Denmark 2013 population

In all: 5.605.836

Age 20-59: 2.927.628

Denmark 2013 web-usersIN ALLAcces to internet: 94%Daily use: 78%

AGE 20-59Acces to internet: 99,9%Daily use: 89%

Denmark 2013 socialmediaDenmark is a socialmedia nation

Facebook3.031.980 have been active with in the last 30 daysLinkedIN+1.000.000 active accounts

Denmark 2013 search engines

SEO98% of all searches in Denmark comes from Google

Awarenessof need

Identifyneeds

Infomation search

Evaluation ofalternatives

Purchasedecision

PurchaseEvaluation

The buying proces

Online marketing plan

Email marketing facts

92%of adult internet usersmaintain at least one

email account.

72%of email users check

their inboxes 6 or more times each day

65%of adult internet usersthat visit social media

sites

Email marketing facts

3.3 mioInternet users i Denmark

has purcheased items online

9%of all retail sales are

made online. Numbers are belived to double by 2015

13%of shoppers list email

newsletters as their farvorite source of locating deals

Email marketing facts

83% of emails make it to the reciepient´s box

Global average email open rate

20.1%Global average

click-through rate

5.2%Global average unsubscribe rate

0.31%

Email marketing facts

Consumers who recieve email marketing spend 83% more when they are shopping

Their orders are 44% larger

They order 28% more often

Email marketing facts

Average return of on email marketing investment:

€34,35 for every Euro spend

72% of all marketers believe this ROI is very good.

Email marketing facts

63% of marketers plan on increasing their spending on email marketing.

Email marketing can be up to 20% more cost effective than other marketing channels