decision making and lobbying. the valencian regional office in brussels brussels / september 9 th,...

Decision making and lobbying.The Valencian Regional office in Brussels

Brussels / September 9th, 2010

European decision making and lobbying

1

www.uegva.info / [email protected]

Regional strategies 4 building Europe

Who are we?Making a convincing strategyNew approach in an global economic and financial crisis: Other European toolsPromoting EU Projects in the Valencia RegionCommunication ToolsBest Practices in EU projects


The Region of Valencia is located on the Mediterranean coast of Spain and

is part of the so-called Mediterranean Arch, an axis which has experienced

one of the fastest economic growth rates in the European Union.

With 5,1 Millions of inhabitants, the

population of the region accounts for 10.8 % of

the total Spanish population

Valencia is the third largest city

in Spain.

In our Region, Spanish and Valencian are

the co-official languages.

In Spain: 1 official language, Spanish, plus 4

co-official languages: Basque, Catalan,

Galician and Valencian.

THE VALENCIAN REGION


CHRONOLOGY


Public sector

Regional and local administrations

Public organisations

Private sector

Energy saving banks

chambers of commerce universities

pro associations

Public Private Partnership (PPP)

FCVREFundación Comunidad Valenciana – Región Europea

(created in 2003)

A NEW INSTRUMENT FOR THE VALENCIAN REGION

GAIN IMPORTANCE IN THE EU ARENA


Making a convincing strategyMaking a convincing dissemination strategy: Local and Regional levelThe FCVRE as cofinancial partner for european projectsPerfect partner for international disseminationMethodologyEuropean Networks


GLOBALIZATION

CLIMATE CHANGE

ECONOMIC CRISIS

SOLUTIONS:

EU TOOLS

MAKING A CONVINCING DISSEMINATION STRATEGYLOCAL AND REGIONAL LEVEL

EYJAFJALLA


CALL OUT EFFECT

Influential groups, persons which can be located

Influential groups, persons which can be located

EUNATIONA

LREGIONA

LLEVEL

Political partiesMembers of parliamentMembers of governmentCivil servantsLocal politiciansLocal leaders

Political partiesMembers of parliamentMembers of governmentCivil servantsLocal politiciansLocal leaders

MAKING A CONVINCING DISSEMINATION STRATEGYLOCAL AND REGIONAL LEVEL

DISSEMINATION PARTNER SEARCH: GIVING RELEVANCE TO THE MEDIA


Every project financed by the European Commission must be disseminated at an

international level.

The Fundación Comunidad Valenciana – Región Europea works in two ways:

As active partner to facilitate the creation of European consortia and to spread

Valencian initiatives among European regions by means of an active network.

As ideal partner to effectively design communication campaigns to

internationally spread the results of the European projects in the EU capital.

To achieve these objectives, the FCVRE takes advantage of its employees´

knowledge on European issues, specialized international staff, hi-tech equipment

and selective databases.

The FCVRE CONFUNDS the international dissemination work package IF :the project ‘s objective is within the FCVRE priorities

or/and Valencian partners are in the consortia

THE FCVRE AS COFINANCIAL PARTNER FOR EUROPEAN PROJECTS


Region-marketing strategies: sharing with other regions good study cases and learn from each other.

Multimedia equipped office: partners can effectively transmit their message by organizing seminars and presentations.

Brussels’ based: we offer press-related services, writing and releasing articles and reports through the comprehensive database that contains European, national, regional and local officers, media, decision- makers and think-tanks.

Increase the civil society participation in European issues: the FCVRE does the monitoring and follow up of the EU legislation and information on funding and business opportunities to both public and private institutions.

PERFECT PARTNER FOR INTERNATIONAL DISSEMINATION


Regional PartnershipsNetworks

CoR - Open Days

www.opendays.europa.eu

European projects

TAIEX

taiex.ec.europa.eu

Assembly of European Regions

www.aer.eu

FCVRE Communication & Networking Tools

METHODOLOGY


ERRIN is a unique network of more than 80 EU regions and their Brussels representations offices.

