following restrictions

      lt--[if supportLists]--gt1 lt--[endif]--gtOnly DDOT and its agents (HDR PRR etc) will be on-board the vehicle during filming which is consistent with program testing procedures to-date

      For any questions feel free to contact me at the coordinates below Thank you and Best Regards Thomas

      Thomas Perry PEProgram Manager DC StreetcarDistrict Department of Transportation (DDOT)Infrastructure Project Management Administration (IPMA)55 M Street SE 4th FloorWashington DC 20003Tel 202-671-1493Cell Fax 202-671-4714e-mail ThomasPerrydcgov DC Public Schoolsrsquo Beautification Day is on Saturday August 23 Roll up your sleeves and help beautify our schools Sign up to volunteer

      From Dave RadfordTo Amy KennedySubject how to ride budget questionDate Tuesday July 29 2014 40530 PMAttachments image001png

      Hi Amy

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Dave RadfordSubject How to Ride video check inDate Monday July 14 2014 111600 PM

      Hi Dave As you saw in my last email we are full speed ahead for the How to Ride video

      Cheers Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Cherie Gibson Dave RadfordSubject How to Ride video updatesDate Monday August 11 2014 15300 PMAttachments Stubbed Attachmentshtm

      This messages contents have been archived by the Barracuda Message ArchiverDC Streetcar How to Ride Video - Scriptdocx (301K)DC Streetcar How to Ride Video Shot List_AK Notesxlsx (302K)Headshot 2012jpg (3373K)HS 2013jpeg (10M)

      Hello hello

      - Extras

      tras on the

      n block it as

      ph andor

      ions for us- profile we

      -

      of anything to

      d vests when

      - on it during

      rs Audio help) I think th Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Dave RadfordCc Cherie GibsonSubject One favor on the How to Ride video todayDate Thursday July 24 2014 104400 AM

      Hey Dave

      Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

      Sent Remotely

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

      On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie Cherie

      Thank you Amy --------- Hello Thomas I

      Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

      From Dave RadfordTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re ApptDate Monday August 04 2014 114651 AM

      Also Taylor had some cool ideas about outdoor locations for that an keeping things colorful Im open to that too

      Dave

      Sent from my iPhone

      On Aug 4 2014 at 824 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Sounds good Irsquoll be looking into other options this week

      From Dave Radford Sent Monday August 04 2014 1123 AMTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re Appt Lets use Cicis apt only if we cant find anything better (more natural light) Dave

      Sent from my iPhone

      On Aug 4 2014 at 812 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Taylor

      Thanks

      Amy

      From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt

      Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

      From Taylor - PopMotion PicturesTo Amy KennedySubject Re ApptDate Monday August 04 2014 112041 AMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

      Hi AmyFrom the pictures I saw it didnt look like it would work very well for the shoot Are there any other options

      On 842014 1112 AM Amy Kennedy wrote

      Hi Taylor

      Thanks

      Amy

      From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for StreetcarDate Thursday August 07 2014 93140 AM

      Theyre both great Lets book them ASAP

      Dave

      gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amygt

      gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

      From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

      Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

      BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

      AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

      On 872014 938 AM Amy Kennedy wrote

      Agreed

      -----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

      Theyre both great Lets book them ASAP

      Dave

      gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

      gt gtgt

      gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

      ________________________________

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

      Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

      Thanks

      Amy

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

      72014 938 AM Amy Kennedy wroteAgreed

      -----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

      Theyre both great Lets book them ASAP

      Dave

      gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

      gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

      ________________________________

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

      reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

      Best-Taylor

      On 6242014 220 PM Dave Radford wrote

      Hi Taylor

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

      Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

      Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

      KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

      From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

      Thank you

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      -----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

      FYI Ill noodle our actor situation and send my ideas as soon as I can today

      Dave

      Sent from my iPhone

      gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

      gt sect

      gt middot

      gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

      gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

      From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

      middot

      Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

      middot

      Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

      PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

      Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

      I had some names mixed up in that last version Please review this one instead Dave

      From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

      Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

      From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

      well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

      From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

      Hello Jamie

      f

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

      ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

      PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

      Experts in human-powered change

      From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

      Hi Alex

      Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

      2026849258 | C 2024450735| akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

      Nope that still works Maggie AdamsD 2025943273 M 2

      From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

      Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

      DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

      HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

      hdrinccomfollow-us

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

      On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

      Hi Amy

      RADFORD

      Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

      PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

      Yep Those are the dates

      Dave

      Sent from my iPhone

      On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

      Thanks all

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

      From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

      Thanks all

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

      Thanks Id make that change and then its great to send out

      Sent Remotely

      On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie

      Thank you

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

      Sent Remotely

      On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie Cherie

      Thank you Amy ---------

      Hello Thomas

      t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

      Hi Maggie

      Thank you

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

      Sent Remotely

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

      On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie Cherie

      ) Thank you Amy --------- Hello Thomas

      When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

      From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

      Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

      Sweet Script here I come

      Dave

      Sent from my iPhone

      On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

      Hey all--we are a go to move forward with this Just got word from Reggie

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

      From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

      Hey all--we are a go to move forward with this Just got word from Reggie

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

      From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

      Sweet Script here I come

      Dave

      Sent from my iPhone

      On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

      Hey all--we are a go to move forward with this Just got word from Reggie

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

      From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

      In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

      Dave

      Sent from my iPhone

      On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video

      Schedule_DR_AK_052114xlsgt

      From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

      Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

      From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

      Casting

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

      Roger that Yeah we can always move ahead with script in the meantime

      DAVE RADFORDDigital Strategist2064626395

      -----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

      Sorry

      Amy

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      -----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

      FYI

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

      To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

      Yes Hold everything Thanks

      -----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

      Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

      ThanksCherie

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

      June 27

      We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

      SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

      With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

      From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

      DAVE RADFORDDigital Strategist2064626395

      From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

      l Maggie AdamsD 2025943273 M

      From Cherie Gibson [mailtocgibsonprrbizcom]

      Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

      Maggie AdamsD 2025943273 M

      From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

      Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

      hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

      Sent from my iPhone

      On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

      -----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

      Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

      gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

      gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

      Hi Dave

      -

      Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

      DC Streetcar How to Ride Video Shot Listxlsx

      Hi TaylorI

      ce

      DAVE RADFORDDigital Strategist2064626395

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

      DC Streetcar ldquoHow to Riderdquo Video Script

      Change in music

      3

      Shot List

      image1jpeg

      On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

      Dave

      ________________________________

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      • actor fee
      • Additional apartment locations for How to Ride
      • Casting for Streetcar
      • DC Streetcar How to Ride Video - Overview and L
      • DC Streetcar How To Ride Video Script Outline
      • DC United outreach - draft email contact
      • DC United_DC Streetcar opportunities
      • Design request_ Newspaper prop for DC Streetcar
      • FW_ DC Streetcar How To Ride schedule change
      • FW_ How To Ride Video
      • Fwd_ Safety Video Procedures and Protocol
      • how to ride budget question
      • How to Ride video check in
      • How to Ride video updates
      • One favor on the How to Ride video today
      • Re_ Appt
      • Re_ Appt
      • Re_ Casting for Streetcar
      • Re_ Casting for Streetcar
      • RE_ Casting for Streetcar
      • RE_ DC Streetcar How To Ride schedule change
      • RE_ DC Streetcar How to Ride Video - Overview a
      • RE_ DC Streetcar How To Ride Video Script Outline
      • RE_ DC Streetcar How To Ride Video Script Outline
      • RE_ DC Streetcar How To Ride Video Script Outline
      • RE_ DC United_DC Streetcar opportunities
      • Re_ Design request_ Newspaper prop for DC Stree
      • RE_ Fare flashcards - How to Ride
      • RE_ how to ride budget question
      • Re_ How to Ride video - travel for Dave
      • RE_ How to Ride video - travel for Dave
      • Re_ How to Ride Video brief for Thomas_safety o
      • RE_ How to Ride Video brief for Thomas_safety o
      • Re_ How to Ride video schedule
      • Re_ How to Ride video schedule
      • Re_ How to Ride video schedule
      • RE_ How to Ride video schedule
      • RE_ How to Ride video updates
      • RE_ How To Ride Video
      • RE_ Permission to video
      • RE_ WAFF video update_
      • RE_ We can hire actors
      DC Streetcar
      How to Ride Video
      Shot List
      Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
      1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
      2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
      2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
      2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
      3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
      3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
      4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
      4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
      5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
      6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
      6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
      7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
      8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
      9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
      10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
      10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
      10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
      10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
      11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
      11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
      11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
      11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
      11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
      11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
      11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
      11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
      11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
      12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
      12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
      12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
      12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
      12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

      VISUALS

      AUDIO

      Opening Scene

      The camera pans up from a newspaper on a desk that reads

      ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

      1

      Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

      2

      He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

      3

      He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

      4

      He immediately grabs his phone slightly panicked and gets one of his friends on the line

      5

      ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

      With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

      6

      Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

      Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

      Montage Begins

      We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

      7

      [ kicks in driving the montage]

      Pre-Streetcar Montage Scenes

      Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

      8

      Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

      9

      Flashcards

      Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

      middot When does revenue service begin (correct date on back)

      middot How not to get towed Park between the white lines

      middot Biking Donrsquot get your tire stuck cross tracks at a right angle

      middot Wait for itNever cross or un in front of a streetcar

      10

      Riding the Streetcar

      Dan attempting (failure and success) to ride the Streetcar Actions include

      middot Standing in the wrong place to board

      middot Exiting the streetcar incorrectly

      middot Crossing near tracks wout looking

      middot Incorrect bike storage

      middot Blocking ADA access on train

      middot Getting bike stuck on tracks

      See Kim showing Dan the girlrsquos picture as motivation

      The montage closes with Dan completing his training successfully and celebrating with Kim

      11

      Closing Scene

      Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

      Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

      12

      Resolve to DC Streetcar Logo and URL

      dcstreetcarcom

      13

      This messages contents have been archived by the Barracuda Message Archiver
      (301K)
      (302K)
      (3373K)
      (10M)

      VISUALS

      AUDIO

      Opening Scene

      The camera pans up from a newspaper on a desk that reads

      ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

      1

      Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

      2

      He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

      3

      He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

      4

      He immediately grabs his phone slightly panicked and gets one of his friends on the line

      5

      ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

      With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

      6

      Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

      Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

      Montage Begins

      We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

      7

      [ kicks in driving the montage]

      Pre-Streetcar Montage Scenes

      Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

      8

      Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

      9

      Flashcards

      Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

      middot When does revenue service begin (correct date on back)

      middot How not to get towed Park between the white lines

      middot Biking Donrsquot get your tire stuck cross tracks at a right angle

      middot Wait for itNever cross or un in front of a streetcar

      10

      Riding the Streetcar

      Dan attempting (failure and success) to ride the Streetcar Actions include

      middot Standing in the wrong place to board

      middot Exiting the streetcar incorrectly

      middot Crossing near tracks wout looking

      middot Incorrect bike storage

      middot Blocking ADA access on train

      middot Getting bike stuck on tracks

      See Kim showing Dan the girlrsquos picture as motivation

      The montage closes with Dan completing his training successfully and celebrating with Kim

      11

      Closing Scene

      Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

      Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

      12

      Resolve to DC Streetcar Logo and URL

      dcstreetcarcom

      13

Page 8: DC Streetcar Emails 2

From Amy KennedyTo Alex SobieSubject Design request Newspaper prop for DC Streetcar videoDate Thursday August 07 2014 101200 PMAttachments PRRDesign_SchedForm_DC Streetcar video prop (newspaper)pdf

DC Streetcar How to Ride Video - Scriptdocx

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

Project Manager

Client amp Project

Deliverable

Billing Code

Design Budget

Part of a family

Standalone item

Project ExplanationNeeds

Attach creative brief if one exists or sample materials for new items in a similar family

Project Schedule List estimated design budget along with all milestones when you (project managerinternal PRR review) or the client will need to review the item along with final delivery date If you donrsquot have hard deadlines please indicate a rough week or day that would work for you

Design Job Scheduling Form

  1. Project Manager Amy Kennedy
  2. Billing Code 3786080104
  3. Design Budget 2-4hours
  4. Client-Project DC Streetcar
  5. Deliverable Prop newspaper for How to Ride video
  6. Project Explanation-Needs For the upcoming How to Ride video for DC Streetcar we want to create a mock newspaper with a frontpage headlinesubhead that reads Streetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Region Additional text can be filler (just as long as it looks like the layout of a newspaper) and it would make sense to have sections that reference H St or other DC news 1313See opening scene of attached script for additional context
  7. Project Schedule 13Friday 88 Request to design team1313Tuesday 812 1230pm ET930am PT First draft due back to Amy K and Dave Radford1313Tuesday 812 Recommendations to Amy K for getting the mock up printed I found this guide to making a fake news paper prop (httpdrawnonwardfilmswordpresscom20120801production-design-tricks-1-fake-newspaper) and I have a newsprint pad I can bring in for us to use but Id like to get input on whether theres a better way to go 1313Wednesday 813 1230pm PT930am Feedback or approval from Amy and Dave to designer1313Wednesday 813 - Friday 815 Time frame for additional feedbackedits as needed (additional hours negotiable if needed)1313Monday 818 Deadline to have mock up printed1313131313131313
  8. grouping standalone item
    1. DC Streetcar ldquoHow to Riderdquo Video Script

      Change in music

      3

      From Dave RadfordTo Amy KennedySubject FW DC Streetcar How To Ride schedule changeDate Wednesday June 25 2014 113137 AMAttachments ATT00001png

      4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

      FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

      Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Gibson Cherie S (DDOT)To Keri Shoemaker Amy KennedySubject FW How To Ride VideoDate Friday June 27 2014 25500 PM

      FYI

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PMTo Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

      Yes Hold everything Thanks

      -----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

      Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

      ThanksCherie

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

      June 27

      We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

      Sincerely

      Reggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

      With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

      From Cherie GibsonTo Amy Kennedy Dave RadfordSubject Fwd Safety Video Procedures and ProtocolDate Friday July 11 2014 91809 AM

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      Begin forwarded message

      From Adams Maggie ltMaggieAdamshdrinccomgtDate July 11 2014 at 91130 AM EDTTo Cherie Gibson ltcgibsonprrbizcomgtSubject Fwd Safety Video Procedures and Protocol

      Sent Remotely

      Begin forwarded message

      From Garraffa Ronald ltRonaldGarraffahdrinccomgtDate July 11 2014 at 90905 AM EDTTo Carroll Steven M ltStevenCarrollhdrinccomgt Adams Maggie ltMaggieAdamshdrinccomgt Brown James (DC)

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

      ltJamesDBrownhdrinccomgt Soronson Marc ltMarcSoronsonhdrinccomgtSubject Fwd Safety Video Procedures and Protocol

      Ron Garraffa CCMHDR ENGINEERINGSent from my iPhone

      Begin forwarded message

      From Perry Thomas (DDOT) ltthomasperrydcgovgtDate July 11 2014 at 84225 AM EDTTo Ellerbe Kelton (FEMS) ltkeltonellerbedcgovgtCc Sanders Reggie (DDOT) ltreggiesandersdcgovgt Williams Errol (DDOT) lterrolwilliamsdcgovgt ronaldgarraffahdrinccom ltronaldgarraffahdrinccomgt Ian Swain ltIanthecsmicomgt Thomas John (FEMS) ltjohnthomasdcgovgt Zike Steven (DDOT) ltStevenZikedcgovgtSubject Safety Video Procedures and Protocol

