deconstructing advertising

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Deconstructing Advertising

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Page 1: Deconstructing Advertising

Deconstructing Advertising

Page 2: Deconstructing Advertising

Many Americans already live branded lives: their clothing, personal grooming products,

automobiles, and even speech habits (vocabulary, phrasing, etc.) and dietary practices

are influenced heavily by what they see on television. How many times have I heard

"talk to the hand," "take it to the next level," and "been there, done that, got the t-shirt,"

all of which appear to be the common tongue of talk show hosts like Oprah, etc?

Page 3: Deconstructing Advertising

“Teen Cool”

It’s clear that name recognition is not on the decline. In the new study, McDonald’s ranked second for name recognition, just behind Coca-Cola, yet plunged to #32 when ranked according to likeability. Disney and Pepsi suffered the same fate, placing #9 and #3 for recognition, respectively, yet not even breaking the top twenty for likeability.

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Fashion

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Tobacco

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Alcohol

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Food

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Are You Buying Food From A Tobacco Company?

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Inspirational Posters

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Miscellaneous

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