Deep SkincareCase Study

Swordfish Media2009/2010

Swordfish Media5 november 2009

The client

Deep Skincare is modern and luxurious online skincare brand

The key-concepts of the brand:• Deep is a new skin care range for all of us looking to

recapture themselves from inside. • Deep is aimed at people as a whole. • Deep is about the time we spend on ourselves and not the

things around us.• Deep is a way of life that aims to rouse appreciation of what

we have and what nature has granted us. • Deep looks into life’s mirror and see’s the beauty which is

skin deep. • Deep encourages all to bestow themselves in true self

respect by stimulating self awareness and positive reception.

The key-concepts of the brand:• Deep believes that we can all become one within ourselves

and thereby live with emphasized harmony around our physical beings.

• The world in which we live in can be harsh, yet we are still required to preserver, to do our work, to educate our children and to learn despite the unfairness of some situations. Without an essential inner balance, we cannot overcome obstacles or challenges with the confidence needed to over win them.

• Deep stands for a commitment to personal wellbeing where relaxation, soothing, reviving, inspiring, happiness, pleasure, meditation and harmony are encouraged for everyone.

• Deep is among us all, Deep lies within…

Deep Skincare talksThe social media activities communicate the Deep Skincare values online.

Spreading the Deep Skincare philosophy by providing others with postitivity and warmth.

The concept Swordfish Media developed the Free positive Thought campaign. Which included:

•A teaser activity on field (offline)•Online activity on Twitter and Facebook (first step) and other social places on internet (youtube, blog, flickr, etc)

Teaser activity1000 Unbranded flyers on the streets of Amsterdam (for 2 weeks)

Online ActivitiesTargeted social media marketing plan on several online platforms :

-Twitter-Facebook-Blogosphere-Tumblr-Youtube-Flickr

TwitterTwitter

Communicate inspiring quotes which are in line with the Deep Skincare philiosphy

http://twitter.com/deeptweetz

Facebook

Facebook •Fanpage with images, quotes, videos, links, etc •Created Deep Skincare quote application with inspiring sentences

http://www.facebook.com/deepskincare

BlogosphereDeep skincare is also active with Blog PR

In fact Deep Skincare products have been reviewed by several Dutch bloggers.

A small sample of reviews belowhttp://melissathatsme.web-log.nl/melissas_beautyblog/2009/10/deep-skincare-m.htmlhttp://beautyblogastrid.wordpress.com/2009/10/26/review-deep-skincare-kortingscode-voor-jullie/http://www.livelifegorgeous.nl/2009/10/deep-skincare/http://www.beautygloss.nl/2009/10/02/deep-skincare/http://fashion-fever.nl/deep-skincare/

Next steps:From January 2010 Deep Skincare be present on•a Tumblr •a Youtube channel with inspiring videos •a Flickr page with beautiful images•International social media roll-out

Current resultsThe views on the website during the ambient activity was increased more then 100% per day.

Sales increased by 40% during campaigns

New visits to the Deep Skincare website increased by 72% . These were visits via Twitter, Facebook, Blogosphere and direct links.Notes: 1)Deep Skincare is a brand new project with a small awareness2)This activity is still running