DECCS

Types of promotion

•D• Direct Media – TV/radio advertising, billboards,

posters, banners on buses, magazine advertising etc

•E• Editorial – where the game is discussed or

reviewed e.g. on The Gadget Show or a newspaper or magazine preview or review or a feature about the creators etc.

•C• Channel Circular – email sent to potential

customers by retailers – Amazon or Play, for example, or direct phone calls or leaflets and flyers.

•C• Channel Point of Presence Activities -

These are events that take place in or around a retailer or game show or conference convention:

• Midnight launches • Tournaments • Double XP events • Sneak previews

•S• Social Media – use of YouTube, Facebook,

Twitter to promote the game – the ability to like, share, repost/retweet, hashtag