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    Amity Business School

    Simple Linear Regression Simple Linear Regression Model

    Least Squares Method

    Coefficient of Determination

    Model Assumptions

    Testing for Significance Using the Estimated Regression Equation

    for Estimation and Prediction

    Computer Solution

    Residual Analysis: Validating Model Assumptions

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    Introduction Sir Francis Galton F.R.S 1822 - 1911

    http://images.google.com/imgres?imgurl=http://www.eugenicsarchive.org/images/eugenics/normal/951-1000/960-Sir-Francis-Galton.jpg&imgrefurl=http://www.eugenicsarchive.org/html/eugenics/static/images/960.html&usg=__l6RrvQZWpyC03NH6vKDsevr5bzQ=&h=772&w=568&sz=79&hl=en&start=16&um=1&tbnid=GgD2XG1mVb3VhM:&tbnh=142&tbnw=104&prev=/images%3Fq%3Dgalton%2Blaboratory%26hl%3Den%26rls%3Dcom.microsoft:en-US%26sa%3DN%26um%3D1
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    Introduction Regression Analysis is used to predict

    the value of one variable on the basis ofother variable.

    The variable being predicted, is called thedependent variable.

    The variable or variables being used topredict the value of dependent variable arecalled Independent Variable.

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    Illustration The product manager in charge of ABC brand of

    children's breakfast cereal would like to predict the

    demand for cereal during the next year. To use

    regression analysis he and his staff list the following

    variables as likely to affect his sales:

    1. Price of the product, 2.No of Children 5 to 12 years ofage, 3. Price of competitors products, 4.Effectiveness of

    Advertising, 5.Annual sales this year, 6.Annual sales in

    the previous year

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    Simple Linear RegressionModel

    y = b0 + b1x +e

    where:

    b0 and b1 are called parameters of the model,

    e is a random variable called the error term.

    The simple linear regression model is:

    The equation that describes how y is related to x andan error term is called the regression model.

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    Simple Linear Regression Equation

    The simple linear regression equation is:

    E(y) is the expected value of y for a given x value.

    b1 is the slope of the regression line.

    b0 is the y intercept of the regression line.

    Graph of the regression equation is a straight line.

    E(y) = b0 + b1x

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    Positive Linear Relationship

    E(y)

    x

    Slopeb1

    is positive

    Regression line

    Interceptb

    0

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    Negative Linear Relationship

    E(y)

    x

    Slopeb1is negative

    Regression lineInterceptb0

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    No Relationship

    E(y)

    x

    Slopeb1

    is 0

    Regression lineIntercept

    b0

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    Estimated Simple Linear Regression Equation

    The estimated simple linear regression equation

    0 1y b b x

    is the estimated value of y for a given x value.y

    b1 is the slope of the line.

    b0 is the y intercept of the line.

    The graph is called the estimated regression line.

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    Estimation ProcessRegression Model

    y = b0 + b1x +eRegression Equation

    E(y) = b0 + b1xUnknown Parameters

    b0,b1

    Sample Data:x y

    x1 y1. .

    . .

    xn yn

    b0 and b1provide estimates of

    b0 and b1

    EstimatedRegression Equation

    Sample Statisticsb0, b1

    0 1y b b x