      Hello Captain Ellerbe Thank you for taking the time to meet with us earlier this week to discuss DDOTrsquos implementation plan for filming and content development for Streetcar safety videos As you are aware the safety video is a key element in our rail activation plan and commitment to the safety goals and requirements of DDOT the SSO and FTA Our team will provide you and the SSO the following materials

      lt--[if supportLists]--gt1 lt--[endif]--gtStory Board Mock Ups for Video (content will focus on how to safely ride streetcar)

      lt--[if supportLists]--gt2 lt--[endif]--gtFilm Schedule and location

      We will also adhere to the following restrictions

      lt--[if supportLists]--gt1 lt--[endif]--gtOnly DDOT and its agents (HDR PRR etc) will be on-board the vehicle during filming which is consistent with program testing procedures to-date

      For any questions feel free to contact me at the coordinates below Thank you and Best Regards Thomas

      Thomas Perry PEProgram Manager DC StreetcarDistrict Department of Transportation (DDOT)Infrastructure Project Management Administration (IPMA)55 M Street SE 4th FloorWashington DC 20003Tel 202-671-1493Cell Fax 202-671-4714e-mail ThomasPerrydcgov DC Public Schoolsrsquo Beautification Day is on Saturday August 23 Roll up your sleeves and help beautify our schools Sign up to volunteer

      From Dave RadfordTo Amy KennedySubject how to ride budget questionDate Tuesday July 29 2014 40530 PMAttachments image001png

      Hi Amy

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Dave RadfordSubject How to Ride video check inDate Monday July 14 2014 111600 PM

      Hi Dave As you saw in my last email we are full speed ahead for the How to Ride video

      Cheers Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Cherie Gibson Dave RadfordSubject How to Ride video updatesDate Monday August 11 2014 15300 PMAttachments Stubbed Attachmentshtm

      This messages contents have been archived by the Barracuda Message ArchiverDC Streetcar How to Ride Video - Scriptdocx (301K)DC Streetcar How to Ride Video Shot List_AK Notesxlsx (302K)Headshot 2012jpg (3373K)HS 2013jpeg (10M)

      Hello hello

      - Extras

      tras on the

      n block it as

      ph andor

      ions for us- profile we

      -

      of anything to

      d vests when

      - on it during

      rs Audio help) I think th Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Dave RadfordCc Cherie GibsonSubject One favor on the How to Ride video todayDate Thursday July 24 2014 104400 AM

      Hey Dave

      Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

      Sent Remotely

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

      On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie Cherie

      Thank you Amy --------- Hello Thomas I

      Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

      From Dave RadfordTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re ApptDate Monday August 04 2014 114651 AM

      Also Taylor had some cool ideas about outdoor locations for that an keeping things colorful Im open to that too

      Dave

      Sent from my iPhone

      On Aug 4 2014 at 824 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Sounds good Irsquoll be looking into other options this week

      From Dave Radford Sent Monday August 04 2014 1123 AMTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re Appt Lets use Cicis apt only if we cant find anything better (more natural light) Dave

      Sent from my iPhone

      On Aug 4 2014 at 812 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Taylor

      Thanks

      Amy

      From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt

      Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

      From Taylor - PopMotion PicturesTo Amy KennedySubject Re ApptDate Monday August 04 2014 112041 AMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

      Hi AmyFrom the pictures I saw it didnt look like it would work very well for the shoot Are there any other options

      On 842014 1112 AM Amy Kennedy wrote

      Hi Taylor

      Thanks

      Amy

      From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for StreetcarDate Thursday August 07 2014 93140 AM

      Theyre both great Lets book them ASAP

      Dave

      gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amygt

      gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

      From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

      Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

      BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

      AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

      On 872014 938 AM Amy Kennedy wrote

      Agreed

      -----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

      Theyre both great Lets book them ASAP

      Dave

      gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

      gt gtgt

      gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

      ________________________________

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

      Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

      Thanks

      Amy

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

      72014 938 AM Amy Kennedy wroteAgreed

      -----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

      Theyre both great Lets book them ASAP

      Dave

      gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

      gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

      ________________________________

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

      reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

      Best-Taylor

      On 6242014 220 PM Dave Radford wrote

      Hi Taylor

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

      Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

      Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

      KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

      From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

      Thank you

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      -----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

      FYI Ill noodle our actor situation and send my ideas as soon as I can today

      Dave

      Sent from my iPhone

      gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

      gt sect

      gt middot

      gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

      gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

      From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

      middot

      Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

      middot

      Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

      PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

      Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

      I had some names mixed up in that last version Please review this one instead Dave

      From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

      Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

      From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

      well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

      From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

      Hello Jamie

      f

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

      ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

      PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

      Experts in human-powered change

      From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

      Hi Alex

      Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

      2026849258 | C 2024450735| akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

      Nope that still works Maggie AdamsD 2025943273 M 2

      From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

      Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

      DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

      HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

      hdrinccomfollow-us

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

      On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

      Hi Amy

      RADFORD

      Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

      PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

      Yep Those are the dates

      Dave

      Sent from my iPhone

      On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

      Thanks all

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

      From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

      Thanks all

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

      Thanks Id make that change and then its great to send out

      Sent Remotely

      On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie

      Thank you

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

      Sent Remotely

      On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie Cherie

      Thank you Amy ---------

      Hello Thomas

      t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

      Hi Maggie

      Thank you

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

      Sent Remotely

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

      On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie Cherie

      ) Thank you Amy --------- Hello Thomas

      When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

      From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

      Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

      Sweet Script here I come

      Dave

      Sent from my iPhone

      On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

      Hey all--we are a go to move forward with this Just got word from Reggie

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

      From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

      Hey all--we are a go to move forward with this Just got word from Reggie

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

      From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

      Sweet Script here I come

      Dave

      Sent from my iPhone

      On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

      Hey all--we are a go to move forward with this Just got word from Reggie

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

      From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

      In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

      Dave

      Sent from my iPhone

      On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video

      Schedule_DR_AK_052114xlsgt

      From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

      Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

      From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

      Casting

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

      Roger that Yeah we can always move ahead with script in the meantime

      DAVE RADFORDDigital Strategist2064626395

      -----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

      Sorry

      Amy

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      -----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

      FYI

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

      To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

      Yes Hold everything Thanks

      -----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

      Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

      ThanksCherie

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

      June 27

      We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

      SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

      With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

      From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

      DAVE RADFORDDigital Strategist2064626395

      From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

      l Maggie AdamsD 2025943273 M

      From Cherie Gibson [mailtocgibsonprrbizcom]

      Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

      Maggie AdamsD 2025943273 M

      From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

      Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

      hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

      Sent from my iPhone

      On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

      -----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

      Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

      gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

      gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

      Hi Dave

      -

      Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

      DC Streetcar How to Ride Video Shot Listxlsx

      Hi TaylorI

      ce

      DAVE RADFORDDigital Strategist2064626395

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

      DC Streetcar ldquoHow to Riderdquo Video Script

      Change in music

      3

      Shot List

      image1jpeg

      On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

      Dave

      ________________________________

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      • actor fee
      • Additional apartment locations for How to Ride
      • Casting for Streetcar
      • DC Streetcar How to Ride Video - Overview and L
      • DC Streetcar How To Ride Video Script Outline
      • DC United outreach - draft email contact
      • DC United_DC Streetcar opportunities
      • Design request_ Newspaper prop for DC Streetcar
      • FW_ DC Streetcar How To Ride schedule change
      • FW_ How To Ride Video
      • Fwd_ Safety Video Procedures and Protocol
      • how to ride budget question
      • How to Ride video check in
      • How to Ride video updates
      • One favor on the How to Ride video today
      • Re_ Appt
      • Re_ Appt
      • Re_ Casting for Streetcar
      • Re_ Casting for Streetcar
      • RE_ Casting for Streetcar
      • RE_ DC Streetcar How To Ride schedule change
      • RE_ DC Streetcar How to Ride Video - Overview a
      • RE_ DC Streetcar How To Ride Video Script Outline
      • RE_ DC Streetcar How To Ride Video Script Outline
      • RE_ DC Streetcar How To Ride Video Script Outline
      • RE_ DC United_DC Streetcar opportunities
      • Re_ Design request_ Newspaper prop for DC Stree
      • RE_ Fare flashcards - How to Ride
      • RE_ how to ride budget question
      • Re_ How to Ride video - travel for Dave
      • RE_ How to Ride video - travel for Dave
      • Re_ How to Ride Video brief for Thomas_safety o
      • RE_ How to Ride Video brief for Thomas_safety o
      • Re_ How to Ride video schedule
      • Re_ How to Ride video schedule
      • Re_ How to Ride video schedule
      • RE_ How to Ride video schedule
      • RE_ How to Ride video updates
      • RE_ How To Ride Video
      • RE_ Permission to video
      • RE_ WAFF video update_
      • RE_ We can hire actors
      DC Streetcar
      How to Ride Video
      Shot List
      Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
      1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
      2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
      2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
      2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
      3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
      3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
      4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
      4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
      5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
      6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
      6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
      7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
      8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
      9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
      10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
      10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
      10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
      10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
      11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
      11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
      11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
      11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
      11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
      11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
      11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
      11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
      11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
      12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
      12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
      12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
      12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
      12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

      VISUALS

      AUDIO

      Opening Scene

      The camera pans up from a newspaper on a desk that reads

      ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

      1

      Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

      2

      He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

      3

      He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

      4

      He immediately grabs his phone slightly panicked and gets one of his friends on the line

      5

      ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

      With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

      6

      Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

      Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

      Montage Begins

      We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

      7

      [ kicks in driving the montage]

      Pre-Streetcar Montage Scenes

      Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

      8

      Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

      9

      Flashcards

      Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

      middot When does revenue service begin (correct date on back)

      middot How not to get towed Park between the white lines

      middot Biking Donrsquot get your tire stuck cross tracks at a right angle

      middot Wait for itNever cross or un in front of a streetcar

      10

      Riding the Streetcar

      Dan attempting (failure and success) to ride the Streetcar Actions include

      middot Standing in the wrong place to board

      middot Exiting the streetcar incorrectly

      middot Crossing near tracks wout looking

      middot Incorrect bike storage

      middot Blocking ADA access on train

      middot Getting bike stuck on tracks

      See Kim showing Dan the girlrsquos picture as motivation

      The montage closes with Dan completing his training successfully and celebrating with Kim

      11

      Closing Scene

      Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

      Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

      12

      Resolve to DC Streetcar Logo and URL

      dcstreetcarcom

      13

      This messages contents have been archived by the Barracuda Message Archiver
      (301K)
      (302K)
      (3373K)
      (10M)

      VISUALS

      AUDIO

      Opening Scene

      The camera pans up from a newspaper on a desk that reads

      ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

      1

      Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

      2

      He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

      3

      He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

      4

      He immediately grabs his phone slightly panicked and gets one of his friends on the line

      5

      ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

      With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

      6

      Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

      Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

      Montage Begins

      We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

      7

      [ kicks in driving the montage]

      Pre-Streetcar Montage Scenes

      Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

      8

      Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

      9

      Flashcards

      Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

      middot When does revenue service begin (correct date on back)

      middot How not to get towed Park between the white lines

      middot Biking Donrsquot get your tire stuck cross tracks at a right angle

      middot Wait for itNever cross or un in front of a streetcar

      10

      Riding the Streetcar

      Dan attempting (failure and success) to ride the Streetcar Actions include

      middot Standing in the wrong place to board

      middot Exiting the streetcar incorrectly

      middot Crossing near tracks wout looking

      middot Incorrect bike storage

      middot Blocking ADA access on train

      middot Getting bike stuck on tracks

      See Kim showing Dan the girlrsquos picture as motivation

      The montage closes with Dan completing his training successfully and celebrating with Kim

      11

      Closing Scene

      Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

      Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

      12

      Resolve to DC Streetcar Logo and URL

      dcstreetcarcom

      13

Page 9: DC Streetcar Emails 2

Project Manager

Client amp Project

Deliverable

Billing Code

Design Budget

Part of a family

Standalone item

Project ExplanationNeeds

Attach creative brief if one exists or sample materials for new items in a similar family

Project Schedule List estimated design budget along with all milestones when you (project managerinternal PRR review) or the client will need to review the item along with final delivery date If you donrsquot have hard deadlines please indicate a rough week or day that would work for you

Design Job Scheduling Form

  1. Project Manager Amy Kennedy
  2. Billing Code 3786080104
  3. Design Budget 2-4hours
  4. Client-Project DC Streetcar
  5. Deliverable Prop newspaper for How to Ride video
  6. Project Explanation-Needs For the upcoming How to Ride video for DC Streetcar we want to create a mock newspaper with a frontpage headlinesubhead that reads Streetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Region Additional text can be filler (just as long as it looks like the layout of a newspaper) and it would make sense to have sections that reference H St or other DC news 1313See opening scene of attached script for additional context
  7. Project Schedule 13Friday 88 Request to design team1313Tuesday 812 1230pm ET930am PT First draft due back to Amy K and Dave Radford1313Tuesday 812 Recommendations to Amy K for getting the mock up printed I found this guide to making a fake news paper prop (httpdrawnonwardfilmswordpresscom20120801production-design-tricks-1-fake-newspaper) and I have a newsprint pad I can bring in for us to use but Id like to get input on whether theres a better way to go 1313Wednesday 813 1230pm PT930am Feedback or approval from Amy and Dave to designer1313Wednesday 813 - Friday 815 Time frame for additional feedbackedits as needed (additional hours negotiable if needed)1313Monday 818 Deadline to have mock up printed1313131313131313
  8. grouping standalone item
    1. DC Streetcar ldquoHow to Riderdquo Video Script

      Change in music

      3

      From Dave RadfordTo Amy KennedySubject FW DC Streetcar How To Ride schedule changeDate Wednesday June 25 2014 113137 AMAttachments ATT00001png

      4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

      FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

      Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Gibson Cherie S (DDOT)To Keri Shoemaker Amy KennedySubject FW How To Ride VideoDate Friday June 27 2014 25500 PM

      FYI

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PMTo Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

      Yes Hold everything Thanks

      -----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

      Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

      ThanksCherie

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

      June 27

      We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

      Sincerely

      Reggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

      With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

      From Cherie GibsonTo Amy Kennedy Dave RadfordSubject Fwd Safety Video Procedures and ProtocolDate Friday July 11 2014 91809 AM

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      Begin forwarded message

      From Adams Maggie ltMaggieAdamshdrinccomgtDate July 11 2014 at 91130 AM EDTTo Cherie Gibson ltcgibsonprrbizcomgtSubject Fwd Safety Video Procedures and Protocol

      Sent Remotely

      Begin forwarded message

      From Garraffa Ronald ltRonaldGarraffahdrinccomgtDate July 11 2014 at 90905 AM EDTTo Carroll Steven M ltStevenCarrollhdrinccomgt Adams Maggie ltMaggieAdamshdrinccomgt Brown James (DC)

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

      ltJamesDBrownhdrinccomgt Soronson Marc ltMarcSoronsonhdrinccomgtSubject Fwd Safety Video Procedures and Protocol

      Ron Garraffa CCMHDR ENGINEERINGSent from my iPhone

      Begin forwarded message

      From Perry Thomas (DDOT) ltthomasperrydcgovgtDate July 11 2014 at 84225 AM EDTTo Ellerbe Kelton (FEMS) ltkeltonellerbedcgovgtCc Sanders Reggie (DDOT) ltreggiesandersdcgovgt Williams Errol (DDOT) lterrolwilliamsdcgovgt ronaldgarraffahdrinccom ltronaldgarraffahdrinccomgt Ian Swain ltIanthecsmicomgt Thomas John (FEMS) ltjohnthomasdcgovgt Zike Steven (DDOT) ltStevenZikedcgovgtSubject Safety Video Procedures and Protocol

