death by a thousand cuts - two sides · 2019-11-11 · death by a thousand cuts nick vale, head of...
TRANSCRIPT
DEATH BY A
THOUSAND CUTSNICK VALE, HEAD OF CREATIVE STRATEGY
Thanks to Stuart Butler, John O’Keefe, Tom Standage and others
MOMENTS WITH MEANING
IDEAS
BRAND VALUEPOV /PERSPECTIVE
MASS COMMUNICATIONS
ENGAGEMENT
QUALITY
MICRO MOMENTS
COMPUTERS
SALESTOOLS TECH
INDIVIDUAL
DATA DRIVEN
EFFICIENCY
0.05p £500 £50k £10m
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