dear franchise owners,

2
Dear Franchise Owners, I wanted to reach out and let you all know how gratifying It Is to work with a group of people who truly care. By turning in your distribution reports in a timely and accurate manner each month we have been able to move forward with our 3rd party auditors with confidence. I assure you, we will all be very proud when these results are common knowledge in the publishing Industry. Please note, we have a new number one this month. Lisa and Mike Danforth only had 79 leftovers this month. Additionally, our overall leftover ration went down a percentage point. 4% wastage Is unheard of In the Free magazine Industry. For those of you who are struggling with double digit leftovers, you'll be pleased to know that we are planning a Training Secession that will help you move to under 5% leftovers, just as many of the other owners are accomplishing. As we all know, the more magazines that we put in people's hands the better the advertisers' results. Bragging about leftover ratios Is a great way to start an ad sales conversation. 4 markets with 1% 7 markets with 2% 4 markets with 3% Great job. You guys and gals rock!

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Page 1: Dear Franchise Owners,

Dear Franchise Owners, I wanted to reach out and let you all know how gratifying It Is to work with a group of people who truly care. By turning in your distribution reports in a timely and accurate manner each month we have been able to move forward with our 3rd party auditors with confidence. I assure you, we will all be very proud when these results are common knowledge in the publishing Industry. Please note, we have a new number one this month. Lisa and Mike Danforth only had 79 leftovers this month. Additionally, our overall leftover ration went down a percentage point. 4% wastage Is unheard of In the Free magazine Industry. For those of you who are struggling with double digit leftovers, you'll be pleased to know that we are planning a Training Secession that will help you move to under 5% leftovers, just as many of the other owners are accomplishing. As we all know, the more magazines that we put in people's hands the better the advertisers' results. Bragging about leftover ratios Is a great way to start an ad sales conversation.

4 markets with 1% 7 markets with 2%

4 markets with 3% Great job. You guys and gals rock!

Page 2: Dear Franchise Owners,