dcc sponsorship 2015 (new)
TRANSCRIPT
Darjeeling Cricket Club
Sponsorship Opportunities 2015darjeelingcricket.com
About us
• We’re the oldest amateur Cricket Club in the UAE, established in 1969
• Previously we had our own grounds on Al Khail Road until Jan 2008, when our historic clubhouse, two pitches and six nets were forced to give way to the Meydan development
• Since 2013 we’ve been based at the ICC Cricket Academy in Dubai Sports City
• We play regular Friday and Saturday cricket against local clubs, corporate sides, night tournaments and matches against touring sides from abroad… over 70 matches per year
• We play most of our matches at our home grounds at the ICC Cricket Academy, plus others at 7he Sevens, Emirates Palace (Abu Dhabi), and elsewhere
About us: We play at a lot of venues and we tour
ICC Cricket Academy, Dubai Sports City – our home Dubai International Cricket Stadium
Annual tour: Awali CC, Bahrain Annual tour: Chiang Mai Cricket Sixes, Thailand
Our membership is diverse across nationalities, industry sectors and age
Nationality Australian
English
Indian
New Zealand
Pakistani
South African
Industry Media
Aviation
Construction
Finance
Education
Technology
Telecom
Human Resources
Hospitality
AgeUnder 1818 - 2525 - 3535 - 4545+
Membership Type
PlayingJuniorNon Playing
Over 60% are senior professionals…
Nationality Australian
English
Indian
New Zealand
Pakistani
South African
Industry Media
Aviation
Construction
Finance
Education
Technology
Telecom
Human Resources
Hospitality
AgeUnder 1818 - 2525 - 3535 - 4545+
Multiple CXOs, GMs, MDs, Partners, Business Owners, VPs, Directors
Over 60% are senior professionals…Nationality Australian
English
Indian
New Zealand
Pakistani
South African
Industry Media
Aviation
Construction
Finance
Education
Technology
Telecom
Human Resources
Hospitality
AgeUnder 1818 - 2525 - 3535 - 4545+
Multiple CXOs, GMs, MDs, Partners, Business owners, VPs, Directors
Sponsorship of our club offers you the opportunity to build affinity with: • An influential, hard-to-reach group of industry leaders & rising achievers• All are part of the under-marketed-to Western Expat segment• All have significant disposable income and are equally appealing to B2C
and B2B brands• Most live in New Dubai, some in Abu Dhabi• All have fairly wide social circles and give good word-of-mouth
Media coverage: We punch above our weight
Local
International
Global
Our most recent event…
…received deep and wide coverage
…received deep and wide coverage
We’re quite active on social media, with visible exposure for our sponsors…
We’ve even produced a 2015 calendar!
Our 2014 sponsors
Main kit
Left sleeve
Right sleeve
Cap
Event partner
Our current sponsors are well-matched with our members’ industries and lifestyles
Industry Media
Aviation
Construction
Finance
Education
Technology
Telecom
Human Resources
Hospitality
And our membership is growing
2005 2006 2007 2008 2009 2010 2011 2012 2013 20140
10
20
30
40
50
60
70
80
• After the dip when we lost our grounds, our Membership has increased steadily over the last three years, and we expect this trend to continue as job creation continues increasing
Playing
Non-playingJuniors
Sponsorship benefits
• Brand exposure for 46 weeks of the year
• High reach among the UAE’s cricketing community
• Year-round exposure and engagement in digital & social media
• Affinity with an influential high-income extended audience
• Potential press coverage of our matches and events
• International exposure through and at the annual Chiang Mai Cricket Sixes tournament
• International exposure through our tours
Sponsorship: reach
Membership (60)
Family & friends (1,500)
Opposition & circles (5,000)
Media & events (50,000 est.)
Yet not a volume play, more about quality of audience
Sponsorship options:Main shirt sponsor
• Logo presence on the main body of the playing shirts for the 2015 season (Jan – Dec)
• This automatically includes:– Playing Shirts – Chiang Mai
Cricket Sixes– Tour Shirts – Chiang Mai
Cricket Sixes
• ANNUAL COST AED 50,000
Sponsorship options:Shirt sleeve sponsor
• Logo presence on the LEFT/RIGHT SLEEVE of the playing shirts for the 2015 season (Jan – Dec)
• This automatically includes:– Playing Shirts – Chiang Mai
Cricket Sixes– Tour Shirts – Chiang Mai
Cricket Sixes
• ANNUAL COST AED 25,000
Sponsorship options:Shirt sleeve sponsor
• Logo presence on the LEFT & RIGHT COLLARS (new for 2015) of the playing shirts for the 2015 season (Jan – Dec)
• This automatically includes:– Playing Shirts – Chiang Mai
Cricket Sixes– Tour Shirts – Chiang Mai
Cricket Sixes
• ANNUAL COST AED 15,000
Sponsorship options:Trouser sponsor
• Logo presence on the RIGHT LEG of the playing trousers for the 2015 season (Jan – Dec)
• This also automatically includes:– Playing Trousers – Chiang Mai
Cricket Sixes
• ANNUAL COST AED 15,000
Sponsorship options:Cap sponsor
• Logo presence on the Playing Caps for the 2015 season (Jan – Dec)
• Logo placement on left side of cap• Web address on back of cap
• ANNUAL COST AED 15,000
Sponsorship:Tours - exposure• In Chiang Mai, Darjeeling Tour Shirts are worn by all members of the
touring party through Dubai International Airport when travelling to the event, at all official functions during Chiang Mai Cricket Sixes of which there are 3 events , Welcome Party, Mid Week Social and Prize Giving evening
• It’s the same for other tours as well
Management Committee Members for [email protected]
Contact
Stuart Matthewson050 558 8467
Ash Banerjee055 953 2084