Decisive Media and Interactive One

Multimedia Platform

A Disabled Veteran Owned Business

An DECISIVE Media/Radio One Initiative

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DECISIVE Media expands after more than 15 years of serving the growing Diversity marketing needs of major industries and their consumers:

❑ The company launched in 1995 as On Wheels Inc. with African Americans On Wheels ( AAOW) and Latinos On Wheels (LOW) magazine and website: www.onwheelsinc.com.

❑ DECISIVE Media introduced the nation’s first national automotive publication African Americans On Wheels to target minority car buyers.

❑ DECISIVE Media became the authoritative voice on Automobiles for the minority market.

❑ DECISIVE Media was a leader in innovative technologies: the first automotive print magazine to establish a web site.

DECISIVE Media’s original mission was to : ❑ Educate minority consumers about the auto industry, ❑ Inform the industry about the minority market. ❑ Help consumers make smart buying decisions when purchasing a new car or used vehicle  

We have now expanded our mission to: ❑ Provide news and information to families in their households and online with culturally relevant news and information to help them research and make sound purchasing decisions

DECISIVE MEDIA

DECISIVE now expands their expertise to other industries, including : ❑Travel ❑Health, Fitness ❑Technology, environment ❑Finance ❑Entertainment ❑Personal care ❑home improvement.

DECISIVE Magazine The Best Source for Cultural and

Consumer News

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DECISIVE MEDIA

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INTRODUCTIONFor the past seven years, the annual Urban Wheel Awards Urban Vehicle of the Year awards has generated worldwide media coverage and in 2011 reached an audience of more than 600 million (to download the Media Reach Report visit:

The Urban Car of the year, Urban Truck of the Year, and Urban Green Vehicle of the Year awards represent a hug opportunity to begin a partnership with Interactive One that includes programming, TV and radio, website integration, targeted lists, research and measurement. Decisive media represents the most respected team of multicultural automotive experts in the U.S.

The Annual Urban Wheel Awards is the most highly respected automotive event in the U.S. and is supported by every major auto manufactures…

Past host presenters have included personalities from Radio One Detroit, Cathy Hughes, Russ Parr and Madison.

Usage rights to promote the awards in national campaigns have been granted to General Motors of Canada, Chevrolet general agency for ads in InStyle magazine, Volkswagen newsletter to its dealers worldwide, Ford’s JWT of Europe and the U.S., Uniworld Group for national radio campaign on Steve Harvey and Tom Joyner, and others.

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THE AUDIENCEAudience: 3,000 attendees at Awards Show Over 100 Media and Organization Partners Over 400 Media in Attendance Promoted Globally in over 50 Countries   Multicultural Makeup: African Americans Hispanics Asians Native Americans White Americans Europeans Arabians African Jewish Others

✓ The Multicultural consumers represent $2.3 trillion in consumer spending ✓ The 2010 U.S. Census reports significant population growth among multicultural

consumers ✓ According to R.L. POLK, multicultural consumers purchase one quarter of the new

vehicles annually in the U.S.

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INDUSTRY SUPPORT

The event has grown exponentially and supports many aspects of the auto and auto related industry

Industries Represented: Automotive OEM/Aftermarket Government Motorsports Entertainment Suppliers Dealers Community Organizations Businesses/Marketing and Advertising General and Ethnic Agencies Media Green Technology

Participating Departments: Public Relations Marketing Corporate Dealer Development Supplier Development Green Government Relations Diversity Communications Motorsports Fleet Marketing Engineering Design

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MEDIA REACH✓ The 15th Annual Urban Wheel Awards media outreach included 600

million in audience via various news outlets, DECISIVE Media, and more than 100 national and local mainstream and minority media and organizational partners

✓ Interactive digital event program book available online and via mobile applications

✓ Celebrity Green Carpet and awards coverage in over 50 countries ✓ Weekly e-Newsletters, releases to PRNewswire, Black, Asian, and

Hispanic wire services, plus over 800 Minority newspapers, and National Broadcast partners

✓ Corporate promotions of awards in press releases, advertisements, and interviews enhance mass media coverage

✓ UWA sites on Facebook, Twitter, LinkedIn, and multicultural networking sites

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MEDIA REACH

✓ 15th Urban Wheel Awards Total Media Reach ✓ Total Print Article Reach: 16,951,000 circulation ✓ Total Print Ad Reach: 700,000 circulation ✓ Total Web Reach: 491,898,000 audience ✓ Total TV Reach: 15,759,000 audience ✓ Billboards: 1,951,000 imps ✓ Radio: 300,000 listeners ✓ Flyers: 10,000 copies ✓ E-newsletters: N/A

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INTERACTIVE ONE/RADIO ONE URBAN WHEEL AWARDS PARTNERSHIP

✓ Branding and exposure to top executives from almost every major auto company and other corporate executives

✓ Interactive one celebrity personality to co-host or present awards – (Tom Joyner to pair with Phylcia Rashad, etc.)