Promotes knowledge exchange, joint action and project partnerships between its members with the aim to strengthen their regions’ research and innovation capacities.

FIELDS: Biotechnology, Transport, Health, Energy and Climate Change, Nanotechnology, ICT…

The Valencian region is the New Chair of the Management Board of the network.

ERRIN – European Regions Research and Innovation Network

OTHER EUROPEAN NETWORKS


platforms of interregional co-operation on EU projects and common positions:

Committee of Regions initiatives www.cor.europa.eu.

WATERREGIO www.waterregio.net

EU2020 Regions Network. www.lisbonregionsnetwork.eu

Knowledge and Innovation Community (KIC) www.climate-kic-proposal.org

“Pionners into practice 2010-2011”:

Training on sustainable building and transport in regions members

OTHER EUROPEAN NETWORKS


Project Valencia TowersPort of Valencia

1515

New approach in a global economic and financial crisis: Other European toolsThe European recovery planThe Valencian strategyEuropean projects with the FCVRE involvementEIB funding opportunitiesEGF - European Globalisation Adjustment Fund


Connection with strategic areas of the Lisbon Agenda

People. Retraining and skills upgrading to promote

employability.

Business. Sufficient and affordable access to finance

Infrastructure and energy. Opportunity to boost energy

efficiency.

Research and innovation.

Strategic aims

Lessen the human cost and its impact on

the most vulnerable workers

Be prepared to take advantage when the

growth returns for the needs for

competitiveness and the needs of the future.

Speed up the shift towards a low carbon

economy

THE EUROPEAN RECOVERY PLAN


The Covenant of Majors (CoR): European cities commitment (Brussels, Valencia,

Rome, London…) to go beyond the (20-20-20) CO2 emissions reducing EU target

through energy efficiency and renewable energy.

Health Platforms in the CoR framework: Subsidiarity network, Structural funds…

Competitivity Sectorial Plans: promoting innovation on the main Valencian industrial

sectors: ceramics, textil, furniture, shoes, metal…

THE VALENCIAN STRATEGY


Number of approved projects

98 projects + 7 initiativesValencian budget of approved projects

82.2 Mio. € Total budget of approved projects

192.1 Mio €Projects under evaluation

70 projects

EUROPEAN PROJECTS WITH THE FCVRE INVOLVEMENT


Up to 50% funding

SMEs

Cohesion and Convergence

Environmental Sustainability

Innovation

Trans-European Networks

Energy

“Smart investments” pays back

JESSICA: Joint European Support for Sustainable

Investment in City Areas.

ERDF grants become revolving funds

To invest in:

Social housing

Infrastructure (transport, energy, water…)

De-pollution

I+D

Cultural Heritage

Etc.

EIB FUNDING OPPORTUNITIES


EGF - EUROPEAN GLOBALISATION ADJUSTMENT FUND

Mr. Francisco Camps, Valencian Region President with László Andor, European Commissioner for Employment, Social Affairs and Inclusion

AIM: support workers who lose their jobs as a result of changing global trade patterns (shut down/relocation outside the EU) so that they can fin another job as quickly as possible.

Valencian Region in the ceramic for construction sector 181 companies involved and a total of 1600 redundancies, which will be given support of €6,598,735

BUDGET: A maximum amount of € 500 million per year is available to the EGF to finance such interventions.


Promoting EU Projects in the Valencia RegionValencian Region – 20 years managing European fundsPromoting EU Projects in the Valencian RegionalDevelop your skillsThe European dimension: communication in the EUIdentification of open calls for proposalOrganization regional infodays in the Valencian Region


ENVIRONMENT AND HYDRIC RESOURCES

TRANSPORT AND ENERGY NETWORKS

COMPETITIVENESS AND PRODUCTIVE FABRIC IMPROVEMENT

KNOWLEDGE SOCIETY (Innovation, I+D, INFSO)

LOCAL AND URBAN DEVELOPMENT

AGRICULTURE AND RURAL DEVELOPMENT

VALENCIAN REGION - 20 YEARS MANAGING EUROPEAN FUNDS


What do you need before starting?

