de media explosie
DESCRIPTION
Presentatie gegeven voor ruim 50 Brocade Partners tijdens een Product kick off in Zeist op 24 juni 2010.TRANSCRIPT
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de media explosie Hennie Jansen
Chain Connection Marketing Communicatie
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1448
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1900
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1930 - 1950
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“I think there is a world market for maybe five computers.”
Thomas Watson, chairman of IBM, 1943
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1951
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mobiele revolutie
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“There’s no chance the iPhone is going to get any significant market share. No chance.”
Steve Ballmer, Microsoft CEO 2007
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onze huiskamer anno 2010
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wat betekent dit voor u?
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overvloed aan informatie
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vinden kiezen bekijken gebruiken ontwikkelen leren
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wat betekent dit voor uw klanten?
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push is dood!
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1. creëer inhoud die klanten
zoeken en willen delen
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gratis
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story telling
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real time
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2. creëer waarde
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reclame ≠ herhaling
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“It is not what you say that matters, it what you do”
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bent u creatief genoeg?
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3. vergeet techniek, focus op
wensen, behoeften en gedrag
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techniek = onbelangrijk
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= cameraman + regisseur + montage
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veiligheid en zekerheid
lichamelijke behoefte
zelf ontplooiing
sociaal contact
waardering erkenning
behoefte
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focus op gedrag?
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wat echt aantrekt?
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meer informatie: [email protected] www.chainconnection.com