ME

SKOOL

ME

SKOOL

LIKED ART

ME

SKOOL

LIKED ART

DISCOVERED

ME

SKOOL

LIKED ART

DISCOVERED

STUDIED DESIGN

ME

SKOOL

LIKED ART

DISCOVERED

STUDIED DESIGN

HUNT FOR GOOD

CONCEPTUAL THINKING GREAT CRAFT

ME

SKOOL

LIKED ART

DISCOVERED

STUDIED DESIGN

HUNT FOR GOOD

CONCEPTUAL THINKING GREAT CRAFT

1ST JOB

ME

SKOOL

LIKED ART

DISCOVERED

STUDIED DESIGN

HUNT FOR GOOD

CONCEPTUAL THINKING GREAT CRAFT

1ST JOB

2ND JOBME

Photo by Rainier Ridao on Unsplash

“THIS NEW DESKTOP PUBLISHING... IT’LL NEVER TAKE OVERFROM REAL TYPESETTING”

SKOOL

LIKED ART

DISCOVERED

STUDIED DESIGN

HUNT FOR GOOD

CONCEPTUAL THINKING GREAT CRAFT

1ST JOB

ME2ND JOB

OBLIGATORY TRAVEL

SKOOL

LIKED ART

DISCOVERED

STUDIED DESIGN

HUNT FOR GOOD

CONCEPTUAL THINKING GREAT CRAFT

1ST JOB

ART DIRECTOR

ME2ND JOB

OBLIGATORY TRAVEL

SKOOL

LIKED ART

DISCOVERED

STUDIED DESIGN

HUNT FOR GOOD

CONCEPTUAL THINKING GREAT CRAFT

1ST JOB

FREELANCE

PROBLEM SOLVING

ART DIRECTOR

ME2ND JOB

OBLIGATORY TRAVEL

SKOOL

LIKED ART

DISCOVERED

STUDIED DESIGN

HUNT FOR GOOD

CONCEPTUAL THINKING GREAT CRAFT

1ST JOB

FREELANCEART DIRECTOR

ME

CORPORATE

2ND JOB

OBLIGATORY TRAVEL

PROBLEM SOLVING

Photo by Karla Alexander on Unsplash

SKOOL

LIKED ART

DISCOVERED

STUDIED DESIGN

HUNT FOR GOOD

CONCEPTUAL THINKING GREAT CRAFT

1ST JOB

FREELANCEART DIRECTOR

ME

CORPORATE

ARTICULATING STRATEGY

2ND JOB

OBLIGATORY TRAVEL

PROBLEM SOLVING

SKOOL

LIKED ART

DISCOVERED

STUDIED DESIGN

HUNT FOR GOOD

CONCEPTUAL THINKING GREAT CRAFT

1ST JOB

FREELANCE

BIG BUDGETS

ART DIRECTOR

ME

CORPORATE

ARTICULATING STRATEGY PREPRESS

2ND JOB

OBLIGATORY TRAVEL

PROBLEM SOLVING

SKOOL

LIKED ART

DISCOVERED

STUDIED DESIGN

HUNT FOR GOOD

CONCEPTUAL THINKING GREAT CRAFT

1ST JOB

FREELANCE

BIG BUDGETS

ART DIRECTOR

ME

CORPORATE

ARTICULATING STRATEGY PREPRESS

2ND JOB

OBLIGATORY TRAVEL

LATENIGHTS

PROBLEM SOLVING

SKOOL

LIKED ART

DISCOVERED

STUDIED DESIGN

HUNT FOR GOOD

CONCEPTUAL THINKING GREAT CRAFT

1ST JOB

FREELANCE

BIG BUDGETS

DLX!

BUREAUX

QUARK

MAC

ART DIRECTOR

ME

CORPORATE

ARTICULATING STRATEGY

GO FOR QUALITY

PREPRESS

2ND JOB

OBLIGATORY TRAVEL

LATENIGHTS

PROBLEM SOLVING

SKOOL

LIKED ART

DISCOVERED

STUDIED DESIGN

HUNT FOR GOOD

CONCEPTUAL THINKING GREAT CRAFT

1ST JOB

FREELANCE

BIG BUDGETS

DLX!

BUREAUX

QUARK

MAC

ART DIRECTOR

ME

CORPORATE

PUBLISHERS

ARTICULATING STRATEGY

GO FOR QUALITY

PREPRESS

2ND JOB

OBLIGATORY TRAVEL

LATENIGHTS

PROBLEM SOLVING

SKOOL

LIKED ART

DISCOVERED

STUDIED DESIGN

HUNT FOR GOOD

CONCEPTUAL THINKING GREAT CRAFT

1ST JOB

FREELANCE

DEFINETHE BRIEF

BIG BUDGETS

DLX!

