deciphering google+

1.Deciphering Google+ July2011 Bill Balderaz Webbed Marketing #WMwebinar

Agenda

What is Google+

Google+ and SEO

Google+ Cheat Sheet

This is just the beginning

Real-life sharing, rethought for the web

Already one of the fastest growing social networks one estimate says the network reached 10 million users in just one week and now has 18 million

More sharing/privacy options

Can share a post, link, video or photo right from Gmail

Google+ updates appear in search results

Allow you to organize people into groups of your choosing (family, friends, coworkers, etc.)

You can share any post publicly, with one or many circles, or with just one person

You can add anyone to a circle and vice versa. It doesn t have to be reciprocal

Circles are private. People in your circles do not know which circle they have been placed in.

Receive timely articles relevant to your interests

Interests in Sparks are private your circles can t see them unless you let them

If you've found something other people you know might want to see, you can chose to share the Spark

Hold live group video chats

Hangouts will be broadcasted on your stream. Click thejoin this hangout button to participate

Connections can also send a URL to join a hangout

Anyone in a hangout can invite anyone else

Only 10 people can be in a hangout at once

Each post will give you the option to share your location

Instantly upload photos and videos from phone

Hold live group chats orhuddles

App currently available for Android ,

iPhone and on mobile web

Google Realtime Search was suspended on July 4

Public posts from Google+ will be indexed, along with the comments made on those public posts

Google+ updates will appear in search results

Companies seeking to ensure their content makes it into Google+ Sparks

The +1 button appears in search results and on websites

Your +1 is your public recommendation of a site

While you can control who sees your +1 tab on your Google+ profile, anyone on the web can see a site you +1 d.

Your +1 s and your social connections also influence the content you see in Google Search.

Google definessocial connections as:

People in your Gmail (or Google Talk) chat list.

People in your My Contacts group in Google Contacts

People in your Google+ Circles

People you re following in Google Reader and Google Buzz

Use +username or @username to mention/tag someone in a post

To share a post from Gmail, click the newshare icon on the toolbar (There is also a notifications iconin Gmail that will let you know if someone added you, +1d a post, etc.)

Items you +1 on the web appear on your +1 page. Posts you +1 in Google+ do not.

To prevent people from sharing one of your posts, click the arrow at the top right of the post and selectdisable reshare. (You may also want to use disable reshare when sending a private message.)

You decide who sees each post, by selecting public, specific circles or specific people before sharing.

Don t want to receive a notification every time someone comments or +1s a post you commented on? Click the arrow on the top of the post and select Mute this post.

To add a picture, link or video, you can use the icons on the bottom of the share box or drag the item from your desktop and drop it into the share box.

This is just the beginning

Google+ is still brand new and will evolve just as the other social networks have. It s impact on social networking, SEO, ecommerce and mobile is not yet clear.

While there has been a great deal of buzz around Google+ many are still not sure exactly how to best utilize it and where it fits in the social spectrum.

Despite the uncertainty surrounding Google+, its growth suggests that it will be around for a long time to come

deciphering google+

Technology