deals
TRANSCRIPT
ATS November 4 2014SVA Theatre, New York
DEALS
“I WARN YOU AGAINST BELIEVING ADVERTISING IS A SCIENCE”
WHICH MARKET?
0
2
4
6
8
10
12
14
16
18
20
$bn
20BN SEARCH MARKET
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Source: Interpreted from IAB
0
2
4
6
8
10
12
14
16
18
20
$bn
0
5
10
15
20
25
30
35
40
45
$bn
US DISPLAY MARKET
Source: IDC 2014. Includes online and mobile display and video advertising.
2010
2011
2012
2013
2014
2015
2016
2017
2018
0
5
10
15
20
25
30
35
40
45
MARKET SHAPE
Source: IDC 2014. PMP = Private Marketplaces. Includes online and mobile display and video advertising.
Open RTB
PMP’s
Guaranteed PMP’s
Automatedguaranteed
Traditionaldisplay
2010
2011
2012
2013
2014
2015
2016
2017
2018
$bn
KEYWORD ART MARR,(' TO TECHNOLOGY
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
0
2
4
6
8
10
12
14
16
18
20
$bn
ADWORDS = INTENT
AD SENSE = INTEREST
SIMPLE ,TIMELESS, HUMAN, TRUTHS
BUYER AND SELLER
YEAR 2000
KEYWORD CONTROLAND PRECISION
ART OF SIMPLICITY
DISPLAY TODAY
DISPLAY TODAY
WASTED TIME
OPPORTUNITY?
OPPORTUNITY?
OPPORTUNITY TO REDUCE WASTAGE IN TRADING PROCESS
TINDER
TINDER
TINDER
TINDER
TINDER
DATING IS SOCIALLY AWKWARD
MISMATCH?
MISMATCH?
MISMATCH?
KEYWORDS MATTER
PLUMBING IS DONE
WHICH YEAR?
THE CAMPAIGN
THE BRIEF
DOING A DEAL
Ed Thomas Accuen
DOING A DEAL
Ed Thomas Accuen
Jake ParryMail OnLine
DOING A DEAL
Ed Thomas Accuen
Jake ParryMail OnLine
Ben ChristieGourmet Ads
DOING A DEAL
Ed Thomas Accuen
Jake ParryMail OnLine
Ben ChristieGourmet Ads
Greg LancasterMicrosoft
DOING A DEAL
Ed Thomas Accuen
Jake ParryMail OnLine
Ben ChristieGourmet Ads
Greg LancasterMicrosoft
Francisco Ruarte Mode Media
DOING A DEAL
Ed Thomas Accuen
Jake ParryMail OnLine
Ben ChristieGourmet Ads
10 Million
2 Million
Greg LancasterMicrosoft
Francisco Ruarte Mode Media
DOING A DEAL
Ed Thomas Accuen
10 Million
2 Million
Jake ParryMail OnLine
Ben ChristieGourmet Ads
Greg LancasterMicrosoft
Francisco Ruarte Mode Media
DOING A DEAL
Ed Thomas Accuen
10 Million
2 Million
Jake ParryMail OnLine
Ben ChristieGourmet Ads
Greg LancasterMicrosoft
Francisco Ruarte Mode Media
DOING A DEAL
KEYWORD INTUITION
“
“Bob Pittman
@PittmanRadio
@PittmanRadio says consumers always looking for convenience, if you can save them time, you win @PubMatic @AdRev2014
CONVENIENCE
CONNECTIONS
SIGNAL
DISCOVERY
HARMONY
0
5
10
15
20
25
30
35
40
45
THE DEAL
Source: IDC 2014. PMP = Private Marketplaces. Includes online and mobile display and video advertising.
Open RTB
PMP’s
Guaranteed PMP’s
Automatedguaranteed
Traditionaldisplay
2010
2011
2012
2013
2014
2015
2016
2017
2018
$bn
JOHN SNYDER
www.grapeshot.com