deep-dive: how can apis help you innovate? (partner ecosystems)
TRANSCRIPT
Agenda• Platforms, ecosystems, and integration• How APIs have streamlined building ecosystems• Requirements for success• Apigee Edge and ecosystem examples• Final thoughts
4
External integration technology
6
1980’s
Call center
SCM
ERP
CRM
HR
External Partner
• Point-to-point approach• No distinction of internal vs internal• No reuse, complex and brittle
2000’s
Call center
SCM
ERP
CRM
HR
External Partner
ESB
• Bus-based service approach• No distinction of internal vs external• Reuse but complex for external
integrations
2010’s
Call center
SCM
ERP
CRM
HR
External Partner
• API-based service approach• Optimized for external• Maximum reuse, opens the door to
more partners
Greater leverage using APIs
7
SOA based approach requiring you to do most of the integration work for
each partner
External partner
SOA Approach
APIs, samples code examples, to be used by
ALL partners
External partner
API Approach Enables greater reach
Phases of enterprise digital transformation
9
Funding
Team
Time Bound
Project Program
Platform Model
Platform
Requirements for building digital ecosystem momentum
10
Friction is the enemy
Developers are key
Visibility & Knowledge
Scalable Foundation
BACKENDAPIAPP
API TEAMDEVELOPERUSER
Ecosystems require a frictionless digital value chain
ExposureConsumption
Apigee Edge, foundation for digital
BackendApps
API Services
API TeamDeveloper
Developer Services
Monitor, manage, and measure success
Analytics ServicesBusiness�
User
Increase adoption and value of APIs
Build, manage, scale, and secure APIs and Apps
Enables connected digital experiences across the ecosystem by providing a unified and complete platform built for digital business
API Management
BaaSSecurity API �Programmability
API Services
Developer Portal
Modeling & Management
API Console Monetization
Developer Services
Developer Metrics
Ops Metrics
App Performance
Business Metrics
Analytics Services
Scale with success: Edge API Services
13
BackendAppsAPI
Management BaaSSecurity API �Programmability
API Services
The best of Internet and enterprise technologies with rock-solid reliability, Internet scalability, and enterprise-grade flexibility
Reduce friction: Edge Developer Services
14
API TeamDeveloperDeveloper Portal Modeling &
ManagementAPI Console Monetization
Developer Services
A great developer experience that accelerates API adoption, simplifies learning, and increases business value
Visibility and knowledge: Edge Analytics Services
Visibility across the digital value chain to monitor, measure, and manage success
Ops �Metrics
App Performance
Developer Metrics
Business �Metrics
Analytics Services
Business�User API Team
Phillips Hue
Consumer Lighting division of Dutch diversified technology company !
Hue connected lighting concept needed complete enterprise-grade infrastructure to grow external developer program!
Managed cloud deployment with internal, partner, and open APIs!
Very successful developer program and ecosystem delivering value through external innovation!
16
Swisscom
Leading Swiss telecom provider with over 6 million customers !
Need faster innovation, reduced time to market, and transformation to a platform company!
Private cloud deployment with internal and partner APIs!
Building SNAP, a strategic API platform and ecosystem to offer network services that spans all business units!
17
18
The World Bank
A vital source of financial and technical assistance to developing countries around the world !
Needed to make the data more usable in applications and for mobile devices, needed an API!
Managed cloud deployment with internal and open APIs!
Created 3 impactful open APIs enabling external innovation and increasing worldwide awareness of their value!
Final thoughts…• Partner enablement is dramatically easier with APIs• Ecosystems now possible with only a platform business model • Enabling platform must be designed for ecosystem success • Apigee Edge delivers the most complete platform and ecosystem
foundation
19
Be part of the biggest API event
Make this your digital conference
Be a sponsor.October 12-14, 2015 San Jose Convention Center
October 12-14, 2015 San Jose Convention Center
Six Tracks
Multiple Sessions
Powerful Conversations
3 ForumsStrategy, IT & Developer
80+
2,500 Global Attendees
Register early to save more! www.iloveapis.com
Group Discounts5 -13 = 20%14+ = 30%
Developer Forum Technology Forum
Strategy Forum