de conferentie 2006 mark vanderbeeken
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Experientia | December 2006 Digitaal Erfgoedconferentie
Een presentatie voor Digitaal Erfgoedconferentie 2006
Mark VanderbeekenExperientia
Playful media interactions …
Experientia | May 2006 © 2006 Experientia
Mark Vanderbeeken Strategic communications
Senior partner in charge of visioning, identity and strategic communications at Experientia
Mark Vanderbeeken is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium.
He was communications manager of the Interaction Design Institute Ivrea (Ivrea, Italy), European communications coordinator for the World Wide Fund for Nature (or WWF, Copenhagen, Denmark), marketing director of Gwathmey Siegel & Associates Architects (New York, USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Antwerp, Belgium).
He is the author of Experientia’s successful experience design blog Putting People First.
Work experienceIEDC-Bled School of Management
Michelangelo Pistoletto Foundation
Wetlands International
Interaction Design Institute Ivrea
WWF, World Wide Fund for Nature
Gwathmey Siegel & Associates Architects
Antwerp 93, Cultural Capital of Europe
Experientia | December 2006 Digitaal Erfgoedconferentie
What is Experientia?
An international experience design consultancy, helping companies and organisations to innovate their products, services and processes by putting people first.
Experientia is based in Turin, Italy, and is a member of the Finsa Group.
Our visionPeople and their experiences
are at the heart
of our innovation approach
Our servicesConduct research
Develop strategies
Create solutions
Design prototypes
Test results
Experientia | December 2006 Digitaal Erfgoedconferentie
People-centred design
A design philosophy and a process in which the needs, wants and limitations of people are given extensive attention at each stage of the design process of a product, service or environment.
Experientia | December 2006 Digitaal Erfgoedconferentie
Experience design
The approach of designing products, processes, services, events, and environments as the design of a human experience that takes into consideration people's needs, desires, beliefs, knowledge, skills, experiences, and perceptions.
SourcesCognitive and perceptual psychology
Cognitive science
Usability
Environmental design
Product design
Information design and information architecture
Interaction design
Service design
Ethnography
Brand management
Storytelling
Heuristics
Experientia | December 2006 Digitaal Erfgoedconferentie
desirableCULTURE
feasibleTECHNOLOGY
sustainableBUSINESS
Putting people first
Experientia | December 2006 Digitaal Erfgoedconferentie
desirableCULTURE
feasibleTECHNOLOGY
sustainableBUSINESS
BrandExperience
Products & services
Communicating innovation
Experientia | December 2006 Digitaal Erfgoedconferentie
Research and scenarioson future developments
Scenarios
In-depth understanding of user needs through observation and analysis
User profiles
Comprehensive usability analysisImplementation support
Strong user experiences Iterative prototypes
User-centred design concepts and strategies
Design specification
People
Context
Foresight
Understand
Ideas
Design
Experience
Test
Touchpoints
Prototypes
A diagramme
Experientia | December 2006 Digitaal Erfgoedconferentie
Playful learning
The experience is the goal:learning is fun and fun is learningSelf-explaining and self-learningThe learning becomes engaged learning
ApplicationsResearch institutions
Colleges and universities
Business innovation
International policy organisations (serious games)
Museums and cultural spaces
Experientia | December 2006 Digitaal Erfgoedconferentie
Playful learning: research
Experientia | December 2006 Digitaal Erfgoedconferentie
Playful learning: business innovation
Experientia | December 2006 Digitaal Erfgoedconferentie
Playful learning: serious games
Experientia | December 2006 Digitaal Erfgoedconferentie
PeaceMaker
Experientia | December 2006 Digitaal Erfgoedconferentie
Food Force (UN WFP)
Experientia | December 2006 Digitaal Erfgoedconferentie
A Force More Powerful
Experientia | December 2006 Digitaal Erfgoedconferentie
Darfur is Dying
Experientia | December 2006 Digitaal Erfgoedconferentie
September 12
Experientia | December 2006 Digitaal Erfgoedconferentie
Madrid
Experientia | December 2006 Digitaal Erfgoedconferentie
Interactive media in digital heritage
Nobody likes to be just a passive consumer
Museums become part of a two-way dialogue
Mobile devices are ubiquitousMuseums can use them as tools to create community involvement
The audience takes overMuseums respond by adding their visitor’s own take on an exhibit
Experientia | December 2006 Digitaal Erfgoedconferentie
Interactive media in digital heritage
From learning…
Experientia | December 2006 Digitaal Erfgoedconferentie
PlayWorks (Children’s Museum of Manhattan)
Play as an opportunity for early learningTargeting low-income families
Experientia | December 2006 Digitaal Erfgoedconferentie
Interactive Table (Churchill Museum, London)
Overlaying the curators’ official take with the visitors’ own ideasDidactic enrichment
Experientia | December 2006 Digitaal Erfgoedconferentie
Interactive media in digital heritage
…to new levels of experience…
Experientia | December 2006 Digitaal Erfgoedconferentie
Interactive drawing kiosk(Flaxman and Blake exhibition, Tate Britain, London)
Feel for yourselfGet close to the workExperience arton new levels
Experientia | December 2006 Digitaal Erfgoedconferentie
Gesture-based interface to reveal a painting’s layers(John Constable exhibition, Tate Britain, London)
Experientia | December 2006 Digitaal Erfgoedconferentie
Interactive media in digital heritage
…to the socialand unpredictable...
Experientia | December 2006 Digitaal Erfgoedconferentie
Pope John Paul II Cultural Center
Visitors are asked to create testimonials of their own experience of faith.People can draw, make a video, type a story, or record audio.What is contributed is relevant to the exhibition: the center feels like a tapestry of individual faith rather than a didactic explanation of the pope’s life
Experientia | December 2006 Digitaal Erfgoedconferentie
StoryCorps(an oral history of average Americans’ amazing stories)
“We were designingthe interview experience”
Experientia | December 2006 Digitaal Erfgoedconferentie
Interactive media in digital heritage
…to the sacred.
Experientia | December 2006 Digitaal Erfgoedconferentie
The Crossing Project
Installations/interfaces to experience and access the multi-layered spaces of Banares and KashiBuilding bridges between technology and traditional and spiritual cultures
Experientia | December 2006 Digitaal Erfgoedconferentie
The Crossing Project
is the work of Ranjit Makkuni’s Sacred World Foundation.
Creating new paradigms for modern computingHow can aesthetics from developing nations shape the design tools in the developed worlds?
Building bridges between tools and the bodyIntegrating the hand, the sense of touch, texture, gesture and craft in technological interface design
Preservation of cultural resourcesAllowing modern society to access sacred traditions
Experientia | December 2006 Digitaal Erfgoedconferentie
The Ethernal Gandhi Multimedia Museum
Information technology visions inspired by Gandhian thought, or the creation of meaning in a globalised worldA rich panorama of tactile interfaces derived from classical symbolsAnimating modern productsand design
Experientia | December 2006 Digitaal Erfgoedconferentiewww.experientia.com/playful
Experientia | December 2006 Digitaal Erfgoedconferentie
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