      Hello Captain Ellerbe Thank you for taking the time to meet with us earlier this week to discuss DDOTrsquos implementation plan for filming and content development for Streetcar safety videos As you are aware the safety video is a key element in our rail activation plan and commitment to the safety goals and requirements of DDOT the SSO and FTA Our team will provide you and the SSO the following materials

      lt--[if supportLists]--gt1 lt--[endif]--gtStory Board Mock Ups for Video (content will focus on how to safely ride streetcar)

      lt--[if supportLists]--gt2 lt--[endif]--gtFilm Schedule and location

      We will also adhere to the following restrictions

      lt--[if supportLists]--gt1 lt--[endif]--gtOnly DDOT and its agents (HDR PRR etc) will be on-board the vehicle during filming which is consistent with program testing procedures to-date

      For any questions feel free to contact me at the coordinates below Thank you and Best Regards Thomas

      Thomas Perry PEProgram Manager DC StreetcarDistrict Department of Transportation (DDOT)Infrastructure Project Management Administration (IPMA)55 M Street SE 4th FloorWashington DC 20003Tel 202-671-1493Cell Fax 202-671-4714e-mail ThomasPerrydcgov DC Public Schoolsrsquo Beautification Day is on Saturday August 23 Roll up your sleeves and help beautify our schools Sign up to volunteer

      From Dave RadfordTo Amy KennedySubject how to ride budget questionDate Tuesday July 29 2014 40530 PMAttachments image001png

      Hi Amy

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Dave RadfordSubject How to Ride video check inDate Monday July 14 2014 111600 PM

      Hi Dave As you saw in my last email we are full speed ahead for the How to Ride video

      Cheers Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Cherie Gibson Dave RadfordSubject How to Ride video updatesDate Monday August 11 2014 15300 PMAttachments Stubbed Attachmentshtm

      This messages contents have been archived by the Barracuda Message ArchiverDC Streetcar How to Ride Video - Scriptdocx (301K)DC Streetcar How to Ride Video Shot List_AK Notesxlsx (302K)Headshot 2012jpg (3373K)HS 2013jpeg (10M)

      Hello hello

      - Extras

      tras on the

      n block it as

      ph andor

      ions for us- profile we

      -

      of anything to

      d vests when

      - on it during

      rs Audio help) I think th Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Dave RadfordCc Cherie GibsonSubject One favor on the How to Ride video todayDate Thursday July 24 2014 104400 AM

      Hey Dave

      Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

      Sent Remotely

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

      On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie Cherie

      Thank you Amy --------- Hello Thomas I

      Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

      From Dave RadfordTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re ApptDate Monday August 04 2014 114651 AM

      Also Taylor had some cool ideas about outdoor locations for that an keeping things colorful Im open to that too

      Dave

      Sent from my iPhone

      On Aug 4 2014 at 824 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Sounds good Irsquoll be looking into other options this week

      From Dave Radford Sent Monday August 04 2014 1123 AMTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re Appt Lets use Cicis apt only if we cant find anything better (more natural light) Dave

      Sent from my iPhone

      On Aug 4 2014 at 812 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Taylor

      Thanks

      Amy

      From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt

      Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

      From Taylor - PopMotion PicturesTo Amy KennedySubject Re ApptDate Monday August 04 2014 112041 AMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

      Hi AmyFrom the pictures I saw it didnt look like it would work very well for the shoot Are there any other options

      On 842014 1112 AM Amy Kennedy wrote

      Hi Taylor

      Thanks

      Amy

      From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for StreetcarDate Thursday August 07 2014 93140 AM

      Theyre both great Lets book them ASAP

      Dave

      gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amygt

      gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

      From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

      Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

      BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

      AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

      On 872014 938 AM Amy Kennedy wrote

      Agreed

      -----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

      Theyre both great Lets book them ASAP

      Dave

      gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

      gt gtgt

      gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

      ________________________________

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

      Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

      Thanks

      Amy

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

      72014 938 AM Amy Kennedy wroteAgreed

      -----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

      Theyre both great Lets book them ASAP

      Dave

      gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

      gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

      ________________________________

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

      reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

      Best-Taylor

      On 6242014 220 PM Dave Radford wrote

      Hi Taylor

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      -- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

      From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

      Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

      Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

      KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

      From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

      Thank you

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      -----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

      FYI Ill noodle our actor situation and send my ideas as soon as I can today

      Dave

      Sent from my iPhone

      gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

      gt sect

      gt middot

      gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

      gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

      From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

      middot

      Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

      middot

      Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

      PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

      KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

      Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

      I had some names mixed up in that last version Please review this one instead Dave

      From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

      Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

      From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

      well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

      From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

      Hello Jamie

      f

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

      ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

      PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

      Experts in human-powered change

      From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

      Hi Alex

      Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

      2026849258 | C 2024450735| akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

      Nope that still works Maggie AdamsD 2025943273 M 2

      From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

      Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

      DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

      HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

      hdrinccomfollow-us

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

      On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

      Hi Amy

      RADFORD

      Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

      PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

      Yep Those are the dates

      Dave

      Sent from my iPhone

      On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

      Thanks all

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

      From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

      Thanks all

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

      Thanks Id make that change and then its great to send out

      Sent Remotely

      On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie

      Thank you

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

      Sent Remotely

      On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie Cherie

      Thank you Amy ---------

      Hello Thomas

      t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

      Hi Maggie

      Thank you

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

      Sent Remotely

      MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

      100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

      On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Maggie Cherie

      ) Thank you Amy --------- Hello Thomas

      When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

      From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

      Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

      Sweet Script here I come

      Dave

      Sent from my iPhone

      On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

      Hey all--we are a go to move forward with this Just got word from Reggie

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

      From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

      Hey all--we are a go to move forward with this Just got word from Reggie

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

      From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

      Sweet Script here I come

      Dave

      Sent from my iPhone

      On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

      Hey all--we are a go to move forward with this Just got word from Reggie

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

      From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

      DAVE RADFORDDigital Strategist2064626395

      From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

      In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

      Dave

      Sent from my iPhone

      On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

      CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

      Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      ltRevised DC Streetcar How To Ride Video

      Schedule_DR_AK_052114xlsgt

      From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

      Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

      From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

      Casting

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

      Roger that Yeah we can always move ahead with script in the meantime

      DAVE RADFORDDigital Strategist2064626395

      -----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

      Sorry

      Amy

      AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      -----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

      FYI

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

      To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

      Yes Hold everything Thanks

      -----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

      Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

      ThanksCherie

      Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

      Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

      June 27

      We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

      SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

      With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

      From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

      DAVE RADFORDDigital Strategist2064626395

      From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

      l Maggie AdamsD 2025943273 M

      From Cherie Gibson [mailtocgibsonprrbizcom]

      Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

      From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

      Maggie AdamsD 2025943273 M

      From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

      Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

      hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

      Sent from my iPhone

      On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

      -----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

      Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

      gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

      gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

      Hi Dave

      -

      Thanks

      Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

      1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

      From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

      DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

      mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

      From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

      DC Streetcar How to Ride Video Shot Listxlsx

      Hi TaylorI

      ce

      DAVE RADFORDDigital Strategist2064626395

      From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

      DC Streetcar ldquoHow to Riderdquo Video Script

      Change in music

      3

      Shot List

      image1jpeg

      On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

      Dave

      ________________________________

      This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

      This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

      • actor fee
      • Additional apartment locations for How to Ride
      • Casting for Streetcar
      • DC Streetcar How to Ride Video - Overview and L
      • DC Streetcar How To Ride Video Script Outline
      • DC United outreach - draft email contact
      • DC United_DC Streetcar opportunities
      • Design request_ Newspaper prop for DC Streetcar
      • FW_ DC Streetcar How To Ride schedule change
      • FW_ How To Ride Video
      • Fwd_ Safety Video Procedures and Protocol
      • how to ride budget question
      • How to Ride video check in
      • How to Ride video updates
      • One favor on the How to Ride video today
      • Re_ Appt
      • Re_ Appt
      • Re_ Casting for Streetcar
      • Re_ Casting for Streetcar
      • RE_ Casting for Streetcar
      • RE_ DC Streetcar How To Ride schedule change
      • RE_ DC Streetcar How to Ride Video - Overview a
      • RE_ DC Streetcar How To Ride Video Script Outline
      • RE_ DC Streetcar How To Ride Video Script Outline
      • RE_ DC Streetcar How To Ride Video Script Outline
      • RE_ DC United_DC Streetcar opportunities
      • Re_ Design request_ Newspaper prop for DC Stree
      • RE_ Fare flashcards - How to Ride
      • RE_ how to ride budget question
      • Re_ How to Ride video - travel for Dave
      • RE_ How to Ride video - travel for Dave
      • Re_ How to Ride Video brief for Thomas_safety o
      • RE_ How to Ride Video brief for Thomas_safety o
      • Re_ How to Ride video schedule
      • Re_ How to Ride video schedule
      • Re_ How to Ride video schedule
      • RE_ How to Ride video schedule
      • RE_ How to Ride video updates
      • RE_ How To Ride Video
      • RE_ Permission to video
      • RE_ WAFF video update_
      • RE_ We can hire actors
      DC Streetcar
      How to Ride Video
      Shot List
      Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
      1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
      2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
      2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
      2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
      3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
      3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
      4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
      4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
      5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
      6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
      6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
      7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
      8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
      9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
      10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
      10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
      10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
      10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
      11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
      11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
      11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
      11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
      11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
      11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
      11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
      11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
      11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
      12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
      12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
      12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
      12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
      12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

      VISUALS

      AUDIO

      Opening Scene

      The camera pans up from a newspaper on a desk that reads

      ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

      1

      Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

      2

      He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

      3

      He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

      4

      He immediately grabs his phone slightly panicked and gets one of his friends on the line

      5

      ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

      With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

      6

      Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

      Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

      Montage Begins

      We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

      7

      [ kicks in driving the montage]

      Pre-Streetcar Montage Scenes

      Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

      8

      Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

      9

      Flashcards

      Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

      middot When does revenue service begin (correct date on back)

      middot How not to get towed Park between the white lines

      middot Biking Donrsquot get your tire stuck cross tracks at a right angle

      middot Wait for itNever cross or un in front of a streetcar

      10

      Riding the Streetcar

      Dan attempting (failure and success) to ride the Streetcar Actions include

      middot Standing in the wrong place to board

      middot Exiting the streetcar incorrectly

      middot Crossing near tracks wout looking

      middot Incorrect bike storage

      middot Blocking ADA access on train

      middot Getting bike stuck on tracks

      See Kim showing Dan the girlrsquos picture as motivation

      The montage closes with Dan completing his training successfully and celebrating with Kim

      11

      Closing Scene

      Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

      Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

      12

      Resolve to DC Streetcar Logo and URL

      dcstreetcarcom

      13

      This messages contents have been archived by the Barracuda Message Archiver
      (301K)
      (302K)
      (3373K)
      (10M)

      VISUALS

      AUDIO

      Opening Scene

      The camera pans up from a newspaper on a desk that reads

      ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

      1

      Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

      2

      He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

      3

      He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

      4

      He immediately grabs his phone slightly panicked and gets one of his friends on the line

      5

      ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

      With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

      6

      Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

      Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

      Montage Begins

      We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

      7

      [ kicks in driving the montage]

      Pre-Streetcar Montage Scenes

      Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

      8

      Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

      9

      Flashcards

      Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

      middot When does revenue service begin (correct date on back)

      middot How not to get towed Park between the white lines

      middot Biking Donrsquot get your tire stuck cross tracks at a right angle

      middot Wait for itNever cross or un in front of a streetcar

      10

      Riding the Streetcar

      Dan attempting (failure and success) to ride the Streetcar Actions include

      middot Standing in the wrong place to board

      middot Exiting the streetcar incorrectly

      middot Crossing near tracks wout looking

      middot Incorrect bike storage

      middot Blocking ADA access on train

      middot Getting bike stuck on tracks

      See Kim showing Dan the girlrsquos picture as motivation

      The montage closes with Dan completing his training successfully and celebrating with Kim

      11

      Closing Scene

      Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

      Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

      12

      Resolve to DC Streetcar Logo and URL

      dcstreetcarcom

      13

Page 10: DC Streetcar Emails 2

From Dave RadfordTo Amy KennedySubject FW DC Streetcar How To Ride schedule changeDate Wednesday June 25 2014 113137 AMAttachments ATT00001png

4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Gibson Cherie S (DDOT)To Keri Shoemaker Amy KennedySubject FW How To Ride VideoDate Friday June 27 2014 25500 PM

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PMTo Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

Sincerely

Reggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Cherie GibsonTo Amy Kennedy Dave RadfordSubject Fwd Safety Video Procedures and ProtocolDate Friday July 11 2014 91809 AM

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

Begin forwarded message

From Adams Maggie ltMaggieAdamshdrinccomgtDate July 11 2014 at 91130 AM EDTTo Cherie Gibson ltcgibsonprrbizcomgtSubject Fwd Safety Video Procedures and Protocol

Sent Remotely

Begin forwarded message

From Garraffa Ronald ltRonaldGarraffahdrinccomgtDate July 11 2014 at 90905 AM EDTTo Carroll Steven M ltStevenCarrollhdrinccomgt Adams Maggie ltMaggieAdamshdrinccomgt Brown James (DC)

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

ltJamesDBrownhdrinccomgt Soronson Marc ltMarcSoronsonhdrinccomgtSubject Fwd Safety Video Procedures and Protocol

Ron Garraffa CCMHDR ENGINEERINGSent from my iPhone

Begin forwarded message

From Perry Thomas (DDOT) ltthomasperrydcgovgtDate July 11 2014 at 84225 AM EDTTo Ellerbe Kelton (FEMS) ltkeltonellerbedcgovgtCc Sanders Reggie (DDOT) ltreggiesandersdcgovgt Williams Errol (DDOT) lterrolwilliamsdcgovgt ronaldgarraffahdrinccom ltronaldgarraffahdrinccomgt Ian Swain ltIanthecsmicomgt Thomas John (FEMS) ltjohnthomasdcgovgt Zike Steven (DDOT) ltStevenZikedcgovgtSubject Safety Video Procedures and Protocol

Hello Captain Ellerbe Thank you for taking the time to meet with us earlier this week to discuss DDOTrsquos implementation plan for filming and content development for Streetcar safety videos As you are aware the safety video is a key element in our rail activation plan and commitment to the safety goals and requirements of DDOT the SSO and FTA Our team will provide you and the SSO the following materials

lt--[if supportLists]--gt1 lt--[endif]--gtStory Board Mock Ups for Video (content will focus on how to safely ride streetcar)

lt--[if supportLists]--gt2 lt--[endif]--gtFilm Schedule and location

We will also adhere to the following restrictions

lt--[if supportLists]--gt1 lt--[endif]--gtOnly DDOT and its agents (HDR PRR etc) will be on-board the vehicle during filming which is consistent with program testing procedures to-date

For any questions feel free to contact me at the coordinates below Thank you and Best Regards Thomas

Thomas Perry PEProgram Manager DC StreetcarDistrict Department of Transportation (DDOT)Infrastructure Project Management Administration (IPMA)55 M Street SE 4th FloorWashington DC 20003Tel 202-671-1493Cell Fax 202-671-4714e-mail ThomasPerrydcgov DC Public Schoolsrsquo Beautification Day is on Saturday August 23 Roll up your sleeves and help beautify our schools Sign up to volunteer

From Dave RadfordTo Amy KennedySubject how to ride budget questionDate Tuesday July 29 2014 40530 PMAttachments image001png

Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave RadfordSubject How to Ride video check inDate Monday July 14 2014 111600 PM

Hi Dave As you saw in my last email we are full speed ahead for the How to Ride video

Cheers Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Cherie Gibson Dave RadfordSubject How to Ride video updatesDate Monday August 11 2014 15300 PMAttachments Stubbed Attachmentshtm

