deciding on marketing organizations

9
How should the company manage and organize its International activities ?

Upload: sameer-mathur

Post on 16-Aug-2015

24 views

Category:

Marketing


0 download

TRANSCRIPT

Page 1: Deciding on marketing organizations

How should the company manage and organize its International activities ?

Page 2: Deciding on marketing organizations

Depending on their level of International Involvement ........

Page 3: Deciding on marketing organizations

Export divisionInitial stage when firm just ships out the goods

Page 4: Deciding on marketing organizations

International DivisionCompanies engage in several international markets

Page 5: Deciding on marketing organizations

Global OrganizationTreats World as a Single Market

Page 6: Deciding on marketing organizations

Global Integration National Responsiveness

Choose accordingly .....

And if there is a tie.......

Page 7: Deciding on marketing organizations

“Glocal” strategy

Page 8: Deciding on marketing organizations

Thank you

Page 9: Deciding on marketing organizations

DisclaimerCreated by Tanushree Shukla ,MNNIT-Allahabad during an internship by Prof. Sameer Mathur, IIM Lucknow.www.IIMInternship.com