de conversation manager in retail land
Post on 15-Sep-2014
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DESCRIPTION
Conversation management can be applied in the retail industry. This is a very pragmatic presentation to integrate social media into your marketing plan as a retailer.TRANSCRIPT
#CM48@Steven_InSites
“This is the new conventional wisdom. Use it or lose!”
Seth Godinauthor Purple cow
The Conversation Manager in Retail landby Steven Van Belleghem
Word of mouth
Word of mouthB.G.
WorLd of mouthA.G.
Speed INCREASES
Real time feedback
I WILL tweet about you!
Need for RADICAL change
It’s time to jump and to become…Manage Conversations
Not just aboutobserving & joining social media
Word-of-mouth is THE driver of growth
The belief
INTEGRATION of WOM in all marketing activities
The goal
MANAGE word-of-mouth
How to start?
1
Listening2
Product management is dead!
Long live brand experiences!
3
Mobile app Albert Heijn
Scan products at homeMake shopping listsSearch for recipes
….
Activation
4
1.000$+33%
5 Com
mun
ity
“Every brand that takes itself serious, will have a brand community by 2015”Joseph Jaffe
integrate
6 Integration
1.146 likes on Facebook
612 followers on Twitter
2051 channel views
3& one surprise
LEAD the conversation
Online AND Offline
Think big,but acting small is ok
www.shareyourhoney.com
Thank you!
Good luck!Questions, feedback, remarks:
[email protected] me: @Steven_InSitesJoin me on LinkedInwww.theconversationmanager.com
#CM48@Steven_InSites
“This is the new conventional wisdom. Use it or lose!”
Seth Godinauthor Purple cow