This messages contents have been archived by the Barracuda Message ArchiverDC Streetcar How to Ride Video - Scriptdocx (301K)DC Streetcar How to Ride Video Shot List_AK Notesxlsx (302K)Headshot 2012jpg (3373K)HS 2013jpeg (10M)

Hello hello

- Extras

tras on the

n block it as

ph andor

ions for us- profile we

-

of anything to

d vests when

- on it during

rs Audio help) I think th Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave RadfordCc Cherie GibsonSubject One favor on the How to Ride video todayDate Thursday July 24 2014 104400 AM

Hey Dave

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy --------- Hello Thomas I

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Dave RadfordTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re ApptDate Monday August 04 2014 114651 AM

Also Taylor had some cool ideas about outdoor locations for that an keeping things colorful Im open to that too

Dave

Sent from my iPhone

On Aug 4 2014 at 824 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Sounds good Irsquoll be looking into other options this week

From Dave Radford Sent Monday August 04 2014 1123 AMTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re Appt Lets use Cicis apt only if we cant find anything better (more natural light) Dave

Sent from my iPhone

On Aug 4 2014 at 812 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt

Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

From Taylor - PopMotion PicturesTo Amy KennedySubject Re ApptDate Monday August 04 2014 112041 AMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Hi AmyFrom the pictures I saw it didnt look like it would work very well for the shoot Are there any other options

On 842014 1112 AM Amy Kennedy wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for StreetcarDate Thursday August 07 2014 93140 AM

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amygt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

On 872014 938 AM Amy Kennedy wrote

Agreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

gt gtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

Thanks

Amy

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

72014 938 AM Amy Kennedy wroteAgreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

reply email and destroy all copies of the original message Thank you

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-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

Best-Taylor

On 6242014 220 PM Dave Radford wrote

Hi Taylor

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

This messages contents have been archived by the Barracuda Message Archiver
(301K)
(302K)
(3373K)
(10M)
Page 11: DC Streetcar Emails 2

Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Gibson Cherie S (DDOT)To Keri Shoemaker Amy KennedySubject FW How To Ride VideoDate Friday June 27 2014 25500 PM

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PMTo Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

Sincerely

Reggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Cherie GibsonTo Amy Kennedy Dave RadfordSubject Fwd Safety Video Procedures and ProtocolDate Friday July 11 2014 91809 AM

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

Begin forwarded message

From Adams Maggie ltMaggieAdamshdrinccomgtDate July 11 2014 at 91130 AM EDTTo Cherie Gibson ltcgibsonprrbizcomgtSubject Fwd Safety Video Procedures and Protocol

Sent Remotely

Begin forwarded message

From Garraffa Ronald ltRonaldGarraffahdrinccomgtDate July 11 2014 at 90905 AM EDTTo Carroll Steven M ltStevenCarrollhdrinccomgt Adams Maggie ltMaggieAdamshdrinccomgt Brown James (DC)

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

ltJamesDBrownhdrinccomgt Soronson Marc ltMarcSoronsonhdrinccomgtSubject Fwd Safety Video Procedures and Protocol

Ron Garraffa CCMHDR ENGINEERINGSent from my iPhone

Begin forwarded message

From Perry Thomas (DDOT) ltthomasperrydcgovgtDate July 11 2014 at 84225 AM EDTTo Ellerbe Kelton (FEMS) ltkeltonellerbedcgovgtCc Sanders Reggie (DDOT) ltreggiesandersdcgovgt Williams Errol (DDOT) lterrolwilliamsdcgovgt ronaldgarraffahdrinccom ltronaldgarraffahdrinccomgt Ian Swain ltIanthecsmicomgt Thomas John (FEMS) ltjohnthomasdcgovgt Zike Steven (DDOT) ltStevenZikedcgovgtSubject Safety Video Procedures and Protocol

Hello Captain Ellerbe Thank you for taking the time to meet with us earlier this week to discuss DDOTrsquos implementation plan for filming and content development for Streetcar safety videos As you are aware the safety video is a key element in our rail activation plan and commitment to the safety goals and requirements of DDOT the SSO and FTA Our team will provide you and the SSO the following materials

lt--[if supportLists]--gt1 lt--[endif]--gtStory Board Mock Ups for Video (content will focus on how to safely ride streetcar)

lt--[if supportLists]--gt2 lt--[endif]--gtFilm Schedule and location

We will also adhere to the following restrictions

lt--[if supportLists]--gt1 lt--[endif]--gtOnly DDOT and its agents (HDR PRR etc) will be on-board the vehicle during filming which is consistent with program testing procedures to-date

For any questions feel free to contact me at the coordinates below Thank you and Best Regards Thomas

Thomas Perry PEProgram Manager DC StreetcarDistrict Department of Transportation (DDOT)Infrastructure Project Management Administration (IPMA)55 M Street SE 4th FloorWashington DC 20003Tel 202-671-1493Cell Fax 202-671-4714e-mail ThomasPerrydcgov DC Public Schoolsrsquo Beautification Day is on Saturday August 23 Roll up your sleeves and help beautify our schools Sign up to volunteer

From Dave RadfordTo Amy KennedySubject how to ride budget questionDate Tuesday July 29 2014 40530 PMAttachments image001png

Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave RadfordSubject How to Ride video check inDate Monday July 14 2014 111600 PM

Hi Dave As you saw in my last email we are full speed ahead for the How to Ride video

Cheers Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Cherie Gibson Dave RadfordSubject How to Ride video updatesDate Monday August 11 2014 15300 PMAttachments Stubbed Attachmentshtm

This messages contents have been archived by the Barracuda Message ArchiverDC Streetcar How to Ride Video - Scriptdocx (301K)DC Streetcar How to Ride Video Shot List_AK Notesxlsx (302K)Headshot 2012jpg (3373K)HS 2013jpeg (10M)

Hello hello

- Extras

tras on the

n block it as

ph andor

ions for us- profile we

-

of anything to

d vests when

- on it during

rs Audio help) I think th Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave RadfordCc Cherie GibsonSubject One favor on the How to Ride video todayDate Thursday July 24 2014 104400 AM

Hey Dave

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy --------- Hello Thomas I

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Dave RadfordTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re ApptDate Monday August 04 2014 114651 AM

Also Taylor had some cool ideas about outdoor locations for that an keeping things colorful Im open to that too

Dave

Sent from my iPhone

On Aug 4 2014 at 824 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Sounds good Irsquoll be looking into other options this week

From Dave Radford Sent Monday August 04 2014 1123 AMTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re Appt Lets use Cicis apt only if we cant find anything better (more natural light) Dave

Sent from my iPhone

On Aug 4 2014 at 812 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt

Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

From Taylor - PopMotion PicturesTo Amy KennedySubject Re ApptDate Monday August 04 2014 112041 AMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Hi AmyFrom the pictures I saw it didnt look like it would work very well for the shoot Are there any other options

On 842014 1112 AM Amy Kennedy wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for StreetcarDate Thursday August 07 2014 93140 AM

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amygt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

On 872014 938 AM Amy Kennedy wrote

Agreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

gt gtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

Thanks

Amy

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

72014 938 AM Amy Kennedy wroteAgreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

Best-Taylor

On 6242014 220 PM Dave Radford wrote

Hi Taylor

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

This messages contents have been archived by the Barracuda Message Archiver
(301K)
(302K)
(3373K)
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Page 12: DC Streetcar Emails 2

From Gibson Cherie S (DDOT)To Keri Shoemaker Amy KennedySubject FW How To Ride VideoDate Friday June 27 2014 25500 PM

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PMTo Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

Sincerely

Reggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Cherie GibsonTo Amy Kennedy Dave RadfordSubject Fwd Safety Video Procedures and ProtocolDate Friday July 11 2014 91809 AM

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

Begin forwarded message

From Adams Maggie ltMaggieAdamshdrinccomgtDate July 11 2014 at 91130 AM EDTTo Cherie Gibson ltcgibsonprrbizcomgtSubject Fwd Safety Video Procedures and Protocol

Sent Remotely

Begin forwarded message

From Garraffa Ronald ltRonaldGarraffahdrinccomgtDate July 11 2014 at 90905 AM EDTTo Carroll Steven M ltStevenCarrollhdrinccomgt Adams Maggie ltMaggieAdamshdrinccomgt Brown James (DC)

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

ltJamesDBrownhdrinccomgt Soronson Marc ltMarcSoronsonhdrinccomgtSubject Fwd Safety Video Procedures and Protocol

Ron Garraffa CCMHDR ENGINEERINGSent from my iPhone

Begin forwarded message

From Perry Thomas (DDOT) ltthomasperrydcgovgtDate July 11 2014 at 84225 AM EDTTo Ellerbe Kelton (FEMS) ltkeltonellerbedcgovgtCc Sanders Reggie (DDOT) ltreggiesandersdcgovgt Williams Errol (DDOT) lterrolwilliamsdcgovgt ronaldgarraffahdrinccom ltronaldgarraffahdrinccomgt Ian Swain ltIanthecsmicomgt Thomas John (FEMS) ltjohnthomasdcgovgt Zike Steven (DDOT) ltStevenZikedcgovgtSubject Safety Video Procedures and Protocol

Hello Captain Ellerbe Thank you for taking the time to meet with us earlier this week to discuss DDOTrsquos implementation plan for filming and content development for Streetcar safety videos As you are aware the safety video is a key element in our rail activation plan and commitment to the safety goals and requirements of DDOT the SSO and FTA Our team will provide you and the SSO the following materials

lt--[if supportLists]--gt1 lt--[endif]--gtStory Board Mock Ups for Video (content will focus on how to safely ride streetcar)

lt--[if supportLists]--gt2 lt--[endif]--gtFilm Schedule and location

We will also adhere to the following restrictions

lt--[if supportLists]--gt1 lt--[endif]--gtOnly DDOT and its agents (HDR PRR etc) will be on-board the vehicle during filming which is consistent with program testing procedures to-date

For any questions feel free to contact me at the coordinates below Thank you and Best Regards Thomas

Thomas Perry PEProgram Manager DC StreetcarDistrict Department of Transportation (DDOT)Infrastructure Project Management Administration (IPMA)55 M Street SE 4th FloorWashington DC 20003Tel 202-671-1493Cell Fax 202-671-4714e-mail ThomasPerrydcgov DC Public Schoolsrsquo Beautification Day is on Saturday August 23 Roll up your sleeves and help beautify our schools Sign up to volunteer

From Dave RadfordTo Amy KennedySubject how to ride budget questionDate Tuesday July 29 2014 40530 PMAttachments image001png

Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave RadfordSubject How to Ride video check inDate Monday July 14 2014 111600 PM

Hi Dave As you saw in my last email we are full speed ahead for the How to Ride video

Cheers Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Cherie Gibson Dave RadfordSubject How to Ride video updatesDate Monday August 11 2014 15300 PMAttachments Stubbed Attachmentshtm

This messages contents have been archived by the Barracuda Message ArchiverDC Streetcar How to Ride Video - Scriptdocx (301K)DC Streetcar How to Ride Video Shot List_AK Notesxlsx (302K)Headshot 2012jpg (3373K)HS 2013jpeg (10M)

Hello hello

- Extras

tras on the

n block it as

ph andor

ions for us- profile we

-

of anything to

d vests when

- on it during

rs Audio help) I think th Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave RadfordCc Cherie GibsonSubject One favor on the How to Ride video todayDate Thursday July 24 2014 104400 AM

Hey Dave

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy --------- Hello Thomas I

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Dave RadfordTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re ApptDate Monday August 04 2014 114651 AM

Also Taylor had some cool ideas about outdoor locations for that an keeping things colorful Im open to that too

Dave

Sent from my iPhone

On Aug 4 2014 at 824 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Sounds good Irsquoll be looking into other options this week

From Dave Radford Sent Monday August 04 2014 1123 AMTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re Appt Lets use Cicis apt only if we cant find anything better (more natural light) Dave

Sent from my iPhone

On Aug 4 2014 at 812 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt

Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

From Taylor - PopMotion PicturesTo Amy KennedySubject Re ApptDate Monday August 04 2014 112041 AMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Hi AmyFrom the pictures I saw it didnt look like it would work very well for the shoot Are there any other options

On 842014 1112 AM Amy Kennedy wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for StreetcarDate Thursday August 07 2014 93140 AM

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amygt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

On 872014 938 AM Amy Kennedy wrote

Agreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

gt gtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

Thanks

Amy

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

72014 938 AM Amy Kennedy wroteAgreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

Best-Taylor

On 6242014 220 PM Dave Radford wrote

Hi Taylor

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

This messages contents have been archived by the Barracuda Message Archiver
(301K)
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(10M)
Page 13: DC Streetcar Emails 2

Reggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Cherie GibsonTo Amy Kennedy Dave RadfordSubject Fwd Safety Video Procedures and ProtocolDate Friday July 11 2014 91809 AM

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

Begin forwarded message

From Adams Maggie ltMaggieAdamshdrinccomgtDate July 11 2014 at 91130 AM EDTTo Cherie Gibson ltcgibsonprrbizcomgtSubject Fwd Safety Video Procedures and Protocol

Sent Remotely

Begin forwarded message

From Garraffa Ronald ltRonaldGarraffahdrinccomgtDate July 11 2014 at 90905 AM EDTTo Carroll Steven M ltStevenCarrollhdrinccomgt Adams Maggie ltMaggieAdamshdrinccomgt Brown James (DC)

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

ltJamesDBrownhdrinccomgt Soronson Marc ltMarcSoronsonhdrinccomgtSubject Fwd Safety Video Procedures and Protocol

Ron Garraffa CCMHDR ENGINEERINGSent from my iPhone

Begin forwarded message

From Perry Thomas (DDOT) ltthomasperrydcgovgtDate July 11 2014 at 84225 AM EDTTo Ellerbe Kelton (FEMS) ltkeltonellerbedcgovgtCc Sanders Reggie (DDOT) ltreggiesandersdcgovgt Williams Errol (DDOT) lterrolwilliamsdcgovgt ronaldgarraffahdrinccom ltronaldgarraffahdrinccomgt Ian Swain ltIanthecsmicomgt Thomas John (FEMS) ltjohnthomasdcgovgt Zike Steven (DDOT) ltStevenZikedcgovgtSubject Safety Video Procedures and Protocol

Hello Captain Ellerbe Thank you for taking the time to meet with us earlier this week to discuss DDOTrsquos implementation plan for filming and content development for Streetcar safety videos As you are aware the safety video is a key element in our rail activation plan and commitment to the safety goals and requirements of DDOT the SSO and FTA Our team will provide you and the SSO the following materials

lt--[if supportLists]--gt1 lt--[endif]--gtStory Board Mock Ups for Video (content will focus on how to safely ride streetcar)

lt--[if supportLists]--gt2 lt--[endif]--gtFilm Schedule and location

We will also adhere to the following restrictions

lt--[if supportLists]--gt1 lt--[endif]--gtOnly DDOT and its agents (HDR PRR etc) will be on-board the vehicle during filming which is consistent with program testing procedures to-date

For any questions feel free to contact me at the coordinates below Thank you and Best Regards Thomas

Thomas Perry PEProgram Manager DC StreetcarDistrict Department of Transportation (DDOT)Infrastructure Project Management Administration (IPMA)55 M Street SE 4th FloorWashington DC 20003Tel 202-671-1493Cell Fax 202-671-4714e-mail ThomasPerrydcgov DC Public Schoolsrsquo Beautification Day is on Saturday August 23 Roll up your sleeves and help beautify our schools Sign up to volunteer

From Dave RadfordTo Amy KennedySubject how to ride budget questionDate Tuesday July 29 2014 40530 PMAttachments image001png

Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave RadfordSubject How to Ride video check inDate Monday July 14 2014 111600 PM

