December 2015 Volume XVI // No. 12 // ₹ 100

Issue No.

12

12 fashion forward BRANDS

fashion’s role in MAKE IN INDIA

RESEARCHdenim

marketin

India

// sportswear

international section inside

fashion from SURATfocus on JACKETS

iconic DENIM ADS

denim TRENDS

COVER BOF_Final.indd 1 12/18/2015 6:34:41 PM

Despite our country’s strong cotton

foundations, denims were not a core part

of the Indian fashion genes. Things are

changing now and while it may still be

too early to predict a denim-ifi cation of

India the denims category is likely to

outshine most others in terms of pace of

growth, more innovation, as well as deeper

geographic penetration.

In this the Special Denim Issue we take a

deep look at the category across its several

facets. We study the top international

denim players in India, the top Indian

brands and few regional favorites. We also

look at key fashion infl uencers, leading

trends and innovations from fi ber to

fashion. Team Teachnopak maps, sizes and

understands the denim market for us.

Please also read the special focus feature on

the thriving fashion hub Surat and a study

of some top Surat entrepreneurs that are

driving innovation there.

Its winters and we also take a quick look at

Jackets as a category exploring what Indian

majors predict for the category, the latest

in high-tech jackets and of course how the

stars jacket up.

Team Wazir Advisors takes a look at the

role of the fashion sector in the “Make in

India” vision, while Team NIFT shares

interesting thoughts on innerwear retailing

as well as maps great international work in

fashion retail technology. And lots more in

this big year end issue. Happy reading.

We invite readers to also read the

December issue of Images Retail magazine

which is a South India special. Interesting

insights, in there, for fashion stakeholders,

as we map the legendary strengths of

South India’s great traditional fashion and

jewellery majors.

The 12th of December is now a key date on

the retail calendar as retailers thank their

front line sales associates for the great job

they do. 8 hours a day, 6 days a week the

sales associates, often also undergoing

great hardship, are on the fl oor making

the consumer experience come alive. The

Retail Employees’ Day conceptualized

by TRRAIN (Trust for Retailers & Retail

Associates of India) and partnered by RAI

is a very thoughtful initiative. Kudos to

TRRAIN and its charismatic leader BS

Nagesh…”for he is a jolly good fellow…so say

all of us”…at Images BoF. Images Group will

always stand fi rmly supporting the cause.

Wish you dear reader a very merry

Christmas and a Happy New Year.

All material printed in this publication is the sole property of Images Multimedia Pvt. Ltd. All printed matter contained in the magazine is based on the information provided by the writers/

authors. The views, ideas, comments and opinions expressed are solely of the writers/authors or those featured in the articles and the Editor and Printer & Publisher do not necessarily

subscribe to the same.

Printed & published by S P Taneja on behalf of Images Multimedia Pvt. Ltd. Printed at Swan Press of Lahore, B-71, Naraina Industrial Area, Phase – 2, New Delhi 110028 and published by S P

Taneja from S- 21 Okhla Industrial Area Phase – 2, New Delhi.110020 Editor : Amitabh Taneja

In relation to any advertisements appearing in this publication, readers are recommended to make appropriate enquiries before entering into any commitments. Images Multimedia Pvt.

Ltd. does not vouch for any claims made by the advertisers of products and services. The Printer, Publisher and Editor-in-Chief of the publication shall not be held for any consequences in

the event of such claims not being honored by the advertisers.

Copyright Images Multimedia Pvt. Ltd. All rights reserved. Reproduction in any manner is prohibited. All disputes are subject to the jurisdiction of competent courts and forums in Delhi/

New Delhi only. Images Business of Fashion does not accept responsibility for returning unsolicited manuscripts and photographs.

Amitabh Taneja

www.imagesfashion.com

FASHION FOREWARD

Dear Readers,

Editorial.indd 39 12/18/2015 6:00:24 PM

Zodiac Clothing-

Running the extra mile

towards sustainable

development

Pg No. 46

FASHION BUSINESS

Good Earth

Contents Fashion Business

REPORT

Textile and Apparel

focus sector for Make in

India

Team Wazir Advisors explores the

signifi cance of the textile and apparel

sector in the “Make in India” vision.

Pg No. 48

w

FOOTWEAR

HEEL & BUCKLE: FOOTNOTES

OF ELEGANCE

The Managing Director of Heel &

Buckle, talks about the company’s recent

foray into footwear manufacturing and

its further retail expansion plans.