Pre- Calls for proposals:

Launch of call for proposal at regional level before the official launching by the

Directorate General of the European Commission on charge of the program.

Aim: incentivise and promote European projects at regional level to encourage the

regional stakeholders.

PROMOTING EU PROJECTS IN THE VALENCIAN REGION


What do you need before starting?

1. Calls for proposals:

Don’t wait for the calls to be published.

Identify clearly the strategy of your organisations, stakeholders, region…(key sectors,

fields, skills that need to be developed…)

Select strategic partners.

Identify the most suitable funding schemes.

Identify the role you are most likely to play in a consortium (coordinator, partner, work

packages vs. internal resources)

Reconsider the past calls’ not approved projects

PROMOTING EU PROJECTS IN THE VALENCIAN REGION


EU projects should address problems at the European level far beyond the

specific interests of a Member State.

International and EU communication channels with emphasis at the regional

level (dissemination tools in English offering partners opportunity for

developing them on their mother language).

Specialized networks such as:

Assembly of European Regions (www.aer.eu)

Committee of Regions initiatives (www.cor.europa.eu)

European Regions Research and Innovation Network (www.errin.eu)

EU2020 Regions Network

WATERREGIO

THE EUROPEAN DIMENSION: COMMUNICATION IN THE EU


Regional Infodays on European Funding and specific Calls:

Life +, Daphne III, Leonardo, Intelligent Energy...

Support of the European Commision: expertise

Framework of high EU initiatives:

EUSEW 2010, 2nd European SME Week, Open Days…)

ORGANIZATION REGIONAL INFODAYS: VALENCIAN REGION / BRUSSELS


Communication ToolsBrusselsInternational DisseminationProject files, panels and videosNewslettersMediaWebsiteOrganization of events


Project presentation

Target: European Institutions (MEP’s CoR, EESC, EC) 268 Regional offices Representations to the EU Embassies Media Universities European conferences European regional and local authorities European experts

+1200

accredited journalists

1000From outside Belgium

+268

regional offices

Using Brussels location to amplify dissemination and communication

BRUSSELS


An international dissemination for should be able to explain

its objectives, phases and procedures.

The FCVRE promotes its projects through newsletters,

brochures, panels, videos…

Graphical media is distributed in meetings, conferences,

Open Days and they explain the projects clearly and directly.

INTERNATIONAL DISSEMINATION


Logos

PROJECT FILES, PANELS & VIDEOS


NEWSLETTERS


International, local and especialized media to whom they send relevant

information about events: press releases, graphic materials…

The Foundation supports Valencian journalists in Brussels and offers its high

tech equipment to them.

The FCVRE sends around 25 press releases per month. Approximately 10 to 15

press releases were published monthly.

Main topics: European projects, regional policy and sustainable development.

MEDIA


The FCVRE has a continously updated website that contains

useful information about Europe, European projects, the

Valencian Region and interesting topics for Valencian SMEs.

Information in three languages: English, Spanish and

Valencian.

Links to relevant sites containing project information

New project ideas for perspective partners.

Some indicators:

WEBSITE: www.uegva.info


The FCVRE organizes and participates in many seminars, fora in collaboration with European

Institutions, Regional Offices and local administrations.

Events are a great chance to discuss best practices and to promote European projects and the

Valencian Region at European level.

