dean olivier badot, phd [email protected] new trends in consumption and retailing brussels - october...
TRANSCRIPT
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Dean Olivier Badot, [email protected]
New Trends in Consumption and
Retailing
Brussels - October 2, 2014
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My job (30 years):
Consumption & Retailing Exploration
& “Definition/Design” of
New Retail Strategies, Concepts, Formats and Channels
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Objectives:
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A good newsfor
brick-n-mortarretailing:
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Ralph Lauren outlet, January 5, 2013
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Primark,London, July, 2014
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Buta Revolution
is coming!
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ThePope
election
e-devices… anytime
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Amazon.com
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Vendingmachines
Hyper-fragmented purchasing process
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Shops moving to traffic areas
Traffic Retailing
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The culture of Apps, video-
games,social media…
and its influenceon shoppingexperience
Gamability
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Disintermediation
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• Wiki utopia (<=> Internet)
• Low prices (good deals)
• Customization
• Additional incomes
• Disintermediation
• “It’s fun!”
Increasing C2C
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Oligopoly AlternateConcepts and channels
C2C/e-C2B2C
S
ale
s
The “Long Tail”(Chris Anderson)
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Moder-nism
Rational Patterns(sameness, abstraction)
Experts(Social Contract)
Determinism(towards a “Bright
Future”)
A new paradigm in Western societies?
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Post-moder-nism
Experiences
Self/Extended Self(individualism,
tribalism)
Presenteism(instant gratification
+ nostalgia)
A new paradigm in Western societies?
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A new landscape for consumption and retailing
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2 typesof retailing
for tomorrow?
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Destination Shopping
Sticky and Cross-channel
2 types of retailing for tomorrow?
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Hyper-enchanted Places(atmosphere, products, shopping experience, customer-relationship, expertise, branding, IT)
Destination Shopping
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Europa City
Project(North Paris)
Hyper-enchanted places
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What else ?
Hyper-enchanted places
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Hyper-enchanted Places(atmosphere, products, shopping experience, customer-relationship, expertise, branding, IT)
“Super value shopping”(e.g.: outlet malls, masstige, Costco)
Destination Shopping
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• 120 stores• 21 000 m2• 6,3 million shoppers (2012)
Super Value Shopping
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Destination Shopping
Sticky and Cross-channel
Hyper-enchanted Places(atmosphere, products, shopping experience, customer-relationship, expertise, branding, IT)
“Super value shopping”(e.g.: outlet malls, masstige, Costco)
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“Sticky Retailing”
“Sticky retailing”
=which exactly fits
micro-needs, treatsconsumption and
purchasing situations … and consumers moves
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ATAWADAC Retailing
=> from wish to delivery!!
Destination Shopping
Sticky and Cross-channel
Hyper-enchanted Places(atmosphere, products, shopping experience, customer-relationship, expertise, branding, IT)
“Super value shopping”(e.g.: outlet malls, masstige, Costco)
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Emotions detection
ATAWADAC
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“Mortar-and-Click
Retailing”
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web-to-store
store-to/and-web
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Asia
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“click/touch/talk-and-collect
Retailing”
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click/touch/talk… anywhere
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Home shopping, anywhere shopping…
click/touch/talk… anywhere
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• “tribal & family places” (home/friends)
• delighting shopping experience
• C2B2C => source of confidence
• social link/disintermediation (values +)
• enhanced by Internet apps and devices
“Revisited Direct Selling”
• additional incomes <=> structural crisis
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Collect… anywhere
Smart parking
Digital Concierge Services
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Delivery solutions for the Future
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“PervasiveShopping”
(4.0)
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ization
Retailing 4.0
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Google Glass
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Let’s Wrap Upthe Impacts
on the Channels Economy
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CONSUMERS
MANUFACTURERS
RETAILERS
E-BROKERS
DATABASERS
Retailing 4.0
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Thank You!