decosta social media success
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How You Can BeSuccessful in
Social Media in 10 Minutes per Day
www.linkedin.com/kevinferrasciomalley• twitter.com/kfom • 503-567-9650 • [email protected]
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2Kevin Ferrrasci OʼMalley • [email protected]
twitter.com/kfom • 503-567-8650
1) Business to Business ?(b2b)
2) Business to Consumer ?(b2c)
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Question#2
Social Platform/Channels
FacebookInstagram
TwitterYouTubePinterest
FlickrGoogle+
FoursquareLinkedin
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Yes, Marketing via the Social Web is sometimes going to make us all
feel like Homer Simpson ?
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“If the young man tells his date how handsome, smart and successful he
is — that's advertising.
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“If the young man tells his date how handsome, smart and successful he
is — that's advertising.
If someone else tells the young woman how handsome, smart and
successful her date is — that's public relations.
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“If the young man tells his date how handsome, smart and successful he
is — that's advertising.
If someone else tells the young woman how handsome, smart and
successful her date is — that's public relations.
"If a young man tells his date she's intelligent, looks lovely, and is a
great conversationalist, he's saying the right things to the right person,
at the right time and that's marketing.”
S.H. Simmons
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“If the young man tells his date how handsome, smart and successful he
is — that's advertising.
If someone else tells the young woman how handsome, smart and
successful her date is — that's public relations.
"If a young man tells his date she's intelligent, looks lovely, and is a
great conversationalist, he's saying the right things to the right person,
at the right time and that's marketing.”
S.H. Simmons Takeaway#1
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Social Media Marketing ???
9NOT Kumbaya
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“Social” Media or “Social” Marketing“Social”= a return to basics
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Remember Him ?
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Social Marketing Success ?? = ??
Social Media Tools
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1) Community (Who do you want to Attract?)
+
2) Good Content (RUIF: Relevant, Useful, Interesting, Fun)
-->3) Conversation/two-way (?’s)
-->4) Connection (Human to Human)
= 5) $$‘s Customers/Commerce
Social Marketing Success Model: 4 C’s
Takeaway#2
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1) Community (Who do you want to Attract?)
+
2) Good Content (RUIF: Relevant, Useful, Interesting, Fun)
-->3) Conversation/two-way (?’s)
-->4) Connection (Human to Human)
= 5) $$‘s Customers/Commerce
Social Marketing Success Model: 4 C’s
Takeaway#2
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“Audience”
transform into a
“Community”
Social Marketing/FacebookSuccess Model: 4 C’s Foundation
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Step #1 Social Media Success
“Identify”
Who’s Your Target “Customer” ?
Everyone vs SomeOneShotgun vs Rifle
Customer or Person
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Step 1: IDENTIFY
Goal is to ask questions to get a robust profile on each customer type
Who is the target Audience/Customer? a) Rank Current Customers by Profitability -
decide who you want to “Clone”b) What lapsed customers can we reactivate
c) New potential customer type (s)
Describe them as completely as possible. Demographics ? Attitudes? Aspirations ?
What do we know about them ? Why are they’re buying ?
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1) Community (Who do you want to Attract?)
+
2) Good Content (RUIF: Relevant, Useful, Interesting, Fun)
-->3) Conversation/two-way (?’s)
-->4) Connection (Human to Human)
= 5) $$‘s Customers/Commerce
Social Marketing Success Model: 4 C’s
Takeaway#2
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(image: parachute digital marketing)
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Define: “CONTENT ?”
inspirational, educational, fun
Articles, Blog entries, PostsHow-to’s, Reviews,
Whitepapers, e-books, Diagrams
Freebies: contests, offersPodcasts
Slide showsScreencasting
VideosCartoons
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Overall Messaging for a “Remodeling Clients” Facebook Page
Takeaway#3
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1) Community (Who do you want to Attract?)
+
2) Good Content (RUIF: Relevant, Useful, Interesting, Fun)
-->3) Conversation/two-way (?’s)
-->4) Connection (Human to Human)
= 5) $$‘s Customers/Commerce
Social Marketing Success Model: 4 C’s
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Which Social Media Platform Should I Use ?
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Decided on Social Media Platform(s)
• Target Audience
• Company Marketing Goals
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Learn the Tool !!!!
a) Play
b) Student
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Are Your Posts Visible or Invisible ?
Takeaway#4
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Fail to Adapt = Extinction
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Spread-out your
Facebook Activity
new: Story Bumping (keep watch on your FB Insights)
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Spread-out your Posting
5 Minutes Each
AM & Mid-day & Evening
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FB SCHEDULING tool: very handy
Cool TIP
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Takeaway#5
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42A picture IS worth a 1,000 words
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Takeaway #6
www.PinWords.com
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Takeaway #7
www.picresize.com
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Takeaway #8
www.Google.com
“images” search
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TOOL TIP
www.flickr.com
advanced search
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www.flickr.com/photos/doug88888
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Takeaway #9
www.picmonkey.com
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Learn the Tools
a) Play
b) Student
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www.alltop.com
Online Magazine RackImport Stories from all kinds of Sources
“aggregation without aggravation”
What’s Happening ?
Takeaway #10
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Takeaway #11
Free Pic Stitch App
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If your Using Facebook You’ll Probably Need to Advertise
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What business might benefit using this targeting ?
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In FB ad - AGETargeting can be a Gold Mine
Senior Portrait; College; ??Remember to Gender Split Test
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Buyer Beware: “Promote Post” The “easy way”= Good $‘s for Facebook Instead learn to use FB Ad Manager tool
X
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Incredibly Powerful Targeting: e.g. customer email list
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If any questions please email:
503-567-8650
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“Respect the Context
of the room in which
you are storytelling” Gary Vaynerchuk
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Content TOOL
Facebook Interest Lists
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Facebook Interest Lists = great tool to enable you to easily track down other people’s good content
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Free TOOL TIP
PowerPoint
Keynote
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To See What Ads You’ve Been “Served”
https://www.facebook.com/ads/adboard/
(Hint: notice how important Images Are !)
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TIP #1: Get your EMAIL Opened
Subject Line Must Create Curiosity & Wii-fm
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TIP #2: Get your EMAIL Opened
SHORT Compelling Subject Line
Note: stock pre-header
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It’s a Headline (NOT your Job Title)
Wii-FM (90/10)
Keywords
Pic
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