dealing with competition1
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Dealing with Competition
Resty R. Mines Jr.
Ateneo Graduate School of Business
April 20, 2010
Competitive Forces
Threat of intense segment rivalry
VS.
VS.
Competitive Forces
Threat of new entrant
Threat of substitute products
Competitive Forces
Threat of buyer’s growing bargaining power
Competitive Forces
Threat of Suppliers growing bargaining power
Competitive Forces
e.g.
e.g.
Analyzing Competition
Main Competitors
Objectives Strategies
Strength & Weaknesses
Share of Heart
Share of Market
Share of Mind
Analyzing Competition - Variables
Selecting Competitors
Close vs. Distant
Strong vs. Weak
Good vs. Bad
Company Roles in the Market
Market FollowerMarket Nicher
Market ChallengerMarket Leader
New Customers
More Usage – Amount, Frequency (New application,new users)
Expanding Total Market
The healthiest competition occurs when average people win by putting above average efforts Colin Powell
The ultimate victory in competition is derived from the inner satisfaction of knowing that you have done your best and that you have gotten the most out of what you had to give
Howard Lossel
Points to Ponder….