de invloed van mobile op aankoopgedrag
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de invloed van mobile op koopgedrag
full service digital agencyinbound & online marketingwebdesign & developmentmarketing automationdigital content creation
de invloed van mobile op koopgedrag
back then…
reach or sales?
now…
het systeem is kapot
time to try something different?
some food for thought
my audience doesn’t use google
local ecommerce doesn’t work
i can just re-use my offline strategy
big purchases don’t happen online
Is mobile eating Brick & Mortar
is mobile eatingbrick & mortar?
is brick & mortar dead?
“In retail, you can’t think about mobile as a threat.
Think of its as a magnet to draw that client into your store.”Bridget Dolan – VP of Marketing at Sephora
44% of all buyers start the buyingprocess via a search engine
33% mobile ad clickers go to offline store75% starts search on mobile
1 in 4 mobile ad clickers go to offline store
omnichannel approach versus single channel: +254%
time to break the wall
mobile is your digital storefront
make it mobile friendly
make it mobile friendlygive local information
make it mobile friendlygive local informationyour in store advisor
make it mobile friendlygive local informationyour in store advisoralign your channels
make it mobile friendlygive local informationyour in store advisoralign your channelsadd value online
remarkable content
know your buyer persona
know the buyer journey
the right content at the right time
5 frustraties van elke online shopper
5 things that will kill your mobile brand
“They didn’t want it good. They wanted it Wednesday.”Robert A. Heinlein – Science Fiction Writer
Questions?