Pg No. 52

OMNI CHANNEL

The brassiere shouldn’t lose the

woman

rwr

This article unbinds the loop of lingerie

buying behaviour-from objection to

sustenance. And explores a better world

of innerwear retailing in India.

Pg No. 56ILLUSTRATION BY

Apoorva Bisht

COVER STORY

DENIM MARKET

IN INDIA

With very low per capita consumption

currently, and increasing acceptance

of denim as a major fashion choice,

the denim sector isto grow at a much

faster pace now. Amit Gugnani (Senior

Vice President, Fashion) and Kanti

Prakash Brahma (Principal Consultant,

Fashion), Technopak, map the status of

denims in India today.

Pg No.72

FASHION TECH

AUGMENTED REALITY: YOUR

WISH IS MY COMMAND

We are blessed is this era where IT

innovators have time and again ensured

that our every shopping wish is their

command.

Pg No. 66

BESPOKE

BLENDING DESIGN, QUALITY

AND PERSONALITY

It’s My Life Jeans Co., the pioneer

of Bespoke Luxury Jeans in India

discusses its journey hitherto and the

future plans.

Pg No. 86

INDUSTRY TALK

DESTINATION DENIM

We take a look at how much the denims

market has changed over time.

Pg No. 80

OPINION

Denim brand retailing in India: Emerging vistasPg No. 82

46-86

contents.indd 1 12/18/2015 8:08:12 PM

IMAGES Business of Fashion

DENIM BRAND RETAILING IN INDIA

EMERGING VISTAS

THE NEW AGE CASUAL WEAR

MARKET.

Over the past few years, the casual wear

market in India has witnessed accelerating

growth, driven by growth in income

levels, changing lifestyles and the entry

of foreign players. Casual wear brands in

India have shown potential in all segments

of the market - premium, medium, lower

and is transgressing beyond the urban

boundaries of the major metros, into mini

metros, and tier II & III cities.

DENIM MARKET FACTS AND FIGURES

Denim is touted by experts to be the most

promising category in India’s apparel

market. According to industry reports, the

denim market of India in 2013 was worth

1̀5,310 Crore; which accounts for 5 percent

of the total apparel market of the country.

The market is projected to grow at a CAGR

of 14 percent to become a 3̀0,070 Crore

market in 2019. 

ITS GROWTH AND CONSUMPTION 

The denim market in India is skewed

towards men’s wear with 85 percent

contribution from the segment, while

women’s denim segment contributes about

9 percent and the remaining 6 percent

comprises the kids segment. The women’s

and kid’s denim segments are expected

to witness higher growth rates due to an

increased focus of brands and retailers on

those segments.

ITS GROWING SIGNIFICANCE IN THE

TIER II AND III MARKETS

The emergence of semi-urban clusters

across the country has opened a plethora

of opportunities for regional brands

and retailers alike. These cities are

fast emerging as favourite markets of

the apparel industry. A typical denim

consumer of the semi-urban cluster

demonstrates a blend of characteristics

of both the urban and rural consumers;

like an urban consumer he or she exhibits

As India’s casual wear gains

momentum, it opened up a

new door for Denim brands from

across the world. Today, the

denim market in India has pushed

itself beyond the major metros to

tap into the potential of smaller

cities and towns.

By KAVINDRA MISHRA

Opinion_Pepe.indd 82 12/17/2015 8:40:26 PM

FASHION RETAIL

Contents

92-160

STORE OF THE MONTH

Being Human

Deal

GAS

Indian Terrain

Killer

LP Jeans

Mufti

Pepe

Spykar

Turtle & London Bridge

Jack & Jones

Vero Moda

Courtyard

Kraburs

Breakbounce

UJC

Blood Jeans

Camaro

Force Denims

Mexico

Moustache

Rookies

Sheriff

Sunnex Jeans

Pg No. 98 - 138

FOCUS SURAT: OVERVIEW

SURAT’S TEXTILE INDUSTRY

Sailesh Sharaf, Director, Triveni Sarees,

looks back at the evolution of Surat as

the textile capital of the country

Pg No. 140

FOCUS SURAT: TECH-PLAY

E-COMMERCE AND INFORMATION TECHNOLOGY IN SURAT’S

TEXTILE INDUSTRY

Pg No.144

Manjula Fashions: exemplifying elegance in women’s ethnic wear

Innovative and quality print fabrics by Mukesh International

Fashion glitters at Nakshatra Creations Dress elegantly with Parvati fabrics Priya Fabrics: Delivering quality print fabrics

