deca the competitive events program
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DECA The Competitive Events Program. Mr. Melzer Arrowhead High School. 2007 SOUTHEASTERN CAREER DEVELOPMENT CONFERENCE. Saturday January 10, 2009 Kettle Moraine High School 8:00 am – 6:00 PM Cost $22.00 – You Pay $5.00 (store picks up the rest). ANAHEIM, CALIFORNIA. DISNEYLAND - PowerPoint PPT PresentationTRANSCRIPT
DECA The Competitive Events Program
Mr. MelzerArrowhead High School
2007 SOUTHEASTERN CAREER DEVELOPMENT
CONFERENCE
Saturday January 10, 2009Kettle Moraine High School
8:00 am – 6:00 PMCost $22.00 – You Pay $5.00 (store picks up the
rest)
ANAHEIM, CALIFORNIA
DISNEYLANDCALIFORNIA ADVENTURE
ANAHEIM ANGELSBEACHES
PURPOSES AND RATIONALE• DECA offers a comprehensive program of
competitive events based on the occupational goals of its student membership and on the activities of chapters in high schools .
• To contribute to the development of competencies needed for careers in marketing, merchandising, management, and entrepreneurship
PURPOSES AND RATONALE CONTINUED
• To provide opportunities for student and team recognition
• To motivate students to assume responsibility for self-improvement
• To assist students in acquiring a realistic self-concept through individual and team activities
SOUTHEASTERN WISCONSIN DECA CONFERENCE
• Schools Competing– Arrowhead– Brown Deer– Cedarberg– Elkhorn– Germantown– Greendale– Greenfield– Hartford– Oconomowoc– Port Washington– Racine Case
• Kenosha Tremper• Kettle Moraine• Mukwonago• Muskego• New Berlin Eisenhower• New Berlin West• Racine Horlick• Racine Park• South Milwaukee• Watertown• Waukesha North and West• Kenosha Bradford• West Allis and West Bend
• 36+ schools in attendance
ARROWHEAD DECA “CHAPTER OF THE YEAR”
• 2007 – 3rd Place / 36• 2006 – 3rd Place out of
36 schools• 2005 – 1ST Place out of
36 schools• 2004 – 3rd place• 2003 – 1st Place• 2002 – 1st Place• 2001 – 4th Place• 2000 – 3rd Place
COMPETITIVE SERIES EVENTS
• APPAREL & ACCESSORIES Marketing• FOOD MARKETING• HOSPITALITY SERVICES- TEAM• MARKETING MANAGEMENT/BUSINESS
SERVICES• RESTAURANT AND FOOD SERVICE
MANAGEMENT• ACCOUNTING APPLICATIONS• HOTEL MANAGEMENT & LODGING
MORE COMPETITIVE EVENTS
• QUICK SERVICE RESTAURANT• RETAIL MARKETING/MERCHANDISING• AUTOMOTIVE SERVICES MARKETING• SPORTS & ENTERTAINMENT MARKETING –
TEAM & INDIVIDUAL• TRAVEL & TOURISM MARKETING – TEAM• E-COMMERCE MARKETING – Team• BUSINESS LAW AND ETHICS – TEAM• BUYING & MERCHANDISING - TEAM
WHAT DO I DO AT DISTRICTS?
• One Marketing Math and Economics Test - 50 Questions
• One Series Marketing Test - General Marketing and Area
• Two 5-10 Minute Role Plays
TENTATIVE SCHEDULE• 8:00 Registration• 8:30 Series Orientation• 8:40 Math Event• 9:45-Noon Competitive
Events• Noon Lunch• 1:00-? Comedy Sports• DECA Dance• Movies• 3:30 Award
Ceremony
AWARDS• MEDALS TO TOP 5% IN
EACH EVENT• TROPHIES/PLAQUE TO TOP
FIVE IN EACH SERIES• TOP 16-20 FROM
ARROWHEAD ATTEND STATE (THREE DAYS TWO NIGHTS AT GRAND GENEVA RESORT IN LAKE GENEVA
• QUALIFY FOR NATIONALS IN ANAHEIM, CALIFORNIA IN LATE APRIL
BUSINESS SERVICES MARKETING MANAGEMENT
• SERVICE AND MANAGEMENT RELATED BUSINESS– FLORISTS– HAIR SALONS– LAWN CARE– COMPUTER REPAIR– CAR RENTALS– TUX RENTALS– OTHER
Increase sales in a slumping housing market
Develop a promotional plan for a new business idea
APPAREL & ACCESSORIES
• Role Play Events Related To Situations as an Employee of Apparel Related Business– Mens/Women's
Clothing Stores/Departments
– Jewelry and Accessories
APPAREL & ACCESSORIES
• ROLE PLAY RELATED TO BUSINESS SITUATIONS IN A MANAGEMENT POSITION
• Sell an apparel item and accessory
• Promotional plan for special event at apparel store
BUSINESS LAW AND ETHICS Team
• 2009 Topic – Pricing, Contracts, and Dealing with employee substance abuse with employee
• Business Law class recommended but not required
FOOD MARKETING
Develop a promotional plan at a grocery store regarding self-checkoutsMeet with vendor regarding a shipment of produce
INTERNET MARKETING
• INTERNET RELATED
• WEB PAGE DESIGN AND INTERNET SITE
• INTERNET CAPABILITIES
• Online Selling
RESTAURANT AND FOOD SERVICE MANAGEMENT
RESTAURANT AND FOOD SERVICE MANAGEMENT
Develop a restaurant to be housed within an existing business
Develop a plan to find employees and reduce turnover
RETAIL MERCHANDISING
RETAIL MERCHANDISING•Retail Merchandising Stores
•Electronic Stores
•Department Stores
•2009 Role Plays
• Promotional Plan for special event
• Conduct a sales presentation for a product & accessory you bring in
TRAVEL & TOURISM EVENT - TEAM
• TRAVEL INDUSTRY
• Travel Agencies – Festivals – Special Events Tourism Related Businesses
• 2009 TOPICS/ROLE PLAYS
•Develop a Press Release and deal with a problem in the travel/airline industry
•Develop a promotional plan for the tourism industry
HOSPITALITY SERVICES - TEAM
• HOSPITALITY INDUSTRY– HOTELS/MOTELS, BED
& BREAKFASTS, RESORTS, CONVENTIONS
• 2009 TOPICS & ROLE PLAYS– ADVERTISING AND
PRMOTIONS– DEVELOP A TRAINING
PROGRAM FOR EMPLOYEES
AUTOMOTIVE SERVICES MARKETING
2009 TOPICS FOR ROLE PLAYSDevelop a service bundle for an auto repair shop
DEVELOP A NEW SALES PRESENTATION FOR EMPLOYEES AT A CAR DEALERSHIP
ACCOUNTING APPLICATIONS
• Business’s Profit• Business Risk
Factors• Interpreting
Accounting Data• Payroll• Accounting Class
recommended but not required
SPORTS & ENTERTAINMENT MARKETING - TEAM
Why?
• Compete at Districts– Resume– Scholarships– Job Portfolio– Drop one test– 10 Extra Credit Points
• Compete at State– Grand Geneva Resort
• Lake Geneva Wisconsin
• Compete at Nationals