Hi Dave As you saw in my last email we are full speed ahead for the How to Ride video

Cheers Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Cherie Gibson Dave RadfordSubject How to Ride video updatesDate Monday August 11 2014 15300 PMAttachments Stubbed Attachmentshtm

This messages contents have been archived by the Barracuda Message ArchiverDC Streetcar How to Ride Video - Scriptdocx (301K)DC Streetcar How to Ride Video Shot List_AK Notesxlsx (302K)Headshot 2012jpg (3373K)HS 2013jpeg (10M)

Hello hello

- Extras

tras on the

n block it as

ph andor

ions for us- profile we

-

of anything to

d vests when

- on it during

rs Audio help) I think th Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave RadfordCc Cherie GibsonSubject One favor on the How to Ride video todayDate Thursday July 24 2014 104400 AM

Hey Dave

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy --------- Hello Thomas I

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Dave RadfordTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re ApptDate Monday August 04 2014 114651 AM

Also Taylor had some cool ideas about outdoor locations for that an keeping things colorful Im open to that too

Dave

Sent from my iPhone

On Aug 4 2014 at 824 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Sounds good Irsquoll be looking into other options this week

From Dave Radford Sent Monday August 04 2014 1123 AMTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re Appt Lets use Cicis apt only if we cant find anything better (more natural light) Dave

Sent from my iPhone

On Aug 4 2014 at 812 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt

Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

From Taylor - PopMotion PicturesTo Amy KennedySubject Re ApptDate Monday August 04 2014 112041 AMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Hi AmyFrom the pictures I saw it didnt look like it would work very well for the shoot Are there any other options

On 842014 1112 AM Amy Kennedy wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for StreetcarDate Thursday August 07 2014 93140 AM

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amygt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

On 872014 938 AM Amy Kennedy wrote

Agreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

gt gtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

Thanks

Amy

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

72014 938 AM Amy Kennedy wroteAgreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

Best-Taylor

On 6242014 220 PM Dave Radford wrote

Hi Taylor

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

This messages contents have been archived by the Barracuda Message Archiver
(301K)
(302K)
(3373K)
(10M)
Page 14: DC Streetcar Emails 2

From Cherie GibsonTo Amy Kennedy Dave RadfordSubject Fwd Safety Video Procedures and ProtocolDate Friday July 11 2014 91809 AM

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

Begin forwarded message

From Adams Maggie ltMaggieAdamshdrinccomgtDate July 11 2014 at 91130 AM EDTTo Cherie Gibson ltcgibsonprrbizcomgtSubject Fwd Safety Video Procedures and Protocol

Sent Remotely

Begin forwarded message

From Garraffa Ronald ltRonaldGarraffahdrinccomgtDate July 11 2014 at 90905 AM EDTTo Carroll Steven M ltStevenCarrollhdrinccomgt Adams Maggie ltMaggieAdamshdrinccomgt Brown James (DC)

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

ltJamesDBrownhdrinccomgt Soronson Marc ltMarcSoronsonhdrinccomgtSubject Fwd Safety Video Procedures and Protocol

Ron Garraffa CCMHDR ENGINEERINGSent from my iPhone

Begin forwarded message

From Perry Thomas (DDOT) ltthomasperrydcgovgtDate July 11 2014 at 84225 AM EDTTo Ellerbe Kelton (FEMS) ltkeltonellerbedcgovgtCc Sanders Reggie (DDOT) ltreggiesandersdcgovgt Williams Errol (DDOT) lterrolwilliamsdcgovgt ronaldgarraffahdrinccom ltronaldgarraffahdrinccomgt Ian Swain ltIanthecsmicomgt Thomas John (FEMS) ltjohnthomasdcgovgt Zike Steven (DDOT) ltStevenZikedcgovgtSubject Safety Video Procedures and Protocol

Hello Captain Ellerbe Thank you for taking the time to meet with us earlier this week to discuss DDOTrsquos implementation plan for filming and content development for Streetcar safety videos As you are aware the safety video is a key element in our rail activation plan and commitment to the safety goals and requirements of DDOT the SSO and FTA Our team will provide you and the SSO the following materials

lt--[if supportLists]--gt1 lt--[endif]--gtStory Board Mock Ups for Video (content will focus on how to safely ride streetcar)

lt--[if supportLists]--gt2 lt--[endif]--gtFilm Schedule and location

We will also adhere to the following restrictions

lt--[if supportLists]--gt1 lt--[endif]--gtOnly DDOT and its agents (HDR PRR etc) will be on-board the vehicle during filming which is consistent with program testing procedures to-date

For any questions feel free to contact me at the coordinates below Thank you and Best Regards Thomas

Thomas Perry PEProgram Manager DC StreetcarDistrict Department of Transportation (DDOT)Infrastructure Project Management Administration (IPMA)55 M Street SE 4th FloorWashington DC 20003Tel 202-671-1493Cell Fax 202-671-4714e-mail ThomasPerrydcgov DC Public Schoolsrsquo Beautification Day is on Saturday August 23 Roll up your sleeves and help beautify our schools Sign up to volunteer

From Dave RadfordTo Amy KennedySubject how to ride budget questionDate Tuesday July 29 2014 40530 PMAttachments image001png

Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave RadfordSubject How to Ride video check inDate Monday July 14 2014 111600 PM

Hi Dave As you saw in my last email we are full speed ahead for the How to Ride video

Cheers Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Cherie Gibson Dave RadfordSubject How to Ride video updatesDate Monday August 11 2014 15300 PMAttachments Stubbed Attachmentshtm

This messages contents have been archived by the Barracuda Message ArchiverDC Streetcar How to Ride Video - Scriptdocx (301K)DC Streetcar How to Ride Video Shot List_AK Notesxlsx (302K)Headshot 2012jpg (3373K)HS 2013jpeg (10M)

Hello hello

- Extras

tras on the

n block it as

ph andor

ions for us- profile we

-

of anything to

d vests when

- on it during

rs Audio help) I think th Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave RadfordCc Cherie GibsonSubject One favor on the How to Ride video todayDate Thursday July 24 2014 104400 AM

Hey Dave

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy --------- Hello Thomas I

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Dave RadfordTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re ApptDate Monday August 04 2014 114651 AM

Also Taylor had some cool ideas about outdoor locations for that an keeping things colorful Im open to that too

Dave

Sent from my iPhone

On Aug 4 2014 at 824 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Sounds good Irsquoll be looking into other options this week

From Dave Radford Sent Monday August 04 2014 1123 AMTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re Appt Lets use Cicis apt only if we cant find anything better (more natural light) Dave

Sent from my iPhone

On Aug 4 2014 at 812 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt

Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

From Taylor - PopMotion PicturesTo Amy KennedySubject Re ApptDate Monday August 04 2014 112041 AMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Hi AmyFrom the pictures I saw it didnt look like it would work very well for the shoot Are there any other options

On 842014 1112 AM Amy Kennedy wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for StreetcarDate Thursday August 07 2014 93140 AM

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amygt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

On 872014 938 AM Amy Kennedy wrote

Agreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

gt gtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

Thanks

Amy

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

72014 938 AM Amy Kennedy wroteAgreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

reply email and destroy all copies of the original message Thank you

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-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

Best-Taylor

On 6242014 220 PM Dave Radford wrote

Hi Taylor

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

This messages contents have been archived by the Barracuda Message Archiver
(301K)
(302K)
(3373K)
(10M)
Page 15: DC Streetcar Emails 2

ltJamesDBrownhdrinccomgt Soronson Marc ltMarcSoronsonhdrinccomgtSubject Fwd Safety Video Procedures and Protocol

Ron Garraffa CCMHDR ENGINEERINGSent from my iPhone

Begin forwarded message

From Perry Thomas (DDOT) ltthomasperrydcgovgtDate July 11 2014 at 84225 AM EDTTo Ellerbe Kelton (FEMS) ltkeltonellerbedcgovgtCc Sanders Reggie (DDOT) ltreggiesandersdcgovgt Williams Errol (DDOT) lterrolwilliamsdcgovgt ronaldgarraffahdrinccom ltronaldgarraffahdrinccomgt Ian Swain ltIanthecsmicomgt Thomas John (FEMS) ltjohnthomasdcgovgt Zike Steven (DDOT) ltStevenZikedcgovgtSubject Safety Video Procedures and Protocol

Hello Captain Ellerbe Thank you for taking the time to meet with us earlier this week to discuss DDOTrsquos implementation plan for filming and content development for Streetcar safety videos As you are aware the safety video is a key element in our rail activation plan and commitment to the safety goals and requirements of DDOT the SSO and FTA Our team will provide you and the SSO the following materials

lt--[if supportLists]--gt1 lt--[endif]--gtStory Board Mock Ups for Video (content will focus on how to safely ride streetcar)

lt--[if supportLists]--gt2 lt--[endif]--gtFilm Schedule and location

We will also adhere to the following restrictions

lt--[if supportLists]--gt1 lt--[endif]--gtOnly DDOT and its agents (HDR PRR etc) will be on-board the vehicle during filming which is consistent with program testing procedures to-date

For any questions feel free to contact me at the coordinates below Thank you and Best Regards Thomas

Thomas Perry PEProgram Manager DC StreetcarDistrict Department of Transportation (DDOT)Infrastructure Project Management Administration (IPMA)55 M Street SE 4th FloorWashington DC 20003Tel 202-671-1493Cell Fax 202-671-4714e-mail ThomasPerrydcgov DC Public Schoolsrsquo Beautification Day is on Saturday August 23 Roll up your sleeves and help beautify our schools Sign up to volunteer

From Dave RadfordTo Amy KennedySubject how to ride budget questionDate Tuesday July 29 2014 40530 PMAttachments image001png

Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave RadfordSubject How to Ride video check inDate Monday July 14 2014 111600 PM

Hi Dave As you saw in my last email we are full speed ahead for the How to Ride video

Cheers Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Cherie Gibson Dave RadfordSubject How to Ride video updatesDate Monday August 11 2014 15300 PMAttachments Stubbed Attachmentshtm

This messages contents have been archived by the Barracuda Message ArchiverDC Streetcar How to Ride Video - Scriptdocx (301K)DC Streetcar How to Ride Video Shot List_AK Notesxlsx (302K)Headshot 2012jpg (3373K)HS 2013jpeg (10M)

Hello hello

- Extras

tras on the

n block it as

ph andor

ions for us- profile we

-

of anything to

d vests when

- on it during

rs Audio help) I think th Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave RadfordCc Cherie GibsonSubject One favor on the How to Ride video todayDate Thursday July 24 2014 104400 AM

Hey Dave

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy --------- Hello Thomas I

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Dave RadfordTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re ApptDate Monday August 04 2014 114651 AM

Also Taylor had some cool ideas about outdoor locations for that an keeping things colorful Im open to that too

Dave

Sent from my iPhone

On Aug 4 2014 at 824 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Sounds good Irsquoll be looking into other options this week

From Dave Radford Sent Monday August 04 2014 1123 AMTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re Appt Lets use Cicis apt only if we cant find anything better (more natural light) Dave

Sent from my iPhone

On Aug 4 2014 at 812 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt

Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

From Taylor - PopMotion PicturesTo Amy KennedySubject Re ApptDate Monday August 04 2014 112041 AMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Hi AmyFrom the pictures I saw it didnt look like it would work very well for the shoot Are there any other options

On 842014 1112 AM Amy Kennedy wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for StreetcarDate Thursday August 07 2014 93140 AM

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amygt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

On 872014 938 AM Amy Kennedy wrote

Agreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

gt gtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

Thanks

Amy

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

72014 938 AM Amy Kennedy wroteAgreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

Best-Taylor

On 6242014 220 PM Dave Radford wrote

Hi Taylor

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

This messages contents have been archived by the Barracuda Message Archiver
(301K)
(302K)
(3373K)
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Page 16: DC Streetcar Emails 2

We will also adhere to the following restrictions

lt--[if supportLists]--gt1 lt--[endif]--gtOnly DDOT and its agents (HDR PRR etc) will be on-board the vehicle during filming which is consistent with program testing procedures to-date

For any questions feel free to contact me at the coordinates below Thank you and Best Regards Thomas

Thomas Perry PEProgram Manager DC StreetcarDistrict Department of Transportation (DDOT)Infrastructure Project Management Administration (IPMA)55 M Street SE 4th FloorWashington DC 20003Tel 202-671-1493Cell Fax 202-671-4714e-mail ThomasPerrydcgov DC Public Schoolsrsquo Beautification Day is on Saturday August 23 Roll up your sleeves and help beautify our schools Sign up to volunteer

From Dave RadfordTo Amy KennedySubject how to ride budget questionDate Tuesday July 29 2014 40530 PMAttachments image001png

Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave RadfordSubject How to Ride video check inDate Monday July 14 2014 111600 PM

Hi Dave As you saw in my last email we are full speed ahead for the How to Ride video

Cheers Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Cherie Gibson Dave RadfordSubject How to Ride video updatesDate Monday August 11 2014 15300 PMAttachments Stubbed Attachmentshtm

This messages contents have been archived by the Barracuda Message ArchiverDC Streetcar How to Ride Video - Scriptdocx (301K)DC Streetcar How to Ride Video Shot List_AK Notesxlsx (302K)Headshot 2012jpg (3373K)HS 2013jpeg (10M)

Hello hello

- Extras

tras on the

n block it as

ph andor

ions for us- profile we

-

of anything to

d vests when

- on it during

rs Audio help) I think th Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave RadfordCc Cherie GibsonSubject One favor on the How to Ride video todayDate Thursday July 24 2014 104400 AM

Hey Dave

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy --------- Hello Thomas I

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Dave RadfordTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re ApptDate Monday August 04 2014 114651 AM

Also Taylor had some cool ideas about outdoor locations for that an keeping things colorful Im open to that too

Dave

Sent from my iPhone

On Aug 4 2014 at 824 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Sounds good Irsquoll be looking into other options this week

From Dave Radford Sent Monday August 04 2014 1123 AMTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re Appt Lets use Cicis apt only if we cant find anything better (more natural light) Dave

Sent from my iPhone

On Aug 4 2014 at 812 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt

Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

From Taylor - PopMotion PicturesTo Amy KennedySubject Re ApptDate Monday August 04 2014 112041 AMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Hi AmyFrom the pictures I saw it didnt look like it would work very well for the shoot Are there any other options

On 842014 1112 AM Amy Kennedy wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for StreetcarDate Thursday August 07 2014 93140 AM

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amygt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

On 872014 938 AM Amy Kennedy wrote

Agreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

gt gtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

Thanks

Amy

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

72014 938 AM Amy Kennedy wroteAgreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

Best-Taylor

On 6242014 220 PM Dave Radford wrote

Hi Taylor

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

This messages contents have been archived by the Barracuda Message Archiver
(301K)
(302K)
(3373K)
(10M)
Page 17: DC Streetcar Emails 2

From Dave RadfordTo Amy KennedySubject how to ride budget questionDate Tuesday July 29 2014 40530 PMAttachments image001png

Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave RadfordSubject How to Ride video check inDate Monday July 14 2014 111600 PM

Hi Dave As you saw in my last email we are full speed ahead for the How to Ride video

Cheers Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Cherie Gibson Dave RadfordSubject How to Ride video updatesDate Monday August 11 2014 15300 PMAttachments Stubbed Attachmentshtm

This messages contents have been archived by the Barracuda Message ArchiverDC Streetcar How to Ride Video - Scriptdocx (301K)DC Streetcar How to Ride Video Shot List_AK Notesxlsx (302K)Headshot 2012jpg (3373K)HS 2013jpeg (10M)

