decisions, not options
TRANSCRIPT
![Page 1: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/1.jpg)
MAKING BETTER CHOICESDECISIONS, NOT OPTIONS
@cdils | #WCSATX
![Page 2: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/2.jpg)
Artwork by Alex Bu on nounproject.com
![Page 3: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/3.jpg)
Artwork by Alex Bu on nounproject.com @cdils | #WCSATX
![Page 4: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/4.jpg)
vs
Artwork by Alex Bu on nounproject.com
60%40%
@cdils | #WCSATX
![Page 5: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/5.jpg)
vs
Artwork by Alex Bu on nounproject.com
3%30%
@cdils | #WCSATX
![Page 6: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/6.jpg)
#decisionsnotoptions
Too many choices makes it harder to choose.
@cdils | #WCSATX
![Page 7: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/7.jpg)
#decisionsnotoptions
Too many choices makes it more likely that people
will choose nothing.
@cdils | #WCSATX
![Page 8: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/8.jpg)
HOW DO PEOPLE MAKE DECISIONS?
@cdils | #WCSATX
![Page 9: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/9.jpg)
@cdils | #WCSATX
![Page 10: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/10.jpg)
#decisionsnotoptions
A “wrong” decision leads to regret.
@cdils | #WCSATX
![Page 11: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/11.jpg)
@cdils | #WCSATX
![Page 12: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/12.jpg)
Increasing choices decreases satisfaction.
#decisionsnotoptions
@cdils | #WCSATX
![Page 13: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/13.jpg)
@cdils | #WCSATXPhoto by Thegreenj (CC)
I just want to brush my teeth…
![Page 14: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/14.jpg)
Too many options = overwhelming
#decisionsnotoptions
@cdils | #WCSATX
![Page 15: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/15.jpg)
@cdils | #WCSATX
I just want to…
![Page 16: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/16.jpg)
@cdils | #WCSATX
![Page 17: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/17.jpg)
@cdils | #WCSATX
![Page 18: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/18.jpg)
DECISIONS, NOT OPTIONS@cdils | #WCSATX
![Page 19: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/19.jpg)
EVERY TIME YOU GIVE A USER AN OPTION, YOU’RE ASKING THEM TO MAKE A DECISION. WHEN A USER DOESN’T CARE OR UNDERSTAND THE OPTION, THIS ULTIMATELY LEADS TO FRUSTRATION.
wordpress.org/about/philosophy
DECISIONS, NOT OPTIONS
@cdils | #WCSATX
![Page 20: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/20.jpg)
@cdils | #WCSATX
Subscriber
ContributorAuthor
Editor
DEFAULT WORDPRESS USER ROLES Admin
![Page 22: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/22.jpg)
CREATE A NICER WP-ADMIN EXPERIENCE
▸ Get rid of the code editor
▸ Get rid of unused layouts
▸ Get rid of unused widget areas
▸ Add editor styles
▸ Add custom Gravatar
▸ Brand the login screen
https://carriedils.com/uncluttering-the-admin-experience/
https://premium.wpmudev.org/blog/customize-login-page/@cdils | #WCSATX
![Page 23: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/23.jpg)
HELP PEOPLE MAKE GOOD DECISIONS
@cdils | #WCSATX
![Page 24: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/24.jpg)
![Page 25: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/25.jpg)
Too many choices wastes people’s time.
#decisionsnotoptions
@cdils | #WCSATX
![Page 26: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/26.jpg)
DECISIONS, NOT OPTIONS
SITUATIONS WHERE THERE ARE LOTS OF CHOICES…
▸ Selecting a hosting company
▸ Choosing a hosting plan
▸ Choosing a design
▸ Deciding on features
▸ ???
@cdils | #WCSATX
![Page 27: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/27.jpg)
CURATE AVAILABLE OPTIONS
@cdils | #WCSATX
![Page 28: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/28.jpg)
DECISIONS, NOT OPTIONS
WHEN YOU’RE THE EXPERT…
▸ Present two options and give your opinion about which is better based on the circumstance
▸ Make a decision on their behalf
▸ Share just enough information
@cdils | #WCSATX
![Page 29: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/29.jpg)
![Page 30: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/30.jpg)
Fewer options means more confident decision-making.
#decisionsnotoptions
@cdils | #WCSATX
![Page 31: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/31.jpg)
IS YOUR WEBSITE GUILTY OF TOO MANY OPTIONS?
@cdils | #WCSATX
![Page 32: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/32.jpg)
WHAT DO YOU WANT PEOPLE TO DO ON YOUR SITE?
▸ Sign up for your newsletter
▸ Read your latest article
▸ Follow you on social media
▸ Click through an ad
▸ Contact you
![Page 33: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/33.jpg)
![Page 34: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/34.jpg)
LEAD PEOPLE WHERE YOU WANT THEM TO GO
@cdils | #WCSATX
![Page 35: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/35.jpg)
@cdils | #WCSATX
![Page 36: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/36.jpg)
@cdils | #WCSATX
![Page 37: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/37.jpg)
![Page 38: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/38.jpg)
![Page 39: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/39.jpg)
@cdils | #WCSATX
![Page 40: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/40.jpg)
INCREASE THE ODDS OF A GOOD DECISION
@cdils | #WCSATX
![Page 41: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/41.jpg)
NARROW DOWN OPTIONS BY ELIMINATING THE OUTLIERS
@cdils | #WCSATX
![Page 42: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/42.jpg)
![Page 43: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/43.jpg)
GET INPUT FROM OTHERS
@cdils | #WCSATX
![Page 44: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/44.jpg)
PLANS GO WRONG FOR LACK OF ADVICE; MANY ADVISERS BRING SUCCESS.
Proverbs 15:22 (NLT)
DECISIONS, NOT OPTIONS
![Page 45: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/45.jpg)
GIVE YOURSELF PERMISSION TO CHANGE YOUR MIND
@cdils | #WCSATX
![Page 46: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/46.jpg)
Artwork by Alex Bu on nounproject.com
![Page 47: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/47.jpg)
Artwork by Alex Bu on nounproject.com @cdils | #WCSATX
![Page 48: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/48.jpg)
QUESTIONS?
@cdils | #WCSATX
![Page 49: Decisions, Not Options](https://reader031.vdocuments.net/reader031/viewer/2022030306/58cfea7d1a28ab11578b544d/html5/thumbnails/49.jpg)
CARRIE DILS @cdils
Carrie Dils and Diane Kinney have 25 years of combined freelance experience. They've learned many things the hard way, and can make the path easier for you. This is the book they wish they’d had.
REALWORLDFREELANCING.COM
OfficeHours.FM is a weekly podcast hosted by Carrie Dils targeting small business owners, freelancers, and others providing WordPress-based products or services.
OFFICEHOURS.FM
Carrie Dils is a teacher, speaker, writer, and podcaster serving the WordPress community. For articles on tech and business, visit:
CARRIEDILS.COM
@cdils | #WCSATX