DECEMBER 2010MARKETING PROMOS AND ACTIVITIES

PROMO 112 GIFTS OF CHRISTMASGoal: 1. To be able to hype up all existing freebie promos2. To solve the problem: Branches are not giving out freebies3. To dispose all old freebies

12 GIFTS OF CHRISTMASMechanics:1. Coupons will be distributed starting Saturday

December 4, 2010 onwards in the following areas : - Downtown

-Offices- Schools- Hospitals- Malls

*PIC – Marketing staff with the help of the BMs2. Customer is to present coupon to claim the freebie

(with unit purchase – see flyer)3. Customer may choose from any of the 12 gifts in no

particular order

PROMO 2ABSOLUTELY FREEGoals: 1. To dispose all non-moving mobile phones2. To pair old and new phonekit models

ABSOLUTELY FREEMechanics:

Buy any of the following Brand new non moving phones and get another phone ABSOLUTELY FREE:

NON- MOVING CELLPHONES FREE CELLPHONES PROMO PRICE

E-TOUCH 505PRO NOKIA 1280 3290

E-TOUCH 606PRO NOKIA 1280 3790

E-TOUCH D8 NOKIA 1280 + SAM E1080 3090

E-TOUCH D11 NOKIA 1280 + SAM E1080 3290

E-TOUCH XL10i NOKIA 1280 + SAM E1080 3690

E-TOUCH D33 NOKIA 1280 + SAM E1080 3590

E-TOUCH D35 NOKIA 1280 + SAM E1080 4290

E-TOUCH TD280 NOKIA 1280 3990

E-TOUCH TD200 NOKIA 1280 3990

NON- MOVING CELLPHONES FREE CELLPHONES PROMO PRICE

MYPHONE T13 NOKIA 1280 + SAM E1080 4890

NOKIA 5300 NOKIA 1280 + SAM E1080 4890

NOKIA 6600F NOKIA 1280 7880

NOKIA 7610 NOKIA 1280 5890

NOKIA N-77 NOKIA 1280 6890

SAM D880 NOKIA 1280 5890

SAM S5603 NOKIA 1280 8890

SAM 7220 NOKIA 1280 7890

SAM S7350 NOKIA 1280 7890

SAM L600 NOKIA 1280 3490

SE F305 NOKIA 1280 3890

SEG700i NOKIA 1280 5890

SEW380i NOKIA 1280 4880

SE W760i NOKIA 1280 5890

SE W980i NOKIA 1280 9990

PROMO 3CYOB (CHOOSE YOUR OWN BUNDLE)Goal:1. To be able to sell phonekits by twos or

bundle2. To give customer all possible choices of

phones3. To sell what we have in store (existing) 4. To solve the problem – No pair (bundle)

No Stock (bundle)

CYOB (CHOOSE YOUR OWN BUNDLE)Mechanics:Store 1. Let the customer choose 2 phones from the Phonekits pool list.2. How to solve for a promo price:

cost price + cost price = total cost price + mark up price = promo price

NOTE: Cost price will be base on the current pricelist.

MARK UP PRICE: P100.00 (For total cost worth P1500-P2999): P150.00 (For total cost worth P3000-P5000): P250.00 (For total cost worth P5001 and up)

EX. Cherry mobile D15 + Nokia 1680 P1490 + P1870 = P3360 + 150 = P3510 5. Minimum of P1500.00 worth for bundle to qualify 6. Below P1500 (total cost) is not qualified for Choose your own bundle

3 DAY SALEGoal:1. To dispose all non moving, class B and repair units

Date: December 13-15, 2010

Mechanics:Phonekits: -Up to 70% off

- @ P499First come first served No reservation1:1 (1 unit per customer)Cash basis, credit card +5%

WHAT WE NEED:1. Promo Implementation and distribution of Promo materials:

-Meeting with the BMs and BICs – Friday Dec. 3, 20102. Logistics

2 persons – flyering (Sigmund and Malou) – ok2 persons – 3 Day Sale (frontliners for product demo)4 persons – Nokia Blitz (with daily raffle) Dec. 6-194 person – Samsung Blitz Dec. 6-15 Samsung Blitz Dec. 20-25 Samsung Blitz Dec 27-313 persons – Nokia 1 day sale Dec 4, 2010

Rochelle and Beverly – check implementation

SCHEDULE OF ACTIVITIES December 6 - 19 = Nokia Blitz December 6 -12 = Samsung Blitz December 21-25 = Samsung Blitz December 27 – 31 = Samsung Blitz December 6- 19 = 12 Days of Christmas Promo December 6 - January 15 = Choose Your Own

Bundles December 13-15 = 3 Day Sale ( Class B) December 6 – 31 = Absolutely free Promo December 6- 31 = 12 Gift of Christmas