Hello hello

- Extras

tras on the

n block it as

ph andor

ions for us- profile we

-

of anything to

d vests when

- on it during

rs Audio help) I think th Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave RadfordCc Cherie GibsonSubject One favor on the How to Ride video todayDate Thursday July 24 2014 104400 AM

Hey Dave

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy --------- Hello Thomas I

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Dave RadfordTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re ApptDate Monday August 04 2014 114651 AM

Also Taylor had some cool ideas about outdoor locations for that an keeping things colorful Im open to that too

Dave

Sent from my iPhone

On Aug 4 2014 at 824 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Sounds good Irsquoll be looking into other options this week

From Dave Radford Sent Monday August 04 2014 1123 AMTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re Appt Lets use Cicis apt only if we cant find anything better (more natural light) Dave

Sent from my iPhone

On Aug 4 2014 at 812 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt

Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

From Taylor - PopMotion PicturesTo Amy KennedySubject Re ApptDate Monday August 04 2014 112041 AMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Hi AmyFrom the pictures I saw it didnt look like it would work very well for the shoot Are there any other options

On 842014 1112 AM Amy Kennedy wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for StreetcarDate Thursday August 07 2014 93140 AM

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amygt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

On 872014 938 AM Amy Kennedy wrote

Agreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

gt gtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

Thanks

Amy

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

72014 938 AM Amy Kennedy wroteAgreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

Best-Taylor

On 6242014 220 PM Dave Radford wrote

Hi Taylor

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

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-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

This messages contents have been archived by the Barracuda Message Archiver
(301K)
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Page 18: DC Streetcar Emails 2

From Amy KennedyTo Dave RadfordSubject How to Ride video check inDate Monday July 14 2014 111600 PM

Hi Dave As you saw in my last email we are full speed ahead for the How to Ride video

Cheers Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Cherie Gibson Dave RadfordSubject How to Ride video updatesDate Monday August 11 2014 15300 PMAttachments Stubbed Attachmentshtm

This messages contents have been archived by the Barracuda Message ArchiverDC Streetcar How to Ride Video - Scriptdocx (301K)DC Streetcar How to Ride Video Shot List_AK Notesxlsx (302K)Headshot 2012jpg (3373K)HS 2013jpeg (10M)

Hello hello

- Extras

tras on the

n block it as

ph andor

ions for us- profile we

-

of anything to

d vests when

- on it during

rs Audio help) I think th Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave RadfordCc Cherie GibsonSubject One favor on the How to Ride video todayDate Thursday July 24 2014 104400 AM

Hey Dave

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy --------- Hello Thomas I

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Dave RadfordTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re ApptDate Monday August 04 2014 114651 AM

Also Taylor had some cool ideas about outdoor locations for that an keeping things colorful Im open to that too

Dave

Sent from my iPhone

On Aug 4 2014 at 824 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Sounds good Irsquoll be looking into other options this week

From Dave Radford Sent Monday August 04 2014 1123 AMTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re Appt Lets use Cicis apt only if we cant find anything better (more natural light) Dave

Sent from my iPhone

On Aug 4 2014 at 812 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt

Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

From Taylor - PopMotion PicturesTo Amy KennedySubject Re ApptDate Monday August 04 2014 112041 AMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Hi AmyFrom the pictures I saw it didnt look like it would work very well for the shoot Are there any other options

On 842014 1112 AM Amy Kennedy wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for StreetcarDate Thursday August 07 2014 93140 AM

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amygt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

On 872014 938 AM Amy Kennedy wrote

Agreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

gt gtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

Thanks

Amy

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

72014 938 AM Amy Kennedy wroteAgreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

Best-Taylor

On 6242014 220 PM Dave Radford wrote

Hi Taylor

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

This messages contents have been archived by the Barracuda Message Archiver
(301K)
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(10M)
Page 19: DC Streetcar Emails 2

From Amy KennedyTo Cherie Gibson Dave RadfordSubject How to Ride video updatesDate Monday August 11 2014 15300 PMAttachments Stubbed Attachmentshtm

This messages contents have been archived by the Barracuda Message ArchiverDC Streetcar How to Ride Video - Scriptdocx (301K)DC Streetcar How to Ride Video Shot List_AK Notesxlsx (302K)Headshot 2012jpg (3373K)HS 2013jpeg (10M)

Hello hello

- Extras

tras on the

n block it as

ph andor

ions for us- profile we

-

of anything to

d vests when

- on it during

rs Audio help) I think th Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave RadfordCc Cherie GibsonSubject One favor on the How to Ride video todayDate Thursday July 24 2014 104400 AM

Hey Dave

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy --------- Hello Thomas I

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Dave RadfordTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re ApptDate Monday August 04 2014 114651 AM

Also Taylor had some cool ideas about outdoor locations for that an keeping things colorful Im open to that too

Dave

Sent from my iPhone

On Aug 4 2014 at 824 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Sounds good Irsquoll be looking into other options this week

From Dave Radford Sent Monday August 04 2014 1123 AMTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re Appt Lets use Cicis apt only if we cant find anything better (more natural light) Dave

Sent from my iPhone

On Aug 4 2014 at 812 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt

Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

From Taylor - PopMotion PicturesTo Amy KennedySubject Re ApptDate Monday August 04 2014 112041 AMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Hi AmyFrom the pictures I saw it didnt look like it would work very well for the shoot Are there any other options

On 842014 1112 AM Amy Kennedy wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for StreetcarDate Thursday August 07 2014 93140 AM

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amygt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

On 872014 938 AM Amy Kennedy wrote

Agreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

gt gtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

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-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

Thanks

Amy

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

72014 938 AM Amy Kennedy wroteAgreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

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From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

Best-Taylor

On 6242014 220 PM Dave Radford wrote

Hi Taylor

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

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-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

This messages contents have been archived by the Barracuda Message Archiver
(301K)
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Page 20: DC Streetcar Emails 2

tras on the

n block it as

ph andor

ions for us- profile we

-

of anything to

d vests when

- on it during

rs Audio help) I think th Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave RadfordCc Cherie GibsonSubject One favor on the How to Ride video todayDate Thursday July 24 2014 104400 AM

Hey Dave

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy --------- Hello Thomas I

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Dave RadfordTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re ApptDate Monday August 04 2014 114651 AM

Also Taylor had some cool ideas about outdoor locations for that an keeping things colorful Im open to that too

Dave

Sent from my iPhone

On Aug 4 2014 at 824 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Sounds good Irsquoll be looking into other options this week

From Dave Radford Sent Monday August 04 2014 1123 AMTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re Appt Lets use Cicis apt only if we cant find anything better (more natural light) Dave

Sent from my iPhone

On Aug 4 2014 at 812 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt

Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

From Taylor - PopMotion PicturesTo Amy KennedySubject Re ApptDate Monday August 04 2014 112041 AMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Hi AmyFrom the pictures I saw it didnt look like it would work very well for the shoot Are there any other options

On 842014 1112 AM Amy Kennedy wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for StreetcarDate Thursday August 07 2014 93140 AM

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amygt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

On 872014 938 AM Amy Kennedy wrote

Agreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

gt gtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

Thanks

Amy

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

72014 938 AM Amy Kennedy wroteAgreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

Best-Taylor

On 6242014 220 PM Dave Radford wrote

Hi Taylor

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 21: DC Streetcar Emails 2

From Amy KennedyTo Dave RadfordCc Cherie GibsonSubject One favor on the How to Ride video todayDate Thursday July 24 2014 104400 AM

Hey Dave

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy --------- Hello Thomas I

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Dave RadfordTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re ApptDate Monday August 04 2014 114651 AM

Also Taylor had some cool ideas about outdoor locations for that an keeping things colorful Im open to that too

Dave

Sent from my iPhone

On Aug 4 2014 at 824 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Sounds good Irsquoll be looking into other options this week

From Dave Radford Sent Monday August 04 2014 1123 AMTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re Appt Lets use Cicis apt only if we cant find anything better (more natural light) Dave

Sent from my iPhone

On Aug 4 2014 at 812 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt

Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

From Taylor - PopMotion PicturesTo Amy KennedySubject Re ApptDate Monday August 04 2014 112041 AMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Hi AmyFrom the pictures I saw it didnt look like it would work very well for the shoot Are there any other options

On 842014 1112 AM Amy Kennedy wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for StreetcarDate Thursday August 07 2014 93140 AM

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amygt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

On 872014 938 AM Amy Kennedy wrote

Agreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

gt gtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

Thanks

Amy

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

72014 938 AM Amy Kennedy wroteAgreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

Best-Taylor

On 6242014 220 PM Dave Radford wrote

Hi Taylor

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 22: DC Streetcar Emails 2

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy --------- Hello Thomas I

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Dave RadfordTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re ApptDate Monday August 04 2014 114651 AM

Also Taylor had some cool ideas about outdoor locations for that an keeping things colorful Im open to that too

Dave

Sent from my iPhone

On Aug 4 2014 at 824 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Sounds good Irsquoll be looking into other options this week

From Dave Radford Sent Monday August 04 2014 1123 AMTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re Appt Lets use Cicis apt only if we cant find anything better (more natural light) Dave

Sent from my iPhone

On Aug 4 2014 at 812 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt

Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

From Taylor - PopMotion PicturesTo Amy KennedySubject Re ApptDate Monday August 04 2014 112041 AMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Hi AmyFrom the pictures I saw it didnt look like it would work very well for the shoot Are there any other options

On 842014 1112 AM Amy Kennedy wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for StreetcarDate Thursday August 07 2014 93140 AM

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amygt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

On 872014 938 AM Amy Kennedy wrote

Agreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

gt gtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

Thanks

Amy

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

72014 938 AM Amy Kennedy wroteAgreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

Best-Taylor

On 6242014 220 PM Dave Radford wrote

Hi Taylor

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 23: DC Streetcar Emails 2

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Dave RadfordTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re ApptDate Monday August 04 2014 114651 AM

Also Taylor had some cool ideas about outdoor locations for that an keeping things colorful Im open to that too

Dave

Sent from my iPhone

On Aug 4 2014 at 824 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Sounds good Irsquoll be looking into other options this week

From Dave Radford Sent Monday August 04 2014 1123 AMTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re Appt Lets use Cicis apt only if we cant find anything better (more natural light) Dave

Sent from my iPhone

On Aug 4 2014 at 812 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt

Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

From Taylor - PopMotion PicturesTo Amy KennedySubject Re ApptDate Monday August 04 2014 112041 AMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Hi AmyFrom the pictures I saw it didnt look like it would work very well for the shoot Are there any other options

On 842014 1112 AM Amy Kennedy wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for StreetcarDate Thursday August 07 2014 93140 AM

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amygt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

On 872014 938 AM Amy Kennedy wrote

Agreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

gt gtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

Thanks

Amy

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

72014 938 AM Amy Kennedy wroteAgreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

Best-Taylor

On 6242014 220 PM Dave Radford wrote

Hi Taylor

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 24: DC Streetcar Emails 2

From Dave RadfordTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re ApptDate Monday August 04 2014 114651 AM

Also Taylor had some cool ideas about outdoor locations for that an keeping things colorful Im open to that too

Dave

Sent from my iPhone

On Aug 4 2014 at 824 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Sounds good Irsquoll be looking into other options this week

From Dave Radford Sent Monday August 04 2014 1123 AMTo Amy KennedyCc Taylor - PopMotion PicturesSubject Re Appt Lets use Cicis apt only if we cant find anything better (more natural light) Dave

Sent from my iPhone

On Aug 4 2014 at 812 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt

Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

From Taylor - PopMotion PicturesTo Amy KennedySubject Re ApptDate Monday August 04 2014 112041 AMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Hi AmyFrom the pictures I saw it didnt look like it would work very well for the shoot Are there any other options

On 842014 1112 AM Amy Kennedy wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for StreetcarDate Thursday August 07 2014 93140 AM

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amygt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

On 872014 938 AM Amy Kennedy wrote

Agreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

gt gtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

Thanks

Amy

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

72014 938 AM Amy Kennedy wroteAgreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

Best-Taylor

On 6242014 220 PM Dave Radford wrote

Hi Taylor

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 25: DC Streetcar Emails 2

Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

From Taylor - PopMotion PicturesTo Amy KennedySubject Re ApptDate Monday August 04 2014 112041 AMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Hi AmyFrom the pictures I saw it didnt look like it would work very well for the shoot Are there any other options

On 842014 1112 AM Amy Kennedy wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for StreetcarDate Thursday August 07 2014 93140 AM

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amygt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

On 872014 938 AM Amy Kennedy wrote

Agreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

gt gtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

Thanks

Amy

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

72014 938 AM Amy Kennedy wroteAgreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

Best-Taylor

On 6242014 220 PM Dave Radford wrote

Hi Taylor

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 26: DC Streetcar Emails 2

From Taylor - PopMotion PicturesTo Amy KennedySubject Re ApptDate Monday August 04 2014 112041 AMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Hi AmyFrom the pictures I saw it didnt look like it would work very well for the shoot Are there any other options

On 842014 1112 AM Amy Kennedy wrote

Hi Taylor

Thanks

Amy

From Dave Radford Sent Thursday July 31 2014 732 PMTo Taylor - PopMotion PicturesCc Amy KennedySubject FW Appt Pics of Cicirsquos apartment Possible location for us DAVE RADFORDDigital Strategist2064626395 From Christel Ghattas Sent Thursday July 31 2014 426 PMTo Dave RadfordSubject Appt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for StreetcarDate Thursday August 07 2014 93140 AM

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amygt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

On 872014 938 AM Amy Kennedy wrote

Agreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

gt gtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

Thanks

Amy

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

72014 938 AM Amy Kennedy wroteAgreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

Best-Taylor

On 6242014 220 PM Dave Radford wrote

Hi Taylor

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 27: DC Streetcar Emails 2

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-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for StreetcarDate Thursday August 07 2014 93140 AM

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amygt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

On 872014 938 AM Amy Kennedy wrote

Agreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

gt gtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

Thanks

Amy

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

72014 938 AM Amy Kennedy wroteAgreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

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-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

Best-Taylor

On 6242014 220 PM Dave Radford wrote

Hi Taylor

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 28: DC Streetcar Emails 2

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for StreetcarDate Thursday August 07 2014 93140 AM

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amygt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

On 872014 938 AM Amy Kennedy wrote

Agreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

gt gtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

Thanks

Amy

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

72014 938 AM Amy Kennedy wroteAgreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

Best-Taylor

On 6242014 220 PM Dave Radford wrote

Hi Taylor

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 29: DC Streetcar Emails 2

From Taylor - PopMotion PicturesTo Amy Kennedy Dave RadfordSubject Re Casting for StreetcarDate Thursday August 07 2014 12047 PMAttachments 4abf8c_e72b026c380826e43c5f22b8e8456c39jpg_srz_232_67_75_22_050_120_000_jpg_srz

Ok I have 100 confirmation from both actors and also have their sizes in case we are trying to get any specific wardrobe for them but told them both to try to bring as many options as they can with an 80s vibeLet me know if you need anything else from them

BenjaminShoe size is about 10 12pants size is about 36 waist 32 length shirt sizes are large or extra large

AlexDress 4 (if the stylist buys from old navy or gap Im a 2 that brand is forgiving) Shoe 7 Shirt small if its a button up maybe a medium

On 872014 938 AM Amy Kennedy wrote

Agreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt Hi Dave amp Amy

gt gtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

Thanks

Amy

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

72014 938 AM Amy Kennedy wroteAgreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

Best-Taylor

On 6242014 220 PM Dave Radford wrote

Hi Taylor

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 30: DC Streetcar Emails 2

gt gtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

Thanks

Amy

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

72014 938 AM Amy Kennedy wroteAgreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