BUREAUX

QUARK

MAC

ART DIRECTOR

ME

CORPORATE

PUBLISHERS

INTENTCULTURE

VALUE

ARTICULATING STRATEGY

GO FOR QUALITY

PREPRESS

2ND JOB

OBLIGATORY TRAVEL

LATENIGHTS

PROBLEM SOLVING

SKOOL

LIKED ART

DISCOVERED

STUDIED DESIGN

HUNT FOR GOOD

CONCEPTUAL THINKING GREAT CRAFT

1ST JOB

FREELANCE

DEFINETHE BRIEF

BIG BUDGETS

DLX!

BUREAUX

QUARK

MAC

ART DIRECTOR

ME

CORPORATE

PUBLISHERS

INTENTCULTURE

VALUE

REALLY QUITE TERRIFIC VALUE

ARTICULATING STRATEGY

GO FOR QUALITY

PREPRESS

2ND JOB

OBLIGATORY TRAVEL

LATENIGHTS

PROBLEM SOLVING

SKOOL

LIKED ART

DISCOVERED

STUDIED DESIGN

HUNT FOR GOOD

CONCEPTUAL THINKING GREAT CRAFT

1ST JOB

FREELANCE

DEFINETHE BRIEF

BIG BUDGETS

DLX!

BUREAUX

QUARK

MAC

ART DIRECTOR

ME

CORPORATE

PUBLISHERS

INTENTCULTURE

VALUE

REALLY QUITE TERRIFIC VALUE

ARTICULATING STRATEGY

GO FOR QUALITY

PREPRESS

2ND JOB

OBLIGATORY TRAVEL

LATENIGHTS

EXPERTISE

TOPPING OUT

PROBLEM SOLVING

SKOOL

LIKED ART

DISCOVERED

STUDIED DESIGN

HUNT FOR GOOD

CONCEPTUAL THINKING GREAT CRAFT

1ST JOB

FREELANCE

DEFINETHE BRIEF

BIG BUDGETS

DLX!

BUREAUX

QUARK

MAC

ART DIRECTOR

ME

CORPORATE

PUBLISHERS

INTENTCULTURE

VALUE

REALLY QUITE TERRIFIC VALUE

ARTICULATING STRATEGY

GO FOR QUALITY

PREPRESS

2ND JOB

OBLIGATORY TRAVEL

LATENIGHTS

EXPERTISE

WRONGENTRY POINTS

TOPPING OUT

WRONGENTRY POINTS

PROBLEM SOLVING

SKOOL

LIKED ART

DISCOVERED

STUDIED DESIGN

HUNT FOR GOOD

CONCEPTUAL THINKING GREAT CRAFT

1ST JOB

FREELANCE

DEFINETHE BRIEF

BIG BUDGETS

DLX!

BUREAUX

QUARK

MAC

ART DIRECTOR

ME

CORPORATE

PUBLISHERS

INTENTCULTURE

VALUE

REALLY QUITE TERRIFIC VALUE

ARTICULATING STRATEGY

GO FOR QUALITY

PREPRESS

2ND JOB

OBLIGATORY TRAVEL

LATENIGHTS

EXPERTISEHBR

WRONGENTRY POINTS

TOPPING OUT

PROBLEM SOLVING

SKOOL

LIKED ART

DISCOVERED

STUDIED DESIGN

HUNT FOR GOOD

CONCEPTUAL THINKING

GREAT CRAFT

1ST JOB

FREELANCE

DEFINETHE BRIEF

BIG BUDGETS

WIN/ WIN

BUILD TEAM

SEE RESULTS

DLX!

BUREAUX

QUARK

MAC

PROBLEM SOLVING

ART DIRECTOR

ME

CORPORATE

PUBLISHERS

INTENTCULTURE

VALUE

REALLY QUITE TERRIFIC VALUE

ARTICULATING STRATEGY

GO FOR QUALITY

PREPRESS

2ND JOB

OBLIGATORY TRAVEL

LATENIGHTS

EXPERTISEHBR

WRONGENTRY POINTS

TOPPING OUT

SKOOL

LIKED ART

DISCOVERED

STUDIED DESIGN

HUNT FOR GOOD

CONCEPTUAL THINKING

GREAT CRAFT

1ST JOB

FREELANCE

DEFINETHE BRIEF

BIG BUDGETS

WIN/ WIN

BUILD TEAM

SEE RESULTS

DLX!

