dci-artform overview

A Marmon/Berkshire Hathaway Company

We drive

consumer

behavior to

improve your

business.

Creating innovative retail marketing

solutions that impact a consumer’s

perception of a brand both physically and

emotionally.

Our insight-driven Retail Science-based

approach produces experiences that

not only drive specific behavior, but

also deliver quantifiable results and

ultimately improve our client’s business.

Retail Redefined Our focus is redefining …

… the future of retail

… the customer journey and experience

… the heights to which retail marketing can impact a brand

… the relationship between customers and brands

Integration From Start to End

Creating innovative retail

marketing solutions for Fortune

100 companies for 70 years

Hundreds of global brands

Thousands of retailers and

dealerships worldwide

Client relationships that

span decades

DCI-Artform Capabilities

The Art + Science of Retail

Our principles of Retail Science are

the basis of every solution

Focus on three concepts:

Trip Mission

Why and where customers shop

Purchase Cycle

How they shop

Purchase Barriers

What stops them from buying


One of the largest retail activation

firms in the world

Part of The Marmon Group and

Berkshire Hathaway Companies

Access to thousands of global

resources and suppliers

Execute and deliver anywhere

in the world Milwaukee Chicago

Detroit Los Angeles

New York Nashville

London Paris

Frankfurt Hong Kong

DCI-Artform Offices

Global Scope and Reach


Global Delivery


Microsoft Surface Global Rollout

• DCI-Artform helped Microsoft roll out its new

wireless tablet, Surface, to thousands of consumer

electronics stores worldwide

• Our merchandising solutions enabled consumers to

interact with live devices while meeting retailers’

need to keep devices secure from theft

• DCI-Artform produced and installed merchandising

solutions in nearly 7,000 retail locations in China,

North America and Europe


Jawbone Global Product Launches

• Jawbone needed to create brand awareness of its

product lineup through high-quality point-of-

purchase displays that allow customer a hands-on

experience with the product

• DCI-Artform developed and executed a product

rollout of 18 different display styles in more than

4,000 stores in 15 languages for 33 countries on

four continents

• Despite the variety of display styles, we ensured

that customization did not impact the overall

sound quality of speakers when tested by

consumers


Coty/Rimmel NEXT Beautyshop

• Cosmetics shoppers in mass market retailers prefer

to interact with displays that are fully stocked, clean

and have usable testers

• Poorly organized and cluttered displays can cause

shoppers to abandon their trip missions

• The DCI-Artform creative design engages shoppers,

allows retailers to merchandise the display quickly

and efficiently, and has flexible components that

optimize space, maximize inventory levels, and

accommodate a variety of store configurations

• Currently installed in 30,000 retail outlets in more

than 40 countries, there are more than 50 stand

sizes that could feature 40-50 different internal

product arrangements, all managed by DCI-Artform


Dell Dedicated Retail Space

• Dell needed a dedicated destination to draw in

consumers and demonstrate their newly evolved

suite of PCs, laptops, tablets and phones

• DCI-Artform developed the Dell Experience Center

(DEC) to accommodate a variety of retail spaces,

addressing unique logistical needs for power

sources, lighting requirements, floor plans and

space allocations

• The pilot was so successful that Dell had DCI-

Artform produce and install 75 more DECs in

additional malls nationwide


In-House Capabilities

• Research

• Strategy development

• Product development

• Industrial and graphic

design

• Engineering

• Electro-mechanical

security devices

• System integration

• Value engineering

• Project management

• Prototyping

• Production

• Manufacturing

• Global sourcing

• Supply chain management

• Cost analysis

• Inventory management

• Assembly and packaging

• Fulfillment

• Warehousing

• Site surveys

• Logistics

• Installation

• Sell-in/enrollment

• Direct marketing

• Photography

• Copywriting/proofreading

• Printing

• Print production

• Mailing

• Digital media

• Interactive marketing

• 3-D virtual design

• Content development

• Websites

• Programming

• Database analysis

• IT support

• Customer service

• Aftercare

We create integrated retail marketing solutions with

expertise from every facet of DCI-Artform


A Marmon/Berkshire Hathaway Company

Enoal Le Roch Account Manager Europe o. +49 6152 1873 102 m. +49 171 3597236 [email protected] dciartform.com DCI Marketing-Europe GmbH Frankfurter Strasse 74 D-64521 Gross-Gerau Geschäftsführer: Michael Hall, Harinder Singh Sandhu UStID: DE 239 797 714 HRB 85494 AG Darmstadt

mailto:[email protected]

http://www.dci-artform.com/home