decoding the product lifecycle; phil barrios, hubbell incorporated

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Decoding the Product Lifecycle





Decoding the Product Lifecycle



What you will learn… 1.  The stages of a Product Lifecycle Mgmt. (PLM) process

2.  Impact and value of communicaBng PLM changes

3.  PLM Codes available (via IDW) to communicate product status-‐changes with trading partners

4.  Best pracBces for incorporaBng PLM in the supply chain



Some Background Info •  Hubbell Incorporated is a $3.2 billion company comprised

of 60+ brands with over 400,000 SKU’s (finished goods) and “millions” of other possible opBons.

•  Hubbell’s been involved with IDEA at many levels, as a Charter Member, on the Board of Directors, Standards, IFF/IAC and the 2012 Richard Buzun Award recipient (mfr.)

•  Hubbell supplies data to IDW for 15 brands sold through electrical distribuBon, represenBng roughly 122,000 records for US and Canadian use.

•  Personal… entrepreneur, product markeBng, sales and channel management, corporate markeBng, eBiz/ERP/ web-‐soluBons (also past standards chair at IDEA:-‐)



End of Life Notification

Typical Stages in the Life of a Product

What is a Product’s Lifecycle?

Introduction Growth Active Maturity Decline Phase Out Obsolescence

Proactive Obsolescence Management

Reactive Obsolescence Management



Inventory Profit

Sales

Impact on Sales and Profit?

Time

Inventory-‐Sales-‐Profi

t



What is a Product’s Lifecycle? Stages, Timing and Impact Varies Widely

IntroducBon Growth Maturity Decline

Product Extension

Sales

Introduc<on Growth Ac<ve Maturity Decline Phase Out Obsolete Replace

Supplier

Specify Implement Ac<ve Phase Out Transi<on

End Customer

Intro/Training Promote Ac<ve Maturity Decline Phase Out Transi<on

Distributor



Introduc<on Growth Maturity Decline

Product Extension

So How Do You Manage These Stages?



Let’s Start Decoding





PB: so I heard there are 2 new codes for IDW and I wanted to confirm their meaning - they are the “J" and “M" codes, do you have details?

IDEA: yes, the “J” code is in IDW now and applies to repair / replacement items -‐ like screws, gaskets, clips, etc.

PB: gotcha --- so “J” is for replacement parts only? IDEA: correct, and the “J”….should ONLY be used for a saleable

repair/replacement part, NOT accessories IDEA: and the “M” code can be used for a mature, ac<ve

product s<ll being made, but there is a newer model on the market that should be considered now or in the near future

PB: great, thanks for the clarification!

But First… Tell One, Tell All



•  A = Available for Sale (New, Update, Changes) •  C = DisconBnue GTIN/UPC or Mark Old GTIN/UPC

•  D = Delete Record, used aher Obsolescence •  J = Replacement Parts (Assoc. w/ Std. Product)

•  K = Basic data, No Pricing (Preload, Custom Order)

Code Usage and DefiniBons

Pay ajenBon, there will be a Quiz



•  O = Obsolete, No Longer Available, No Updates •  P = Phasing Out, Planned Obsolescence •  R = Replacement GTIN / UPC (pair with ‘C’ code)

•  T = Alert of Temporary Hold, Not Available for Sale

•  W = Withdraw Product, incorrectly loaded in IDW

Code Usage and DefiniBons

Pay ajenBon, there will be a Quiz



FLASHCARD CHALLENGE

AcBve Item, Available for Sale, Update or Change Status



FLASHCARD CHALLENGE

AcBve Item, No Pricing available or Does Not have a Published Price



FLASHCARD CHALLENGE

Replacement Item for another Product being

DisconBnued



FLASHCARD CHALLENGE

Obsolete Item, may or may not have a Replacement



FLASHCARD CHALLENGE

Oops, withdraw Record from IDW, Remove Record from all

Databases



FLASHCARD CHALLENGE

Delete Record, Item DisconBnued… R.I.P. (do not reuse same

UPC/GTIN for 4 years)



GREAT DECODING!



Introduc<on Growth Maturity Decline

Product Extension

Applying the Codes to Each Stage



MANUFACTURERS Code Usage for Manufacturer Supplied Data

What Codes are being Used?

Status Code % of IDW Total

A 87.0% K 4.1% O 4.0% P 2.5% D 1.0% T 0.8% J 0.5% R 0.1% W < 0.1% C < .01%

A = Available for Sale (New, Update, Changes) K = Basic data, No Pricing (Preload, Custom Order) O = Obsolete, No Longer Available, No Updates P = Phasing Out, Planned Obsolescence D = Delete Record, used aher Obsolescence T = Alert of Temporary Hold, Not Available for Sale J = Replacement Parts (Assoc. w/ Std. Product) R = Replacement GTIN / UPC (pair with ‘C’ code) W = Withdraw Product, incorrectly loaded in IDW C = DisconBnue GTIN/UPC or Mark Old GTIN/UPC



MANUFACTURERS

•  Supplying “D” DisconBnue / Delete code from their ERP system to IDW

•  Or, aher “D” code sent, changing their business system to NOT send updates

•  Knowing when to send the “M” code at an appropriate Bme

•  Others???

Challenges and Issues with Codes?

DISTRIBUTORS

•  Loading Master Data without some Pricing info (“K” codes)

•  Taking pro-‐acBve steps to noBfy End Customers of items being DisconBnued

•  One-‐to-‐Many replacement logic •  Others???



MANUFACTURERS

•  Map your current internal PLM process, ID your stakeholders

•  Align “triggers” in your PLM system with IDW Codes

•  Build change noBficaBons into regular IDW updates or trigger on demand

•  Train stakeholders on benefits of early noBficaBon (speed-‐to-‐market, inventory mgmt.)

•  Implement, Monitor, Adjust!

What are Some Best PracBces?

DISTRIBUTORS

•  Define acBons to take for each PLM stage, document, train

•  Align “noBficaBons” with your ERP, Inventory Mgmt.

•  Know which Suppliers are providing Basic Data, to pre-‐load master data in ERP

•  Have IT set up Sales, Purchasing, QuotaBons “alerts” on changes

•  Provide feedback to Suppliers •  Implement, Monitor, Adjust!



DocumentaBon & Resources

White Papers and Guidance Documents

IDEA Website

Customer Support, DQA’s & Standards Commi`ees

2014



THANK YOU!



QUESTIONS?

decoding the product lifecycle; phil barrios, hubbell incorporated

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