deck your holiday sales with digital strategy
TRANSCRIPT
How customers are spending during the holidays and what you need to know to be prepared for the upcoming year.
Deck Your Holiday Sales With Digital Strategy
How Retailers Drove 2014 ShoppingGave Offers Early1/4 of 2014 holiday shoppers started purchases before Halloween 2014 (1)
Amplified Their SEO78% of shoppers used the internet for holiday research (1)
Showed Relevant Offers40% of 2014 holiday shopping happened online (1)
How Retailers Are Driving Mobile Shopping
Make Sites Responsive$1 trillion of retail sales were influenced by mobile searches in 2014 (1)
Send Mobile Coupons70% of all consumers will access the discounts they want from a smartphone or comparable device (7)
Black Friday Spend2013$1.198 Billion (2)
2014$1.505 Billion (2)
26% Change from Year Prior2015$1.656 Billion (3)
10% Change from Year Prior
Cyber Monday Spend2013$1.735 Billion (2)
2014$2.038 Billion (2)
17% increase from the prior year2015$2.280 Billion (3)
12% increase from the prior year
83.5%increase of mobile influences on in-store sales since 2012 (4)
80.5% increase of digital influence on in-store sales since 2012 (4)
Digital & Mobile Increases Projection
digital influence is projected to reach 64% by the end of 2015 (4)
What Happened in 2015
Total Holiday Sales$626.1 billion - up 3% from last year (5)
Holiday Retail SalesHoliday sales increased 3.1% from last year (5)
Holiday Sales Prediction NRF expected sales to grow 3.7 percent to $630.5 billion (5)
December Retail SalesIncreased 2.2% from last year (5)
What It Means For Your Future Digital StrategyMake sure you meet shopping trends• Provide offers for the early birds as well as the late shoppers• Start planning your SEO strategy early so you appear in front of customers seeking related
content• Use customer insights to create relevant, personalized offers for your shoppersMeet mobile trends• If your site isn’t responsive, you’re losing valuable customer conversions. Make sure you
provide the best experience no matter how they’re interacting with your brand• Ensure any promotions or coupons are optimized for mobile viewing and checkoutUse analytics to better understand your customers• Your customers leave behind rich data; use this to decode how they shop & how to reach
them• If you can create an engaging customer experience, customers will thank you with
increased brand loyalty and repeat purchases
* Find more SEO tips, keys to customer insights and more digital strategies to help you hit your 2016 goals on our blog, or reach out to us directly at [email protected].
Appendix(1.) 5 Holiday Shopping Trends To Watch in 2015 - Google• https://www.thinkwithgoogle.com/infographics/5-holiday-shopping-trends-to-watch-in-2015.html(2.) Cyber Monday Exceeds $2 Billion in Desktop Sales - Comscore• https://
www.comscore.com/Insights/Press-Releases/2014/12/Cyber-Monday-Exceeds-2-Billion-in-Desktop-Sales-for-First-Time-Ever-to-Rank-as-Heaviest-US-Online-Spending-Day-in-History
(3.) Cyber Monday Surpasses $3 Billion in Total Digital Sales - Comscore• http://
www.comscore.com/Insights/Press-Releases/2015/12/Cyber-Monday-Surpasses-3-Billion-in-Total-Digital-Sales-to-Rank-as-Heaviest-US-Online-Spending-Day-in-History
(4.) Navigating the New Digital Divide - Deloitte• http://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-cb-navigating-the-new-d
igital-divide-051315.pdf(5.) Retail Holiday Sales Increase 3 Percent – National Retail Federation• https://nrf.com/news/retail-holiday-sales-increase-3-percent(6.) Story of the 2015 Season - Comscore• http://www.comscore.com/Insights/Blog/Story-of-the-2015-Holiday-Season-Mobile-is-Eating-Brick-And-Mortar-R
etail(7.) One-Click Savings: A Quick Look at 2015 Mobile Coupon Statistics - TrueShip• http://www.trueship.com/blog/2015/03/24/one-click-savings-a-quick-look-at-2015-mobile-coupon-statistics/#.
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