de quem é a marca?
TRANSCRIPT
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De quem é a marca?Maria Vlachou
Encontro Museus e Monumentos“Comunicar, Sustentar, Inovar”
Tomar, 15 Nov 2013
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O que é a marca?Um conjunto de impressões na cabeça das pessoas.
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O que é branding?É o processo de gestão dessas impressões.
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Quando o branding é bem- sucedido?Quando a marca deixa impressões fortes e consistentes.
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Qual é a Coca-Cola dos cigarros?
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Qual é a Coca-Cola dos cigarros?O Marlboro da vodka?
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Qual é a Coca-Cola dos cigarros?O Marlboro da vodka?A Absolut dos ténis?
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Qual é a Coca-Cola dos cigarros?O Marlboro da vodka?A Absolut dos ténis?A Nike dos cafés?
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Qual é a Coca-Cola dos cigarros?O Marlboro da vodka?A Absolut dos ténis?A Nike dos cafés?
O Starbucks dos pequenos carros urbanos?
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Qual é a Coca-Cola dos cigarros?O Marlboro da vodka?A Absolut dos ténis?A Nike dos cafés?
O Starbucks dos pequenos carros urbanos?
O Smart das cervejas?
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Qual é a Coca-Cola dos cigarros?O Marlboro da vodka?A Absolut dos ténis?A Nike dos cafés?
O Starbucks dos pequenos carros urbanos?
O Smart das cervejas?A Heineken dos computadores?
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Qual é a Coca-Cola dos cigarros?O Marlboro da vodka?A Absolut dos ténis?A Nike dos cafés?
O Starbucks dos pequenos carros urbanos?
O Smart das cervejas?A Heineken dos computadores?
A Apple (maçã) do Meditterâneo?
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“Olá! Sou a Liz. Prazer em conhecer-vos.”
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“Olá! Lembram-se de mim? Sou a Mary.”
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“Olá! Sou eu, a Ann!”
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www.patrimoniocultural.pt
www.dgpc.pt
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www.museuarquelogia.pt
www.museudearteantiga.pt
www.museusoaresdosreis.pt
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Postal MNAA
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Materiais
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Materiais
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