Open Doors

Committee of the Regions

ORGANIZATION OF EVENTS

Commissioner Climate Action Connie Hedegaard visitng the Valencian Region stand during the Green Week (2010)


European Regional delegations study and working visits to Valencia

Possibilities to host big events

International Visitors’ Programme

Recent visits to Valencia by:

Delegation of Västra Götaland, Värmland Sweden

Delegation of ASTP (Association of Technologies Professionals), The

Netherlands

Sachsen Anhalt, Baden Wüerttemberg, Germany

ORGANIZATION OF EVENTS


Project Valencia TowersPort of Valencia

3636

Best Practices in EU projectsLife + best practicesValencian Region: figuresLIFE 2009Ruisnet project: 2nd prize – AER European Innovation Award 2007


LIFE+Financial Instrument

for the Environment (2007-13)

A total budget of 2.143 billion € for the period 2007-2013Three headings:

•nature and biodiversity•environment policy and governance•and information and communication

Funding rate: 50 % of the total eligible costs (75% exceptions)Maximum 3 years duration

Contact person FCVRE: Ms. Laura [email protected]


MOTIVATION OF AUTHORITIES AND ADMINISTRATION OFFICERS

Get to the polititians through an effective communication strategy

Help politicians disseminate their EU achievements to their citizens

A clear example of how you can obtain 1 million € for your town, city, …


http://www.ecobus.net

LIFE - Environment 20021.000.000€

System of withdrawal and recycling of vegetable oils of domestic use for its reutilization as biocombustible in the public fleet of buses in the municipality of Valencia

BEST LIFE-ENVIRONMENT PROJECTS 2004-2005

PROJECT ECOBUS


The Valencian Region leads the 17% of Spanish LIFE+ projects6 projects

=12 million Euros (2008: 8 projects, 9 million €)

The Valencian Region is leader for sixth consecutive year on the European funding allocated to Spain.

Productive investment up to: Bulgaria, Cyprus, Austria, Czech Republic, Denmark, Hungary, Latvia, Estonia, Slovak , Slovenia, Portugal and Rumania

LIFE + 2009


November 2007, Udine (Italy): EC Commission President, José Durao Barroso, awarded the Valencian Region the 2nd Prize for most innovative European region. “Communicating around Europe that Innovation was a reality in Valencian Region…”

Awarded because it:

helped to promote best practices, supports SMEs and demonstrated how regions contribute to economic prosperity.

www.aer.eu

www.ruisnet.net

RUISNET PROJECT: 2ND PRIZE – AER EUROPEAN INNOVATION AWARD 2007

Mr. Barroso, president of the EC, next to Mr. Moragues general director of the IMPIVA and Mr. Revuelta, general director of the Valencian Regional office in Brussels


• Debate on how to face the problem of water scarcity, droughts and desertification in Europe and conclusions.

• Participants: politicians, youth civil society and regional authorities experts.

• Workshops, study visits and social events.

• Necessity of creation of regional lobbies for common EU issues.

• Information about EU Projects: LIFE +, ENPI…

14th AER Summer School


Facilitates renovation of lamps and promotes responsible light source reciclying and collection of other electronic waste.

New materials and technologies help reduction of CO2 emissions.

Energy saving of 40%- 70%

Support of European Commission

Fundación Eco raee’s:

Based in Valencia Composed by 200 Spanish electric producers

LED’S GO: I PROGRAMM ON ENERGY SAVING AND EFFICIENCY

www.eco-raee.com


Impact have to be measured by indicators:

• Results lead to increase activities • Networks bring to EU projects and common positions• Projects procedures: check lists, emails signatures…• Internal Management Procedures: Human ressources traineeships, Cultural events…• Data on participation in EU events and activities


Fundación Comunidad Valenciana – Región Europea

Brussels:T. +32 (0) 2 282 41 66/0 / F. +32 (0) 2 282 41 61Chaussée d’Etterbeek, B-1000 Bruxelles

Valencia:T.+34 96 318 43 40 / F.: +34 96 318 43 50c/ Juristas 10, 46001 Valencia

THANK YOUTHANK YOU FOR YOUR ATTENTION

[email protected]

decision making and lobbying. the valencian regional office in brussels brussels / september 9 th,...

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