deep-dive what publishers can learn from upm’s innovation...
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Innovation in paperDeep-diveWhat publishers canlearn from UPM’s innovation in paper
Dr. Stefanie EichinerManager: Environnemental Market Support CE, UPM, Germany
INNOVATION IN PAPERDEEP DIVEStefanie Eichiner, Ph.D.UPM Paper ENA
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This is Biofore
BIOeconomy + FOREst industry = FOSSIL
Our ultimate goal is a fossil-free future.And we are well on our way to getting there.
Ecodesign – Nature as a modelPaper as the blueprint for Biofore products
Sustainably renewableraw materials
Resource-efficient paper factories
Product design withan overview of the
full life cycle
Recognizedenvironmental
seal
Smart transport solutions
The graphic paper markets are turbulent…
…but there are still plenty of opportunities.
Over 70% of people think print is at least twice as
trustworthy as other media.
(fast.MAP/UK DMA Print
Tracking Study)
90% of consumers
could not live without a letterbox. (fast.MAP/UK
DMA Print Tracking Study)
In one year magazine print audiences have
increased by 1.1% to 1.19 billion
in the USA. (GfK MRI)
Print advertising pays off
Source: http://printpower.eu/
Online goes print
Online goes print
Online goes print
Gaming goes print
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Paper can boost much more than sales figures
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Paper can boost much more than sales figures
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Trend and counter-trend
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• Mindfulness• Inspiriation• Zeitgeist• Paperlovers
Mindfulness goes paper
Zero waste movement
Electronic waste is increasing dramatically
Digital media have a carbon footprint, too
User behavior determines the eco-footprintNot the choice of the channel
Circular economy
The positive impacts of sustainable forestry
1,000kgof UPM Conifer pulp
8,000,000lCleans water
Maintainsbiodiversity
221kgProvides food
4,000kgBinds carbon
5,5m3 of wood:
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We answer to a great demand...
Excellent sustainability performance for
added value
Return on Investment
Quality, trust and reliability
Slowing downwith mindfulness
UPM VALOR
Promote your values
UPM ECOLITE
Savings in space,not in content
UPM IMPRESSE PLUS C
A magazine paper for coldest printing
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UPM ValorMinimum weight. Maximum performance.
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UPM Impresse plus CA magazine paper for coldset printing
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UPM EcoliteSavings in space, not in content
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Today more than ever, people make media and purchasing
decisions based on their personal preferences.
Simply because they have the freedom of choice.
