de ce avem nevoie de strategie social media?
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De ce avem nevoie de o strategie Social Media?
AdWeb 2012
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Care sunt platformele?
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SURSA: http://www.socialbakers.com/facebook-statistics/moldova
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SURSA: http://www.socialbakers.com/facebook-statistics/moldova
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SURSA: http://www.socialbakers.com/facebook-statistics/moldova
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SURSA: http://www.socialbakers.com/facebook-statistics/moldova
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Cum este SM în .md?
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MULT “SHOW OFF”
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PUTINA STRATEGIE
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Spre ce tindem?
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Pentru a crește notorietatea brandului
Formarea unei baze de clienti.
Contracararea negativului
Feedback sincer
Atentia influencerilor
Contactezi cu tînăra generatie
Poti urmări cum decurge comunicarea
De ce folosim SM?
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6 argumente importante
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1. Obiective
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SURSA: http://www.web-strategist.com/blog/2010/12/13/framework-the-social-media-roi-pyramid/
Strategice
Tactice
Operationale
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2. Ce vrea consumatorul?
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3. Content
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4. Management
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5. Retea de influenceri
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6. Concurenta?
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Recapitulăm:
Pentru a seta obiective clare
Să aflăm ce vrea consumatorul
Cu accent pe content calitativ
Management responsabil
Ajutati de influenceri
Fără să uităm de concurentă
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Cum implementăm?
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Visual
Identitate vizuală
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Ascultă
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Implică
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Amplifică
Amplifică
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Fii sincer
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Planifică pe termen lung
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Multumesc!