Best-Taylor

On 6242014 220 PM Dave Radford wrote

Hi Taylor

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 31: DC Streetcar Emails 2

From Dave RadfordTo Amy KennedySubject RE Casting for StreetcarDate Monday August 11 2014 54357 PM

Hi Amy See my responses below DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Monday August 11 2014 211 PMTo Dave RadfordSubject FW Casting for Streetcar

Thanks

Amy

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday August 07 2014 121 PMTo Amy Kennedy Dave RadfordSubject Re Casting for Streetcar

72014 938 AM Amy Kennedy wroteAgreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

Best-Taylor

On 6242014 220 PM Dave Radford wrote

Hi Taylor

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 32: DC Streetcar Emails 2

72014 938 AM Amy Kennedy wroteAgreed

-----Original Message-----From Dave RadfordSent Thursday August 07 2014 932 AMTo Taylor - PopMotion PicturesCc Amy KennedySubject Re Casting for Streetcar

Theyre both great Lets book them ASAP

Dave

gt On Aug 7 2014 at 630 AM Taylor - PopMotion Pictures ltpopmotionpicturesgmailcomgt wrotegtgt

gtgt thanksgt -Taylorgtgtgtgt ltHeadshot 2012jpggtgt ltHS 2013jpeggt

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by

reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

Best-Taylor

On 6242014 220 PM Dave Radford wrote

Hi Taylor

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 33: DC Streetcar Emails 2

reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

Best-Taylor

On 6242014 220 PM Dave Radford wrote

Hi Taylor

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 34: DC Streetcar Emails 2

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride schedule changeDate Thursday June 26 2014 95036 AMAttachments image001png

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday June 25 2014 1132 AMTo Amy KennedySubject FW DC Streetcar How To Ride schedule change FYI wersquore all good for the new dates DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Tuesday June 24 2014 1125 AMTo Dave RadfordSubject Re DC Streetcar How To Ride schedule change

Best-Taylor

On 6242014 220 PM Dave Radford wrote

Hi Taylor

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 35: DC Streetcar Emails 2

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

View my profile PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

-- Taylor Morden PopMotion Picturespopmotionpicturesgmailcom541-285-0407wwwpopmotionpicturescom

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

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  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 36: DC Streetcar Emails 2

From Amy KennedyTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject RE DC Streetcar How to Ride Video - Overview and Logistics BriefDate Wednesday July 30 2014 21600 PM

Hi Thomas Was the information I sent useful for briefing and notifying the safety office on our How to Ride video plan Dave (our director) and I can be available by phone as well if that would help Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy Kennedy Sent Friday July 25 2014 615 PMTo ThomasPerrydcgovCc Adams Maggie Young Chinaka Cherie GibsonSubject DC Streetcar How to Ride Video - Overview and Logistics Brief Hello Thomas

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 37: DC Streetcar Emails 2

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 38: DC Streetcar Emails 2

From Amy KennedyTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 93500 AM

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 749 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 39: DC Streetcar Emails 2

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 40: DC Streetcar Emails 2

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline Thanks Dave Irsquom taking a look now AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 41: DC Streetcar Emails 2

From Amy KennedyTo Dave RadfordSubject RE DC Streetcar How To Ride Video Script OutlineDate Thursday July 24 2014 25400 PM

Thank you

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Dave RadfordSent Thursday July 24 2014 209 PMTo Amy KennedySubject Re DC Streetcar How To Ride Video Script Outline

FYI Ill noodle our actor situation and send my ideas as soon as I can today

Dave

Sent from my iPhone

gt On Jul 23 2014 at 325 PM Amy Kennedy ltakennedyprrbizcomgt wrotegtgt

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 42: DC Streetcar Emails 2

gt sect

gt middot

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 43: DC Streetcar Emails 2

gtgt Amygtgtgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C | gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgtgtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 457 PMgt To Amy Kennedy Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt e etc) to show her as this amazing girl that hersquod be lucky to have Anyway let me know your thoughts on thatgtgt DAVE RADFORDgt Digital Strategistgt 2064626395gtgt From Amy Kennedygt Sent Wednesday July 23 2014 155 PMgt To Dave Radford Cherie Gibsongt Subject RE DC Streetcar How To Ride Video Script Outlinegtgt Thanks Dave Irsquom taking a look nowgtgtgt AMY KENNEDYgt Senior Account Manager Mid-Atlantic Region Officegt 2026849258 | C gt akennedyprrbizcomltmailtoemailprrbizcomgtgtgt PRRgt 1220 19th Street NW Suite 801gt Washington DC 20036gt wwwprrbizcomlthttpwwwprrbizcomgt

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 44: DC Streetcar Emails 2

gtgt Experts in human-powered changegtgt From Dave Radfordgt Sent Wednesday July 23 2014 126 PMgt To Amy Kennedy Cherie Gibsongt Subject DC Streetcar How To Ride Video Script Outlinegtgt I had some names mixed up in that last version Please review this one insteadgtgt Davegt ltDC Streetcar How To Ride Video Script Outline_AK suggestionsdocxgtgt ltDC Streetcar How to Ride Video - Creative Background and Logisticsgt Requestdocxgt ltSafety Snapshots_041814pdfgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 45: DC Streetcar Emails 2

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script OutlineDate Wednesday July 23 2014 74919 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 325 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 46: DC Streetcar Emails 2

Also Dave just some additional tasks that came to mind Can you look overrespond to these items by Friday

middot

Diagrams ndash probably this image on the DC Streetcar website httpwwwdcstreetcarcomprojectshbenning

middot

Okay I think that covers everything Thank you for reading to the end J Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 47: DC Streetcar Emails 2

PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 457 PMTo Amy Kennedy Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Wednesday July 23 2014 155 PMTo Dave Radford Cherie GibsonSubject RE DC Streetcar How To Ride Video Script Outline

KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C

Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Wednesday July 23 2014 126 PMTo Amy Kennedy Cherie GibsonSubject DC Streetcar How To Ride Video Script Outline

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 48: DC Streetcar Emails 2

I had some names mixed up in that last version Please review this one instead Dave

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 49: DC Streetcar Emails 2

From Amy KennedyTo Gustafson JamieSubject RE DC UnitedDC Streetcar opportunitiesDate Thursday August 07 2014 54500 PM

Hi Jamie My turn to apologize Thank you so much for getting back to me I hope all is well at the All-Star this week I saw that DC United players have a strong presence there Next Thursday works well and Irsquom going to see if my colleague Dave can join us as well Hersquoll be directing the video I mentioned to you and I think he would add value to our conversation if you have any particular questions about it If 11am still works for you Irsquoll send a calendar invite your way Amy

From Gustafson Jamie [mailtoJGustafsondcunitedcom] Sent Monday August 04 2014 516 PMTo Amy KennedySubject RE DC UnitedDC Streetcar opportunities Amy

well BestJamie Jamie GustafsonDirector of MarketingDC United - Major League Soccer2400 East Capitol Street SE | Washington DC 20003O 2025875446 | C

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday July 23 2014 931 PMTo Gustafson JamieSubject DC UnitedDC Streetcar opportunities

Hello Jamie

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 50: DC Streetcar Emails 2

f

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 51: DC Streetcar Emails 2

From Alex SobieTo Amy KennedySubject Re Design request Newspaper prop for DC Streetcar videoDate Friday August 08 2014 44244 PM

ALEX SOBIEDesign Director2064626344 | asobieprrbizcom | aesob

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom

Experts in human-powered change

From Amy Kennedy ltakennedyprrbizcomgtDate Thursday August 7 2014 712 PMTo Alex Sobie ltasobieprrbizcomgtSubject Design request Newspaper prop for DC Streetcar video

Hi Alex

Thanks Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 52: DC Streetcar Emails 2

2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 53: DC Streetcar Emails 2

From Adams MaggieTo Amy KennedySubject RE Fare flashcards - How to RideDate Wednesday June 17 2015 114021 AM

Nope that still works Maggie AdamsD 2025943273 M 2

From Amy Kennedy [mailtoakennedyprrbizcom] Sent Wednesday June 17 2015 1134 AMTo Adams MaggieSubject RE Fare flashcards - How to Ride Hi Maggie

Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday June 17 2015 1104 AMTo Amy KennedySubject Fare flashcards - How to Ride Hey Amy ndash It looks like farefare policy is finally being finalized Can you remind me what the flashcards now say in the updated How to Ride video Thanks Maggie Adams

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 54: DC Streetcar Emails 2

DC Streetcar Communications ConsultantTransit Plannerdcstreetcarcom

HDR100 M Street SE Suite 305Washington DC 20003D 2025943273 M 2madamshdrinccom

hdrinccomfollow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 55: DC Streetcar Emails 2

From Dave RadfordTo Amy KennedySubject RE how to ride budget questionDate Tuesday July 29 2014 45045 PM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Tuesday July 29 2014 147 PMTo Dave RadfordSubject Re how to ride budget question Hey Dave

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom Sent from my iPhone

On Jul 29 2014 at 405 PM Dave Radford ltdradfordprrbizcomgt wrote

Hi Amy

RADFORD

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 56: DC Streetcar Emails 2

Digital Strategist2064626395 | dradfordprrbizcomltimage001pnggtView my profile

PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 57: DC Streetcar Emails 2

From Dave RadfordTo Amy KennedyCc Emem DAbreau Cherie GibsonSubject Re How to Ride video - travel for DaveDate Tuesday July 15 2014 91251 AM

Yep Those are the dates

Dave

Sent from my iPhone

On Jul 14 2014 at 812 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2024450735| akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 58: DC Streetcar Emails 2

From Cherie GibsonTo Amy Kennedy Emem DAbreau Dave RadfordSubject RE How to Ride video - travel for DaveDate Tuesday July 15 2014 100109 AM

From Amy Kennedy Sent Monday July 14 2014 1113 PMTo Emem DAbreau Dave RadfordCc Cherie GibsonSubject How to Ride video - travel for Dave Hi Emem Dave

Thanks all

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 59: DC Streetcar Emails 2

From Adams MaggieTo Amy KennedyCc Cherie Gibson Young ChinakaSubject Re How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 62109 PM

Thanks Id make that change and then its great to send out

Sent Remotely

On Jul 24 2014 at 257 PM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell ( madamshdrinccom | hdrinccomFollow Us ndash Architizer | Facebook | Twitter | YouTube | Flickr

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 60: DC Streetcar Emails 2

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

Thank you Amy ---------

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 61: DC Streetcar Emails 2

Hello Thomas

t please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 62: DC Streetcar Emails 2

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 63: DC Streetcar Emails 2

From Amy KennedyTo Adams MaggieCc Cherie GibsonSubject RE How to Ride Video brief for Thomassafety officeDate Thursday July 24 2014 55700 PM

Hi Maggie

Thank you

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Thursday July 24 2014 1034 AMTo Amy KennedyCc Cherie GibsonSubject Re How to Ride Video brief for Thomassafety office Good morning from Phoenix Were driving to Tucson shortly Question who are the actors

Sent Remotely

MAGGIE ADAMS HDR Engineering IncDC Streetcar Communications Consultant

100 M Street SE Suite 305 | Washington DC | 20003phone (202) 594-3273cell (202) 573-3444 madamshdrinc com | hdrinc com

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 64: DC Streetcar Emails 2

On Jul 24 2014 at 713 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Maggie Cherie

) Thank you Amy --------- Hello Thomas

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 65: DC Streetcar Emails 2

When you have moment please let me know if this will work for the safety office Thank you Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

ltDC Streetcar How to Ride Video - Overview and Logistics Briefdocxgt

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 66: DC Streetcar Emails 2

From Cherie GibsonTo Dave RadfordCc Amy KennedySubject Re How to Ride video scheduleDate Wednesday June 11 2014 70747 AM

Yahoo Ill consult the timeline and Amys vacation plan today to make sure we are covered on this end

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C 2 |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 10 2014 at 754 PM Dave Radford ltdradfordprrbizcomgt wrote

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 67: DC Streetcar Emails 2

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 68: DC Streetcar Emails 2

From Cherie GibsonTo Amy KennedyCc Dave RadfordSubject Re How to Ride video scheduleDate Tuesday June 10 2014 72608 PM

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 69: DC Streetcar Emails 2

From Dave RadfordTo Cherie GibsonCc Amy KennedySubject Re How to Ride video scheduleDate Tuesday June 10 2014 75458 PM

Sweet Script here I come

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

Hey all--we are a go to move forward with this Just got word from Reggie

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 70: DC Streetcar Emails 2

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video Schedule_DR_AK_052114xlsgt

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 71: DC Streetcar Emails 2

From Dave RadfordTo Amy Kennedy Cherie GibsonSubject RE How to Ride video scheduleDate Friday June 20 2014 112520 AM

DAVE RADFORDDigital Strategist2064626395

From Amy Kennedy Sent Thursday June 19 2014 1259 PMTo Dave Radford Cherie GibsonSubject RE How to Ride video schedule

In the meantime yayy Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 10 2014 755 PMTo Cherie GibsonCc Amy KennedySubject Re How to Ride video schedule

Dave

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 72: DC Streetcar Emails 2

Sent from my iPhone

On Jun 10 2014 at 426 PM Cherie Gibson ltcgibsonprrbizcomgt wrote

CHERIE GIBSONSenior Associate Mid-Atlantic Region Office2026849253|C |cgibsonprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

On Jun 6 2014 at 841 AM Amy Kennedy ltakennedyprrbizcomgt wrote

Hi Cherie Dave Wanted to make sure I left you both with the most How to Ride video schedule Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C 2 akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

ltRevised DC Streetcar How To Ride Video

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 73: DC Streetcar Emails 2

Schedule_DR_AK_052114xlsgt

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 74: DC Streetcar Emails 2

From Amy KennedyTo Cherie Gibson Dave RadfordSubject RE How to Ride video updatesDate Monday August 11 2014 15300 PM

Forgot to provide the link to the video featuring our main character httpswwwyoutubecomwatchv=d5Xp2c42dk4

From Amy Kennedy Sent Monday August 11 2014 153 PMTo Cherie Gibson Dave Radford (dradfordprrbizcom)Subject How to Ride video updates Hello hello

Casting

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 75: DC Streetcar Emails 2

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 76: DC Streetcar Emails 2

From Dave RadfordTo Amy KennedySubject RE How To Ride VideoDate Friday June 27 2014 50729 PM

Roger that Yeah we can always move ahead with script in the meantime

DAVE RADFORDDigital Strategist2064626395

-----Original Message-----From Amy KennedySent Friday June 27 2014 1220 PMTo Dave RadfordSubject FW How To Ride Video

Sorry

Amy

AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C | akennedyprrbizcom PRR1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

-----Original Message-----From Gibson Cherie S (DDOT) [mailtocheriegibsondcgov]Sent Friday June 27 2014 254 PMTo Keri Shoemaker Amy KennedySubject FW How To Ride Video

FYI

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 133 PM

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 77: DC Streetcar Emails 2

To Gibson Cherie S (DDOT) Maggie AdamsSubject RE How To Ride Video

Yes Hold everything Thanks

-----Original Message-----From Gibson Cherie S (DDOT)Sent Friday June 27 2014 102 PMTo Sanders Reggie (DDOT) Maggie AdamsSubject RE How To Ride Video

Reggie does this mean we have to stop script development We are into the process based on your earlier approval We need to get the shoot scheduled based on Daves schedule and the need to have this for launch Weve also booked our videographer I can stop all this but you need to understand that this will delay the production and delivery of the video

ThanksCherie

Cherie S GibsonCommunications amp Media RelationsDistrict Department of Transportation (DDOT)(202) 412-1563