RK Green Vogue: Delivering premium fabrics worldwide

Timeless fashion by Krishna Terine Family shopping @ G3 Fashions Lace and trimmings from Romy Lace

Premium ethnic wear by Shivam Prints

Dress-up pretty with Vivek Fashion Celebrating women’s fashion with Fiona

Creative drape by Allol Sarees

Pg No. 146-158

COLLECTIONS

DEAL JEANS GETS GROOVY

WITH ITS NEW PARTY WEAR

RANGE

Deal Jeans now has something

more to off er with an all new

party wear range, calling on the

ladies to groove in style.

mxnPg No. 159

FOCUS JACKETS: LEADER

TALK

JACKETS THIS SEASONToday, fashion wear has transformed

jackets from a functional purchase to a

dedicated medium of self-expression. A

talk with jacket leaders.

Pg No. 160

Fashion Retail

DENIM BRAND PROFILES x

ILLUSTRATION BY

Apoorva Bisht

FOCUS SURAT: KEY PLAYERS

GAS, GURGAON

AHUJA SONS PRIVE

LA MARTINA

STYLE CRECHE

BREAKBOUNCE

Pg No. 94 - 97

STORES

Pg No. 92

contents.indd 1 12/18/2015 7:39:14 PM

IMAGES Business of Fashion

> Brand: BEING HUMAN

> Total no of EBOs: 39

> Total no of MBOs: 54

> Presence in LFS: Central,

Jade Blue, Globus, Lifestyle,

Shoppers Stop, Splash and

Westside.

> Flagship stores: 1

> Presence in online retail and

expansion plans: Amazon,

Flipkart, Koovs, Jabong,

Myntra and Snapdeal.

a brand with a great heart

Being Human, a clothing line with a heart, was launched in 2012 by Mandhana

Industries Ltd. The idea came into realization when Salman Khan met Manish

Mandhana - MD Mandhana Industries Ltd and the latter undertook to convey the

values of and contribute to the Being Human – The Salman Khan Foundation through

the language of fashion.

BEING HUMAN

Denim Brand Profile_Being Human.indd 98 12/17/2015 3:24:08 PM

FASHION CREATION

INNOVATIONS

Contents

NEO CULTURE

CREATING A SPLASH WITH

THE BURQA

Denim has an all new avatar with a new

collection of burqas in the market. We

explore this altogether new ‘traditional

chic’ look.

Pg No. 188

FABRIC TALK

DENIM DYNAMICS

IMAGES BoF speaks with industry

stalwarts on the changing trends seen in

denim fabrics.

Pg No. 190

FIBER MAJORS

INVIYA

sxuIndorama Industries Ltd. (IIL), the

pioneers of spandex development in

India and its deep connection to the

Indian denim industry.

Pg No. 194

DIY DENIM CRAFTWhether you are a novice crafter or a

advanced sewist, old jeans are a great

starting point for a huge number of DIY

projects. Here are a few ideas.

Pg No. 182

FABRIC MAJORS

DONEAR: WEAVING GLOBAL APPEAL WITH FABRICS

Pg No. 196

NEW FRONTIERS

KHADI DENIM: AN EMERGING

TREND

Khadi Denim, a hand-spun and hand-

woven soft-feel fabric, is the new rage in

the fashion world. Arun Kumar Jha, CEO,

KVIC spoke to Images BOF on KVIC’s

eff orts to promote the fabric.

Pg No. 200

SHIRTINGS

DRAPE IN THE PURITY OF THE

‘GANGES’. . . WITH MORARJEE’S

SUPERFINE GIZA COTTON

SHIRTINGS

Pg No. 207

DIVAS

CHARGE OF THE DENIM

A quick round up of who among B-town’s

venuses rock the denim look.

Pg No. 212

TRENDS

FASHION FORWARD DENIMSome classic, some cutting edge and

a little wild, we tell you what to expect

from denim in 2016.

Pg No. 224

STAR TALK

DEVOTED TO DENIMBollywood’s best dressed too wouldn’t mind

trading their designer robes for a pair of good

well-fi tted jeans. We talk to a few.

Pg No. 208Pg no. 229-256

166-224

Fashion Creation

SPORTSWEAR INTERNATIONAL Next Section

ILLUSTRATION BY

Apoorva Bisht

DESIGNER WATCH

DESIGNS ON DENIM

A new generation of designers is taking

denim to hyper-crafted heights. A report

Pg No. 218

contents.indd 1 12/18/2015 7:40:47 PM

FASH

ION

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DEC

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SUE

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FO

CU

S JA

CK

ETS:

HIS

TORY

Jackets and Bollywood has been inseparable from the very inception

of the fi lm industry. Aarti Kapur Singh looks into the ever- evolving

Bollywood jackets that created a fan-following among the Indian

‘fi lmy audience’ and into how they became a part of the fi m industry’s

glorious history.

