dealing with disruptive change: the power of stakeholder connections
DESCRIPTION
This presentation was delivered at the International Fundraising Congress (IFC), held in The Netherlands, on 16th and 17th October 2014.TRANSCRIPT
Dealing with Disruptive Change: The Power of Stakeholder Connections Colin Habberton @relatomics [email protected]
Session Overview
• Disruptive Change is an increasingly relevant and complex influence in the world. It directly affects civil society and fundraisers that are tasked with mobilising resources to address the impact of such change within their organisation and its mission.
• This session will investigate the causes and characteristics of disruptive change through a series of commercial and nonprofit case studies. It will include the perspective on how connecting with various stakeholders can manage risk and create innovative solutions.
Session Overview
Learning outcomes: • Attendees can expect to learn about what disruptive change is
• A set of diagnostic tools for fundraisers and executives to engage with their internal and external stakeholders
• To assist with interpreting these changes and how to build collaborative responses and solutions to these challenges.
Session Summary
Overview • What is Disruptive Change? • Commercial Case Studies • Sources of disruption • Prototypes for resilience • Nonprofit Case Study • Stakeholder Analysis Toolkit • Additional tools for action • Summary recommendations
What is Disruptive Change?
What is Disruptive Change?
Scale +
Speed +
Surprise =
Disruption
(Source: Qmee & My Clever Agency, 2013) (Source: Qmee & My Clever Agency, 2013)
(Source: ICSC, 2013: Riding the Wave)
Some Casualties
Some Casualties
(Source: Qmee & My Clever Agency, 2013) (Source: Qmee & My Clever Agency, 2013)
The Disruptors
(Source: Qmee & My Clever Agency, 2013) (Source: Qmee & My Clever Agency, 2013)
Impact & Outcomes
Change Happens
Adapt or
Suffer and possibly,
Disappear
(Source: Qmee & My Clever Agency, 2013) (Source: Qmee & My Clever Agency, 2013)
Sources of Disruption
• Planetary Disruption ² Climate Change ² Resource Shortages
• Political Disruption ² Extremism ² Destabilisation
• Economic Disruption ² Financial Volatility ² Rampant Inequality
• Systemic Disruption ² Changing Technology ² Information Access
The Price of Inequality?
(Adapted: Piketty, 2014: Capital in the 21st Century)
The Significance of the 1%
(Adapted: Piketty, 2014: Capital in the 21st Century)
Just an Emerging Market issue?
(Adapted: Piketty, 2014: Capital in the 21st Century)
Nonprofit Disruption
• Disintermediation ² Direct beneficiary contact ² Virtual service delivery
• Competition ² Cause relevance ² Funder focus
• Cost Efficiency ² Technology advantages ² Resource flexibility
• Effective Impact ² Measurability ² Paradigm shift
Threat of New Causes
Demands of Donors
Threat of Subs5tute Choices
Pressure of Partners & Suppliers
Intensity of
Cause Rivalry
Your Cause
(Adapted: Porter, 1979: Five Forces)
Prototypes for ‘resilience’
• Active Disruptor ² Be the change ² Shift culture ² Proactive
• Opportunistic Navigator ² Agility and speed ² Adapt and thrive ² Responsive
• Conservative survivor ² Well established, brand ² Adapt to survive ² Reactive
Conservative Disruptor?
Source: hAp://www.youtube.com/watch?v=eu9kMIeS0wQ
Case Study: Habitat for Humanity SA
2010: Realisation • ‘Building Houses’ • Seasonal events • Dependent on corporates • Geographically contained • Little international funding • Houses = Funding • Not building enough houses • 300 Houses per year • Impacting 300 families per year
Case Study: Habitat for Humanity SA
2014: Response • ‘Building Communities’ • Scalability of Purpose • Community Resource • Partnering with Communities • Alignment with Government • Re-engineered the operation • Cross-functional teams • Collaborative decision-making • Impacting 3000 families per year
Toolkit: Stakeholder Analysis
(Source: Qmee & My Clever Agency, 2013) (Source: Qmee & My Clever Agency, 2013)
Team
Organisation/Cause
Partner/ Supplier
Beneficiary
Training & Incentives
Dia
logu
e &
Pr
ofile
Effective Solutions
Con
tent
&
Insi
ght
Efficient Im
pact
Quality Assurance
Funder/Donor
Competitor Cause
returns/reinvestment
marketing/mindshare
Community Responsibilities
Environmental Concerns
Market & Industry Conditions
Legal & Ethical Regulations
(Adapted from: Habberton, 2005)
Research for Development
• Social Networks ² Opportunity Pipelines
• Mobile Devices ² Personal Access
• Using Big Data ² Navigating the Ocean
• Harnessing the Cloud ² Breaking Barriers
• Aware of the Internet of Things ² Integrated Connection
(Adapted: Thomas: 2014, Memeburn)
Summary Recommendations
• Innovate ² Through collaboration ² Through partnerships
• Invest ² In your people ² In your systems ² In your community
• Implement ² Pilot studies ² Train for change
Source of Reference
(Source: ICSC, 2013: Riding the Wave)
Dealing with Disruptive Change: The Power of Stakeholder Connections Colin Habberton @relatomics [email protected]