death of journalism
DESCRIPTION
CIB Comms PR Director Catherine Towns' introduction to the CIMCIG seminar on the Death Of Journalism.TRANSCRIPT
Welcome
Catherine Towns Director CIB Communications www.cibcomms.co.uk @Catherine_CIB !!!!
Death of Journalism
What have magazines ever done for us?
Reach a critical mass !Achieve credible* exposure !!!!!!!*More on that word credible later!
The winning formula
Reader £ Publisher £
£££
Advertiser
So… why do I think this model is at risk?
!
The winning formula
Reader £ Publisher £
£££
Advertiser
Print circulation is falling faster than digital is growing for all but a
‘handful of titles’
Even the Economist’s continental Europe edition - with the highest digital circulation of over 14,000 per issue saw an overall decrease in circulation of
0.1%
Not a single digital edition has a circulation higher than 15,000
PPA analysis of ABC Audited Figures, 2013
The Guardian is the NO. 3 most-read newspaper in the world amongst people who don’t pay - but is haemorrhaging sales amongst those that do.
The Guardian loses around £40m a year
References: The Spectator / Christina Patterson
The Times loses around £40m a yearThe Independent loses around between £10-20m year
The winning formula
Reader £ Publisher £
£££
Advertiser
Those that claim that the future of news is online - and only online - ignore one critical point: Online ad revenue just isn’t enough to support most news companies, not in the way print advertising does. So, for on-line only news
organisations to survive, they’ll need an as yet undiscovered business model.
Tony Rogers
“Digital brings in pennies.. whereas print products bring in pounds.”
Dennis Taylor Chairman, Unity Media Plc
The winning formula
Reader £ Publisher £
£££
Advertiser
“How do you try to limit your losses when people expect their “content” - their words, their
arguments, their virtual encounters with the great, the good and the reasonably talented – to
be as free as the air they breathe?
!
The answer, it seems, is you don’t. So what you do is cut your costs. You might, for example,
want to get rid of all your expensive staff writers. You might decide that “content” is
something you can get from a college leaver, for 18, or 19, or 20 grand. You might even decide
that the important thing isn’t to get the right words in the right order, but just to get some
words – any words – down. Christina Patterson (now) Freelance Journalist
The winning formula
Reader £ Publisher £
£££
Advertiser
Journalists
Barometer of quality !Journalist’s reputation is built on integrity and accountability !There to challenge; and discredit if need be !The media outlet they represent has the responsibility to offer a right to reply !!
:-(
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More measurable doesn’t = more effective
Questions for today
How are publishers going to continue to deliver a relevant, critical mass that companies are willing to pay enough for? !Do they see journalists having a continuing role? !!
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Finding Winnie…
Finding Winnie…