JACKETSTHAT CREATEDBOLLYWOODHISTORY

Bachchan donated his iconic Silsila jacket

to a homeless man to battle the cold. 

When Shakespeare’s character Polonius

in Hamlet advises his son Laertes “For

the apparel oft proclaims the man”, he

inadvertently sealed the fate of millions of

costume designers and stylists who would

make those lines the cornerstone of their

professions many decades later.

Whatever the avatar may be

- long coats to biker chic,

denim or leather - jackets

have created celluloid history in some

celluloid appearances. Recently, the iconic

candy-striped jacket worn by Dick Van

Dyke in Disney classic ‘Mary Poppins’ has

been sold for 40,000 pounds.The satin-

lined jacket, which has Van Dyke’s name

and ‘Western Costume Company’ written

on an inside label, had been on sale 50

years since the timeless 1964 fi lm, which

starred Julie Andrews as a magical nanny

who helps unite a dysfunctional British

family. Back home, and recently, Amitabh

IMAGES Business of Fashion

Focus Jacket_History_Designer Jacket.indd 174 12/17/2015 4:57:04 PM

contents | DECEMBER 2015

DENIM AND FASHION TRENDS – CAPSULE FOR INDIA

Editor-in-Chief: Sabine KühnlCreative Director: Gian Luca FracassiSenior Editors: Maria Cristina Pavarini/Christopher BlomquistFashion Editor: Juliette NguyenManaging Editor: Wolfgang Lutterbach

Credits for India Capsule

FACTS/BRANDS 232 His and Hers H.I.S. charts a clear path in fashion retail.

FOCUS/FABRICS233 Ingredients for Success The rise of denim ingredient brands in the US

market.

FABRICS 234 Power to Fabrics A sneak peek at the biggest trends that will be

unveiled in the global fashion market

FABRICS236 Design with De-Light Wearable tech goes fashion bling, as well, with

the latest innovations

FABRICS 237 Chemistry Matters New high-tech fi bers, For the fashion meets

function era

SHOOT 238 Denim Icons

FASHION/OUTDOORS250 New Outdoor Labels Our top 5 of new outdoor fashion labels. Plus

great outdoor fashion pickups.

SAMPLES 254 Samples Our pick of great thoughts, innovations and

products

232

237

238

250

254

Contents_SWI .indd 231 12/18/2015 6:15:15 PM

252 | December 2015 | IMAGES Business of Fashion | Capsule for India – Sportswear International

FASHION/OUTDOOR

WHY WOMEN ARE STILL IN LOVE WITH STAN. HOW EASY IT IS

TO PIMP UP YOUR SNEAKERS AND WHY IT IS TIME TO BREAK A

LANCE FOR FLARED DENIM FOR MEN. Text Juliette Tafreschi

FASHION PICK-UPS

Isn’t it nice to get a good advice from time

to time? French fashion experts Frédérique

Veysset and Isabelle Thomas explain the

hype of certain shoe types and clear up the

Dos and Don’ts of outfit combinations.

Shoe Service

How to pimp up

your sneakers?

French designer

Aurélie Chadaine

offers us a

simple solution.

Her leather

tassels are easy

to fix on every

sneaker and will

turn your old

trainers into real

eyecatchers!

Tassel Sneakers Sorry girls, times of the messy bun are over.

The sleek hair look is in full trend. During

Fashion Week designers like Derek Lam, Chloé

and Donna Karan all went for the straight

and more sophisticated cool sleek look.

Dos and Dont’s

Still in love with Stan. Even if the white

sneaker has been on trend for a couple of

seasons now–it seems that fashionistas can’t

get enough of this easy-to-style sneaker. And

if the hip girls in Paris still wear it, you know

that this trend definitely ain’t over yet....

The ’70s are back and the

flared jeans experience a

huge comeback this year.

At least that’s what fashion

experts agree on for the

womenswear segment. And

what’s with flared denim

for men? We think that it’s

time to break a lance for

this denim silhouette to

become more fashionable

for male customers as well.

Equal rights for all!

Photo: Topman

Street Looks Paris

PHO

TOS:

LEN

A J

ÜR

GEN

SEN

+ -

OURFAVORITE

DENIM

Fashoin Outdoor.indd 252 16/12/15 9:51 PM