Reason 14 Enroll now so you can relax on the beach later Learn the 13 other reasons why you should return your enrollment forms to DC Public Schools right now by visiting dcpsdcgovenroll ________________________________________From Sanders Reggie (DDOT)Sent Friday June 27 2014 1245 PMTo Maggie Adams Gibson Cherie S (DDOT)Subject How To Ride Video

June 27

We are placing a hold on the how to ride video until further notice No shooting or boarding the trains until cleared Thanks

SincerelyReggie SandersDirector of CommunicationsDDOT2024370809 cellreggiesandersdcgovddotdcSent from my iPhone

With the DC Free Summer Meals Program lthttponecityyouthdcgovpagefeatured-programsgt kids and teens eat for free at schools parks libraries and community organizations all summer long Call 211 text FOOD to (202) 656-5EAT or visit wwwonecityyouthdcgov lthttpwwwonecityyouthdcgovgt to find a site near you

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 78: DC Streetcar Emails 2

From Dave RadfordTo Cherie Gibson Amy KennedySubject RE Permission to videoDate Wednesday July 02 2014 44724 PM

DAVE RADFORDDigital Strategist2064626395

From Cherie Gibson Sent Wednesday July 02 2014 133 PMTo Dave Radford Amy KennedySubject FW Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 410 PMTo Cherie Gibson Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

l Maggie AdamsD 2025943273 M

From Cherie Gibson [mailtocgibsonprrbizcom]

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 79: DC Streetcar Emails 2

Sent Wednesday July 02 2014 408 PMTo Adams Maggie Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young ChinakaSubject RE Permission to video

From Adams Maggie [mailtoMaggieAdamshdrinccom] Sent Wednesday July 02 2014 349 PMTo Garraffa Ronald Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Maggie AdamsD 2025943273 M

From Garraffa Ronald Sent Wednesday July 02 2014 346 PMTo Brown James (DC) Nelson Daniel (DC)Cc Carroll Steven M Adams Maggie Soronson Marc Young Chinaka Cherie GibsonSubject RE Permission to video

Ron Garraffa CCMAssociateSenior Construction ManagerDC Streetcar Deputy Director of Engineering amp Construction HDR100 M Street SE Suite 305Washington District of Columbia 2003M 5713890847O 2025943269ronaldgarraffa hdrinccom

hdrinccomfollow-us From Brown James (DC) Sent Wednesday July 02 2014 341 PMTo Nelson Daniel (DC)Cc Brown James (DC) Carroll Steven M Adams Maggie Garraffa Ronald Soronson Marc Young Chinaka Cherie GibsonSubject Re Permission to video

Sent from my iPhone

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 80: DC Streetcar Emails 2

On Jul 2 2014 at 340 PM Nelson Daniel (DC) ltDanielPNelsonhdrinccomgt wrote

-----Original Message-----From Brown James (DC) Sent Wednesday July 02 2014 335 PMTo Carroll Steven MCc Adams Maggie Garraffa Ronald Brown James (DC) Soronson Marc Young Chinaka Cherie Gibson Nelson Daniel (DC)Subject Re Permission to video

Sent from my iPhone gt On Jul 2 2014 at 319 PM Carroll Steven M ltStevenCarrollhdrinccomgt wrotegtgt Ron amp Jamesgtgt Please reach out to Matt and Barry ASAPgtgt Thanksgtgtgt On Jul 2 2014 at 316 PM Adams Maggie ltMaggieAdamshdrinccomgt wrotegtgt

gtgtgtgt Maggie Adamsgtgt D 2025943273 M gtgtgtgtgtgt -----Original Message-----gtgt From Sanders Reggie (DDOT) [mailtoreggiesandersdcgov]gtgt Sent Wednesday July 02 2014 314 PMgtgt To Burns Ralph (DDOT)gtgt Cc Jackson Carl (DDOT) Adams Maggie Young Chinaka Phipps-Evans Michelle (DDOT)gtgt Subject RE Permission to videogtgt Importance Highgtgtgtgt Wednesday July 02 2014gtgtgtgt Everyonegtgt The answer is a clear no We are not allowing any rides for any reason at this time No cameras or persons will be allowed aboard We will not revisit this issue until after we launch the system I urge everyone to turn your focus to building out our media pieces and launch day activities Thank you gtgtgtgt -----Original Message-----

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 81: DC Streetcar Emails 2

gtgt From Burns Ralph (DDOT)gtgt Sent Wednesday July 02 2014 1134 AMgtgt To Sanders Reggie (DDOT)gtgt Cc Jackson Carl (DDOT) Maggie Adams Chinaka Younggtgt Subject Re Permission to videogtgtgtgt Great and thanks for the quick response Hope we have good news this eveninggtgtgtgt Ralph Burnsgtgt DDOTgtgtgtgtgt On Jul 2 2014 at 1122 AM Sanders Reggie (DDOT) ltreggiesandersdcgovgt wrotegtgtgtgtgtgt Thank you I expect to have an answer today gtgtgtgtgtgt -----Original Message-----gtgtgt From Burns Ralph (DDOT)gtgtgt Sent Wednesday July 02 2014 1119 AMgtgtgt To Sanders Reggie (DDOT)gtgtgt Cc Maggie Adams Jackson Carl (DDOT) Chinaka Younggtgtgt Subject Permission to videogtgtgtgtgtgt Reggiegtgtgtgtgtgt Have you asked for permission to shoot the how to ride videogtgtgtgtgtgt Is there a responsegtgtgtgtgtgt We are in the Rail Activation Committee meeting right and it was brought up that we need a dategtgtgtgtgtgt Ralph Burnsgtgtgt DDOTgtgtgtgtgtgt Roll up your sleeves and beautify your schools Register lthttpdcpsdcgovDCPSParents+and+CommunityVolunteer+in+Our+SchoolsBeautification+Day+2014gt to volunteer on Saturday August 23 2014gtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgtgt

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 82: DC Streetcar Emails 2

From Amy KennedyTo Dave RadfordSubject RE WAFF video updateDate Tuesday June 03 2014 22000 PM

Hi Dave

-

Thanks

Amy AMY KENNEDYSenior Account Manager Mid-Atlantic Region Office2026849258 | C akennedyprrbizcom PRR

1220 19th Street NW Suite 801Washington DC 20036wwwprrbizcom Experts in human-powered change

From Dave Radford Sent Tuesday June 03 2014 110 PMTo Amy KennedySubject WAFF video update Hi Amy

DAVE RADFORDDigital Strategist2064626395 | dradfordprrbizcom

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 83: DC Streetcar Emails 2

mrdaveradford on Twitter PRR1501 Fourth Avenue Suite 550Seattle Washington 98101wwwprrbizcom Experts in human-powered change

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 84: DC Streetcar Emails 2

From Dave RadfordTo Taylor - PopMotion PicturesCc Amy KennedySubject RE We can hire actorsDate Thursday July 31 2014 61516 PMAttachments DC Streetcar How to Ride Video - Scriptdocx

DC Streetcar How to Ride Video Shot Listxlsx

Hi TaylorI

ce

DAVE RADFORDDigital Strategist2064626395

From Taylor - PopMotion Pictures [mailtopopmotionpicturesgmailcom] Sent Thursday July 31 2014 1053 AMTo Dave RadfordSubject Re We can hire actors

DC Streetcar ldquoHow to Riderdquo Video Script

Change in music

3

Shot List

image1jpeg

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors
DC Streetcar
How to Ride Video
Shot List
Script Description Focal Length Date Location Talent Props Lighting Streetcar Driver Duties
1 Pan up from newspaper on desk CU to wide (pan up) Cicis Apartment Dan Newpaper desk and computer yes
2 Shot of Dan from behind on computer Wide Cicis Apartment Dan Desk and computer yes
2 Closeup of Dans face while at computer CU Cicis Apartment Dan Desk and computer yes
2 Shot of screen on dating site CU Cicis Apartment Dan Desk and computer yes
3 Dan clicks on girls profile CU Cicis Apartment Dan Desk and computer yes
3 See girls streetcar obsessed profile CU Cicis Apartment Dan Desk and computer yes
4 Dans response (lying about streetcar) CU Cicis Apartment Dan Desk and computer yes
4 Dan nodds smiling after sending reply Med Cicis Apartment Dan Desk and computer yes
5 Dan grabs phone dials Kim talks Med Cicis Apartment Dan Desk phone yes
6 Kims fast arrival Wide Cicis Apartment Dan Kim yes
6 Kim dialogue w Dan amp slap Wide Med Cicis Apartment Dan Kim yes
7 Montage starts Dan in workout gear ready to go Wide Med CU Cicis Apartment Dan Kim Workout clothes
8 Dan in full gear stretching pushups etc Wide Med CU Outside Dan Kim Workout clothes (3 versions)
9 Kim teaching Dan streetcar line geography Med CU Cicis Apartment Dan Kim Workout clothes map pointer
10 Flashcard when revenue service begins Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard Park between white lines Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
10 Flashcard tire stuck in tracks Med CU Cicis Apartment Dan Kim Workout clothes flashcards bike amp helmet yes
10 Flashcard never run in front of a streetcar Med CU Cicis Apartment Dan Kim Workout clothes flashcards yes
11 Riding Standing in the wrong place to board (bailing in fear) Wide Med Union Station Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Exiting incorrectly (sleeping through stop) Wide Med On train Dan Kim Extras Workout clothes (3 versions) Train arrive board leave
11 Riding Crossing near tracks wout looking (Kim pulls him back) Wide Union Station Dan Kim Extras Workout clothes (3 versions) Train drives by
11 Kim shows Dan Joys picture as motivation to succeed Med CU Dan Kim Workout clothes (3 versions)
11 Riding Incorrect bike storage Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) bike amp helmet Train stopped
11 Riding Blocking ADA access Wide Med CU On train Dan Kim Extras Workout clothes (3 versions) wheelchair Boarding
11 Riding Bike stuck in tracks Wide Med CU Union Station Dan Kim Workout clothes (3 versions) Clear tracks for shot
11 Montage ends Dan amp Kim celebrate w high fives Wide Med Union Station Dan Kim Workout clothes (3 versions)
11 Montage ends Dan amp Kim walk away from station Wide Union Station Dan Kim Workout clothes (3 versions)
12 Dan steps off streetcar w flowers for date (doors open) Wide Med Ok AveBenning station Dan Date clothes flowers night time Train arrives unloads Dan
12 Dans date waiting smiling at his arrival Wide Med Ok AveBenning station Joy Fancy dress makeup night time Train leaves station
12 Dan takes Joy by the arm they walk off he winks Wide Med CU Ok AveBenning station Dan Joy Date clothes flowers night time
12 Alternate Dan hesitates looks back at Kim goes w her instead Wide Med Ok AveBenning station Dan Joy Kim Date clothes flowers night time
12 Dan and his date (or Kim) walk off into the scene of H Street Wide Ok AveBenning station Dan Joy Kim Date clothes flowers

VISUALS

AUDIO

Opening Scene

The camera pans up from a newspaper on a desk that reads

ldquoStreetcars are returning to DC after more than 50 years Improves local transportation and connects DC neighborhoods The Streetcar is a convenient safe and efficient mode of travel for residents and visitors to the Capital Regionldquo

1

Camera lands on our main character Dan a young man in his mid-to-late twenties at home on his computer looking at an online dating site

2

He spots an attractive girlrsquos profile and notices that shersquos borderline obsessed with the DC Streetcar and the H StreetBenning corridor

3

He decides to lie about his familiarity with the streetcar in order to secure a date with her We see him nodding very pleased with himself as he receives her response accepting the date His mood and face changes quickly though as he sees that she requested he arrive at their date via the streetcar

4

He immediately grabs his phone slightly panicked and gets one of his friends on the line

5

ldquoKim itrsquos an emergency I need you to teach me how to ride the streetcarhellip Right nowrdquo

With an impossibly fast arrival time Kim enters the scene through the front door of Danrsquos apartment

6

Kim ldquoDan therersquos no time to lose Yoursquore going to learn how to ride the streetcarrdquo Dan ldquoBut what if I canrsquot do it Kimrdquo

Kim [slaps him in the face] ldquoDonrsquot ever say that again Now get it together man yoursquore gonna ride that streetcarrdquo

Montage Begins

We see the training process begin with Kim as his coach This 80rsquos movie-inspired montage scene is fast edited inspiring showing momentum and an incremental learning progression for Dan

7

[ kicks in driving the montage]

Pre-Streetcar Montage Scenes

Dan dressed in 80rsquos workout gear stretching pushups etc Kim coaching him (3 different outfits for both actors)

8

Kim going over map of Streetcar line w Dan showing the route w a pointer Dan tries to repeat it back to Kim but fails she shakes her head in disappointment Show progression of fails to success

9

Flashcards

Kim grilling Dan on ldquoStreetcar factsrdquo flashcards progression from failure to success Cards include

middot When does revenue service begin (correct date on back)

middot How not to get towed Park between the white lines

middot Biking Donrsquot get your tire stuck cross tracks at a right angle

middot Wait for itNever cross or un in front of a streetcar

10

Riding the Streetcar

Dan attempting (failure and success) to ride the Streetcar Actions include

middot Standing in the wrong place to board

middot Exiting the streetcar incorrectly

middot Crossing near tracks wout looking

middot Incorrect bike storage

middot Blocking ADA access on train

middot Getting bike stuck on tracks

See Kim showing Dan the girlrsquos picture as motivation

The montage closes with Dan completing his training successfully and celebrating with Kim

11

Closing Scene

Cut to a shot of Dan all dressed up for his date flowers-in-hand stepping off the streetcar at the end of the line He is greeted by his expectant date takes her by the arm as they walk down H street

Dan turns to the camera throws a wink and keeps walking as triumphant music kicks in

12

Resolve to DC Streetcar Logo and URL

dcstreetcarcom

13

Page 85: DC Streetcar Emails 2

On Jul 31 2014 at 145 PM Dave Radford ltdradfordprrbizcomgt wrote

Dave

________________________________

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and privileged information Any unauthorized review copy use disclosure or distribution is STRICTLY prohibited If you are not the intended recipient please contact the sender by reply email and destroy all copies of the original message Thank you

This email has been scanned for email related threats and delivered safely by MimecastFor more information please visit httpwwwmimecastcom

  • actor fee
  • Additional apartment locations for How to Ride
  • Casting for Streetcar
  • DC Streetcar How to Ride Video - Overview and L
  • DC Streetcar How To Ride Video Script Outline
  • DC United outreach - draft email contact
  • DC United_DC Streetcar opportunities
  • Design request_ Newspaper prop for DC Streetcar
  • FW_ DC Streetcar How To Ride schedule change
  • FW_ How To Ride Video
  • Fwd_ Safety Video Procedures and Protocol
  • how to ride budget question
  • How to Ride video check in
  • How to Ride video updates
  • One favor on the How to Ride video today
  • Re_ Appt
  • Re_ Appt
  • Re_ Casting for Streetcar
  • Re_ Casting for Streetcar
  • RE_ Casting for Streetcar
  • RE_ DC Streetcar How To Ride schedule change
  • RE_ DC Streetcar How to Ride Video - Overview a
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC Streetcar How To Ride Video Script Outline
  • RE_ DC United_DC Streetcar opportunities
  • Re_ Design request_ Newspaper prop for DC Stree
  • RE_ Fare flashcards - How to Ride
  • RE_ how to ride budget question
  • Re_ How to Ride video - travel for Dave
  • RE_ How to Ride video - travel for Dave
  • Re_ How to Ride Video brief for Thomas_safety o
  • RE_ How to Ride Video brief for Thomas_safety o
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • Re_ How to Ride video schedule
  • RE_ How to Ride video schedule
  • RE_ How to Ride video updates
  • RE_ How To Ride Video
  • RE_ Permission to video
  • RE_ WAFF video update_
  • RE_ We can hire actors