De

ath

by P

ow

erP

oin

t (a

nd h

ow

to fig

ht it)

Ale

xei K

apte

rev

There

are

30

0 m

illion

Pow

erP

oin

t use

rs in

the w

orld

*

* e

stimate

They d

o 3

0 m

illion

pre

senta

tions

ea

ch

da

y*

* e

stimate

About a

millio

n

pre

senta

tions a

re

goin

g o

n rig

ht n

ow

*

* e

stimate

50%

of th

em

are

un

be

ara

ble

*

* co

nse

rvativ

e e

stimate

LO

TS

of p

eople

are

killin

g e

ach

oth

er

with

bad p

rese

nta

tions.

NO

W.

They a

re a

ll DE

AD

! Well, a

lmost.

Bad

pre

senta

tions

Bad

com

munica

tion

Bad

rela

tions

Less

sale

s

Less

money

Less

train

ing

A v

icio

us c

ircle

Let’s m

ake th

e w

orld

a b

ette

r pla

ce.

Wh

y a

re th

ey d

oin

g it?!

Bulle

ts don’t k

ill people

People

kill p

eople

U

nin

tentio

nally

Yet re

gula

rly

Re

se

arc

h s

ho

ws:

Ma

inly

du

e to

lack

of...

Sig

nifica

nce

Stru

cture

Sim

plicity

Rehearsa

l

Sig

nific

an

ce

l To

“pass th

e in

form

atio

n”?

l Y

our b

oss to

ld y

ou to

?

l O

r to m

ake m

ea

nin

g?

Wh

y d

o y

ou

pre

se

nt?

What’s th

e su

bje

ct and

why it m

atte

rs to

you?

Sig

nifica

nce

create

s passio

n

Passio

n a

ttracts a

ttentio

n

Atte

ntio

n le

ads to

actio

n

Ho

w p

rese

nta

tion

s w

ork

Are

you p

assio

na

te?

Check

yourse

lf.

This is p

assio

n.

This is p

assio

n.

This is p

assio

n.

This is n

ot.

Can’t fin

d

the m

eanin

g?

Do

n’t p

rese

nt.

Stru

ctu

re

Stru

cture

is how

you p

lace

the

bu

ildin

g b

lock

s o

f your sto

ry.

Convin

cing

M

em

ora

ble

Sca

lable

Q: W

hat stru

cture

to u

se?

A: A

ny –

as lo

ng a

s it is:

Pro

ble

m –

Path

way –

Solu

tion

Pro

ble

m –

Solu

tion –

Reaso

nin

g

Fa

ncy

stuff (if it m

akes se

nse

)

Stru

ctu

re c

ho

ice

s

Giv

e 3

-4 re

aso

ns

supportin

g y

our p

oin

t.They w

ill not re

mem

ber

more

anyw

ay.

}45

min

ute

s

1 a

rgum

ent

2 a

rgum

ent

3 a

rgum

ent

Mem

ora

ble

openin

g

Mem

ora

ble

closin

g

1 M

ore

deta

ils...

2 M

ore

deta

ils...

3 M

ore

deta

ils...

1 M

ore

deta

ils...

2 M

ore

deta

ils...

3 M

ore

deta

ils...

1 M

ore

deta

ils...

2 M

ore

deta

ils...

3 M

ore

deta

ils...

Yo

u c

an

tell th

is in

...

l 5

min

ute

s

l 1

5 m

inute

s

l 4

5 m

inute

s

It is scala

ble

.

Sim

plic

ity

Every

thin

g sh

ould

be m

ade a

s sim

ple

as p

ossib

le b

ut n

ot sim

ple

r.“

”

Appare

ntly, b

ein

g sim

ple

is n

ot th

at sim

ple

.W

ill giv

e y

ou so

me e

xam

ple

s.

Do

n’t w

orry

: kn

ow

ing

the

la

ng

ua

ge

do

esn

’t rea

lly h

elp

.

No

tice

co

ol b

ack

gro

un

d.

He

y, w

e’v

e g

ot D

AT

A!

Th

is o

ne

’s m

y fa

vo

rite.

Fu

nd

am

en

tal p

rob

lem

?

Visu

alize

ideas

Cre

ate

key p

oin

ts

Im

pre

ss

Po

we

rPo

int h

elp

s to

:

P

rom

pte

r

H

andouts

D

ata

dum

ps

Th

ey u

se

it as:

People

read fa

ster th

an y

ou sp

eak.

This m

eans y

ou a

re u

se

less.

How

much

is an e

xtra

slide?

$0

.00

. Ze

ro D

olla

rs.

Bre

ak it in

severa

l. It’s free.

What’s th

e p

oin

t?

On

e s

imp

le p

oin

t?

Rem

ove e

very

thin

g e

lse.

Well, so

me a

re

just h

opele

ss.

l D

o y

ou re

mem

ber th

e ru

le:

l 7

lines p

er slid

e o

r less

l 7

word

s per lin

e o

r less?

l W

ell, it is ju

st pla

in stu

pid

l If y

ou fo

llow

this “ru

le”

l Y

ou g

et a

slide lik

e th

is

Ditc

h s

tup

id “

rule

s”

l D

o y

ou re

mem

ber th

e ru

le:

l 7

lines p

er slid

e o

r less

l 7

word

s per lin

e o

r less?

l W

ell, it is ju

st pla

in stu

pid

l If y

ou fo

llow

this “ru

le”

l Y

ou g

et a

slide lik

e th

is

Ditc

h s

tup

id “

rule

s”

Cra

mped.

Borin

g.

Sim

ple

de

sig

n ru

les*

O

ne p

oin

t per slid

e

Fe

w m

atch

ing co

lours

V

ery

few

fonts

P

ho

tos, n

ot clip

art

* p

un in

tended

Less te

xt.

More

imagery.

Wild

imagery.

But w

hat if I n

eed to

se

nd

or p

rint th

e slid

es?

Write

a d

ocu

me

nt.

Th

e L

arg

est

Le

asin

g C

om

pa

nie

s

•H

ansa

Leasin

g

•РГ Лизинг

•Авангард-Лизинг

•Raiffe

isen L

easin

g

•ММБ-Лизинг

Make 2

sets o

f slides

Prin

t with

no

tes.

Info

rm w

ith little

text*

* y

es y

ou ca

n

Re

he

ars

al

It will n

eve

r work

com

ple

tely

fo

r the first tim

e. T

rust m

e.

YO

UPRESEN

TATIO

NRECEPIE

NT

Fe

ed

ba

ck. G

o g

et so

me.

No a

udie

nce

? Pre

sent to

the

furn

iture

. But a

lou

d. T

ry it.

Ch

eck th

e ro

om

and e

quip

ment.

Pre

se

nta

tion

ch

eck

list

All th

is le

ad

s to

...

Wo

w*

* g

reat p

rese

nta

tions

Ale

xe

i Ka

pte

rev

Offsh

ore

pre

senta

tion

desig

n &

consu

lting

ak@

realtim

estra

tegy.ru