✓ Listed a major media partner in all promotional materials, including paid ads

✓ PSA of UWA on radio, web site, TV One

✓ Interactive One banners, ads on event web site

✓ VIP seating and photo opportunity with top CEOs, presidents, and marketing VPs

✓ Exclusive African American TV and Radio Partner

✓ Display area during vehicle displays and receptions

✓ Top media position on Step & Repeat

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THE DECISIVE & RADIO ONE ADVANTAGE

Utilizing the combined, compounding the effects of both: ✓ Mass Marketing (specifically Radio to catch them during drive time) ✓ Digital Marketing (InteractiveOne websites, banners, rich media, and text ads) ✓ Print ads in magazines

This partnership extends minority reach, all the while wrapped in a blanket of third-party legitimacy. The results to be gained from this can be measured by :

✓ Online metrics systems in place to capture the funneling of the traffic to the campaign landing pages

✓ Campaign will include web microsites on RadioOne and DECISIVE Media properties on both RadioOne and DECISIVE Media sites

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✓ TV One – will include programming --- featuring each Vehicle of the Year in a current show or produce an hour show, also interviews with award finalists.

✓ Urban Truck of the year, will feature interviews with DECISIVE editors and judges and vehicle in studio

✓ Radio One – show on winning vehicles… existing show or special show --- ▪ Sponsorships sold for show ▪ Could be 3-6 month schedule on Black and Hispanic stations ▪ Commercial/vignettes and radio web tie-ins

✓ Both companies to sell sponsorships to above programs

Also include print ad pages for Giant Magazine, and DECISIVE Magazine Group

Consumer List—they have list that would be a part of campaign and over 20,000 members on Black Planet alone.. we will add POLK list and research on winning vehicles

TARGETED LIST MARKETING – THE CUSTOMIZED e-NEWSLETTER

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✓ DECISIVE Auto’s customized e- newsletters will drive traffic through InteractiveOne/RadioOne and DECISIVE Media micro-sites and internet properties to interact with consumer content, measure activities, perception intentions ✓ The recommended e-blast to in-

market consumers is a critical part of the campaign and offers tremendous value in reaching African Americans and Hispanics who are in-market

for vehicles

E-NEWSLETTER EXAMPLE

TARGETED LIST MARKETING

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Utilizing targeted lists of consumers who are in the market for a new vehicle in the next three to six months:

✓Reaching this targeted list with content will help Increase AA ‘s and Hispanic’s favorable opinion of vehicles of the year and can target males and females when appropriate for special marketing initiatives ✓ The intelligence gained from the opt-in list will help to increase market share and volume for client ✓For the Latino audience, the lists will assist with driving English- and Spanish- speaking Latinos to Hyundai sites and micro-sites

✓Specific editorial and news about Hyundai delivered by Decisive Latino, as the third-party automotive expert, will help to increase favorable opinion of clients vehicles

In addition, with this important list: ✓We will create surveys to identify users and gauge their opinions of clients customer service. The Spanish dominant will be engaged with “in-

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Utilizing the combined reach of both Yahoo and AOL music will give a huge potential customer touch point

Doing so allows us to drive them to the landing pages within the campaign

The results here are about reach and frequency; we will be reaching a large audience of potential minority vehicle purchasers that will feed into the funnel of traffic and sales. And we will have the metrics to understand how well this lead source is working

COMBINED REACH OF INTERACTIVE ONE/BLACK AMERICA WEB

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THE RADIO ONE ADVANTAGE

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THE RADIO ONE ADVANTAGE

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DECISIVE AUTO & CBS RADIO PARTNERSHIP

We will air :30 second DECISIVE Media vignettes design to encourage our consumers to visit the DECISIVE Consumer page which will be hosted as a special feature page on agreed upon RadioOne station Web-sites.

Once the consumer clicks on the icon/logo, they will directed the to DECISIVE Media’s website. They will then be able to click on featured content.

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DECISIVE AUTO & CBS RADIO PARTNERSHIP

The end user can also experience the vignettes while visiting the home-page of a selected radio station website.

Once the consumer clicks on the icon/logo, they will directed the to DECISIVE Media’s website. They will then be able to click on featured content.

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CAMPAIGN RECAP

It is important to note that all segments of the multimedia partnership are designed to be very elastic and can be molded to fit the needs of your ever evolving marketing initiatives

Campaign Final Report will include:   ✓ Total impressions from emails and Interactive One, Black American Web

impressions ✓ Total number of visitors to Interactive One, Black American Web, DECISIVE

and client web sites ✓ Total number of surveys with contact info ✓ Total number of subscribers to digital magazine ✓ Break down of mobile downloads per mobile application ✓ Total number of digital magazine activity (video, product brochures,

embedded web site, hyperlinks) ✓ Ad click through impressions ✓ Interactive One, Black American Web report