BUREAUX

QUARK

MAC

PROBLEM SOLVING

ART DIRECTOR

ME

CORPORATE

PUBLISHERS

INTENTCULTURE

VALUE

REALLY QUITE TERRIFIC VALUE

ARTICULATING STRATEGY

GO FOR QUALITY

PREPRESS

2ND JOB

OBLIGATORY TRAVEL

LATENIGHTS

EXPERTISEHBR

WRONGENTRY POINTS

TOPPING OUT

BIGGER VOICE

POWER OF DESIGN

SKOOL

LIKED ART

DISCOVERED

STUDIED DESIGN

HUNT FOR GOOD

CONCEPTUAL THINKING

GREAT CRAFT

1ST JOB

FREELANCE

DEFINETHE BRIEF

BIG BUDGETS

WIN/ WIN

BUILD TEAM

SEE RESULTS

DLX!

BUREAUX

QUARK

MAC

PROBLEM SOLVING

ART DIRECTOR

ME

CORPORATE

PUBLISHERS

INTENTCULTURE

VALUE

REALLY QUITE TERRIFIC VALUE

ARTICULATING STRATEGY

GO FOR QUALITY

PREPRESS

2ND JOB

OBLIGATORY TRAVEL

LATENIGHTS

EXPERTISEHBR

WRONGENTRY POINTS

TOPPING OUT

BIGGER VOICE

POWER OF DESIGN

BACK TO OZ

SKOOL

LIKED ART

DISCOVERED

STUDIED DESIGN

HUNT FOR GOOD

CONCEPTUAL THINKING

GREAT CRAFT

1ST JOB

FREELANCE

DEFINETHE BRIEF

BIG BUDGETS

WIN/ WIN

BUILD TEAM

SEE RESULTS

DLX!

BUREAUX

QUARK

MAC

PROBLEM SOLVING

ART DIRECTOR

ME

CORPORATE

PUBLISHERS

INTENTCULTURE

VALUE

REALLY QUITE TERRIFIC VALUE

ARTICULATING STRATEGY

GO FOR QUALITY

PREPRESS

2ND JOB

OBLIGATORY TRAVEL

LATENIGHTS

EXPERTISEHBR

WRONGENTRY POINTS

TOPPING OUT

BIGGER VOICE

POWER OF DESIGN

BACK TO OZ

GO BIG

SKOOL

LIKED ART

DISCOVERED

STUDIED DESIGN

HUNT FOR GOOD

CONCEPTUAL THINKING

GREAT CRAFT

1ST JOB

FREELANCE

DEFINETHE BRIEF

BIG BUDGETS

WIN/ WIN

BUILD TEAM

SEE RESULTS

DLX!

BUREAUX

QUARK

MAC

PROBLEM SOLVING

ART DIRECTOR

ME

CORPORATE

PUBLISHERS

INTENTCULTURE

VALUE

REALLY QUITE TERRIFIC VALUE

ARTICULATING STRATEGY

GO FOR QUALITY

PREPRESS

2ND JOB

OBLIGATORY TRAVEL

LATENIGHTS

EXPERTISEHBR

WRONGENTRY POINTS

TOPPING OUT

BIGGER VOICE

POWER OF DESIGN

BACK TO OZ

SECOND ROAD

GO BIG

when viewed from the historic roots... today’s design thinkers lack craft, lack intellectual foundations,

and can’t make things.Jon Kolko

The Divisiveness of Design Thinking

does it feel likedesign is gettingshort changed?

does it feel likesomebody else is

stealing what makesdesigners special?

enterpriseswant

something

they needsomething

1st Road

ThinkingOptimisation &

performance

AnalyticalSME-basedLogic focus Reductive

2nd Road Thinking

Human-centered Dialogue-basedDesign focusInventive

Value creation for all stakeholders

where does beauty live?

real designreal thinking

not a fad

you want a seat at the

table?

Photo by Sweet ice Cream on Unsplash

thanks

Disrupting Artisanal Shoe Manufacture

Execution

A B I G P A R T O F M Y L I F E

Craft

T H E H O L Y G R A I L

The game has changed

T H O S E M E D D L I N G K I D S

Left brain/right brain

L E T ’ S D O T H I S D I F F E R E N T L Y

Beyond artisanal shoes

W H A T I ’ M L E A R N I N G

Bring the magic back

W H A T W E B R I N G T O T H E T A B L E

Thank you.